📌 Core Information
🔹 Job Title: Marketing & Brand Development Manager
🔹 Company: Bigfoot Beverages
🔹 Location: Eugene, Oregon
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-15
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Localizing national campaigns to give them a hyper-local heartbeat
- Leading and managing a high-performing creative team
- Planning and executing promotions that drive trial and buzz
- Analyzing marketing spend and optimizing strategies based on data
- Building relationships with local partners and representing Bigfoot Beverages with energy and integrity
ASSUMPTION: This role requires a strategic thinker who can balance both creative and analytical aspects, with strong leadership skills to manage a team and drive results.
📋 Key Responsibilities
✅ Brand Localization: Take national brand campaigns and adapt them to resonate with local communities, ensuring they stand out across stores, events, and billboards.
✅ Creative Team Leadership: Oversee a team of creatives, providing guidance and support to ensure brand visuals are consistent and on-brand across all touchpoints.
✅ Promotional Planning: Develop and execute point-of-sale strategies, support product launches, and ensure sales teams have the necessary tools to succeed.
✅ Consumer Engagement: Strategize how new brands show up in the market and drive trial through sampling, events, and other consumer touchpoints.
✅ Data Analysis & Optimization: Monitor marketing spend, identify missed opportunities, and make data-driven decisions to improve ROI.
✅ Community Partnerships: Build and maintain relationships with local partners, sponsor events, and represent Bigfoot Beverages with enthusiasm and professionalism.
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to multitask and prioritize effectively.
🎯 Required Qualifications
Education: A degree in Marketing, Business, or a related field (or equivalent work experience)
Experience: 3+ years of experience in marketing, brand development, or promotions, with a focus on local or regional campaigns
Required Skills:
- Proven leadership experience, preferably managing a creative or marketing team
- Strong project management skills, with the ability to juggle multiple projects and deadlines
- Excellent written and verbal communication skills, with the ability to influence and persuade stakeholders
- Comfort working across departments and building strong relationships with internal teams
- Proficiency in Microsoft Office Suite and marketing software tools
Preferred Skills:
- Experience in the beverage industry (CPG experience also a plus!)
- Knowledge of digital marketing tools or social media campaign management
- Familiarity with the creative production process (working with designers, printers, or ad agencies)
- Experience coordinating local promotions, sponsorships, or brand activations
- A well-trained eye for marketing KPIs, ROI, and spotting a killer co-branding opportunity
ASSUMPTION: While industry-specific experience is not required, candidates with a background in the beverage industry or CPG sector may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (Based on industry standards for an intermediate marketing role in Eugene, Oregon)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on beverages and merchandise
- Opportunities for career growth and development
Working Hours: Full-time, with some evening, weekend, and on-call work required for events and store visits
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Bigfoot Beverages is a family-owned beverage distribution company focused on community involvement, growth, brand development, and great customer service. They distribute a wide range of beverages, including Pepsi, Mountain Dew, Rockstar, Bubly, and local craft beers, ciders, and seltzers.
Company Size: Bigfoot Beverages has 201-500 employees, making it a mid-sized company where applicants can expect a structured yet flexible work environment.
Founded: 1947, with a rich history and strong community ties in the Eugene, Oregon area.
Company Description:
- Bigfoot Beverages is committed to providing the best portfolio of beverages to meet local consumer needs and trends while having fun along the way.
- The company's dedication to the community and long-lasting business partnerships has built the foundation for its success.
- Bigfoot Beverages encourages applicants to stay up-to-date on the team's activities by following them on social media (Facebook, Twitter, and Instagram).
Company Specialties:
- Beverage distribution
- Brand development and management
- Community engagement and event sponsorship
- Vending and coffee services
- Tea, juice, water, sports drinks, energy drinks, wine, and other beverage categories
Company Website: http://www.bigfootbeverages.com/
ASSUMPTION: Bigfoot Beverages' focus on community involvement and long-term partnerships suggests a company culture that values relationships, both internally and externally.
📊 Role Analysis
Career Level: This role is at the intermediate level, with opportunities for growth and advancement within the marketing department and the company as a whole.
Reporting Structure: The Marketing & Brand Development Manager will report directly to the Marketing Director and oversee a team of creatives.
Work Arrangement: This is an on-site role, with some travel required to visit teams and markets in Bend, Roseburg, Newport, and Coos Bay. Events, store visits, and some evening/weekend work may also be required.
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the Marketing & Brand Development Manager to take on additional responsibilities or move into a leadership role within the marketing department.
- Bigfoot Beverages' commitment to employee development and career growth provides opportunities for employees to learn new skills and advance their careers within the company.
ASSUMPTION: This role offers a unique opportunity for an intermediate marketing professional to make a significant impact on the company's brand and growth while developing their leadership and management skills.
🌍 Location & Work Environment
Office Type: Bigfoot Beverages has multiple office locations throughout Oregon, with the Marketing & Brand Development Manager based in Eugene.
Office Location(s): 86776 McVay Highway, Eugene, Oregon 97405, US
Geographic Context:
- Eugene, Oregon, is a mid-sized city with a population of approximately 170,000 people, offering a mix of urban and rural living.
- The city is known for its vibrant arts and culture scene, outdoor recreation opportunities, and a strong sense of community.
- Eugene has a mild, Mediterranean climate, with warm, dry summers and cool, wet winters.
Work Schedule: The Marketing & Brand Development Manager will work a full-time schedule, with some flexibility for remote work when needed. The role may require occasional evening, weekend, and on-call work for events and store visits.
ASSUMPTION: The Marketing & Brand Development Manager should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and deadlines.
💼 Interview & Application Insights
Typical Process:
- Applicants will submit their resume and cover letter through the provided application link.
- Candidates who meet the qualifications will be contacted for a phone or video screening.
- Top candidates will be invited to an in-person or virtual interview with the hiring manager and a member of the marketing team.
- Finalists may be asked to complete a skills assessment or provide a portfolio of their work.
- Candidates can expect to hear back from Bigfoot Beverages within two weeks of submitting their application.
Key Assessment Areas:
- Candidates' understanding of the beverage industry and marketing trends
- Strategic thinking and problem-solving skills
- Leadership and management abilities, particularly in a creative environment
- Communication and interpersonal skills, both written and verbal
- Technical proficiency in marketing software tools and Microsoft Office Suite
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with local marketing campaigns and community engagement.
- Showcase your leadership and management skills, with specific examples of how you've driven results in previous roles.
- Demonstrate your understanding of the beverage industry and Bigfoot Beverages' unique position within the market.
- Prepare thoughtful questions to ask the interviewer about the company's culture, growth opportunities, and the team you'll be working with.
ATS Keywords: Marketing strategy, brand development, community engagement, project management, creative leadership, data analysis, promotional planning, consumer engagement, local promotions, beverage industry, CPG experience, digital marketing, social media management, creative production, KPI analysis, co-branding
ASSUMPTION: Bigfoot Beverages uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing software tools (e.g., Adobe Creative Suite, Google Analytics, social media management platforms)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data analysis tools (e.g., Excel, Google Analytics, Tableau)
ASSUMPTION: The Marketing & Brand Development Manager should be comfortable using a variety of marketing software tools and be willing to learn new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Community involvement and engagement
- Growth and brand development
- Great customer service and relationships
- Fun and enjoyment in the workplace
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible, with a willingness to take on new challenges
- Results-driven and focused on continuous improvement
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with a creative team and managing their projects and deadlines?
- Do you have a proven track record of driving results through strategic thinking and data-driven decision-making?
- Are you passionate about building relationships with local communities and partners?
ASSUMPTION: Bigfoot Beverages values a strong cultural fit, with an emphasis on collaboration, adaptability, and a results-driven mindset.
⚠️ Potential Challenges
- The Marketing & Brand Development Manager may face challenges balancing multiple projects and deadlines, requiring strong organizational skills and time management.
- This role may require some travel, with occasional evening, weekend, and on-call work for events and store visits, which can be demanding at times.
- The beverage industry is competitive and ever-changing, requiring the Marketing & Brand Development Manager to stay up-to-date with trends and adapt quickly to new opportunities and challenges.
- As a mid-sized company, Bigfoot Beverages may have limited resources compared to larger organizations, requiring the Marketing & Brand Development Manager to be creative and resourceful in their approach.
ASSUMPTION: These challenges can be overcome with strong communication, time management, and a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- Compared to other marketing roles, the Marketing & Brand Development Manager at Bigfoot Beverages has a unique focus on local community engagement and brand localization.
- Unlike larger beverage companies, Bigfoot Beverages offers a more intimate work environment with closer ties to the local community and a stronger emphasis on personal relationships.
- Career paths for this role may include advancement within the marketing department or moving into a leadership role within the company as a whole.
ASSUMPTION: This role offers a unique blend of strategic thinking, community engagement, and creative leadership, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a local campaign for a new brand launch, including event planning, promotional materials, and community partnerships
- Analyzing sales data and consumer feedback to optimize marketing strategies and improve ROI
- Managing a team of creatives to develop and produce brand visuals for a wide range of touchpoints, from point-of-sale materials to out-of-home advertising
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for the Marketing & Brand Development Manager role at Bigfoot Beverages.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does the marketing team collaborate with other departments, such as sales and operations, to drive brand success?
- What opportunities are there for professional growth and development within the marketing department and the company as a whole?
- How does Bigfoot Beverages support work-life balance for its employees, particularly in this role?
- What are the company's plans for growth and expansion in the coming years, and how can this role contribute to those plans?
ASSUMPTION: These questions demonstrate your interest in the role and the company, while also providing valuable insights into the work environment and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on local marketing campaigns and community engagement
- Prepare for your interview by researching Bigfoot Beverages' unique position within the beverage industry and developing thoughtful questions to ask the interviewer
- If invited to a final round, be prepared to present a portfolio of your work or complete a skills assessment
- Follow up with the hiring manager one week after your interview to express your continued interest in the role and ask if there is any additional information you can provide
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
