📌 Core Information
🔹 Job Title: Marketing Business Analyst
🔹 Company: Shaw Industries
🔹 Location: Dalton, Georgia, United States
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Analyzing data to drive business decisions and improve operational efficiency
- Gathering and interpreting data from various sources to understand market trends, customer behavior, and campaign performance
- Creating clear and concise reports, charts, and dashboards to communicate insights
- Defining and monitoring key performance indicators (KPIs) for marketing campaigns and brand initiatives
- Working closely with stakeholders across various departments to gather requirements and deliver analytical solutions
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Analyze and interpret data to identify trends, patterns, and insights that can drive business decisions and improve operational efficiency
✅ Gather data from various sources (e.g., web analytics, CRM) to understand market trends, customer behavior, and campaign performance
✅ Convert data into clear and concise reports, charts, and dashboards to communicate an assortment of weekly, monthly, and annual reports analyzing sales trends
✅ Define and monitor key performance indicators (KPIs) for marketing campaigns and brand initiatives
✅ Assess marketing campaign effectiveness, ROI, and customer engagement metrics
✅ Deliver actionable insights through dashboards and reports to inform ongoing brand strategy
✅ Work closely with stakeholders across Product, Brand, Sales, and IT to gather requirements and deliver analytical solutions
✅ Gather and manage content from brand team stakeholders for monthly operating rhythms (L&P, PRM, P&L, and NPI)
✅ Work with marketing teams, sales teams, and other departments to ensure alignment on goals and strategies
ASSUMPTION: This role involves a mix of data analysis, reporting, and stakeholder management, requiring strong analytical and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Statistics, or a related field
Experience: 2-5 years of experience in marketing analytics, business analysis, or a related role
Required Skills:
- Proficient in PowerBI, Tableau, Inventory Planning Software, Salesforce, and Microsoft Office (Excel, Word, PowerPoint)
- Exceptional written and oral communication skills and listening skills
- Analytical ability to process sample data
- Willingness to remain flexible and accept special requests or assignments as necessary
- Professionalism, including a positive attitude and reputation
- Customer service focused
- Relationship-builder (team player)
- Self-managed and proactive
- Detail oriented; comfortable under deadlines (consistently high quality work product)
Preferred Skills:
- Experience with additional CRM systems
- Familiarity with the flooring industry
ASSUMPTION: Candidates should have a strong foundation in marketing analytics and be comfortable working with various data sources and tools.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for a Marketing Business Analyst with 2-5 years of experience in the Dalton, GA area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Shaw products
Working Hours: 8-hour non-rotating shift, hours fall within the punch day, observed calendar, shift starts AM
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Shaw Industries is a leading manufacturer of carpet, resilient, and hardwood products for both residential and commercial markets. They focus on sustainable design and resilient flooring solutions.
Company Size: Shaw Industries has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Shaw Industries was founded in 1946 and has since grown to become a prominent player in the textile manufacturing industry.
Company Description:
- Shaw Industries designs and manufactures carpet, resilient, and hardwood products that positively impact people and the planet.
- Their optimistic approach to design delivers a purposeful blend of materiality, sustainability, and performance.
- Shaw Contract, a division of Shaw Industries, focuses on commercial design and offers a wide range of flooring solutions for various industries.
Company Specialties:
- Sustainable Design
- Resilient Flooring
- LVT
- Carpet
- Flooring
- Custom Carpet
- Broadloom
- Hardwood
- Carpet Tile
- Modular Flooring
- PET Resilient
- Sheet
- Commercial Flooring
- and Commercial Design
Company Website: http://www.shawcontract.com
ASSUMPTION: Shaw Industries is a well-established company with a strong focus on sustainability and innovation in the flooring industry.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of technical skills, industry knowledge, and stakeholder management.
Reporting Structure: The Marketing Business Analyst will report directly to the Marketing Manager and work closely with various stakeholders across the organization.
Work Arrangement: This is an on-site position, requiring the candidate to work from Shaw Industries' office in Dalton, Georgia.
Growth Opportunities:
- Advancement to Senior Marketing Business Analyst or similar roles within the marketing department
- Expansion into other areas of the business, such as product management or brand strategy
- Potential relocation to other Shaw Industries facilities or divisions
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Shaw Industries' office in Dalton, Georgia, is a modern, collaborative workspace with a mix of open and private offices.
Office Location(s): 230 Douthit Ferry Rd, Cartersville, Georgia 30120, US
Geographic Context:
- Dalton is located in Northwest Georgia, approximately 45 minutes north of Atlanta.
- The area offers a lower cost of living compared to major metropolitan areas, with a mix of urban and rural environments.
- Dalton has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: The Marketing Business Analyst will work a standard 8-hour shift, typically from Monday to Friday, with some flexibility based on project demands and team needs.
ASSUMPTION: The work environment at Shaw Industries is collaborative and supportive, with a focus on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager and potential team members
- Background check and reference check
- Job offer
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication skills, both written and verbal
- Industry knowledge and understanding of marketing trends
- Cultural fit and alignment with Shaw Industries' values
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on data analysis, reporting, and stakeholder management
- Tailor your cover letter to emphasize your fit for the role and enthusiasm for Shaw Industries' mission and values
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and cultural fit
- Research Shaw Industries and the flooring industry to demonstrate your knowledge and interest in the role
ATS Keywords: Marketing Analytics, Business Analysis, Data Analysis, Reporting, Stakeholder Management, CRM, Salesforce, PowerBI, Tableau, Inventory Planning Software, Microsoft Office
ASSUMPTION: Shaw Industries' hiring process is thorough and comprehensive, focusing on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- PowerBI
- Tableau
- Inventory Planning Software
- Salesforce
- Microsoft Office (Excel, Word, PowerPoint)
- CRM systems
ASSUMPTION: The Marketing Business Analyst will be expected to be proficient in various analytical tools and software to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Sustainable
- Responsible
Work Style:
- Team-oriented and collaborative
- Focused on continuous improvement and innovation
- Adaptable and responsive to change
- Data-driven and analytical
- Customer-focused and results-oriented
Self-Assessment Questions:
- How do you demonstrate Shaw Industries' value of being customer-centric in your daily work?
- Can you provide an example of a time when you drove innovation in a marketing analytics role?
- How do you approach working collaboratively with diverse teams, and how have you handled conflicts or differing opinions in the past?
ASSUMPTION: Shaw Industries values a strong cultural fit, with an emphasis on customer-centricity, innovation, collaboration, and sustainability.
⚠️ Potential Challenges
- Working with large datasets and complex data sources may require additional training or support
- Managing multiple projects and deadlines simultaneously may be challenging for candidates new to the role or industry
- The on-site work arrangement may not be suitable for candidates who prefer remote or hybrid work environments
- The flooring industry may have unique challenges and requirements compared to other industries, requiring candidates to quickly adapt and learn
ASSUMPTION: These challenges are common to the role and industry, and successful candidates will possess the necessary skills and adaptability to overcome them.
📈 Similar Roles Comparison
- Marketing Business Analyst vs. Marketing Data Analyst: Both roles focus on data analysis and reporting, but the Business Analyst role may involve more stakeholder management and strategic decision-making
- Industry-specific context: The flooring industry has unique trends and customer behaviors, requiring candidates to quickly understand and adapt to these nuances
- Career path comparison: Marketing Business Analysts may progress to roles such as Senior Marketing Business Analyst, Marketing Manager, or Product Manager within the marketing department or broader organization
ASSUMPTION: This role is similar to other marketing analytics positions but has unique aspects that require candidates to possess specific skills and knowledge.
📝 Sample Projects
- Analyzing sales trends and customer behavior to identify opportunities for targeted marketing campaigns
- Developing dashboards and reports to track key performance indicators (KPIs) for marketing campaigns and brand initiatives
- Conducting market research to understand customer preferences and market trends, informing product development and marketing strategies
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the Marketing Business Analyst may encounter in the role.
❓ Key Questions to Ask During Interview
- Can you describe a time when you used data analysis to drive a strategic business decision? What was the outcome?
- How do you ensure the accuracy and reliability of data sources, and how do you handle missing or incomplete data?
- Can you provide an example of a time when you worked collaboratively with stakeholders to deliver an analytical solution? What was the result?
- How do you stay up-to-date with industry trends and best practices in marketing analytics?
- Can you describe Shaw Industries' approach to sustainability and how this role contributes to that mission?
ASSUMPTION: These interview questions help candidates assess the role's requirements and cultural fit, allowing them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, such as data analysis, reporting, and stakeholder management
- Write a cover letter emphasizing your fit for the role and enthusiasm for Shaw Industries' mission and values
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and cultural fit
- Follow up with Shaw Industries' HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
