📌 Core Information
🔹 Job Title: Marketing - Branding Assistant
🔹 Company: Alphabe Insight Inc
🔹 Location: Chicago, IL, USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting branding initiatives to drive recognition and engagement
- Assisting in planning, developing, and executing branding projects across various platforms
- Working collaboratively with the marketing team to maintain brand consistency
- Conducting market research and analyzing consumer trends to inform branding decisions
ASSUMPTION: This role requires a balance of creativity and analytical thinking, with a strong focus on attention to detail and organizational skills.
📋 Key Responsibilities
✅ Assist in the creation and implementation of branding strategies and campaigns
✅ Conduct market research and analyze consumer trends to support branding decisions
✅ Coordinate with internal teams to maintain brand consistency across all materials
✅ Support in developing marketing materials, presentations, and promotional assets
✅ Track campaign performance and prepare regular reports
✅ Help manage vendor and partner communications related to branding projects
✅ Organize and maintain branding documentation and archives
ASSUMPTION: This role may require occasional overtime or working on tight deadlines to meet project milestones.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience: 1-2 years of experience in marketing or branding preferred
Required Skills:
- Strong written and verbal communication skills
- Excellent organizational and time management abilities
- Proficiency in Microsoft Office; familiarity with design tools is a plus
- Ability to work independently and as part of a team
Preferred Skills:
- Experience with branding or marketing software
- Fluency in a second language
ASSUMPTION: While not explicitly stated, proficiency in design tools such as Adobe Creative Suite or similar would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $48,000 - $52,000 per year
Benefits:
- Growth opportunities within a fast-paced marketing environment
- Ongoing training and development
- Supportive and collaborative team culture
- Exposure to a variety of branding projects and industries
Working Hours: Full-time, typically 40 hours per week, with some flexibility for project needs
ASSUMPTION: The salary range provided is based on industry standards for a Marketing - Branding Assistant role in the Chicago area with 0-2 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees
Founded: 2019
Company Description:
- Signal Tru Brand is a dynamic team of storytellers, trendsetters, and problem solvers on a mission to revolutionize the way brands connect with their audience.
- The company was founded by industry veterans with a passion for innovation and a knack for thinking outside the box.
- Signal Tru Brand is committed to helping brands find their voice and stand out in a crowded marketplace through authenticity, creativity, and strategic thinking.
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: signaltrubrand.com
ASSUMPTION: Alphabe Insight Inc may have a similar company culture and values as Signal Tru Brand, given their shared industry and size.
📊 Role Analysis
Career Level: Entry-level to Mid-level
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, with potential for remote work for specific projects or tasks
Growth Opportunities:
- Advancement to a Senior Marketing - Branding role
- Expanding into other marketing or communications specialties
- Potential leadership opportunities as the company grows
ASSUMPTION: Given the company's size and growth potential, there may be opportunities for career advancement within the marketing department or other areas of the business.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in downtown Chicago
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- Chicago is a major city with a diverse cultural scene and vibrant arts community
- The office is located in the heart of downtown, offering easy access to public transportation and nearby amenities
- The city experiences all four seasons, with cold winters and warm summers
Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for project needs
ASSUMPTION: The work environment is likely to be fast-paced and dynamic, with a strong emphasis on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- In-person or virtual interview with the Marketing Manager to discuss the role and qualifications
- Final interview with the Marketing Director to discuss career growth and company culture
Key Assessment Areas:
- Communication skills and ability to articulate branding concepts
- Problem-solving skills and ability to think critically about branding challenges
- Cultural fit and alignment with the company's values and mission
Application Tips:
- Highlight relevant coursework or projects from your degree that demonstrate your branding and marketing skills
- Tailor your resume and cover letter to emphasize your experience with branding initiatives and consumer research
- Prepare examples of branding campaigns or projects you've worked on, either professionally or academically
ATS Keywords: Branding, Marketing, Campaign Development, Consumer Research, Brand Consistency, Marketing Materials, Project Management
ASSUMPTION: The application process may involve assessments or case studies to evaluate your branding and marketing skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Design tools (Adobe Creative Suite, Sketch, Figma)
- Project management software (Asana, Trello, Jira)
- Marketing and branding software (Hootsuite, Buffer, Canva)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the project at hand.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Authenticity
- Strategic Thinking
- Collaboration
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on innovation and thinking outside the box
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working on multiple projects simultaneously?
- Do you have a strong attention to detail and a knack for problem-solving?
ASSUMPTION: Applicants should be comfortable working in a fast-paced environment and be able to manage multiple projects simultaneously.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with the fast-paced nature of the marketing industry
- Adapting to changes in branding strategies or consumer trends
- Working with vendors and partners to ensure brand consistency
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- This role is similar to a Junior Brand Manager or Marketing Coordinator position, but with a stronger focus on branding initiatives and consumer research
- In the marketing industry, this role may be found in agencies, in-house marketing departments, or within specific brands or products
- Career paths may include advancement to Senior Marketing - Branding roles, or expansion into other marketing or communications specialties
ASSUMPTION: Applicants should research similar roles in the marketing industry to better understand the responsibilities and requirements of the position.
📝 Sample Projects
- Developing a branding strategy for a new product launch
- Conducting consumer research to inform branding decisions for an established brand
- Creating marketing materials and promotional assets for a rebranding campaign
ASSUMPTION: These sample projects are intended to give applicants an idea of the types of tasks and responsibilities they may encounter in the role.
❓ Key Questions to Ask During Interview
- How does this role support the overall marketing strategy for the company?
- What are the most challenging aspects of this role, and how have previous employees approached them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to maintaining brand consistency across various platforms and materials?
- How does the company measure the success of its branding campaigns and initiatives?
ASSUMPTION: These questions are designed to help applicants better understand the role, the company culture, and the expectations for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your branding and marketing skills and experience
- Prepare examples of branding campaigns or projects you've worked on
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
