Marketing Business Partner (Field Based) - North East England & Scotland

📌 Core Information

🔹 Job Title: Marketing Business Partner (Field Based) - North East England & Scotland

🔹 Company: The Rank Group

🔹 Location: Newcastle upon Tyne, United Kingdom (with travel to Middlesbrough, United Kingdom)

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with flexibility for remote work

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing local marketing strategies for assigned venues
• Collaborating with General Managers and the central marketing team
• Driving revenue targets and ensuring compliance with brand standards
• Managing stakeholder relationships and delivering innovative content
• Analyzing ROI and ensuring marketing initiatives are compliant with regulations

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various stakeholders.

📋 Key Responsibilities

✅ Develop and execute local marketing plans to drive venue-specific revenue targets

✅ Collaborate with General Managers to create marketing plans that align with their business objectives

✅ Work closely with the central marketing team to ensure local plans support national brand goals

✅ Manage relationships with suppliers, agencies, and internal teams to deliver marketing materials and events

✅ Ensure all marketing activities are compliant with relevant regulations and company policies

✅ Monitor and analyze ROI to optimize marketing spend and maximize revenue

✅ Represent the marketing team at club level, engaging operational teams and aligning them with the brand vision

✅ ASSUMPTION: This role may require working evenings, weekends, and holidays to support venue events and promotions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years in a hospitality, leisure, or multi-venue business with a proven track record in retail marketing strategy

Required Skills:

• Proven ability to create and deliver marketing strategies
• Excellent communication and stakeholder management skills
• Strong analytical skills and experience with ROI analysis
• Knowledge of the leisure and gaming sector (advantageous)
• Experience in customer-led environments and high-value customer activity
• Ability to drive change and deliver projects on time and within budget
• Full driving license and ability to travel within the Grosvenor Estate, including overnight stays

Preferred Skills:

• Marketing qualification
• Experience in the delivery of High Value Customer activity
• Knowledge of the local market and customer base

ASSUMPTION: Candidates with experience in the gambling industry or a customer-driven business will be at an advantage.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (AI-estimated, based on experience level and market rates)

Benefits:

• Competitive salary and bonus structure
• Pension scheme
• Health and wellness benefits
• Employee discounts and perks
• Opportunities for career progression and training

Working Hours: Full-time, with a mix of face-to-face and remote interactions, and flexibility to work as the job demands

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The Rank Group operates in the gambling and entertainment industry, with a focus on casinos, bingo, and online gaming.

Company Size: The Rank Group has 5,001-10,000 employees, providing a large and diverse work environment.

Founded: The Rank Group was founded in 1937 and has a long history in the entertainment industry.

Company Description:

• Grosvenor Casinos is a leading UK casino operator, offering a range of gaming, entertainment, and dining experiences
• The company is committed to safer gambling, building an inclusive, diverse, and engaged team
• Grosvenor Casinos aims to be the UK's most loved casinos by providing exceptional customer experiences

Company Specialties:

• Gaming (casinos, bingo, online, and mobile)
• Entertainment and hospitality
• Digital and retail marketing
• Customer service and responsible gambling

Company Website: http://www.rank.com

ASSUMPTION: The Rank Group's focus on customer experience and responsible gambling makes it an attractive employer for marketing professionals seeking to make an impact in the entertainment industry.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to take on a field-based position with significant responsibility and autonomy.

Reporting Structure: The Regional Marketing Business Partner reports to the Head of Marketing and works closely with General Managers and other marketing team members.

Work Arrangement: This role is hybrid, with a mix of face-to-face and remote interactions, and requires flexibility to work as the job demands, including overnight stays.

Growth Opportunities:

• Progression within the marketing department or broader organization
• Expanding skills and knowledge in the gambling and entertainment industry
• Developing leadership and management capabilities through team collaboration and stakeholder management

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's marketing strategy and customer experience.

🌍 Location & Work Environment

Office Type: This role is field-based, with a focus on supporting venues in the North East of England and Scotland. The primary office location is in Newcastle upon Tyne, with travel to Middlesbrough and other venues as required.

Office Location(s): Newcastle upon Tyne, United Kingdom (with travel to Middlesbrough, United Kingdom)

Geographic Context:

• The North East of England and Scotland offer a diverse range of markets, with unique customer bases and competitive landscapes
• Candidates should be comfortable working in a regional role with travel requirements
• The company's venues are located in urban and suburban areas, with easy access to public transportation and amenities

Work Schedule: The work schedule is flexible, with a mix of face-to-face and remote interactions, and may include evenings, weekends, and holidays to support venue events and promotions.

ASSUMPTION: Candidates should be comfortable with travel and flexible working arrangements, as this role requires a significant amount of time spent in venues and supporting local teams.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• Face-to-face interview with the hiring manager and/or other team members
• Final interview or assessment with the Head of Marketing

Key Assessment Areas:

• Marketing strategy and planning
• Stakeholder management and communication skills
• Analytical skills and ROI focus
• Industry knowledge and understanding of the local market
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and the company
• Prepare examples of marketing campaigns or projects that showcase your skills and experience
• Research the company and the local market to demonstrate your knowledge and enthusiasm

ATS Keywords: Marketing strategy, retail marketing, stakeholder management, customer engagement, event facilitation, ROI analysis, compliance, brand management, communication skills, project management, team collaboration, innovative content creation, relationship building, high-value customer activity, resilience, driving change

ASSUMPTION: The application process for this role may include assessments or case studies to evaluate the candidate's marketing skills and strategic thinking.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and CRM platforms (e.g., Salesforce, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Candidates should have experience with relevant marketing tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Exciting and Entertaining
• Responsible and Respectful
• Ambitious and Collaborative

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on delivering results and driving growth

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working collaboratively with various stakeholders?
• Do you have a proven track record of driving results and delivering growth?

ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and enjoyable working relationship.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing their priorities
• Working in a fast-paced and dynamic environment with changing priorities
• Travel requirements and overnight stays
• Ensuring compliance with relevant regulations and company policies

ASSUMPTION: Candidates should be comfortable working in a challenging and fast-paced environment, with the ability to manage multiple priorities and adapt to change.

📈 Similar Roles Comparison

• This role is unique in its focus on field-based marketing for casinos and bingo venues
• Similar roles may include regional marketing manager or field marketing manager positions in the hospitality, leisure, or retail sectors
• Career progression may include roles such as senior marketing manager, head of marketing, or marketing director

ASSUMPTION: Candidates should research similar roles and the industry to understand the unique aspects of this position and its potential for career growth.

📝 Sample Projects

• Developing and executing a local marketing campaign to drive venue revenue and customer engagement
• Managing relationships with suppliers and agencies to deliver marketing materials and events
• Analyzing ROI and optimizing marketing spend to maximize revenue

ASSUMPTION: Candidates should prepare examples of marketing projects that demonstrate their skills and experience in relevant areas.

❓ Key Questions to Ask During Interview

• How does this role support the company's overall marketing strategy?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the company's marketing efforts, and how can this role address them?
• How does the company measure the success of its marketing initiatives, and how will this role contribute to those metrics?

ASSUMPTION: Candidates should prepare thoughtful questions to demonstrate their interest in the role and the company's marketing efforts.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of marketing campaigns or projects that showcase your achievements
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.