Marketing & Business Development Executive

📌 Core Information

🔹 Job Title: Marketing & Business Development Executive

🔹 Company: Avery Dennison

🔹 Location: Gurgaon, Haryana, India

🔹 Job Type: Full-time

🔹 Category: Marketing & Business Development

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing compelling marketing content and managing its production
• Identifying and researching potential clients and new business opportunities
• Coordinating marketing campaigns and events
• Conducting market research and maintaining accurate records of business development activities

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving business growth through effective marketing strategies and client relationship management.

📋 Key Responsibilities

✅ Develop compelling marketing content including blog posts, newsletters, brochures, and videos

✅ Manage the production of marketing materials, coordinating with designers, writers, and other content creators

✅ Manage and coordinate events, exhibitions, and promotional activities

✅ Coordinate with internal teams and external agencies to execute marketing campaigns

✅ Connect with Road & Highway Contractors and Consultants and generate project leads

✅ Identify and research potential clients and new business opportunities

✅ Work closely on tenders and explore opportunities for conversion

✅ Conduct market research to identify industry trends, competitor activities, and potential opportunities

✅ Maintain accurate records of business development activities, client interactions, and conversion data

ASSUMPTION: This role involves a mix of creative content development, project management, and business development, requiring strong organizational skills and the ability to work independently and in a team.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field

Experience: 2-5 years of experience in marketing, business development, or a related field

Required Skills:

• Proficiency in digital marketing tools and platforms
• Excellent written and verbal communication skills
• Creative thinking and problem-solving abilities
• Strong organizational and project management skills
• Ability to work independently and as part of a team

Preferred Skills:

• Experience in the packaging and containers manufacturing industry
• Fluency in Hindi and English

ASSUMPTION: While a degree in a related field is required, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: INR 6-12 lakhs per annum (based on experience and industry standards for marketing and business development roles in Gurgaon)

Benefits:

• Health insurance
• Retirement savings plan
• Employee discounts on Avery Dennison products
• Opportunities for professional development and growth

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM IST), with flexibility for event and project requirements

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Gurgaon. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Avery Dennison operates in the packaging and containers manufacturing industry, serving a wide range of sectors including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals, and automotive.

Company Size: Avery Dennison is a large, global corporation with over 35,000 employees worldwide and a presence in over 50 countries. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Avery Dennison was founded in 1935 and has since grown into a leading provider of labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications, and branded packaging solutions.

Company Description:

• Avery Dennison is a global materials science and digital identification solutions company
• The company provides branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity, and transparency, and better connect brands and consumers
• Avery Dennison serves industries worldwide and had reported sales of $8.8 billion in 2024

Company Specialties:

• Advertising and promotions
• Apparel and footwear branding
• Architecture and buildings
• Automotive
• Durable goods and equipment
• Electronic and electrical
• Food
• Government
• Medical and healthcare
• Retail
• RFID
• Supply chain and logistics
• Transportation
• Consumer packaged goods

Company Website: https://www.averydennison.com/

ASSUMPTION: Avery Dennison's extensive industry experience and global presence provide a strong foundation for growth and innovation in the marketing and business development fields.

📊 Role Analysis

Career Level: This role is suited for early to mid-career marketing and business development professionals seeking to gain experience in a global organization and make a significant impact on business growth.

Reporting Structure: The Marketing & Business Development Executive will report directly to the Marketing Manager and work closely with cross-functional teams, including sales, product management, and operations.

Work Arrangement: This is an on-site position based in Gurgaon, India. However, flexibility for remote work may be available for specific projects or events.

Growth Opportunities:

• Progression to senior marketing or business development roles within the organization
• Expansion into international markets or different business units
• Development of skills in digital marketing, market research, and project management

ASSUMPTION: Given Avery Dennison's global presence and diverse product offerings, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities

Office Location(s): Platinum Tower, 11th Floor, Sector-47, Sohna Road, Gurgaon/Gurugram, Haryana, India

Geographic Context:

• Gurgaon is a major IT and commercial hub in North India, offering a vibrant work environment and ample opportunities for professional networking
• The city is well-connected by road, rail, and air, with easy access to New Delhi, the national capital
• Gurgaon offers a mix of urban and suburban living, with numerous residential options, shopping centers, restaurants, and entertainment venues

Work Schedule: Standard office hours with flexibility for event and project requirements. Occasional travel may be required for events, exhibitions, and client meetings.

ASSUMPTION: The Gurgaon office provides a dynamic and engaging work environment, with easy access to amenities and opportunities for professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and relevant team members
• Final round with senior leadership

Key Assessment Areas:

• Marketing and business development skills
• Communication and presentation abilities
• Problem-solving and analytical thinking
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and business development experience and skills
• Prepare examples of successful marketing campaigns or projects you've led
• Research Avery Dennison's products, services, and industry to demonstrate your understanding of the business

ATS Keywords: Marketing content development, event management, project management, digital marketing tools, communication skills, creative thinking, problem-solving, market research, client interaction, business development, lead generation, organizational skills, team collaboration, tender management, industry trend analysis, competitor analysis

ASSUMPTION: The application process for this role is likely to be competitive, and demonstrating a strong understanding of Avery Dennison's business and relevant marketing and business development skills will be crucial for success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Digital marketing tools (e.g., Google Analytics, social media platforms, marketing automation software)
• Project management software (e.g., Asana, Trello, Microsoft Project)
• Design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Proficiency in industry-standard marketing and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Innovation
• Performance
• Sustainability

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change
• Committed to sustainability and social responsibility

Self-Assessment Questions:

• Do you align with Avery Dennison's core values, particularly integrity and respect?
• Are you comfortable working in a collaborative, team-oriented environment?
• Do you have a strong commitment to sustainability and social responsibility?

ASSUMPTION: A strong cultural fit with Avery Dennison's values and work style is essential for success in this role and long-term career growth within the company.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced, dynamic work environment
• Working with diverse teams and stakeholders, including external agencies and clients
• Occasional travel for events, exhibitions, and client meetings

ASSUMPTION: While this role presents numerous opportunities for growth and development, it also comes with its own set of challenges that require strong organizational skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Compared to other marketing and business development roles, this position places a stronger emphasis on event management and client relationship building
• In the packaging and containers manufacturing industry, Avery Dennison is a leading global player, offering unique opportunities for career growth and exposure to diverse projects
• Career progression in this role could lead to senior marketing or business development positions within the organization or expansion into international markets

ASSUMPTION: This role offers a unique blend of marketing and business development responsibilities, with a focus on driving business growth through effective client relationship management and event coordination.

📝 Sample Projects

• Developing and executing a marketing campaign for a new product launch
• Managing an industry event or exhibition, including vendor coordination, logistics, and on-site management
• Conducting market research to identify trends and opportunities in the packaging and containers manufacturing industry

ASSUMPTION: These sample projects provide a snapshot of the marketing and business development responsibilities required for success in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role contribute to Avery Dennison's overall business strategy?
• What opportunities are there for professional development and growth within the company?
• How does Avery Dennison support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing and business development experience and skills
• Prepare examples of successful marketing campaigns or projects you've led
• Research Avery Dennison's products, services, and industry to demonstrate your understanding of the business
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.