Marketing & Business Development Co-ordinator

📌 Core Information

🔹 Job Title: Marketing & Business Development Co-ordinator

🔹 Company: Appleyard Lees

🔹 Location: Leeds, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Acting as the primary events co-ordinator for all external firm-run events
• Providing on-site support at events and managing event logistics
• Updating website content and coordinating social media activity related to events
• Supporting the Content and Digital Marketing Manager with maintaining HubSpot mailing lists and delivering content through the platform

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple tasks and priorities effectively.

📋 Key Responsibilities

✅ Act as the primary events co-ordinator for all external firm-run events from start to finish

✅ Attend firm-run events to act as on-site support

✅ Be the go-to contact for event logistics and admin support – working with everyone from trainees to partners

✅ Source and procure giveaways; work with our designer to create and transport events collateral for all events including third-party events we attend / sponsor

✅ Assist with event follow-on admin activities including HubSpot data entry

✅ Maintain the annual events calendar

✅ Take responsibility for updating website content and coordinating social media activity connected to event attendance and promotion

✅ Support the Content and Digital Marketing Manager with maintaining HubSpot mailing lists, managing workflows, gathering performance data and delivering content through the platform

ASSUMPTION: The role may involve occasional travel to other offices and events when needed.

🎯 Required Qualifications

Education: A Degree in Marketing or a related field is desirable but not essential

Experience: Previous experience within a similar role, gained within a law firm or professional services environment

Required Skills:

• Detail-oriented and well-organised with the ability to understand wider commercial and marketing goals
• Ability to prioritise workloads and manage competing obligations
• Articulate, confident, and commercially minded
• Self-motivated, able to work without supervision and to take responsibility as appropriate
• Willingness to travel to other offices and events when needed

Preferred Skills:

• Knowledge of HubSpot, SharePoint, WordPress and / or other content management platforms

ASSUMPTION: Strong communication and interpersonal skills are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: £25,000 - £30,000 per annum (Based on industry standards for a Marketing Co-ordinator role in Leeds)

Benefits:

• 34 hour working week, Monday - Friday
• Agile working
• A supportive and friendly place to work and learn
• Annual salary review
• 25 days annual leave + bank holidays
• Holiday Purchase Scheme
• Salary Exchange
• Life assurance
• Healthcare Cash Plan & Wellbeing App
• Group Income Protection
• Long Service Milestones
• Social outings
• Vouchers on Christmas, Birthdays and Special Occasions
• Charity events

Working Hours: 34 hours per week, Monday - Friday

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Co-ordinator role in Leeds. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Appleyard Lees is a leading intellectual property law firm, specialising in patents, trade marks, copyright, disputes, and litigation. They work with a broad range of clients, including multinational corporations, start-ups, and household names across various industries.

Company Size: Appleyard Lees has 160 employees, making it a mid-sized company. This means there are opportunities for growth and career progression, but the company is still small enough for employees to get to know everyone and feel valued.

Founded: Appleyard Lees was founded in 1852 and has a rich history in the intellectual property law sector.

Company Description:

• Appleyard Lees is a leading intellectual property law firm with over seventy patent and trade mark attorneys and litigators.
• The firm recruits the very best professionals who have a passion for their individual areas of specialism and supports staff throughout their career development.
• With offices in UK innovation hotspots, Appleyard Lees is positioned to give clients expert strategic IP advice in the UK and worldwide.

Company Specialties:

• Intellectual Property
• Patents
• Trade Marks
• Copyright
• Disputes
• Litigation

Company Website: http://www.appleyardlees.com

ASSUMPTION: Appleyard Lees' focus on intellectual property law requires candidates with a strong understanding of the industry and its regulations.

📊 Role Analysis

Career Level: This role is suitable for a Marketing Co-ordinator with 2-5 years of experience. It offers an opportunity to grow within the marketing department and the wider firm.

Reporting Structure: The Marketing & Business Development Co-ordinator will report directly to the Marketing Manager – Events, Sponsorship & Business Development and work closely with the Marketing Manager – Content & Digital.

Work Arrangement: This role is on-site, with occasional travel to other offices and events when needed. The company offers agile working arrangements.

Growth Opportunities:

• Progression within the marketing department, such as moving into a senior marketing role or specialising in a specific area of marketing.
• Expanding knowledge of the intellectual property law industry and its regulations.
• Developing skills in event management, CRM, email marketing, and social media.

ASSUMPTION: The growth opportunities in this role are largely dependent on the candidate's performance, initiative, and the firm's expansion and needs.

🌍 Location & Work Environment

Office Type: Appleyard Lees' Leeds office is a modern, professional environment with a collaborative and friendly atmosphere.

Office Location(s): 6th Floor, 1 East Parade, Leeds, LS1 2AD, United Kingdom

Geographic Context:

• Leeds is a vibrant city in the United Kingdom, known for its rich history, cultural attractions, and thriving business scene.
• The city is home to several major law firms and professional services companies, providing ample networking opportunities.
• Leeds has excellent transport links, making it easily accessible from other parts of the UK.

Work Schedule: The working week is 34 hours, Monday - Friday, with flexible working hours and agile working arrangements.

ASSUMPTION: The work environment at Appleyard Lees is supportive and friendly, with a focus on employee well-being and career development.

💼 Interview & Application Insights

Typical Process:

• Online application and CV submission
• Phone or video screening
• Face-to-face interview with the Marketing Manager – Events, Sponsorship & Business Development and the Marketing Manager – Content & Digital
• Final interview with a partner or senior member of the firm

Key Assessment Areas:

• Event management skills and experience
• Understanding of marketing principles and strategies
• Communication and interpersonal skills
• Attention to detail and organisational skills

Application Tips:

• Tailor your CV and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the intellectual property law industry and Appleyard Lees' services.
• Prepare examples of your event management experience and how you've handled challenges in the past.

ATS Keywords: Marketing Co-ordinator, Event Management, CRM, Email Marketing, Social Media, Intellectual Property Law, Law Firm, Leeds

ASSUMPTION: The application process at Appleyard Lees is designed to assess candidates' skills, experience, and cultural fit for the role and the firm.

🛠️ Tools & Technologies

• HubSpot
• SharePoint
• WordPress
• Other content management platforms

ASSUMPTION: Familiarity with these tools is desirable but not essential, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Commercial intelligence
• Flexibility and adaptability
• Agility
• Responsiveness
• Expertise

Work Style:

• Collaborative
• Supportive
• Friendly
• Professional
• Adaptable

Self-Assessment Questions:

• Do you have a passion for marketing and a strong understanding of the intellectual property law industry?
• Are you comfortable working in a collaborative and supportive environment?
• Do you have strong organisational skills and the ability to manage multiple tasks and priorities effectively?

ASSUMPTION: Appleyard Lees values candidates who align with their company values and work style, as this contributes to a positive and productive work environment.

⚠️ Potential Challenges

• The role may involve occasional travel to other offices and events, which could disrupt personal plans.
• The intellectual property law industry can be complex, requiring candidates to quickly learn and understand its regulations and best practices.
• The role may involve working with high-profile clients, which can be both challenging and rewarding.
• The Leeds office is located in the city centre, which may have parking and traffic considerations.

ASSUMPTION: These challenges can be overcome with strong organisational skills, a willingness to learn, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to a Marketing Executive or Event Co-ordinator role in a law firm or professional services company, but with a focus on the intellectual property law industry.
• Compared to other marketing roles, this position offers the opportunity to work with a wide range of clients and gain exposure to various aspects of marketing, including events, CRM, email marketing, and social media.
• In terms of career progression, this role offers opportunities to grow within the marketing department and the wider firm, with potential paths leading to senior marketing roles or specialising in a specific area of marketing.

ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the company and its industry.

📝 Sample Projects

• Planning and executing a large-scale firm event, including logistics, vendor management, and on-site support.
• Managing the firm's social media presence, creating engaging content, and analysing performance metrics.
• Coordinating a targeted email marketing campaign, including list segmentation, content creation, and delivery.

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the wider marketing department and the firm's overall strategy?
• What opportunities are there for professional development and growth within the firm?
• How does Appleyard Lees support work-life balance for its employees?
• What is the company culture like, and how does this role contribute to it?

ASSUMPTION: Asking insightful questions demonstrates your interest in the role and the company, and gives you a better understanding of the position and its fit with your career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your CV and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your event management experience and how you've handled challenges in the past.
• If you are invited for an interview, research the intellectual property law industry and Appleyard Lees' services to demonstrate your understanding and enthusiasm for the role.
• Follow up with the hiring manager one week after your interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.