Marketing & Brand Strategy Consultant

📌 Core Information

🔹 Job Title: Marketing & Brand Strategy Consultant

🔹 Company: Maania Consultancy Services

🔹 Location: Charleston, SC, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Defining audience, messaging, and positioning for a new media/marketing brand
• Advising on brand architecture and creative direction
• Consulting on pitch decks, service offerings, and growth strategy
• Supporting client acquisition planning and competitive landscape research

ASSUMPTION: This role requires a strategic mindset and strong communication skills to effectively guide the brand's development and growth.

📋 Key Responsibilities

✅ Define audience, messaging, and positioning for the new brand

✅ Advise on brand architecture and creative direction

✅ Consult on pitch decks, service offerings, and growth strategy

✅ Support client acquisition planning and conduct competitive landscape research

ASSUMPTION: The consultant will work closely with the startup team, requiring strong collaboration skills and the ability to adapt to a dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 5-10 years of experience in branding, marketing, or digital strategy, with a preference for agency or startup experience

Required Skills:

• Proven expertise in branding, marketing, and digital strategy
• Strong communication and market insights skills
• Ability to collaborate remotely with startup teams
• Familiarity with competitive research and client acquisition planning

Preferred Skills:

• Experience working with startups or in an agency environment
• Fluency in English

ASSUMPTION: Candidates with experience in the tech or media industries may find this role particularly suitable.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on experience and industry standards for marketing consultants)

Benefits:

• Flexible work arrangement (remote)
• Opportunity to work with a dynamic startup team

Working Hours: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The salary range is an estimate based on industry standards for marketing consultants with 5-10 years of experience. The actual salary may vary based on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Maania Consultancy Services is a staffing and recruiting company specializing in IT, Engineering, and Financial services. They focus on reducing hiring costs while delivering great talent.

Company Size: Maania has 51-200 employees, providing a mid-sized company environment with opportunities for impact and growth.

Founded: Maania was founded in 2014, giving it a decade of experience in the recruitment industry.

Company Description:

• Maania provides innovative recruiting services to startup companies, fortune 500, and federal agencies.
• They specialize in filling IT, Engineering, and Security Clearance positions.
• Maania is committed to reducing costs while producing great candidates for their clients.

Company Specialties:

• Retained Search
• delivering great talent while reducing hiring cost
• IT, Engineering, and Financial Services
• Security Clearance (Secret, Top Secret, TS/SCI, and CI Polygraph)
• Machine Learning, Robotics, and Cyber Security

Company Website: http://www.maania.com

ASSUMPTION: Maania's experience working with various industries and clients may provide diverse project opportunities for the consultant.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and practical execution.

Reporting Structure: The consultant will likely report directly to the company's leadership or the project's client.

Work Arrangement: The role is remote-friendly, offering flexibility for work-life balance.

Growth Opportunities:

• Expanding the brand's reach and impact within the media/marketing industry
• Gaining experience working with a diverse range of clients and industries
• Potential for long-term consulting or full-time employment opportunities

ASSUMPTION: The consultant's success in this role may open doors to other opportunities within Maania or its client network.

🌍 Location & Work Environment

Office Type: Remote (with the flexibility to work from home or a co-working space)

Office Location(s): Charleston, SC, United States (with the option to work remotely from anywhere)

Geographic Context:

• Charleston, SC is known for its rich history, culture, and coastal lifestyle.
• The city offers a mix of urban and suburban living options.
• Charleston has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: Full-time (40 hours per week, with a flexible schedule)

ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to live in various locations.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager or project client
• Background check and reference verification (if required)

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Market research and analysis skills
• Cultural fit and adaptability

Application Tips:

• Highlight relevant experience in branding, marketing, and digital strategy
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare examples of successful branding or marketing campaigns you've worked on
• Demonstrate your understanding of the media/marketing industry and Maania's business model

ATS Keywords: Branding, Marketing, Digital Strategy, Positioning, Communication, Market Insights, Consulting, Client Acquisition, Competitive Research

ASSUMPTION: Maania may use an Applicant Tracking System (ATS) to filter resumes based on relevant keywords. Including these keywords in your application materials may increase your chances of being considered for the role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing and analytics tools (e.g., Google Analytics, SEMrush, Hootsuite)
• Design tools (e.g., Adobe Creative Suite, Sketch, Figma)

ASSUMPTION: The consultant may need to be proficient in various tools and technologies to effectively perform their job duties.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Maania focuses on reducing hiring costs while delivering great talent, emphasizing innovation in its recruitment processes.
• Collaboration: Maania works with various clients and industries, fostering a collaborative environment.
• Integrity: Maania is committed to ethical and transparent recruitment practices.

Work Style:

• Dynamic: Maania works with startup companies and federal agencies, requiring adaptability and a dynamic work style.
• Results-driven: Maania focuses on delivering results for its clients, emphasizing a results-driven work style.
• Collaborative: Maania's diverse client base and collaborative environment require strong teamwork and communication skills.

Self-Assessment Questions:

• Do you thrive in dynamic, startup environments?
• Are you comfortable working remotely and collaborating with diverse teams?
• Do you have a proven track record of driving results in branding and marketing campaigns?

ASSUMPTION: Candidates who align with Maania's values and work style will likely find this role a good fit.

⚠️ Potential Challenges

• Working remotely may require strong self-motivation and time management skills
• Balancing multiple projects and clients may present organizational challenges
• Adapting to the unique needs and cultures of various clients may require flexibility and adaptability
• Competitive research and analysis may involve working with large datasets and complex information

ASSUMPTION: Addressing these challenges proactively will help the consultant succeed in this role.

📈 Similar Roles Comparison

• This role is similar to a Brand Manager or Marketing Strategist position, but with a focus on consulting and remote work
• Compared to other marketing roles, this position offers more flexibility and the opportunity to work with a diverse range of clients
• Career progression may involve transitioning to a full-time role within Maania or its client network

ASSUMPTION: Understanding the differences between this role and similar positions will help candidates determine if this opportunity aligns with their career goals.

📝 Sample Projects

• Developing a comprehensive brand strategy for a new media/marketing startup
• Conducting market research and competitive analysis for an established tech company
• Creating pitch decks and service offerings for a diverse range of clients

ASSUMPTION: These sample projects illustrate the variety of tasks and responsibilities the consultant may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company culture and work environment at Maania?
• How does Maania support its consultants' professional development and growth?
• What are the most significant challenges facing the media/marketing brand, and how can this role address them?
• How does Maania measure the success of its consultants, and what metrics will be used to evaluate my performance?
• What opportunities exist for collaboration and knowledge-sharing with other Maania consultants or team members?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in branding, marketing, and digital strategy
• Prepare examples of successful branding or marketing campaigns you've worked on
• Follow up with Maania after one week if you haven't heard back regarding your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.