📌 Core Information
🔹 Job Title: Marketing Brand and Communication Manager
🔹 Company: Cermati.com
🔹 Location: Jakarta, Indonesia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Handling promotional activities with brand principles and retail merchants (offline merchants).
- Managing marketing programs and sales analytics to drive growth.
- Planning and executing branding events, such as gatherings, exhibitions, and sponsorships.
- Managing sales performance of key accounts portfolio and maintaining solid relationships with key clients.
- Collaborating with internal and external teams to achieve branding objectives.
ASSUMPTION: This role requires a strong focus on both offline and online marketing strategies, with a significant emphasis on event planning and client relationship management.
📋 Key Responsibilities
✅ Handle promotional activities with brand principles and retail merchants (offline merchants).
✅ Design, prepare, and manage marketing and other promotion activities to support marketing activity and grow sales in the company.
✅ Plan, produce, and control promotion material stock and distribution.
✅ Actively assess and evaluate sales results in regular sales & marketing meetings, providing data and feedback on current market trends.
✅ Plan and execute branding events, such as gatherings, exhibitions, and sponsorships.
✅ Intense coordinating with internal and external teams to achieve branding objectives.
✅ Manage sales performance of key accounts portfolio and maintain solid relationships with key clients that bring in the most income for the company.
✅ Address and resolve key clients' complaints and act as the main point of contact between key clients and internal teams.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and client management, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: At least Bachelor Degree from Marketing, Management, Business, Communication, Public Relations or related field
Experience: Min. 2 years working experience as marketing manager
Required Skills:
- Strong communication skills
- Advanced Marketing Strategy, Analytical, and Presentation skills
- Proven success in planning and executing integrated marketing campaigns
Preferred Skills:
- Experience in the financial services industry
- Fluency in Indonesian and English
ASSUMPTION: Candidates with experience in the financial services industry and proficiency in both Indonesian and English may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: IDR 15,000,000 - 25,000,000 per month (Based on experience and industry standards for a Marketing Manager in Jakarta)
Benefits:
- Health insurance
- Retirement plan
- Performance-based bonuses
- Opportunities for professional development and growth
Working Hours: Full-time (40 hours/week), with flexible hours and the possibility of remote work for some tasks
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager in Jakarta, considering the company size and experience level required for the role.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services (Fintech)
Company Size: Medium (1,001-5,000 employees)
Founded: 2015
Company Description:
- Cermati.com is a technology startup focused on the Indonesian financial technology sector.
- The company aims to make financial information more accessible and useful to everyone through its products.
- Cermati.com is based in Jakarta and was founded by ex-Silicon Valley engineers.
Company Specialties:
- FinTech
- Internet
- Technology
- Web
- Mobile apps
- ECommerce
Company Website: http://www.cermati.com/karir
ASSUMPTION: Cermati.com is a growing fintech company with a strong focus on technology and innovation, offering opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing or a similar position.
Work Arrangement: Full-time, with flexible hours and the possibility of remote work for some tasks.
Growth Opportunities:
- Potential career advancement to a senior marketing role or management position.
- Opportunities to work on diverse projects and gain experience in various aspects of marketing.
- Chance to contribute to the growth and success of a dynamic fintech company.
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with flexible work arrangements.
Office Location(s): Plaza Bank Index (Plaza Permata) 12th floor, Jl.M.H Thamrin No. 57, Jakarta Pusat, DKI Jakarta 10350, ID and Jalan Tomang Raya, Grogol Petamburan, Jakarta 11440, ID
Geographic Context:
- Jakarta is the capital and largest city of Indonesia, with a vibrant business environment and a growing fintech industry.
- The office locations are in central Jakarta, offering easy access to public transportation and amenities.
- The city has a tropical monsoon climate, with hot and humid weather year-round.
Work Schedule: Full-time (40 hours/week), with flexible hours and the possibility of remote work for some tasks.
ASSUMPTION: The work environment is collaborative and dynamic, with opportunities for professional growth and development in a fast-paced industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site interview with the hiring manager and relevant team members
- Background check and offer
Key Assessment Areas:
- Marketing strategy and planning
- Event planning and execution
- Client relationship management
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare examples of successful marketing campaigns you've led or contributed to.
- Demonstrate your understanding of the Indonesian financial services industry and Cermati.com's mission.
ATS Keywords: Marketing, Branding, Communication, Sales Analytics, Event Planning, Client Relationship Management, Promotional Activities, Stock Management, Feedback Analysis
ASSUMPTION: The application process is competitive, and candidates should demonstrate their relevant experience, skills, and enthusiasm for the role and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should have experience with relevant marketing tools and be willing to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Customer-centricity
- Continuous learning
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on results and continuous improvement
Self-Assessment Questions:
- How do you stay updated with the latest marketing trends and technologies?
- Can you provide an example of a successful marketing campaign you've led or contributed to, and what was your role in it?
- How do you approach building and maintaining relationships with key clients?
ASSUMPTION: Cermati.com values candidates who are innovative, collaborative, and customer-focused, with a strong work ethic and a commitment to continuous learning.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced and dynamic environment
- Adapting to changes in the market and industry trends
- Balancing the demands of internal stakeholders and external clients
ASSUMPTION: This role may present challenges in terms of workload, adaptability, and stakeholder management, but offers opportunities for professional growth and development.
📈 Similar Roles Comparison
- Compared to a traditional marketing manager role, this position places a greater emphasis on event planning and client relationship management.
- In the Indonesian financial services industry, this role requires a strong understanding of local market trends and consumer behavior.
- Career paths for this role may include advancement to senior marketing roles or management positions within the marketing department or the broader organization.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, with potential for career growth and development.
📝 Sample Projects
- Planning and executing a successful branding event, such as a product launch or customer appreciation event
- Developing and implementing a targeted marketing campaign to drive sales or customer engagement
- Analyzing sales data and market trends to identify opportunities for growth and optimization
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with this role, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments, such as sales and product development?
- What are the most significant challenges facing the marketing department currently, and how can this role address them?
- How does Cermati.com support the professional development and growth of its employees?
- What is the company's long-term vision for this role and the marketing department?
ASSUMPTION: These interview questions help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Demonstrate your understanding of the Indonesian financial services industry and Cermati.com's mission
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
