Marketing - B2B Copywriter (US- Based Real Estate Company)

📌 Core Information

🔹 Job Title: Marketing - B2B Copywriter (US-Based Real Estate Company)

🔹 Company: Pearl

🔹 Location: United States (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote (US-based)

🚀 Job Overview

Key aspects of this role include:

• Crafting compelling, conversion-driven content for fintech and banking leaders
• Shaping the company's content voice and driving brand authority
• Collaborating cross-functionally with product, marketing, and sales teams
• Optimizing content for SEO to boost visibility and rankings
• Staying ahead of fintech and banking trends to produce timely, relevant thought leadership

ASSUMPTION: This role requires a strong understanding of B2B writing, fintech, and banking industries to create engaging and informative content.

📋 Key Responsibilities

✅ Create high-quality, insightful content across various formats (blogs, case studies, whitepapers, landing pages, email campaigns, social posts)

✅ Translate complex fintech concepts into clear, engaging copy for product and risk decision-makers

✅ Develop customer stories that showcase product value and drive trust

✅ Collaborate cross-functionally with product, marketing, and sales to align messaging

✅ Optimize content for SEO to boost visibility and rankings

✅ Repurpose and distribute content effectively across various channels

✅ Stay ahead of fintech and banking trends to produce timely, relevant thought leadership

ASSUMPTION: This role requires strong writing skills, attention to detail, and the ability to work independently and collaboratively.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Marketing, or a related field

Experience: 3+ years of experience in B2B writing, preferably in fintech, tech, or financial services

Required Skills:

• Exceptional verbal and written English communication skills
• Strong storytelling and technical clarity
• Understanding of SEO fundamentals
• Strategic thinker with attention to detail
• Self-starter who thrives in fast-paced, dynamic environments

Preferred Skills:

• Experience with LinkedIn content distribution and thought leadership
• Familiarity with credit underwriting, decisioning platforms, or fintech risk management
• Background in working with subject matter experts to build authoritative content

ASSUMPTION: Candidates with a strong portfolio showcasing their writing skills and experience in B2B writing will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: Competitive base salary in USD (exact range not provided, but expected to be in the mid- to high-6 figures based on experience and industry standards)

Benefits:

• Professional Development: Annual learning budget for books, courses, and conferences
• Mentorship: Learn directly from startup veterans
• Impact: Help shape a growing brand with a voice that influences fintech innovation
• Inspiring Workspaces: Offices in Berlin, New York, and London, with travel opportunities
• Flat Hierarchy: Work directly with founders and have your ideas heard
• Flexible Work Setup: Equipment of your choice, strong home office support

Working Hours: 9:00 AM – 6:00 PM EST, 40 hours per week

ASSUMPTION: The salary range is competitive for the B2B writing role in the fintech industry and reflects the experience level required for the position.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: Small (11-50 employees) – Expect a close-knit team and the opportunity to make a significant impact

Founded: Not specified – Pearl Talent is a growing company with a focus on global talent solutions

Company Description:

• Pearl Talent specializes in bridging the gap between top international talent and Western companies
• Their approach revolves around a white-glove service model, ensuring a seamless and exceptional experience for both clients and candidates
• They connect the world’s top 1% of professionals with exciting startups in the US and EU

Company Specialties:

• Global talent solutions
• White-glove service model
• Connecting top professionals with startups

Company Website: www.pearltalent.com

ASSUMPTION: Pearl Talent is a growing company with a focus on providing exceptional service to both clients and candidates in the global talent solutions space.

📊 Role Analysis

Career Level: Mid-level (2-5 years) – This role offers an opportunity to grow and make an impact in the company's content strategy

Reporting Structure: This role reports directly to the founders, providing the opportunity to work closely with leadership and have a significant influence on the company's brand voice

Work Arrangement: Remote (US-based) – This role requires candidates to be based in the United States and work remotely with the team

Growth Opportunities:

• Learning and development opportunities through an annual learning budget
• Mentorship from startup veterans
• Potential for career growth as the company expands

ASSUMPTION: This role offers growth opportunities through learning and development, mentorship, and the potential for career advancement as the company grows.

🌍 Location & Work Environment

Office Type: Remote – This role does not require regular office attendance, allowing for a flexible work arrangement

Office Location(s): United States (with offices in Berlin, New York, and London)

Geographic Context:

• The United States offers a large talent pool and diverse market for fintech and banking industries
• Pearl Talent's offices in Berlin, New York, and London provide opportunities for international collaboration and travel

Work Schedule: 9:00 AM – 6:00 PM EST, Monday through Friday, with a flexible work arrangement

ASSUMPTION: This role offers a flexible work arrangement with the opportunity to work remotely and collaborate with international teams.

💼 Interview & Application Insights

Typical Process:

• Application submission
• Screening
• Top-grading Interview
• Skills Assessment
• Client Interview
• Offer
• Onboarding

Key Assessment Areas:

• Writing samples and portfolio
• Industry knowledge and understanding of fintech and banking trends
• Cultural fit and alignment with company values
• Problem-solving skills and ability to work independently

Application Tips:

• Tailor your resume and cover letter to highlight your B2B writing experience and relevant industry knowledge
• Prepare writing samples that demonstrate your ability to translate complex fintech concepts into clear, engaging copy
• Research the company and be prepared to discuss your alignment with their mission and values

ATS Keywords: B2B writing, content creation, SEO, storytelling, technical clarity, strategic thinking, attention to detail, self-starter, fintech, banking, thought leadership

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on writing samples, industry knowledge, and cultural fit.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, HubSpot)
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Google Workspace)

ASSUMPTION: This role requires proficiency in various content management, SEO, project management, and collaboration tools to create, optimize, and distribute content effectively.

👔 Cultural Fit Considerations

Company Values:

• Empowering Talent
• Elevating Companies
• Uniting Success

Work Style:

• Collaborative and cross-functional
• Fast-paced and dynamic
• Focused on long-term impact and career growth

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you a self-starter with strong attention to detail?
• Do you align with Pearl Talent's mission to empower talent and elevate companies?

ASSUMPTION: Candidates who are self-motivated, detail-oriented, and aligned with Pearl Talent's mission and values will be strong fits for this role.

⚠️ Potential Challenges

• Keeping up with the fast-paced, dynamic nature of the fintech industry
• Balancing multiple projects and deadlines while working remotely
• Collaborating effectively with international teams across different time zones
• Maintaining a strong work-life balance in a remote work environment

ASSUMPTION: This role may present challenges related to the fast-paced nature of the fintech industry, remote work, and international collaboration.

📈 Similar Roles Comparison

• This role is similar to a B2B Content Writer or Marketing Content Specialist, but with a focus on the fintech and banking industries
• Unlike some content roles, this position requires a strong understanding of SEO fundamentals and the ability to optimize content for search engines
• Career paths for this role may include advancement to Senior Content Writer, Content Manager, or Marketing Manager

ASSUMPTION: This role is similar to other B2B content writing positions, but with a unique focus on the fintech and banking industries and a requirement for SEO knowledge.

📝 Sample Projects

• Creating a whitepaper on the future of rent guarantee solutions in the real estate industry
• Developing a series of blog posts on the latest trends in fintech and banking
• Writing customer success stories that highlight the value of the company's rent guarantee solution

ASSUMPTION: These sample projects demonstrate the range of content creation tasks required for this role, from thought leadership pieces to customer success stories.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall content strategy and marketing efforts?
• What are the most pressing challenges facing the company's content marketing efforts, and how can this role address them?
• How does Pearl Talent support the professional development and growth of its content team members?
• What are the key performance indicators (KPIs) for success in this role, and how will progress be measured?
• How does the company foster a collaborative and inclusive work environment, particularly in a remote setting?

ASSUMPTION: These interview questions are designed to provide insight into the company's content strategy, expectations for the role, and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your B2B writing experience and relevant industry knowledge
• Prepare writing samples that demonstrate your ability to translate complex fintech concepts into clear, engaging copy
• Research the company and be prepared to discuss your alignment with their mission and values
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.