📌 Core Information
🔹 Job Title: Marketing Business Partner
🔹 Company: Napthens LLP
🔹 Location: Preston, Lancashire, United Kingdom (Hybrid working across Lancashire and Merseyside)
🔹 Job Type: Full-time, Permanent
🔹 Category: Marketing and Business Development
🔹 Date Posted: 2025-06-23
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2 days in office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies that align with business objectives
- Enhancing brand presence and driving client engagement and growth
- Attracting new clients through successful marketing campaigns
- Collaborating with internal and external stakeholders to deliver results
ASSUMPTION: This role requires a strategic mindset with a focus on delivering ROI and driving business growth through effective marketing campaigns.
📋 Key Responsibilities
✅ Developing and executing marketing strategies and plans that align with business objectives
✅ Enhancing brand presence and driving client engagement and growth
✅ Attracting new clients through successful marketing campaigns
✅ Building strong relationships with internal and external stakeholders
✅ Managing multiple priorities in a fast-paced environment
ASSUMPTION: This role involves a high level of project management and stakeholder engagement to ensure successful execution of marketing strategies.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant area and CIM qualifications
Experience: Proven track record of developing and executing successful marketing strategies
Required Skills:
- Strong understanding of all marketing channels, digital marketing tools, analytics, and CRM systems
- Excellent communication and stakeholder management skills
- Strong project management skills
- Ability to work collaboratively and build relationships
Preferred Skills:
- Professional services experience
- Legal sector experience (not essential)
ASSUMPTION: While legal sector experience is not required, a marketing mindset and understanding of professional services is crucial for success in this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Based on experience and industry standards for a Marketing Business Partner role in the UK)
Benefits:
- Bonus scheme
- 28 days holiday
Working Hours: 35 hours per week, with flexible working arrangements
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Business Partner role in the UK, considering the experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Napthens LLP is a leading provider of legal services in the Northwest, with a strong reputation in corporate, commercial, and private client services.
Company Size: 201-500 employees
Founded: Not specified
Company Description:
- Napthens provides legal services to businesses and individuals
- Structured into specialist departments, operating from offices across the North West
- Strength in collaboration, with a focus on building relationships with colleagues, clients, and the wider community
Company Specialties:
- Business Recovery
- Commercial Property
- Construction
- Corporate
- Debt Recovery
- Disputes & Litigation
- Employment
- HR
- Intellectual Property
- Leisure
- Licensing
- Rural
- Family & Divorce
- Residential Property
- Serious Injury
- Wealth Management
- Wills & Estate Planning
Company Website: http://www.napthens.co.uk
ASSUMPTION: Napthens LLP is a well-established law firm with a diverse range of practice areas, providing a comprehensive range of legal services to its clients.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and progression
Reporting Structure: This role reports directly to the Head of Marketing and Business Development
Work Arrangement: Hybrid working, with 2 days in the office (Preston or Liverpool, depending on location)
Growth Opportunities:
- Progression to a senior marketing role within the firm
- Expanding marketing team and potential for new roles
- Broad exposure to various aspects of the business and potential for cross-functional projects
ASSUMPTION: This role offers opportunities for professional growth and development within the firm, as well as the chance to make a tangible impact on the business.
🌍 Location & Work Environment
Office Type: City centre offices in Preston, Liverpool, and Southport
Office Location(s): 7 Winckley Square, Preston, Lancashire PR1 3JD, GB; The Plaza, 100 Old Hall Street, Liverpool, Merseyside L3 9QJ, GB; 42 Hoghton Street, Southport, England PR9 0PQ, GB
Geographic Context:
- Preston: A city in Lancashire with a population of approximately 140,000
- Liverpool: A city in Merseyside with a population of approximately 490,000
- Southport: A seaside town in Merseyside with a population of approximately 90,000
Work Schedule: Flexible working arrangements, with 2 days in the office and the remainder of the week working remotely
ASSUMPTION: The hybrid work arrangement allows for a balance between collaboration and remote work, with the opportunity to spend time with colleagues in the office and work from home for the remainder of the week.
💼 Interview & Application Insights
Typical Process:
- Online application and CV submission
- Phone or video screening
- Face-to-face interview with the Head of Marketing and Business Development
- Final interview with the Managing Partner
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and delivery
- Stakeholder management and communication
- Project management and organizational skills
Application Tips:
- Tailor your CV and cover letter to highlight relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns and their impact on business growth
- Research Napthens LLP and be prepared to discuss how your skills and experience align with the firm's values and objectives
ATS Keywords: Marketing strategies, brand presence, client engagement, digital marketing, analytics, CRM systems, stakeholder management, project management, organizational skills, integrated marketing campaigns, collaboration, communication, results delivery, ROI, professional services
ASSUMPTION: Applicants should focus on demonstrating their marketing expertise and experience in their application, as well as their ability to work collaboratively and deliver results.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, Microsoft Dynamics)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
ASSUMPTION: Applicants should have experience with a range of marketing tools and technologies, with a focus on digital marketing and analytics.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Expertise
- Integrity
- Respect
- Responsibility
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering ROI
- Adaptable and able to manage multiple priorities
Self-Assessment Questions:
- How do you demonstrate collaboration and teamwork in your marketing efforts?
- Can you provide an example of a successful marketing campaign that delivered results and an ROI for the business?
- How do you manage multiple priorities and projects in a fast-paced environment?
ASSUMPTION: Applicants should be able to demonstrate a strong fit with Napthens LLP's values and work style, with a focus on collaboration, results delivery, and adaptability.
⚠️ Potential Challenges
- Managing multiple priorities and projects in a fast-paced environment
- Building strong relationships with internal and external stakeholders
- Delivering results and an ROI on marketing efforts
- Adapting to the unique culture and work environment of a law firm
ASSUMPTION: Applicants should be prepared to manage multiple priorities, build strong relationships, and deliver results in a fast-paced and dynamic work environment.
📈 Similar Roles Comparison
- Marketing Manager - Responsible for the day-to-day management of marketing campaigns and activities, with a focus on execution and delivery
- Marketing Director - Oversees the marketing department and sets the strategic direction for marketing efforts, with a focus on high-level planning and decision-making
- Business Development Manager - Focuses on driving business growth and expansion, with a focus on client acquisition and retention
ASSUMPTION: The Marketing Business Partner role is distinct from other marketing and business development roles, with a focus on strategic planning, stakeholder management, and campaign execution.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new legal service offering
- Conducting market research to identify new business opportunities and client segments
- Creating and implementing a content marketing strategy to enhance brand presence and thought leadership
ASSUMPTION: Applicants should be prepared to discuss their experience with marketing projects and campaigns, with a focus on strategy, execution, and results delivery.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing and business development strategy for the firm?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does Napthens LLP support the professional development and growth of its marketing team members?
- What is the expected timeline for reviewing and potentially adjusting the marketing strategy for the firm?
ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and their understanding of the firm's marketing and business development objectives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your CV and cover letter to highlight your marketing experience and achievements
- Prepare examples of successful marketing campaigns and their impact on business growth
- Research Napthens LLP and be prepared to discuss how your skills and experience align with the firm's values and objectives
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
