📌 Core Information
🔹 Job Title: Marketing Business Analyst
🔹 Company: Shaw Industries
🔹 Location: Shaw Plant 19, 1010 VD Parrot Parkway, Dalton, GA 30720 USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Analyzing and interpreting data to identify trends and insights
- Gathering data from various sources to understand market trends and campaign performance
- Creating clear and concise reports, charts, and dashboards to communicate key initiatives and projects
- Defining and monitoring key performance indicators (KPIs) for marketing campaigns and brand initiatives
- Working closely with stakeholders across various departments to gather requirements and deliver analytical solutions
ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to effectively work with diverse teams and stakeholders.
📋 Key Responsibilities
✅ Analyze and interpret data to identify trends, patterns, and insights that can drive business decisions and improve operational efficiency
✅ Gather data from various sources (e.g., web analytics, CRM) to understand market trends, customer behavior, and campaign performance
✅ Convert data into clear and concise reports, charts, and dashboards to communicate key initiatives and projects for Shaw Floors Brand
✅ Define and monitor key performance indicators (KPIs) for marketing campaigns and brand initiatives
✅ Assess marketing campaign effectiveness, ROI, and customer engagement metrics
✅ Deliver actionable insights through dashboards and reports to inform ongoing brand strategy
✅ Work closely with stakeholders across Product, Brand, Sales, and IT to gather requirements and deliver analytical solutions
✅ Gather and manage content from brand team stakeholders for monthly operating rhythms; L&P, PRM, P&L, and NPI
✅ Work with marketing teams, sales teams, and other departments to ensure alignment on goals and strategies
ASSUMPTION: The role may require occasional special requests or assignments as necessary.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Statistics, or a related field
Experience: 2-5 years of experience in marketing, business analysis, or a related role
Required Skills:
- Proficient in PowerBI, Tableau, Inventory Planning Software, Salesforce, and Microsoft Office (Excel, Word, PowerPoint)
- Exceptional written and oral communication skills and listening skills
- Analytical ability to process sample data
- Willingness to remain flexible and accept special requests or assignments as necessary
- Professionalism, including a positive attitude and reputation
- Customer service focused
- Relationship-builder (team player)
- Self-managed and proactive
- Detail oriented; comfortable under deadlines (consistently high quality work product)
Preferred Skills:
- Experience with marketing analytics tools and techniques
- Familiarity with the flooring industry
ASSUMPTION: While not explicitly stated, proficiency in data visualization tools and a strong understanding of marketing principles are likely expected for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for a Marketing Business Analyst with 2-5 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Shaw Floors products
Working Hours: 8-hour non-rotating shift, hours fall to in punch day, observed calendar, shift starts AM
ASSUMPTION: Shaw Industries offers competitive benefits packages for full-time employees, but the specific benefits and their details may vary.
📌 Applicant Insights
🔍 Company Context
Industry: Shaw Industries is a leading manufacturer and distributor of carpet and flooring products, operating in the construction industry.
Company Size: Shaw Industries has 10,001+ employees, making it a large enterprise with a well-established infrastructure and extensive resources.
Founded: Shaw Industries was founded in 1967 and has since grown to become one of the world's largest carpet manufacturers.
Company Description:
- Shaw Industries is a global leader in the flooring industry, offering a wide range of products, including carpet, hardwood, laminate, vinyl, tile, stone, and turf.
- The company is committed to sustainability and innovation, continually developing new products and technologies to meet the evolving needs of its customers.
- Shaw Industries is known for its high-quality products, exceptional customer service, and strong brand recognition.
Company Specialties:
- Carpet and flooring manufacturing
- Product distribution and logistics
- Sustainable business practices
- Innovative product development
Company Website: shawfloors.com
ASSUMPTION: Shaw Industries' extensive experience and resources in the flooring industry provide a stable and supportive environment for employees to grow and succeed.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of technical skills, industry knowledge, and stakeholder management.
Reporting Structure: The Marketing Business Analyst will report directly to the Marketing Manager and work closely with various stakeholders across the organization.
Work Arrangement: This is an on-site position, requiring regular presence at the Shaw Plant 19 location in Dalton, GA.
Growth Opportunities:
- Advancement to a senior-level marketing or business analyst role
- Expansion into other areas of the business, such as product management or brand strategy
- Potential to take on more strategic and leadership-focused responsibilities
ASSUMPTION: Shaw Industries' large size and diverse product offerings provide ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: The Shaw Plant 19 location is a manufacturing plant with an on-site office for administrative and support staff.
Office Location(s): Shaw Plant 19, 1010 VD Parrot Parkway, Dalton, GA 30720 USA
Geographic Context:
- The Dalton, GA area has a humid subtropical climate, with mild winters and hot, humid summers.
- The region is known for its scenic beauty, with the Appalachian Mountains nearby and numerous outdoor recreation opportunities.
- Dalton is the carpet capital of the world, with a strong manufacturing industry and a diverse economy.
Work Schedule: The Marketing Business Analyst will work a standard 8-hour shift, Monday through Friday, with occasional flexibility based on project demands.
ASSUMPTION: The on-site work arrangement may require occasional overtime or weekend work to meet project deadlines or attend company events.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and potential team members
- Final interview with the Marketing Director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Data analysis and interpretation skills
- Communication and presentation abilities
- Stakeholder management and collaboration
- Problem-solving and critical thinking
Application Tips:
- Tailor your resume to highlight relevant skills and experiences, such as data analysis, marketing, and stakeholder management.
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for Shaw Industries' mission and values.
- Be ready to discuss your experience with marketing analytics tools and your familiarity with the flooring industry.
ATS Keywords: Marketing Business Analyst, Data Analysis, Marketing Analytics, Stakeholder Management, Flooring Industry, Shaw Industries
ASSUMPTION: Shaw Industries uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- PowerBI
- Tableau
- Inventory Planning Software
- Salesforce
- Microsoft Office (Excel, Word, PowerPoint)
- CRM systems
ASSUMPTION: The specific tools and technologies required for this role may evolve over time as Shaw Industries adopts new platforms and solutions.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Innovation
- Performance
- Teamwork
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and accountable
Self-Assessment Questions:
- How do you demonstrate Shaw Industries' value of Customer Focus in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment, and how did you handle it?
- How do you prioritize and manage multiple projects and deadlines to ensure high-quality work product?
ASSUMPTION: Shaw Industries places a strong emphasis on cultural fit and values-driven behavior, so applicants should be prepared to discuss their alignment with the company's core values and work style expectations.
⚠️ Potential Challenges
- Working with large and complex datasets, requiring advanced data analysis and visualization skills
- Balancing multiple projects and priorities, with a need to manage time effectively and prioritize tasks
- Collaborating with diverse stakeholders, each with their own goals and priorities, requiring strong communication and stakeholder management skills
- Occasional travel to other Shaw Industries locations or industry events, which may disrupt personal schedules
ASSUMPTION: These challenges can be overcome with strong technical skills, excellent communication, and a proactive, solutions-oriented mindset.
📈 Similar Roles Comparison
- Unlike other marketing business analyst roles, this position is focused on the flooring industry and requires a strong understanding of its unique market dynamics and customer behaviors.
- Shaw Industries' large size and extensive resources provide more opportunities for career growth and development compared to smaller organizations.
- This role offers a blend of strategic and tactical responsibilities, with opportunities to influence brand strategy and drive operational improvements.
ASSUMPTION: Applicants should consider their long-term career goals and how this role aligns with their desired path in the marketing or business analytics fields.
📝 Sample Projects
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Developing and maintaining marketing dashboards to track key performance indicators (KPIs) and campaign performance
- Conducting market research and competitive analysis to inform brand strategy and product development
ASSUMPTION: These sample projects illustrate the range of responsibilities and deliverables for the Marketing Business Analyst role at Shaw Industries.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and priorities for this role, and how they may evolve over time?
- How does this role collaborate with other marketing and business teams, and what are the key stakeholders for this position?
- What opportunities are there for professional development and growth within Shaw Industries, particularly for someone in this role?
- How does Shaw Industries support work-life balance for its employees, particularly for those in on-site roles?
- What are the most significant challenges facing the marketing team currently, and how can this role contribute to addressing them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding Shaw Industries' unique culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant skills and experiences, such as data analysis, marketing, and stakeholder management.
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for Shaw Industries' mission and values.
- Be ready to discuss your experience with marketing analytics tools and your familiarity with the flooring industry.
- Follow up with the Shaw Industries HR department one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
