V

Marketing Business Partner

Veterinary Practice Partners
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Business Partner

πŸ”Ή Company: Veterinary Practice Partners

πŸ”Ή Location: Boston, MA (remote)

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 15, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote (with up to 25% travel)

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting the development and implementation of marketing strategies for individual veterinary practices
  • Collaborating with cross-functional teams to enhance marketing effectiveness
  • Contributing to the creation of communication materials and supporting marketing programs
  • Building and maintaining effective working relationships with hospital partners and team members
  • Traveling up to 25% of the time for meetings and site-specific engagements

ASSUMPTION: This role requires a strong understanding of marketing principles and practices, as well as the ability to adapt to the unique veterinary healthcare environment.

πŸ“‹ Key Responsibilities

βœ… Supporting the strategic development and implementation of marketing strategies tailored to individual veterinary practices

βœ… Assisting in the development and execution of marketing plans to support the growth of existing veterinary hospitals

βœ… Participating in the review and enhancement of existing patient referral programs

βœ… Building and maintaining effective working relationships with hospital partners and team members

βœ… Attending and participating in regular marketing business review meetings and training sessions

βœ… Collaborating with the Director of Strategic Marketing Programs to support the utilization and efficacy of core programs

βœ… Working with the VPP Creative team to contribute to the design of professional digital collateral

βœ… Traveling up to 25% of the time for yearly Homecoming events, regional meetings, and site-specific hospital engagements

ASSUMPTION: This role requires strong collaboration, communication, and adaptability skills, as well as a solid foundation in marketing principles and practices.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or an equivalent field

Experience: A minimum of three (3) years of experience in a marketing role

Required Skills:

  • Strong marketing acumen
  • Collaboration and communication skills
  • Adaptability and quick learning
  • Experience with digital advertising, social media, and online reputation management
  • Ability to build and maintain effective working relationships

Preferred Skills:

  • Experience within the veterinary industry
  • Knowledge of veterinary-specific marketing programs and tools

ASSUMPTION: While experience within the veterinary industry is a plus, it is not a requirement for this role. The ideal candidate will demonstrate strong marketing acumen and a collaborative spirit.

πŸ’° Compensation & Benefits

Salary Range: $65,000 - $85,000 per year (based on industry standards for a Marketing Business Partner with 2-5 years of experience in the Boston area)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Professional development opportunities

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for meetings and events)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Business Partner with 2-5 years of experience in the Boston area. Actual compensation may vary based on factors such as experience, skills, and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Veterinary Services

Company Size: 51-200 employees

Founded: 1997

Company Description:

  • Veterinary Practice Partners (VPP) is a veterinary management company that supports the growth and market presence of veterinary hospitals
  • The company values the importance of the human-animal bond and offers a collaborative work environment
  • VPP is actively growing and has six locations, with plans to expand further

Company Specialties:

  • Veterinary and animal care
  • Marketing and business development
  • Practice management

Company Website: http://www.caringhandsvet.com

ASSUMPTION: VPP is a growing company in the veterinary services industry, with a focus on supporting the growth and market presence of veterinary hospitals.

πŸ“Š Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Reports to the Director of Field Marketing, with close collaboration with the Chief Marketing Officer and Operations Team

Work Arrangement: Remote with up to 25% travel for meetings and site-specific engagements

Growth Opportunities:

  • Potential advancement to a senior marketing role within the company
  • Expanding marketing knowledge and skills within the veterinary industry
  • Gaining experience in practice management and business development

ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to gain experience in the veterinary industry.

🌍 Location & Work Environment

Office Type: Remote, with the option to work from any of VPP's six locations

Office Location(s): Boston, MA (remote); Centreville, VA; and other locations throughout the United States

Geographic Context:

  • Boston, MA is a major city with a diverse population and a strong job market
  • The remote work arrangement allows for flexibility and work-life balance
  • VPP's other locations offer opportunities for travel and in-person collaboration

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for meetings and events)

ASSUMPTION: The remote work arrangement for this role provides flexibility and work-life balance, while also offering opportunities for in-person collaboration and travel.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening
  • In-person or virtual interview with the hiring manager and/or team members
  • Final interview with the Director of Field Marketing or another senior leader

Key Assessment Areas:

  • Marketing knowledge and skills
  • Collaboration and communication abilities
  • Adaptability and quick learning
  • Cultural fit with the company and team

Application Tips:

  • Highlight relevant marketing experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of the veterinary industry and VPP's mission
  • Prepare examples of your marketing work and be ready to discuss them during the interview
  • Research VPP and the veterinary industry to show your enthusiasm and preparation

ATS Keywords: Marketing strategies, marketing plans, marketing programs, patient engagement, veterinary hospitals, marketing business partner, marketing acumen, collaboration, communication, adaptability, digital advertising, social media, online reputation management

ASSUMPTION: The application process for this role will focus on assessing the candidate's marketing knowledge and skills, as well as their ability to collaborate and adapt to the veterinary healthcare environment.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., HubSpot, Marketo)
  • Social media management tools (e.g., Hootsuite, Buffer)
  • Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
  • Project management tools (e.g., Asana, Trello)
  • Design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The Marketing Business Partner will be expected to have experience with marketing automation platforms, social media management tools, and other relevant technologies.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Collaboration
  • Integrity
  • Excellence
  • Accountability
  • Empathy

Work Style:

  • Results-driven
  • Adaptable
  • Collaborative
  • Proactive
  • Detail-oriented

Self-Assessment Questions:

  • Do you thrive in a collaborative work environment?
  • Are you comfortable working in a fast-paced, ever-changing industry?
  • Do you have strong communication skills and the ability to build effective working relationships?
  • Are you detail-oriented and able to manage multiple projects simultaneously?

ASSUMPTION: VPP values candidates who are collaborative, adaptable, and results-driven, with strong communication skills and the ability to manage multiple projects simultaneously.

⚠️ Potential Challenges

  • Adapting to the unique veterinary healthcare environment
  • Balancing remote work and in-person collaboration
  • Managing multiple projects and priorities
  • Keeping up with the fast-paced, ever-changing marketing landscape

ASSUMPTION: The Marketing Business Partner will face challenges adapting to the veterinary healthcare environment, balancing remote work and in-person collaboration, and managing multiple projects and priorities.

πŸ“ˆ Similar Roles Comparison

  • Marketing Manager (more senior role, with broader responsibilities)
  • Marketing Coordinator (more junior role, with narrower focus)
  • Business Development Manager (focus on sales and business growth)

ASSUMPTION: The Marketing Business Partner role is similar to other marketing roles, but with a focus on supporting the growth and market presence of veterinary hospitals within a management company.

πŸ“ Sample Projects

  • Developing a marketing plan for a new veterinary hospital
  • Creating and executing a social media campaign to increase patient engagement
  • Analyzing patient referral data to identify trends and opportunities for improvement
  • Designing and implementing a patient communication strategy using PetDesk

ASSUMPTION: The Marketing Business Partner will be involved in a variety of projects, from developing marketing plans to executing campaigns and analyzing data.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the veterinary hospitals within the VPP network?
  • How does the Marketing Business Partner role fit into the broader marketing and business development strategy for VPP?
  • What opportunities are there for growth and development within the company?
  • How does VPP support work-life balance for its employees?
  • What is the company culture like, and how does it support collaboration and innovation?

ASSUMPTION: The Marketing Business Partner should ask questions that demonstrate their interest in the role, the company, and the industry, as well as their commitment to understanding the challenges and opportunities that come with the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your marketing experience and achievements
  • Write a cover letter that demonstrates your understanding of the veterinary industry and VPP's mission
  • Prepare examples of your marketing work and be ready to discuss them during the interview
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.