📌 Core Information
🔹 Job Title: Marketing Automation Strategy Manager
🔹 Company: Farm Credit Services of America
🔹 Location: Omaha, Nebraska, United States
🔹 Job Type: Hybrid (3 days in office)
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 6-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and refining a scalable marketing automation strategy
- Enhancing customer engagement and retention through data-driven decision-making
- Collaborating cross-functionally to optimize multi-channel marketing strategies
- Ensuring compliance with industry regulations and best practices
ASSUMPTION: This role requires a strong background in marketing automation platforms and a passion for driving customer engagement and lifecycle marketing.
📋 Key Responsibilities
✅ Develop and refine a scalable marketing automation strategy across digital channels to enhance engagement and retention
✅ Establish lead scoring, engagement workflows, and collaborate on content personalization for effective automation and engagement
✅ Establish and maintain segmentation and marketing database management strategies
✅ Assist automation strategist in daily operation of marketing automation system, including email design and campaign creation and management
✅ Monitor, analyze, and report on campaign performance, providing data-driven insights for improvement
✅ Ensure adherence to industry regulations, maintain segmentation strategies, and stay updated on automation trends
✅ Educate teams on best practices, align automation efforts with business goals, and develop documentation for ongoing learning
✅ Implement testing methodologies to drive continuous improvement and explore new marketing automation approaches
ASSUMPTION: This role requires a high level of technical proficiency in marketing automation systems and a strong understanding of data analysis and reporting.
🎯 Required Qualifications
Education:
- Bachelor's degree in marketing or similar concentration
Experience:
- 6+ years of experience in marketing automation systems, account-based marketing, marketing engagement strategy
Required Skills:
- Proven experience in marketing automation platforms
- Strong data analysis and reporting skills
- Excellent communication and collaboration skills
- Ability to work independently and manage multiple projects
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- Familiarity with SQL or other database management systems
- Knowledge of marketing analytics tools (e.g., Google Analytics)
ASSUMPTION: Candidates with experience in the financial services industry or agriculture sector may have an advantage.
💰 Compensation & Benefits
Salary Range: $120,000 - $150,000 per year (based on industry standards for a Marketing Automation Strategy Manager with 6-10 years of experience in the Omaha, Nebraska area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Employee discounts on financial services
Working Hours: Full-time, 40 hours per week, with flexible scheduling for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on agricultural credit and financial services
Company Size: 1,001-5,000 employees
Founded: 1916
Company Description:
- Farm Credit Services of America is dedicated to serving the agricultural credit and financial needs of farmers and ranchers in Iowa, Nebraska, South Dakota, and Wyoming
- Part of the Farm Credit System, a nationwide agricultural network providing credit and affiliated services to farm and ranch operators across the United States
- Committed to delivering products and services to customers by upgrading technologies and employing specialists to better understand customer needs
Company Specialties:
- Farm Credit
- Farm Finance
- Crop insurance
- Technology
- Mortgages
- Agriculture
- Innovation
- Lending
- Credit
- Banking
Company Website:
https://www.fcsamerica.com/
ASSUMPTION: Farm Credit Services of America is a well-established organization with a strong commitment to serving the agricultural community and providing excellent customer service.
📊 Role Analysis
Career Level: Mid-Senior level marketing role with a focus on strategy and management
Reporting Structure: This role reports directly to the Marketing Automation Strategist and works closely with cross-functional teams, including marketing, sales, and IT
Work Arrangement: Hybrid, with three days required in the Omaha, Nebraska office
Growth Opportunities:
- Potential to advance to a senior marketing role or management position within the organization
- Opportunities to expand skills and knowledge in marketing automation, data analysis, and cross-functional collaboration
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally.
🌍 Location & Work Environment
Office Type: Hybrid, with a requirement to work three days per week in the Omaha, Nebraska office
Office Location(s):
- 5015 S 118th St, Omaha, Nebraska, US
Geographic Context:
- Omaha, Nebraska is the largest city in the state and serves as a major hub for the agricultural industry
- The city offers a mix of urban and rural environments, with a cost of living that is generally lower than the national average
- The Omaha metropolitan area has a diverse economy, with strengths in finance, insurance, healthcare, and manufacturing
Work Schedule: Full-time, with flexible scheduling for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening with the hiring manager
3. In-person or virtual interview with the marketing team
4. Final interview with the senior leadership team
Key Assessment Areas:
- Technical proficiency in marketing automation platforms
- Data analysis and reporting skills
- Problem-solving and critical thinking abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your experience with marketing automation platforms and data analysis
- Be prepared to discuss your approach to continuous improvement and exploring new marketing automation approaches
ATS Keywords: Marketing Automation, Data-Driven Decision Making, Customer Engagement, Lifecycle Marketing, Performance Metrics Analysis, Compliance, Cross-Functional Collaboration, Lead Scoring, Engagement Workflows, Content Personalization, Segmentation Strategies, Email Design, Campaign Management, Testing Methodologies, Continuous Improvement, Best Practices Education
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and be prepared to demonstrate your relevant experience and skills.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- Marketing analytics tools (e.g., Google Analytics)
- Database management systems (e.g., SQL)
- Collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: Familiarity with industry-standard marketing automation tools and a willingness to learn new tools as needed are essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Honesty
- Professionalism
- Customer focus
- Collaboration
- Innovation
Work Style:
- Results-driven and data-focused
- Collaborative and team-oriented
- Adaptable and open to new ideas
- Strong communication and interpersonal skills
- Ability to work independently and manage multiple projects
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in marketing automation?
- Can you provide an example of a time when you used data-driven decision-making to improve marketing performance?
- How do you approach continuous improvement and exploring new marketing automation approaches?
ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style are more likely to be successful in this role.
⚠️ Potential Challenges
- Balancing the demands of multiple projects and stakeholders
- Keeping up with the latest trends and best practices in marketing automation
- Ensuring compliance with industry regulations and maintaining segmentation strategies
- Collaborating effectively with cross-functional teams to optimize multi-channel marketing strategies
ASSUMPTION: These challenges can be overcome by strong communication, project management, and data analysis skills, as well as a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Marketing Automation Specialist: Focuses more on day-to-day campaign management and less on strategy and management
- Marketing Data Analyst: Focuses primarily on data analysis and reporting, with less emphasis on strategy and campaign management
- Marketing Manager: Oversees the marketing department and may have responsibilities that span multiple channels and disciplines
ASSUMPTION: This role is unique in its focus on marketing automation strategy and management, requiring a strong background in both technical proficiency and data analysis.
📝 Sample Projects
- Developing and implementing a lead scoring model to improve customer engagement and retention
- Creating and managing email campaigns to promote new products or services
- Analyzing campaign performance data to identify trends and opportunities for improvement
- Collaborating with cross-functional teams to optimize multi-channel marketing strategies
ASSUMPTION: These sample projects illustrate the range of responsibilities and the importance of data-driven decision-making and cross-functional collaboration in this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits into it?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What are the most important priorities for this role in the first 90 days?
ASSUMPTION: These questions demonstrate a strong interest in the role and a commitment to understanding the company's needs and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching the company and practicing your responses to common interview questions
- Follow up with the hiring manager after your interview to express your interest in the position and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
