Marketing Business Analyst

📌 Core Information

🔹 Job Title: Marketing Business Analyst

🔹 Company: Bath Concepts

🔹 Location: Libertyville, Illinois

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Analyzing marketing and lead generation data to optimize business performance
• Collaborating with teams to ensure data accuracy and improve marketing effectiveness
• Developing and maintaining dashboards and reports using Microsoft Power BI
• Providing weekly, monthly, and ad hoc reports with clear recommendations
• Identifying trends, opportunities, and potential challenges in company and industry datasets and trends

ASSUMPTION: This role requires a strong analytical mindset, curiosity, and excellent communication skills to effectively interpret data and provide insights to non-technical stakeholders.

📋 Key Responsibilities

✅ Analyze marketing and lead generation data from multiple sources to uncover trends and actionable insights

✅ Monitor, report, and interpret marketing KPIs, such as CPL, CPA, conversion rates, ROI, and ROAS

✅ Develop, maintain, and present dashboards and reports using Microsoft Power BI to communicate marketing performance metrics to stakeholders

✅ Collaborate with the lead generation team to optimize lead sources inputs and call center conversion rates

✅ Partner with the Business Intelligence Data Architect to ensure the availability of clean, accurate, and complete marketing data

✅ Work closely with the marketing team to understand business goals and provide data-driven insights to support campaigns and strategies

✅ Identify insights and opportunities to explore to create the business case for areas of opportunity and improvement

✅ Identify and recommend opportunities to improve marketing effectiveness across channels

✅ A/B test marketing initiatives and analyze results to drive data-backed decisions

✅ Proactively explore new data sources and analytical techniques to provide innovative insights

ASSUMPTION: This role involves a significant amount of data analysis and interpretation, requiring strong analytical, critical-thinking, and problem-solving skills.

🎯 Required Qualifications

Education: Minimum of a Bachelor's degree in Marketing, Data Analytics, Statistics, or a related field

Experience: 2-4+ years of experience in marketing business analysis or a similar role

Required Skills:

• Proficiency with Microsoft Power BI for data visualization and dashboard creation
• Strong skills in Excel, SQL, and familiarity with data query languages
• Experience working with CRM systems (e.g., HubSpot) and marketing platforms (e.g., Google Analytics, Google Ads, Facebook Ads)

Preferred Skills:

• Familiarity with A/B testing frameworks and tools
• Experience in lead generation industries, such as home improvement
• Experience with Tableau or Looker
• Knowledge of statistical analysis tools (e.g., SPSS, Python, R)

ASSUMPTION: Candidates with experience in marketing business analysis or a similar role, along with strong analytical and communication skills, will be well-suited for this position.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 per year

Benefits:

• Competitive salary and benefits package
• Opportunities for professional growth and development
• Collaborative and supportive work environment

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing business analyst role with 2-5 years of experience in the home improvement industry.

📌 Applicant Insights

🔍 Company Context

Industry: Bath Concepts operates in the home improvement industry, focusing on bathroom remodeling and related services. The company is a leader in its field, with a network of over 1,000 dealers across North America.

Company Size: Small (2-10 employees)

Founded: The company's founding date and history were not provided in the given data.

Company Description:

• Bath Concepts is committed to building its marketing talent and capabilities to support its network of dealers
• The company is at the forefront of innovation in bathroom remodeling and related services

Company Specialties:

• Bathroom remodeling
• Home improvement services
• Lead generation and marketing

Company Website: bathconcepts.com

ASSUMPTION: As a small company, Bath Concepts offers a collaborative and supportive work environment, with opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Marketing Business Analyst will report directly to the Marketing Manager or a similar role.

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

• Potential advancement to a senior marketing business analyst or marketing manager role
• Expanding skills and expertise in data analysis, marketing, and business strategy

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and potentially across the organization.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): 3490 Clayton Rd, Concord, California 94519, US

Geographic Context:

• Concord, California, is located in the San Francisco Bay Area
• The area offers a mix of urban and suburban living, with easy access to outdoor recreation and cultural attractions

Work Schedule: Monday-Friday, 8:30 AM - 5:00 PM (with a 30-minute lunch break)

ASSUMPTION: The work environment is professional and collaborative, with a focus on data-driven decision-making and continuous improvement.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and team members
• Background check and reference check
• Job offer

Key Assessment Areas:

• Data analysis and interpretation skills
• Communication and presentation skills
• Problem-solving and critical-thinking skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant data analysis and marketing experience in your resume and cover letter
• Prepare examples of data-driven insights and recommendations from previous roles
• Research the company and its industry to demonstrate your understanding and enthusiasm for the role

ATS Keywords: Marketing business analyst, data analysis, data visualization, Microsoft Power BI, Excel, SQL, CRM, Google Analytics, Google Ads, Facebook Ads, A/B testing, marketing KPIs, ROI, ROAS, CPL, CPA

ASSUMPTION: The application process may vary depending on the specific needs and preferences of the hiring manager and team.

🛠️ Tools & Technologies

• Microsoft Power BI
• Excel
• SQL
• CRM systems (e.g., HubSpot)
• Marketing platforms (e.g., Google Analytics, Google Ads, Facebook Ads)
• A/B testing tools (e.g., Optimizely, VWO)

ASSUMPTION: The tools and technologies required for this role may evolve as the company's data and marketing strategies grow and change.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer focus
• Collaboration
• Continuous improvement

Work Style:

• Data-driven decision-making
• Continuous learning and development
• Collaborative and supportive team environment
• Focus on results and performance metrics

Self-Assessment Questions:

• How have you used data analysis to drive marketing strategy and improve performance in previous roles?
• Can you provide an example of a time when you identified a trend or opportunity in data and successfully advocated for a change in marketing strategy?
• How do you approach A/B testing and data interpretation to ensure accurate and actionable insights?

ASSUMPTION: Candidates who align with Bath Concepts' values and work style will be more likely to succeed in this role and contribute to the company's ongoing success.

⚠️ Potential Challenges

• Working with large and complex datasets may require significant time and effort to clean, organize, and analyze
• The role may involve tight deadlines and pressure to deliver insights quickly and accurately
• Collaborating with multiple teams and stakeholders may require strong communication and project management skills
• The home improvement industry can be competitive, with a constant need to optimize marketing efforts and maintain market share

ASSUMPTION: Candidates with strong analytical, communication, and project management skills will be better equipped to handle the challenges associated with this role.

📈 Similar Roles Comparison

• Marketing Business Analyst vs. Marketing Data Analyst: Both roles focus on data analysis and interpretation, but the Business Analyst role may involve more strategic decision-making and collaboration with cross-functional teams
• Industry-specific context: The home improvement industry is competitive and dynamic, with a constant need to adapt to changing consumer preferences and market trends
• Career path comparison: This role can lead to senior marketing business analyst, marketing manager, or similar roles within the marketing department or across the organization

ASSUMPTION: Understanding the differences between similar roles and the unique aspects of the home improvement industry will help candidates tailor their application and interview responses effectively.

📝 Sample Projects

• Analyzing customer acquisition costs and return on investment for various marketing channels to optimize budget allocation
• Identifying trends in customer behavior and preferences to inform product development and marketing strategies
• Developing and maintaining dashboards to track and report on key marketing performance indicators (KPIs)

ASSUMPTION: These sample projects illustrate the types of data analysis and interpretation tasks that the Marketing Business Analyst may be responsible for in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company approach A/B testing and data interpretation to ensure accurate and actionable insights?
• What are the most pressing marketing challenges facing the company, and how can this role contribute to addressing them?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates a candidate's interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant data analysis and marketing experience
• Prepare examples of data-driven insights and recommendations from previous roles
• Research the company and its industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.