📌 Core Information
🔹 Job Title: Marketing Business Analyst
🔹 Company: Telia Lietuva
🔹 Location: Vilnius, Lithuania
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating with business stakeholders to gather and define marketing automation requirements
- Acting as a bridge between business and technology teams to translate requirements
- Working with multiple technical teams to brief and refine requirements
- Contributing to the development of personalized B2B customer experiences
ASSUMPTION: This role requires a strong focus on stakeholder management, data analytics, and project management to ensure successful collaboration and delivery of marketing automation initiatives.
📋 Key Responsibilities
✅ Work closely with business stakeholders to gather, define, and brief requirements for marketing automation initiatives
✅ Translate business requirements into clearly defined deliverables for the MarTech Development team
✅ Document and communicate requirements using tools like Confluence and JIRA
✅ Collaborate with multiple technical teams to brief and refine requirements
✅ Contribute to the development of personalized B2B customer experiences
ASSUMPTION: The role may involve working on various marketing automation projects, requiring adaptability and a proactive approach to problem-solving.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in marketing or customer experience-focused roles
Required Skills:
- Data analytics
- Project management
- Stakeholder management
- Communication skills
- Problem-solving skills
- Attention to detail
- Analytical thinking
Preferred Skills:
- Experience with marketing automation tools
- Fluency in additional languages (e.g., Swedish, Norwegian, Danish)
ASSUMPTION: While not explicitly stated, experience with marketing automation tools and additional language skills could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: 2600 - 3300 EUR gross deduction per month, plus annual bonus
Benefits:
- Comprehensive benefits package tailored to the local market
- Opportunity to work in an inclusive team with over 15,000 talented colleagues globally
- Recognition as a Climate Leader in the Nordics and Baltics
Working Hours: Full-time, standard business hours
ASSUMPTION: The salary range provided is an estimate based on the job title, experience level, and location. Benefits may vary based on individual circumstances and local market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Telia Lietuva operates in the telecommunications industry, providing telecommunications, IT, and TV services as a one-stop shop.
Company Size: Telia Lietuva has 1 employee, according to LinkedIn, but is part of the larger Telia Company group with over 15,000 employees globally.
Founded: The company was founded in 1992, with the integration of Teo, Omnitel, and Baltic Data Center in 2017.
Company Description:
- Telia Lietuva is the first integrated telecommunications company in Lithuania, offering a wide range of services
- The company is passionate about creating great products and delivering extraordinary customer experiences while prioritizing sustainability
- Telia Lietuva is an inclusive workplace that values diversity and ensures everyone feels welcome and valued
Company Specialties:
- Communications
- Internet
- Telephony
- IPTV
- Digital TV
- IT services
- Telecommunication solutions for Business
Company Website: http://www.telia.lt
ASSUMPTION: Telia Lietuva's focus on sustainability and customer experience may influence the company's approach to marketing and business operations.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience in marketing or related fields, seeking to develop their careers in marketing business analysis.
Reporting Structure: The Marketing Business Analyst will report to the Head of Communication Channels Management Team, Jaroslav Kokoskin.
Work Arrangement: The role is based in Vilnius, Lithuania, with on-site work arrangements. The working hours are standard business hours, totaling 40 hours per week.
Growth Opportunities:
- Expanding skills in marketing automation and related technologies
- Developing leadership and project management skills
- Gaining experience working with diverse teams and stakeholders
ASSUMPTION: Growth opportunities may include internal promotions, skill development, or expanded responsibilities based on individual performance and company needs.
🌍 Location & Work Environment
Office Type: The role is based in an on-site office environment in Vilnius, Lithuania.
Office Location(s): Lvovo str. 25, Vilnius, LT-03501, LT
Geographic Context:
- Vilnius is the capital and largest city of Lithuania, with a population of over 540,000
- The city is known for its historical architecture, cultural institutions, and vibrant nightlife
- Vilnius is a major economic, political, and cultural center in the Baltic region
Work Schedule: The work schedule is standard business hours, Monday to Friday, with a total of 40 hours per week.
ASSUMPTION: The work environment may be dynamic and fast-paced, given the nature of marketing automation projects and the need to collaborate with various teams.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Background check and reference verification
Key Assessment Areas:
- Data analysis and problem-solving skills
- Communication and stakeholder management skills
- Project management and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing and data analysis experience in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of your problem-solving skills and experience working with stakeholders
- Be ready to discuss your approach to marketing automation and data-driven decision-making
ATS Keywords: Marketing, Business Analyst, B2B, Marketing Automation, Stakeholder Management, Data Analytics, Project Management
ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's skills and fit for the role.
🛠️ Tools & Technologies
- Confluence
- JIRA
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- Data analysis tools (e.g., Excel, Google Analytics, Tableau)
ASSUMPTION: The required tools and technologies may evolve based on the company's needs and the specific projects the candidate works on.
👔 Cultural Fit Considerations
Company Values:
- Inclusive and collaborative work environment
- Focus on sustainability and customer experience
- Recognition as a Climate Leader in the Nordics and Baltics
Work Style:
- Dynamic and fast-paced work environment
- Collaborative and cross-functional teamwork
- Focus on data-driven decision-making and continuous improvement
Self-Assessment Questions:
- How do you approach working with diverse teams and stakeholders to gather and define requirements?
- Can you provide an example of a marketing automation project you've worked on and the results you achieved?
- How do you ensure attention to detail and accuracy in your work, especially when managing multiple projects?
ASSUMPTION: Telia Lietuva values candidates who are adaptable, collaborative, and committed to delivering exceptional customer experiences while prioritizing sustainability.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with the latest marketing automation trends and technologies
- Balancing the need for data-driven decision-making with the need for quick turnaround times
- Adapting to a dynamic and fast-paced work environment
ASSUMPTION: The role may present challenges related to project management, stakeholder communication, and staying current with marketing automation trends.
📈 Similar Roles Comparison
- Marketing Business Analyst vs. Marketing Data Analyst: The former focuses more on stakeholder management and requirement gathering, while the latter is more focused on data analysis and interpretation
- Industry-specific context: The role may involve working with specific marketing automation tools or platforms used by Telia Lietuva
- Career path comparison: This role can serve as a stepping stone to more senior marketing or business analysis positions within the company
ASSUMPTION: Similar roles may have different focuses or requirements based on the specific company, industry, or team.
📝 Sample Projects
- Developing and implementing a new customer segmentation strategy using data analysis and marketing automation tools
- Collaborating with the MarTech Development team to create personalized customer journeys for B2B clients
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
ASSUMPTION: Sample projects may vary based on the company's needs, the specific team the candidate works with, and the candidate's individual skills and interests.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role contribute to the company's overall marketing strategy?
- What are the most important qualities or skills for success in this role?
- How does the company support the professional development of its employees?
- What are the biggest challenges facing the marketing team or the company as a whole, and how can this role help address them?
ASSUMPTION: Asking thoughtful questions during the interview can help demonstrate the candidate's interest in the role and their understanding of the company's needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing and data analysis experience
- Write a cover letter that demonstrates your understanding of the role and company
- Prepare examples of your problem-solving skills and experience working with stakeholders
- Follow up on your application status within one week of submission
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
