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Marketing & Business Development Specialist

Brown & Brown Insurance
Full-time
On-site
United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing & Business Development Specialist

πŸ”Ή Company: Brown & Brown Insurance

πŸ”Ή Location: Phoenix, AZ, USA (Remote)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 9, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site (with potential remote work)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing strategic marketing plans within Microsoft Dynamics
  • Collaborating with internal teams to create marketing materials and manage social media channels
  • Conducting market research and analyzing marketing metrics for continuous improvement
  • Supporting the sales team and assuming the role of Microsoft Dynamics Champion for the office

ASSUMPTION: This role requires a strong technical background and proficiency in Microsoft Suite, as well as robust project management, organizational, and communication skills.

πŸ“‹ Key Responsibilities

βœ… Develop and execute strategic marketing plans within Microsoft Dynamics to enhance the visibility and market presence of producers and the office

βœ… Cultivate collaborative relationships with all internal teammates

βœ… Work closely with producers/leaders to conduct market research, stay abreast of industry trends, and provide insights for targeted marketing campaigns

βœ… Collaborate with cross-functional teams to create compelling marketing materials, including brochures, presentations, and digital content

βœ… Manage social media channels and digital platforms to optimize brand awareness and engagement

βœ… Coordinate events, conferences, and networking opportunities to build brand recognition and generate leads

βœ… Analyze and report on marketing and business development metrics, providing insights to refine strategies for continuous improvement

βœ… Support the sales team by creating effective marketing and sales collateral and assisting in the development of prospect/client proposals

βœ… Stay informed about regulatory changes within the insurance industry and incorporate relevant information into marketing and business development strategies

βœ… Assume the role of the Microsoft Dynamics Champion for the office

βœ… Work closely with Leadership to develop and execute strategic SDR initiatives

ASSUMPTION: The role may require occasional travel for events and conferences.

🎯 Required Qualifications

Education: Bachelor's degree in business administration or similar fields

Experience: 2-5 years of experience in marketing, business development, or a related field

Required Skills:

  • Proficient in Microsoft Suite
  • Strong project management, organizational, and communication skills – written and verbal
  • Proficient critical thinking skills
  • Self-starter attitude with ability to work independently or in a team setting
  • Very detail-oriented with ability to self-prioritize

Preferred Skills:

  • Experience with Microsoft Dynamics
  • Background in insurance industry

ASSUMPTION: While not explicitly stated, having experience with CRM systems and marketing automation tools would be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

  • Health Benefits: Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance
  • Financial Benefits: Employee Stock Purchase Plan (ESPP), 401k, Student Loan Assistance, Tuition Reimbursement
  • Mental Health & Wellness: Free Mental Health and Enhanced Advocacy Services
  • Paid Time Off, Holidays, Preferred Partner Discounts and more

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Insurance Agencies and Brokerages

Company Size: 1,001-5,000 employees (Large enterprise)

Founded: 1939

Company Description:

  • Brown & Brown, Inc. is the fifth largest independent insurance brokerage in the nation
  • Provides risk management solutions to protect what customers value most
  • Offers insurance products and services to businesses, corporations, governmental institutions, professional organizations, trade associations, families, and individuals

Company Specialties:

  • Retail
  • National Programs
  • Wholesale Brokerage
  • Services

Company Website: https://www.bbinsurance.com/careers/

ASSUMPTION: Brown & Brown Insurance is a well-established company with a strong presence in the insurance industry, offering a range of services and a large employee base.

πŸ“Š Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Reports to the Marketing and Sales team

Work Arrangement: On-site with potential remote work (flexible work arrangements may be available)

Growth Opportunities:

  • Advancement to senior marketing roles within the company
  • Expanding skills and expertise in insurance industry and marketing technologies
  • Potential to lead marketing initiatives and teams

ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to work on diverse marketing projects and initiatives.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): 2800 North Central Avenue, Suite 1100, Phoenix, AZ, 85004

Geographic Context:

  • Phoenix, AZ is the capital and most populous city of Arizona
  • Offers a mix of urban and suburban living, with a diverse range of neighborhoods
  • Known for its warm climate, cultural attractions, and outdoor activities

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The office environment is professional and collaborative, with opportunities for remote work and flexible scheduling.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the marketing team
  • Final interview with the office leadership

Key Assessment Areas:

  • Marketing and business development skills
  • Technical proficiency in Microsoft Suite and CRM systems
  • Communication and presentation skills
  • Problem-solving and critical thinking abilities

Application Tips:

  • Tailor your resume to highlight relevant marketing and business development experience, as well as any experience with Microsoft Dynamics or CRM systems
  • Prepare for behavioral interview questions that focus on your problem-solving, communication, and teamwork skills
  • Research the insurance industry and Brown & Brown Insurance to demonstrate your knowledge and interest in the role

ATS Keywords: Marketing, Business Development, Microsoft Dynamics, CRM, Project Management, Social Media Management, Event Coordination, Sales Support, Insurance Industry

ASSUMPTION: The application process may take several weeks, and communication from the hiring team may be limited due to the volume of applicants. Following up politely after interviews can help keep your application top of mind.

πŸ› οΈ Tools & Technologies

  • Microsoft Dynamics
  • Microsoft Suite (Word, Excel, PowerPoint)
  • CRM systems (e.g., Salesforce, HubSpot)
  • Marketing automation tools (e.g., Marketo, Pardot)
  • Social media management platforms (e.g., Hootsuite, Buffer)

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Discipline
  • Innovation
  • Superior Capabilities

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on continuous improvement
  • Adaptable and open to change

Self-Assessment Questions:

  • Do you thrive in a collaborative, team-oriented environment?
  • Are you results-driven and focused on continuous improvement?
  • Are you adaptable and open to change?

ASSUMPTION: Brown & Brown Insurance values a strong work ethic, collaboration, and a commitment to continuous improvement. Candidates who align with these values and work styles will be well-suited for this role.

⚠️ Potential Challenges

  • Managing multiple projects and priorities simultaneously
  • Keeping up with industry trends and regulatory changes in the insurance industry
  • Adapting to a large enterprise environment with a diverse range of teams and stakeholders
  • Potential travel requirements for events and conferences

ASSUMPTION: These challenges can be overcome with strong project management skills, a commitment to continuous learning, and effective communication and collaboration with team members and stakeholders.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Coordinator or Marketing Associate, but with a focus on business development and strategic planning within Microsoft Dynamics
  • In the insurance industry, this role may have more exposure to regulatory changes and compliance requirements compared to other industries
  • Career progression may include roles such as Senior Marketing Specialist, Marketing Manager, or Director of Marketing

ASSUMPTION: This role offers a unique blend of marketing and business development responsibilities, with a focus on strategic planning and execution within Microsoft Dynamics.

πŸ“ Sample Projects

  • Developing and executing a targeted marketing campaign to increase brand awareness and generate leads for a specific insurance product
  • Conducting market research to identify trends and opportunities in the insurance industry and incorporating findings into marketing strategies
  • Creating and presenting a comprehensive marketing report to the leadership team, outlining key performance indicators, recommendations, and action plans

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that a Marketing & Business Development Specialist may undertake in this role.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role collaborate with other teams and departments within the company?
  • What opportunities are there for professional development and growth within the marketing team and the company as a whole?
  • How does Brown & Brown Insurance support work-life balance for its employees?
  • What is the company's approach to innovation and staying ahead of industry trends?

ASSUMPTION: These questions can help you better understand the role, the company culture, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant marketing and business development experience, as well as any experience with Microsoft Dynamics or CRM systems
  • Prepare a cover letter that demonstrates your interest in the role and the insurance industry
  • Prepare examples of your marketing and business development work, if applicable
  • Follow up politely after interviews to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.