Marketing & Brand Manager (m/w/d)
Alteos GmbH
Full-time
On-site
Berlin, Berlin, Germany
🎨 Brand & Creative Marketing
📌 Core Information
- Job Title: Marketing & Brand Manager (m/w/d)
- Company: Alteos GmbH
- Location: Berlin, Germany
- Job Type: Full-Time, Hybrid
- Category: Marketing
- Date Posted: April 8, 2025
- Experience Level: 2-5 years
- Remote Status: On-site with hybrid options
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to position the brand effectively and drive sustainable growth
- Managing cross-channel campaigns to engage the target audience
- Creating content that aligns with the brand's messaging and values
- Enhancing the company's social media presence and interaction with the target audience
- Analyzing campaign performance and using data to optimize marketing efforts
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively across multiple channels and teams.
📋 Key Responsibilities
✅ Marketing Strategy & Campaign Management:
- Develop and implement marketing strategies to position the brand effectively and drive sustainable growth
- Manage cross-channel campaigns (online, social media, events, etc.) to engage the target audience
- Coordinate and execute marketing campaigns, ensuring they align with the overall brand strategy
✅ Content Creation & Management:
- Develop and maintain a content calendar that aligns with the brand's messaging and values
- Create engaging content for various formats (blog, newsletter, website, social media) to support marketing campaigns
- Collaborate with internal teams to ensure content is accurate, on-brand, and optimized for search engines
✅ Social Media Strategy & Management:
- Develop and implement a social media strategy to increase the company's visibility and engagement with the target audience
- Manage social media channels, creating and curating content, and engaging with followers
- Monitor and analyze social media performance, using data to optimize strategies and improve results
✅ Event Management & Communication:
- Represent the company at industry events and trade shows, fostering relationships with key stakeholders and potential clients
- Coordinate and execute event logistics, ensuring a positive brand experience for attendees
ASSUMPTION: This role may require occasional travel to attend industry events and trade shows.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field
Experience:
- 2-3 years of experience in marketing, ideally in the bicycle industry or embedded insurance
- Proven experience in planning and executing cross-channel marketing campaigns
Required Skills:
- Strong analytical skills and data-driven mindset
- Excellent communication and interpersonal skills
- Creative and strategic thinking, with the ability to develop and execute marketing strategies
- Proficiency in marketing tools and platforms (e.g., Google Analytics, social media management tools, CRM)
- Fluency in German and English
Preferred Skills:
- Experience with SEO and content marketing strategies
- Familiarity with the German insurance industry
- Proficiency in Adobe Creative Suite or similar design tools
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating their marketing skills will be prioritized.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year, depending on experience and qualifications. This estimate is based on market research for marketing managers in the Berlin area with 2-5 years of experience.
Benefits:
- Unlimited vacation policy with a minimum of 27 days per year
- Flexible working hours and a hybrid work arrangement (2-3 days per week in the office)
- Company-sponsored events and team-building activities
- Professional development opportunities and training
- Employee discounts on insurance products and services
Working Hours: Full-time, 40 hours per week, with flexible working hours and the option to work from home 2-3 days per week.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
- Industry: Insurtech, focusing on embedded insurance and digital insurance solutions
- Company Size: 51-200 employees
- Founded: 2018
- Company Description: Alteos believes that with the right technology, data, and dedication, the experience of buying and using insurance can be seamless, easy, and fair. They offer insurance-as-a-service, providing a wide portfolio of insurances fully integrated and ready to purchase at the point of sale. Alteos is a 100% subsidiary of AXA Germany and is headquartered in Berlin.
📊 Role Analysis
- Career Level: Mid-level marketing role with opportunities for growth and development
- Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including sales, product, and customer success
- Work Arrangement: Hybrid, with 2-3 days per week in the office and the remainder working from home
- Growth Opportunities: As the company continues to grow, there may be opportunities for advancement into senior marketing roles or leadership positions
ASSUMPTION: This role may evolve over time as the company grows and expands its product offerings.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space in central Berlin
- Office Location: Tauentzienstr. 7 b/c, 10789 Berlin, Germany
- Geographic Context: Berlin is a vibrant, multicultural city with a thriving tech industry and a high quality of life. The office is located in the heart of the city, close to public transportation and numerous amenities.
- Work Schedule: Flexible working hours with core hours between 10:00 AM and 4:00 PM. Employees are expected to be available during these core hours but have flexibility in their start and end times.
ASSUMPTION: The company may consider remote work options for the right candidate, depending on their qualifications and the needs of the team.
💼 Interview & Application Insights
- Typical Process: Applicants can expect a phone or video screening, followed by one or two on-site interviews with a mix of behavioral and technical questions. The final stage may include a case study or presentation.
- Key Assessment Areas: Candidates should be prepared to discuss their marketing experience, campaign management skills, and data-driven approach to marketing. They should also be ready to demonstrate their creativity, strategic thinking, and communication skills.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Include specific examples of your marketing campaigns and their results
- Showcase your understanding of the company and its products by demonstrating how your skills and experience align with the role's requirements
- Prepare questions to ask the interviewer about the company, team, or role to demonstrate your interest and engagement
🛠️ Tools & Technologies
- Google Analytics
- Social media management tools (e.g., Hootsuite, Buffer)
- CRM (e.g., Salesforce, HubSpot)
- Adobe Creative Suite or similar design tools
- Microsoft Office Suite or Google Workspace
👔 Cultural Fit Considerations
- Company Values: Innovation, collaboration, customer-centricity, and continuous learning
- Work Style: Alteos values a dynamic, collaborative, and agile work environment. Employees are expected to be self-motivated, proactive, and able to work independently as well as in a team.
- Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong customer focus and a data-driven approach to marketing?
ASSUMPTION: Candidates who are comfortable working in a startup-like environment and are eager to learn and grow will be a good fit for this role.
⚠️ Potential Challenges
- The company is growing rapidly, which may result in a fast-paced and sometimes unpredictable work environment
- The role may require occasional travel to attend industry events and trade shows
- The company's focus on innovation and continuous learning may present challenges for candidates who prefer a more structured or predictable work environment
📈 Similar Roles Comparison
- Marketing Manager (Insurtech): This role is similar to a marketing manager role in the insurtech industry, with a focus on embedded insurance and digital insurance solutions. However, this role may have a broader scope and require more strategic thinking and campaign management experience.
- Brand Manager (B2B): This role is similar to a brand manager role in a B2B context, with a focus on developing and executing marketing strategies to position the brand effectively in the market. However, this role may require more cross-channel campaign management experience and a stronger data-driven approach to marketing.
📝 Sample Projects
- Developing and executing a cross-channel marketing campaign to launch a new insurance product
- Creating and implementing a social media strategy to increase engagement and brand awareness
- Conducting market research to identify new opportunities for growth and expansion
- Managing the company's presence at industry events and trade shows
ASSUMPTION: These sample projects are intended to provide an idea of the types of tasks and responsibilities associated with this role. The specific projects and tasks may vary depending on the company's priorities and needs.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team in the next 6-12 months?
- How does this role fit into the company's long-term growth plans?
- What opportunities are there for professional development and growth within the marketing team?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions are intended to provide an idea of the types of questions candidates may want to ask during the interview process. The specific questions may vary depending on the candidate's interests and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://alteos.com/careers)
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare questions to ask the interviewer about the company, team, or role to demonstrate your interest and engagement
- Follow up with the hiring manager within 48 hours of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Marketing & Brand Manager (m/w/d)
- Company: Alteos GmbH
- Location: Berlin, Germany
- Job Type: Full-Time, Hybrid
- Category: Marketing
- Date Posted: April 8, 2025
- Experience Level: 2-5 years
- Remote Status: On-site with hybrid options
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to position the brand effectively and drive sustainable growth
- Managing cross-channel campaigns to engage the target audience
- Creating content that aligns with the brand's messaging and values
- Enhancing the company's social media presence and interaction with the target audience
- Analyzing campaign performance and using data to optimize marketing efforts
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively across multiple channels and teams.
📋 Key Responsibilities
✅ Marketing Strategy & Campaign Management:
- Develop and implement marketing strategies to position the brand effectively and drive sustainable growth
- Manage cross-channel campaigns (online, social media, events, etc.) to engage the target audience
- Coordinate and execute marketing campaigns, ensuring they align with the overall brand strategy
✅ Content Creation & Management:
- Develop and maintain a content calendar that aligns with the brand's messaging and values
- Create engaging content for various formats (blog, newsletter, website, social media) to support marketing campaigns
- Collaborate with internal teams to ensure content is accurate, on-brand, and optimized for search engines
✅ Social Media Strategy & Management:
- Develop and implement a social media strategy to increase the company's visibility and engagement with the target audience
- Manage social media channels, creating and curating content, and engaging with followers
- Monitor and analyze social media performance, using data to optimize strategies and improve results
✅ Event Management & Communication:
- Represent the company at industry events and trade shows, fostering relationships with key stakeholders and potential clients
- Coordinate and execute event logistics, ensuring a positive brand experience for attendees
ASSUMPTION: This role may require occasional travel to attend industry events and trade shows.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field
Experience:
- 2-3 years of experience in marketing, ideally in the bicycle industry or embedded insurance
- Proven experience in planning and executing cross-channel marketing campaigns
Required Skills:
- Strong analytical skills and data-driven mindset
- Excellent communication and interpersonal skills
- Creative and strategic thinking, with the ability to develop and execute marketing strategies
- Proficiency in marketing tools and platforms (e.g., Google Analytics, social media management tools, CRM)
- Fluency in German and English
Preferred Skills:
- Experience with SEO and content marketing strategies
- Familiarity with the German insurance industry
- Proficiency in Adobe Creative Suite or similar design tools
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating their marketing skills will be prioritized.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year, depending on experience and qualifications. This estimate is based on market research for marketing managers in the Berlin area with 2-5 years of experience.
Benefits:
- Unlimited vacation policy with a minimum of 27 days per year
- Flexible working hours and a hybrid work arrangement (2-3 days per week in the office)
- Company-sponsored events and team-building activities
- Professional development opportunities and training
- Employee discounts on insurance products and services
Working Hours: Full-time, 40 hours per week, with flexible working hours and the option to work from home 2-3 days per week.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
- Industry: Insurtech, focusing on embedded insurance and digital insurance solutions
- Company Size: 51-200 employees
- Founded: 2018
- Company Description: Alteos believes that with the right technology, data, and dedication, the experience of buying and using insurance can be seamless, easy, and fair. They offer insurance-as-a-service, providing a wide portfolio of insurances fully integrated and ready to purchase at the point of sale. Alteos is a 100% subsidiary of AXA Germany and is headquartered in Berlin.
📊 Role Analysis
- Career Level: Mid-level marketing role with opportunities for growth and development
- Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including sales, product, and customer success
- Work Arrangement: Hybrid, with 2-3 days per week in the office and the remainder working from home
- Growth Opportunities: As the company continues to grow, there may be opportunities for advancement into senior marketing roles or leadership positions
ASSUMPTION: This role may evolve over time as the company grows and expands its product offerings.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space in central Berlin
- Office Location: Tauentzienstr. 7 b/c, 10789 Berlin, Germany
- Geographic Context: Berlin is a vibrant, multicultural city with a thriving tech industry and a high quality of life. The office is located in the heart of the city, close to public transportation and numerous amenities.
- Work Schedule: Flexible working hours with core hours between 10:00 AM and 4:00 PM. Employees are expected to be available during these core hours but have flexibility in their start and end times.
ASSUMPTION: The company may consider remote work options for the right candidate, depending on their qualifications and the needs of the team.
💼 Interview & Application Insights
- Typical Process: Applicants can expect a phone or video screening, followed by one or two on-site interviews with a mix of behavioral and technical questions. The final stage may include a case study or presentation.
- Key Assessment Areas: Candidates should be prepared to discuss their marketing experience, campaign management skills, and data-driven approach to marketing. They should also be ready to demonstrate their creativity, strategic thinking, and communication skills.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Include specific examples of your marketing campaigns and their results
- Showcase your understanding of the company and its products by demonstrating how your skills and experience align with the role's requirements
- Prepare questions to ask the interviewer about the company, team, or role to demonstrate your interest and engagement
🛠️ Tools & Technologies
- Google Analytics
- Social media management tools (e.g., Hootsuite, Buffer)
- CRM (e.g., Salesforce, HubSpot)
- Adobe Creative Suite or similar design tools
- Microsoft Office Suite or Google Workspace
👔 Cultural Fit Considerations
- Company Values: Innovation, collaboration, customer-centricity, and continuous learning
- Work Style: Alteos values a dynamic, collaborative, and agile work environment. Employees are expected to be self-motivated, proactive, and able to work independently as well as in a team.
- Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong customer focus and a data-driven approach to marketing?
ASSUMPTION: Candidates who are comfortable working in a startup-like environment and are eager to learn and grow will be a good fit for this role.
⚠️ Potential Challenges
- The company is growing rapidly, which may result in a fast-paced and sometimes unpredictable work environment
- The role may require occasional travel to attend industry events and trade shows
- The company's focus on innovation and continuous learning may present challenges for candidates who prefer a more structured or predictable work environment
📈 Similar Roles Comparison
- Marketing Manager (Insurtech): This role is similar to a marketing manager role in the insurtech industry, with a focus on embedded insurance and digital insurance solutions. However, this role may have a broader scope and require more strategic thinking and campaign management experience.
- Brand Manager (B2B): This role is similar to a brand manager role in a B2B context, with a focus on developing and executing marketing strategies to position the brand effectively in the market. However, this role may require more cross-channel campaign management experience and a stronger data-driven approach to marketing.
📝 Sample Projects
- Developing and executing a cross-channel marketing campaign to launch a new insurance product
- Creating and implementing a social media strategy to increase engagement and brand awareness
- Conducting market research to identify new opportunities for growth and expansion
- Managing the company's presence at industry events and trade shows
ASSUMPTION: These sample projects are intended to provide an idea of the types of tasks and responsibilities associated with this role. The specific projects and tasks may vary depending on the company's priorities and needs.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team in the next 6-12 months?
- How does this role fit into the company's long-term growth plans?
- What opportunities are there for professional development and growth within the marketing team?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions are intended to provide an idea of the types of questions candidates may want to ask during the interview process. The specific questions may vary depending on the candidate's interests and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://alteos.com/careers)
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare questions to ask the interviewer about the company, team, or role to demonstrate your interest and engagement
- Follow up with the hiring manager within 48 hours of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.