📌 Core Information
🔹 Job Title: Marketing Business Development Manager
🔹 Company: Knapp Medical Center
🔹 Location: Weslaco, Texas, United States
🔹 Job Type: Full-Time, On-site
🔹 Category: Healthcare
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing and business development strategies
- Conducting market analysis and research
- Building relationships with healthcare partners and physicians
- Overseeing advertising, public relations, and digital marketing initiatives
- Collaborating with leadership to drive hospital admissions and service line expansion
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work well with various stakeholders within and outside the organization.
📋 Key Responsibilities
✅ Develop and implement marketing and business development strategies that align with the hospital’s goals
✅ Conduct research on healthcare trends, competitor activity, and community needs to identify new business opportunities and areas for service expansion
✅ Build and maintain strong relationships with physicians, clinics, and healthcare partners to increase referrals and patient acquisition
✅ Oversee advertising, public relations, digital marketing, and community engagement initiatives to enhance the hospital’s visibility and reputation
✅ Collaborate with local organizations, employers, and insurers to develop strategic partnerships that benefit both the hospital and the community
✅ Monitor marketing and business development initiatives using metrics and KPIs, and adjust tactics based on data-driven insights to improve results
✅ Manage all aspects of business development and marketing communications, including creating, implementing, monitoring, and analyzing strategic plans and budgets to support organizational growth
✅ Partner with leadership to drive hospital admissions, service line expansion, physician relations, post-acute strategy, community outreach, and track growth metrics by program, service line, and physician
ASSUMPTION: The role requires a proactive approach, self-driven initiative, and the ability to work well independently and with others.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing, Business, Communications, or a related field
Experience: At least 3 years in related field (business development and/or marketing, communications, PR), with a strong preference for experience in an acute care setting
Required Skills:
- Strategic planning and execution
- Market research and analysis
- Relationship building and management
- Advertising and public relations
- Digital marketing and community engagement
- Performance tracking and data-driven decision making
- Project/program management
- Strong writing, communication, and leadership skills
- Critical thinking and problem-solving skills
Preferred Skills:
- Healthcare management experience
- Experience with project/program management tools
- Fluency in Spanish (for better community engagement)
ASSUMPTION: While not explicitly stated, having experience in the healthcare industry or a related field would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for similar roles and experience levels in the Weslaco, TX area)
Benefits:
- Health, dental, and vision insurance options
- Paid vacation, sick time, and holidays
- Bereavement leave, FMLA, and other leave options
- Employer 401K options
- Tuition reimbursement options
- Life, disability, and other insurance options
- Many other amazing benefits
Working Hours: 8-hour shift – 9:00am to 5:00pm, Monday through Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitals and Health Care
Company Size: 501-1,000 employees
Founded: 1962
Company Description:
- Knapp Medical Center is a not-for-profit, acute care hospital, and a member of the Prime Healthcare Foundation, a 501(c)(3) public charity.
- Located in South Texas, Knapp provides exceptional healthcare services to residents of the Rio Grande Valley.
- Knapp Medical Center, a 233-bed not-for-profit hospital, serves a city and rural population of more than 175,000 people.
Company Specialties:
- Outpatient Services (Lab, X-Rays, CT, MRI, and Surgeries)
Company Website: http://www.knappmed.org
ASSUMPTION: Knapp Medical Center is a well-established healthcare provider in the Weslaco, TX area, with a strong focus on community engagement and patient-centered care.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Director of Public Relations and Marketing.
Work Arrangement: On-site, with the possibility of occasional remote work for meetings or events.
Growth Opportunities:
- Potential career advancement within the marketing and business development department or other areas of the hospital.
- Opportunities to gain experience in various aspects of healthcare marketing and business development.
- Possibility to work on high-impact projects that directly influence the hospital's growth and success.
ASSUMPTION: This role offers opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment.
Office Location(s): Weslaco, Texas
Geographic Context:
- Weslaco is a city in South Texas, located in the Rio Grande Valley.
- The area has a subtropical climate, with mild winters and hot, humid summers.
- The cost of living in Weslaco is relatively low compared to other parts of Texas.
Work Schedule: Monday through Friday, 9:00am to 5:00pm, with the possibility of occasional evening or weekend work for events or meetings.
ASSUMPTION: The work environment at Knapp Medical Center is collaborative, professional, and focused on providing high-quality patient care.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the Director of Public Relations and Marketing
Key Assessment Areas:
- Strategic thinking and planning
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with marketing and business development strategies, as well as your understanding of the healthcare industry.
- Demonstrate your ability to work well with various stakeholders and adapt to different work environments.
ATS Keywords: Marketing, Business Development, Healthcare, Strategic Planning, Market Research, Relationship Building, Advertising, Public Relations, Digital Marketing, Performance Tracking, Project Management, Critical Thinking, Leadership
ASSUMPTION: The application process at Knapp Medical Center is thorough and designed to assess the candidate's fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is not required but would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Integrity and ethical behavior
- Collaboration and teamwork
- Continuous learning and improvement
- Accountability and responsibility
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you have experience working in a healthcare setting or a related industry?
- Are you comfortable working with various stakeholders, including physicians, clinics, and healthcare partners?
- Do you have strong communication skills and the ability to adapt to different work environments?
ASSUMPTION: Knapp Medical Center values candidates who are passionate about healthcare, have strong communication skills, and are committed to providing high-quality patient care.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic healthcare environment
- Managing multiple projects and priorities simultaneously
- Adapting to changes in the healthcare industry and market trends
- Building and maintaining strong relationships with various stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is unique in its focus on both marketing and business development within a healthcare setting.
- Compared to other marketing roles, this position requires a stronger emphasis on relationship building and strategic planning.
- Career progression in this role could lead to opportunities in healthcare marketing, business development, or other areas of the hospital.
ASSUMPTION: This role offers a unique blend of marketing and business development responsibilities within the healthcare industry.
📝 Sample Projects
- Developing and implementing a strategic marketing plan to increase patient volume for a specific service line
- Conducting market research to identify new business opportunities and areas for service expansion
- Building and maintaining strong relationships with healthcare partners to increase referrals and patient acquisition
ASSUMPTION: These projects demonstrate the strategic and relationship-focused nature of this role.
❓ Key Questions to Ask During Interview
- Can you describe the hospital's marketing and business development strategies for the next 1-3 years?
- How does this role collaborate with other departments within the hospital?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the hospital support the professional development and growth of its employees?
- What are the biggest challenges facing the hospital's marketing and business development efforts, and how can this role address them?
ASSUMPTION: These questions demonstrate your interest in the role and the organization, as well as your understanding of the key responsibilities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the interview by researching the hospital's marketing and business development strategies, as well as the healthcare industry trends.
- Be ready to discuss your experience with marketing and business development strategies, as well as your understanding of the healthcare industry.
- Follow up with the hiring manager after the interview to express your interest in the role and the organization.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
