Marketing Automation Strategy Specialist

📌 Core Information

🔹 Job Title: Marketing Automation Strategy Specialist

🔹 Company: WEX

🔹 Location: United States - Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing automation strategies that align with business objectives and drive customer satisfaction.
• Collaborating with cross-functional teams to optimize automated customer experiences.
• Overseeing the creation of personalized marketing content, including emails and web pages.
• Analyzing content performance metrics and leveraging data insights to inform strategy and optimization efforts.
• Driving continuous testing and optimization of content, messaging, and calls-to-action using A/B and multivariate testing.

ASSUMPTION: This role requires a strong understanding of marketing automation platforms, CRM systems, and personalization platforms. The ideal candidate will have experience in B2B marketing and a proven track record of driving engagement and conversions through automated customer experiences.

📋 Key Responsibilities

✅ Proactively engage with CX Automation Engineering partners, SMEs in marketing, product, and within the business to design automated experiences that align with business objectives and achieve target business outcomes.

✅ Demonstrate expertise by staying at the bleeding edge of marketing, industry, and competitor trends. Multiply talent by feeding the organization information and insights that impact strategy and educating stakeholders on how CX automation impacts the business and customers.

✅ Work closely with Automation Engineers, fellow SMEs in Revenue and Product Marketing, designers, and data analysts to ensure seamless execution of content across various channels and optimize the automated customer experiences for conversions.

✅ Oversee the creation of high-quality, behavior-based marketing automation and personalization copy and graphics, including deeply personalized emails and web pages. Ensure engagement is optimized for the moment and the mission, and achieves target outcomes.

✅ Develop dynamic content strategies based on key moments of opportunity - enabled by data signals, audience attributes, and data-driven insights - to deliver relevant personalized experiences that deliver engagement outcomes from target prospects and customers.

✅ Analyze content performance metrics and leverage data insights to inform content strategy, optimization efforts, and identify opportunities to increase conversions.

✅ Drive continuous testing and optimization of content, messaging, and calls-to-action using A/B and multivariate testing to improve performance and maximize conversion rates.

✅ Prioritize and oversee delivery of marketing automation content deliverables. Ensure they meet delivery due dates, adhere to quality standards, and align with marketing automation strategy goals.

ASSUMPTION: This role requires a high level of collaboration and project management skills to ensure the successful delivery of marketing automation content deliverables.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or a related field.

Experience: 5+ years of experience in marketing automation and personalization development, with demonstrated success.

Required Skills:

• Strong understanding of marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Optimizely), CRM systems, personalization platforms, and analytics tools.
• Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into action.
• Excellent written and verbal communication skills, with the ability to present complex ideas to both technical and non-technical audiences.
• Experience building and segmenting audiences, and a history of driving optimization through A/B testing and use of AI tools.
• A demonstrated ability to work with highly abstract concepts and incomplete information yet able to use sound business judgment to provide actionable recommendations to cross-functional teams internally.

Preferred Skills:

• Experience in B2B marketing.
• Knowledge of lead scoring and lead management best practices.
• Experience with A/B testing and experimentation.
• Customer lifecycle/CRM marketing strategy.
• Agency - Client Facing.
• Graphic design and copywriting expertise.

ASSUMPTION: While not explicitly stated, having experience with specific marketing automation platforms and a strong understanding of data analysis tools would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $79,000.00 - $105,000.00 per year. This range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary based on various factors, such as your qualifications, skills, competencies, and proficiency for the role.

Benefits:

• Health Insurance
• Dental Insurance
• Vision Insurance
• Retirement Savings Plan
• Paid Time Off
• Health Savings Account
• Flexible Spending Accounts
• Life Insurance
• Disability Insurance
• Tuition Reimbursement

Working Hours: Full-time, typically 40 hours per week. The specific work schedule may vary depending on the needs of the business and the employee's role.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Automation Strategy Specialist role with 5-10 years of experience. The actual salary may vary based on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights 🔍 Company Context

Industry: WEX operates in the Software Development industry, focusing on global commerce platforms that simplify the business of running a business. They offer personalized solutions for their customers around the world, with a strong emphasis on data and specialized expertise in simplifying benefits, reimagining mobility, and paying and getting paid.

Company Size: WEX is a mid-sized company with 5,001-10,000 employees. This size allows for a more structured work environment with established processes and teams, while still offering opportunities for growth and innovation.

Founded: WEX was founded in 1983 and has since grown into a global company with offices in multiple countries. They have a strong track record of success and a reputation for excellence in their industry.

Company Description:

• WEX is a global commerce platform that simplifies the business of running a business.
• They offer seamlessly embedded, personalized solutions for their customers around the world.
• Through their rich data and specialized expertise in simplifying benefits, reimagining mobility, and paying and getting paid, WEX aims to make it easy for companies to overcome complexity and reach their full potential.

Company Specialties:

• Fleet payments
• Healthcare payments
• Travel payments
• Virtual payments
• Corporate payment solutions
• Financial technology
• Benefits
• Mobility
• and Pay and Get Paid

Company Website: http://www.wexinc.com

ASSUMPTION: WEX is a well-established company with a strong reputation in the software development industry. They offer a comprehensive and market-competitive benefits package designed to support the personal and professional well-being of their employees.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in marketing automation and personalization development. The ideal candidate will have a proven track record of success in driving engagement and conversions through automated customer experiences.

Reporting Structure: The Marketing Automation Strategy Specialist will report directly to the Manager of CX Automation Strategy. They will work closely with various teams, including Marketing Automation Engineering, Revenue and Product Marketing, designers, and data analysts.

Work Arrangement: This role is remote, allowing for a flexible work arrangement that can be tailored to the employee's needs and preferences. However, the specific work arrangement may vary depending on the needs of the business and the employee's role.

Growth Opportunities:

• As WEX continues to grow and expand, there may be opportunities for the Marketing Automation Strategy Specialist to take on additional responsibilities or move into a management role.
• The company's focus on data and specialized expertise in various areas may provide opportunities for the employee to develop new skills and gain experience in different aspects of the business.
• WEX's global presence may also offer opportunities for international travel or relocation for the right candidate.

ASSUMPTION: While not explicitly stated, there may be opportunities for the Marketing Automation Strategy Specialist to grow within the company and take on additional responsibilities as they gain experience and demonstrate their value to the organization.

🌍 Location & Work Environment

Office Type: WEX has multiple offices located around the world. The specific office type may vary depending on the location, but generally, they offer a modern and collaborative work environment designed to support the needs of their employees.

Office Location(s): WEX has offices in Portland, Maine; West Fargo, North Dakota; Melbourne, Australia; Edina, Minnesota; Salvador, Brazil; and London, England.

Geographic Context:

• WEX's headquarters are located in Portland, Maine, a vibrant and growing city with a strong focus on technology and innovation.
• The company's global presence allows for a diverse and inclusive work environment, with employees from various backgrounds and cultures.
• WEX's remote work arrangement provides flexibility and convenience for employees, allowing them to work from anywhere with an internet connection.

Work Schedule: The Marketing Automation Strategy Specialist will work a full-time schedule, typically 40 hours per week. The specific work schedule may vary depending on the needs of the business and the employee's role.

ASSUMPTION: While the company offers a remote work arrangement, the Marketing Automation Strategy Specialist may be required to attend meetings or events in person from time to time, depending on the needs of the business.

💼 Interview & Application Insights

Typical Process:

• The application process for this role may involve an initial screening call with a recruiter or HR representative to discuss the candidate's qualifications and fit for the role.
• Candidates who advance to the next round may be asked to complete a skills assessment or provide a portfolio of their work to demonstrate their expertise in marketing automation and personalization development.
• The final round of interviews may involve a panel interview with members of the Marketing Automation Engineering team and other stakeholders, as well as a presentation or case study to assess the candidate's problem-solving skills and strategic thinking.

Key Assessment Areas:

• Candidates should be prepared to discuss their experience with marketing automation platforms and their ability to analyze data and translate insights into action.
• The interview process will likely focus on the candidate's ability to collaborate with cross-functional teams and drive results through automated customer experiences.
• Candidates should be prepared to provide examples of their work and discuss their approach to developing dynamic content strategies and optimizing customer experiences for conversions.

Application Tips:

• Tailor your resume and cover letter to highlight your experience with marketing automation platforms and your ability to drive engagement and conversions through automated customer experiences.
• Provide specific examples of your work and discuss your approach to developing dynamic content strategies and optimizing customer experiences for conversions.
• Demonstrate your ability to collaborate with cross-functional teams and drive results through automated customer experiences.

ATS Keywords: Marketing Automation, Personalization Development, B2B Marketing, Lead Scoring, Lead Management, A/B Testing, CRM Marketing Strategy, Graphic Design, Copywriting, Data Analysis, Collaboration, Content Creation

ASSUMPTION: The application process for this role may vary depending on the specific needs of the business and the qualifications of the candidate. However, the interview process will likely focus on the candidate's experience with marketing automation platforms and their ability to drive engagement and conversions through automated customer experiences.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Optimizely)
• CRM systems
• Personalization platforms
• Analytics tools
• Graphic design and copywriting tools

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the needs of the business and the employee's role. However, the Marketing Automation Strategy Specialist should have a strong understanding of marketing automation platforms and data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• WEX values a collaborative and inclusive work environment, with a strong focus on customer-centric innovation.
• The company encourages employees to take ownership of their work and be accountable for driving results.
• WEX's global presence provides opportunities for employees to work with diverse teams and gain exposure to different cultures and perspectives.

Self-Assessment Questions:

• Do you have experience working with marketing automation platforms and driving engagement and conversions through automated customer experiences?
• Are you comfortable working in a collaborative and inclusive environment, and able to take ownership of your work and be accountable for driving results?
• Do you have experience working with diverse teams and gaining exposure to different cultures and perspectives?

ASSUMPTION: WEX values a customer-centric and innovative work environment, with a strong focus on collaboration and accountability. The ideal candidate for this role will have experience working with marketing automation platforms and be comfortable working in a collaborative and inclusive environment.

⚠️ Potential Challenges

• The Marketing Automation Strategy Specialist may face challenges in keeping up with the latest trends and best practices in marketing automation and personalization development.
• The role requires a high level of collaboration and project management skills to ensure the successful delivery of marketing automation content deliverables.
• The Marketing Automation Strategy Specialist may face challenges in balancing the needs of various teams and stakeholders, and ensuring that automated customer experiences align with business objectives and drive customer satisfaction.
• The remote work arrangement may present challenges in maintaining effective communication and collaboration with team members and stakeholders.

ASSUMPTION: The Marketing Automation Strategy Specialist may face challenges in keeping up with the latest trends and best practices in marketing automation and personalization development, as well as balancing the needs of various teams and stakeholders. The remote work arrangement may also present challenges in maintaining effective communication and collaboration with team members and stakeholders.

📈 Similar Roles Comparison

• This role is similar to a Marketing Automation Manager or Marketing Automation Specialist role, but with a greater emphasis on strategy development and collaboration with cross-functional teams.
• Unlike other marketing automation roles, this role requires a strong understanding of data analysis tools and the ability to translate insights into action.
• This role may provide opportunities for growth and development within the company, as WEX continues to expand and expand its global presence.

ASSUMPTION: This role is similar to a Marketing Automation Manager or Marketing Automation Specialist role, but with a greater emphasis on strategy development and collaboration with cross-functional teams. Unlike other marketing automation roles, this role requires a strong understanding of data analysis tools and the ability to translate insights into action.

📝 Sample Projects

• Developing a dynamic content strategy for a B2B marketing campaign, leveraging data signals, audience attributes, and data-driven insights to deliver relevant personalized experiences that drive engagement outcomes from target prospects and customers.
• Optimizing automated customer experiences for conversions through A/B and multivariate testing, and analyzing content performance metrics to inform strategy and optimization efforts.
• Collaborating with cross-functional teams to ensure seamless execution of content across various channels and align automated customer experiences with business objectives and target business outcomes.

ASSUMPTION: These sample projects are intended to provide an example of the types of projects the Marketing Automation Strategy Specialist may be responsible for. The specific projects and deliverables may vary depending on the needs of the business and the employee's role.

❓ Key Questions to Ask During Interview

• Can you describe the typical work arrangement for this role, and how the company supports remote work?
• How does the company measure the success of marketing automation campaigns, and what metrics are most important for this role?
• What opportunities are there for growth and development within the company, and how does the company support the professional development of its employees?
• How does the company collaborate with cross-functional teams, and what tools and technologies are used to facilitate communication and collaboration?
• What is the company's approach to data privacy and security, and how does this role contribute to ensuring the protection of customer data?

ASSUMPTION: These key questions are intended to provide an example of the types of questions the candidate may want to ask during the interview process. The specific questions may vary depending on the candidate's qualifications and the company's needs.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://wexinc.wd5.myworkdayjobs.com/WEXInc/job/US---Remote/Marketing-Automation-Strategy-Specialist_R17962
• Tailor your resume and cover letter to highlight your experience with marketing automation platforms and your ability to drive engagement and conversions through automated customer experiences.
• Provide specific examples of your work and discuss your approach to developing dynamic content strategies and optimizing customer experiences for conversions.
• Prepare for a skills assessment or portfolio review to demonstrate your expertise in marketing automation and personalization development.
• Follow up with the recruiter or HR representative within one week of submitting your application to confirm receipt and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.