📌 Core Information
🔹 Job Title: Marketing Business Partner (Field Based) - North East England & Scotland
🔹 Company: The Rank Group
🔹 Location: Newcastle upon Tyne, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (on-site and remote work)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing local marketing plans for assigned venues
- Collaborating with General Managers and the central marketing team
- Ensuring brand standards and compliance are maintained
- Driving revenue growth and meeting specific venue targets
- Working with High Value Customers (HVC) and facilitating events and hospitality
ASSUMPTION: This role requires a balance of strategic planning, tactical execution, and stakeholder management. Success will depend on the candidate's ability to work effectively with various teams and adapt to different venue needs.
📋 Key Responsibilities
✅ Create and implement local marketing plans that align with national strategies and drive venue-specific targets
✅ Collaborate with General Managers to understand local challenges and develop tailored marketing solutions
✅ Work closely with the central marketing team to ensure local activity supports and ladders up to central brand goals
✅ Ensure all initiatives are fully compliant with relevant legislation, policies, and guidelines
✅ Build and maintain strong relationships with stakeholders, including General Managers, marketing teams, and external agencies
✅ Represent the marketing team at club level and engage operational teams with the brand vision
✅ Complete enhanced Safer Gambling (SG) & Anti-Money Laundering (AML) training as required for HVC
ASSUMPTION: This role involves frequent travel to assigned venues, which may require overnight stays. The candidate should be comfortable with flexible working hours and be able to maintain effective work performance under pressure.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field (or equivalent experience)
Experience: 3+ years of experience in a hospitality, leisure, or multi-venue business
Required Skills:
- Proven retail marketing experience with a track record of creating and delivering customer-driven strategies
- Excellent communication and stakeholder management skills
- Ability to influence and manage key stakeholders
- Experience working in an innovative brand team and delivering success
- Deep understanding of retail channel environments
- Experience in the delivery of High Value Customer (HVC) activity
- Ability to implement, develop, and understand ROI analysis
- Experience managing marketing projects and delivering on time and to budget
- Resilience and effectiveness under pressure
- Full driving license and ability to travel within the Grosvenor Estate
Preferred Skills:
- Marketing qualification
- Knowledge of the leisure and gaming sector
ASSUMPTION: While a marketing qualification is helpful, it is not essential for this role. The candidate's proven track record and relevant experience are more important.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (AI-estimated, based on experience level and location)
Benefits:
- Competitive benefits package
- Opportunities for career progression
- Flexible working arrangements
Working Hours: Full-time, with flexible hours and potential overnight stays
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing role with 2-5 years of experience in the North East England and Scotland region.
📌 Applicant Insights
🔍 Company Context
Industry: The Rank Group operates in the gambling facilities and casinos industry, with a focus on entertainment, leisure, and digital gaming.
Company Size: The Rank Group has 5,001-10,000 employees, providing a large organization with diverse opportunities for growth and development.
Founded: The Rank Group was founded in 1937 and has since grown to become one of the great names in British entertainment.
Company Description:
- Rank is committed to exciting and entertaining customers through its brands, including Grosvenor Casinos, Mecca Bingo, and Enracha
- The company takes responsibility for informing customers about every aspect of its games and guiding the gaming industry forward
- Rank is dedicated to inspiring its people through environmental, social, and governance initiatives and including the communities in which it operates
Company Specialties:
- Gaming
- Casinos
- Bingo
- Online & Mobile Gaming
- Sports Book
- Entertainment
- Leisure
- Digital
- Retail
- Customer Service
- Gambling
Company Website: http://www.rank.com
ASSUMPTION: The Rank Group's commitment to responsible gambling, community engagement, and employee development makes it an attractive employer for socially conscious candidates.
📊 Role Analysis
Career Level: This role is suitable for a mid-career marketing professional seeking to advance their skills in retail marketing, stakeholder management, and brand development.
Reporting Structure: The Regional Marketing Business Partner reports to the Head of Marketing and works closely with General Managers and other marketing teams.
Work Arrangement: This role is hybrid, with a mix of face-to-face and remote interactions with stakeholders and travel to assigned venues.
Growth Opportunities:
- Progression within the marketing department or other areas of the business
- Expanding skills in retail marketing, brand management, and stakeholder engagement
- Gaining experience in the leisure and gaming sector
ASSUMPTION: This role offers opportunities for professional growth and development, particularly for candidates interested in advancing their careers in marketing or the leisure and gaming industry.
🌍 Location & Work Environment
Office Type: The Rank Group's offices are modern and professional, providing a collaborative work environment.
Office Location(s): The Rank Group has offices in Maidenhead, Sheffield, and Gibraltar, with this role based in Newcastle upon Tyne, United Kingdom.
Geographic Context:
- Newcastle upon Tyne is a vibrant city in the North East of England, with a rich cultural scene and a strong sense of community
- The city is well-connected by road, rail, and air, making it an ideal base for travel to assigned venues
- Newcastle upon Tyne offers a mix of urban and rural living, with easy access to the countryside and nearby coastal areas
Work Schedule: The work schedule is flexible, with a mix of on-site and remote work, and potential overnight stays at assigned venues.
ASSUMPTION: Candidates should be comfortable with flexible working arrangements and be prepared for regular travel to assigned venues, which may require overnight stays.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- Face-to-face or video interview with the hiring manager and/or other stakeholders
- Final interview or assessment with senior leadership
Key Assessment Areas:
- Marketing strategy and planning
- Stakeholder management and communication
- Brand management and compliance
- Adaptability and resilience under pressure
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, particularly in retail and customer-led environments
- Prepare examples of marketing campaigns or projects you've led, focusing on their impact and ROI
- Demonstrate your understanding of the leisure and gaming sector and the role of High Value Customers (HVC)
ATS Keywords: Marketing strategy, retail marketing, stakeholder management, brand management, customer engagement, event facilitation, ROI analysis, project management, communication, innovation, resilience, driving change, High Value Customer activity, consultancy
ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate the candidate's marketing skills and strategic thinking.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and CRM platforms (e.g., Salesforce, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The candidate should be comfortable using common marketing and project management tools, as well as learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Exciting and entertaining customers
- Responsible gambling
- Community engagement
- Employee development
Work Style:
- Collaborative and team-oriented
- Adaptable and resilient
- Customer-focused
- Innovative and creative
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with diverse stakeholders and managing multiple projects simultaneously?
- Do you share the company's commitment to responsible gambling and community engagement?
ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and enjoyable working relationship.
⚠️ Potential Challenges
- Managing multiple venue-specific marketing plans and priorities
- Balancing central brand goals with local venue needs
- Ensuring compliance with relevant legislation, policies, and guidelines
- Working effectively with diverse stakeholders, including General Managers, marketing teams, and external agencies
- Adapting to flexible working arrangements and regular travel
ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to changing circumstances, and work effectively with diverse stakeholders in a fast-paced environment.
📈 Similar Roles Comparison
- This role differs from other marketing business partner roles in its focus on retail marketing and venue-specific strategies
- Compared to other marketing roles in the leisure and gaming industry, this role offers a unique blend of strategic planning, tactical execution, and stakeholder management
- Career progression in this role may involve moving into senior marketing positions or exploring other areas of the business
ASSUMPTION: Candidates should consider how this role's unique focus on retail marketing and venue-specific strategies sets it apart from other marketing business partner roles and how it aligns with their career goals.
📝 Sample Projects
- Developing and executing a local marketing campaign for a specific venue, driving footfall and revenue growth
- Collaborating with the central marketing team to launch a national campaign and ensuring local venues are effectively engaged and aligned
- Facilitating an event or hospitality experience for High Value Customers (HVC) in accordance with company policies and procedures
ASSUMPTION: These sample projects illustrate the candidate's ability to create and execute marketing campaigns, collaborate with stakeholders, and manage High Value Customer (HVC) activity.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development of its marketing team members?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does the company ensure consistent brand standards across all venues and marketing channels?
ASSUMPTION: These questions demonstrate the candidate's interest in understanding the role's strategic context, priorities, and challenges, as well as the company's commitment to professional development and brand management.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience, particularly in retail and customer-led environments
- Prepare examples of marketing campaigns or projects you've led, focusing on their impact and ROI
- Demonstrate your understanding of the leisure and gaming sector and the role of High Value Customers (HVC)
- Follow up with the HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
