Marketing Business Partner (Field Based) - Scotland & North East England

📌 Core Information

🔹 Job Title: Marketing Business Partner (Field Based) - Scotland & North East England

🔹 Company: The Rank Group

🔹 Location: Glasgow City, United Kingdom & Newcastle upon Tyne, United Kingdom

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing local marketing plans for assigned venues
• Collaborating with General Managers and the central marketing team
• Driving customer engagement and brand standards
• Managing marketing projects and delivering on time and to budget
• Ensuring compliance with gambling and marketing legislation

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and strong communication skills to effectively collaborate with various stakeholders and drive local marketing success.

📋 Key Responsibilities

✅ Work closely with the Head of Marketing to understand and implement national business strategies at a local level

✅ Develop and execute local marketing plans across all customer value segments to meet specific venue targets

✅ Create a business partner relationship with General Managers, acting as a subject matter expert and driving local marketing plans

✅ Collaborate with slots, poker, and sports marketing managers to ensure their knowledge is embedded in local marketing plans

✅ Engage with approved suppliers and agencies to resource materials for local marketing activities

✅ Ensure all venue plans are created in a clear and consistent way, with clear ROI analysis for local promotions

✅ Work closely with the central marketing team to understand the wider brand strategy and ensure local activity supports central brand goals

✅ Take ownership of ensuring brand standards live at a local level across all channels

✅ Build close relationships with the full marketing team to understand the national marketing calendar and ensure its clear implementation at a local level

✅ Support the HVC Marketing team in driving engagement with venues teams in the execution of National HVC campaigns and activity

✅ Complete enhanced SG & AML training as required for HVC

✅ Represent the marketing team at club level to ensure operational teams are excited and aligned with the brand vision

✅ Engage and develop relationships with Retail Operations team, General Managers, and Online and Mobile teams

✅ Understand and bring best in class retail marketing to Grosvenor

✅ Make the brand 'come alive' by being the brand champion and guardian in club

✅ Ensure all initiatives are fully compliant with all gambling and marketing legislation, HVC policy, industry guidance, internal protocols, and are always in line with our socially responsible approach

ASSUMPTION: This role involves a high degree of collaboration, stakeholder management, and adaptability to ensure local marketing plans align with national strategies and meet venue-specific targets.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience in a hospitality, leisure, or multi-venue business

Required Skills:

• Proven retail marketing innovator with a track record of creating and delivering a strategy for a customer-driven business
• Experience leading and implementing a retail marketing strategy
• Excellent communication skills across all levels within the organization with the ability to influence and manage key stakeholders
• Worked in an innovative brand team with clear evidence of delivering success
• Knowledge of the leisure and gaming sector (advantage)
• Experience in a customer-led environment (essential)
• Evidence of driving and delivering change with a desire to make a difference
• Deep understanding of the retail channel environment
• Experience in the delivery of High Value Customer activity
• Implemented, developed, and understood ROI analysis
• Ability to maintain effective work performance when dealing with stressful and demanding situations – resilient and effective under pressure
• Full driving license and able to travel (by car) within the Grosvenor Estate (this will involve overnight stays)

Preferred Skills:

• Marketing qualification (helpful but not essential)

ASSUMPTION: Candidates should have a strong background in retail marketing, with a proven track record of driving customer engagement and delivering results in a fast-paced, customer-led environment.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on experience and location)

Benefits:

• Competitive salary and benefits package
• Opportunities for career progression and development
• Flexible working arrangements
• Employee discounts and perks

Working Hours: Full-time, with flexibility to work as the job demands, including overnight stays and travel to venues

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing business partner role in the UK, with consideration for the required experience level and location.

📌 Applicant Insights

🔍 Company Context

Industry: The Rank Group operates in the gambling and entertainment industry, with a focus on casinos, bingo, and online gaming. The company is listed on the London Stock Exchange and has a significant presence in the UK and Gibraltar.

Company Size: The Rank Group has 5,001-10,000 employees, providing a large and diverse workforce with ample opportunities for growth and development.

Founded: The Rank Group was founded in 1937 and has since grown to become one of the great names in British entertainment.

Company Description:

• The Rank Group brings people together for fun and laughter in more than 100 communities through its licensed venues and digital-only brands
• The company takes great care to inform its customers about every aspect of its games and is committed to inspiring its people through environmental, social, and governance initiatives
• The Rank Group is at the heart of the community, with a strong sense of responsibility to its customers, employees, and the planet

Company Specialties:

• Gaming
• Casinos
• Bingo
• Online & Mobile Gaming
• Sports Book
• Entertainment
• Leisure
• Digital
• Retail
• Customer Service
• Gambling
• and Online

Company Website: http://www.rank.com

ASSUMPTION: The Rank Group's extensive experience and commitment to responsible gaming and community involvement make it an attractive employer for candidates seeking a career in the entertainment and gaming industry.

📊 Role Analysis

Career Level: This role is suitable for marketing professionals with 2-5 years of experience seeking to advance their careers in a dynamic and challenging environment.

Reporting Structure: The Regional Marketing Business Partner will report directly to the Head of Marketing and work closely with General Managers and other marketing team members.

Work Arrangement: This role is hybrid, with a mix of face-to-face and remote interactions with stakeholders and travel to venues as required.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expanding responsibilities and influence within the marketing department
• Gaining experience in a large, diverse organization with opportunities for learning and development

ASSUMPTION: This role offers strong potential for career growth and development within the marketing department and the wider organization.

🌍 Location & Work Environment

Office Type: The Rank Group has multiple office locations, with the primary headquarters in Maidenhead, Berkshire, and additional offices in Sheffield, South Yorkshire, and Gibraltar.

Office Location(s): Glasgow City, United Kingdom & Newcastle upon Tyne, United Kingdom

Geographic Context:

• Glasgow City is the largest city in Scotland and the fourth-largest city in the United Kingdom
• Newcastle upon Tyne is a large city in Northeast England, known for its vibrant cultural scene and historic architecture
• Both locations offer a mix of urban and rural environments, with easy access to amenities and attractions

Work Schedule: Full-time, with flexibility to work as the job demands, including overnight stays and travel to venues

ASSUMPTION: Candidates should be comfortable with travel and overnight stays, as this role requires frequent visits to venues across Scotland and the North East of England.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• Face-to-face or video interview with the hiring manager and a member of the marketing team
• Final interview with the Head of Marketing

Key Assessment Areas:

• Marketing strategy and planning
• Stakeholder management and communication skills
• Cultural fit and alignment with company values
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the role and the company by researching the industry and the specific challenges faced by the Rank Group
• Prepare examples of your marketing achievements and how they align with the required qualifications and responsibilities

ATS Keywords: Marketing Strategy, Retail Marketing, Stakeholder Management, Customer Engagement, Event Facilitation, ROI Analysis, Compliance Knowledge, Brand Management, Communication Skills, Project Management, Team Collaboration, Innovation, Resilience, Driving Change, High Value Customer Activity, Travel Flexibility

ASSUMPTION: The application process for this role may involve several stages, with a focus on assessing the candidate's marketing skills, strategic thinking, and cultural fit with the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and CRM platforms (e.g., Salesforce, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be comfortable using a range of marketing and project management tools to effectively manage their workload and collaborate with team members.

👔 Cultural Fit Considerations

Company Values:

• Excite and entertain
• Responsible gaming
• Community focus
• Inspire and develop

Work Style:

• Collaborative and team-oriented
• Adaptable and resilient
• Customer-focused
• Innovative and creative

Self-Assessment Questions:

• How do you align with the company's value of responsible gaming, and how would you ensure this is reflected in your marketing strategies?
• Describe a time when you had to adapt to a significant change in your work environment, and how did you handle it?
• How do you approach building and maintaining strong relationships with stakeholders, and can you provide an example from your previous experience?

ASSUMPTION: Candidates should be able to demonstrate a strong fit with the company's values and work style, with a clear understanding of the importance of responsible gaming and community focus in the entertainment and gaming industry.

⚠️ Potential Challenges

• Managing multiple stakeholders and ensuring alignment with national strategies and venue-specific targets
• Balancing strategic thinking with tactical execution and delivery
• Adapting to a fast-paced and dynamic work environment
• Ensuring compliance with gambling and marketing legislation and regulations
• Travel and overnight stays may be required, which could impact work-life balance

ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to adapt and thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role differs from other marketing business partner roles in its focus on field-based support for venues across a specific geographic region
• In the entertainment and gaming industry, this role requires a strong understanding of responsible gaming and customer engagement strategies
• Career progression in this role may involve moving into a senior marketing role within the company or expanding responsibilities within the marketing department

ASSUMPTION: Candidates should research similar roles in the industry to understand the unique aspects of this role and how it may differ from other marketing business partner positions.

📝 Sample Projects

• Developing and executing a local marketing campaign to drive customer engagement and revenue growth for a specific venue
• Collaborating with the central marketing team to implement a national brand awareness campaign at a local level
• Managing a marketing project to deliver on time and to budget, with clear ROI analysis

ASSUMPTION: Candidates should be prepared to provide examples of their marketing experience and how it aligns with the required qualifications and responsibilities for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy, and how will my work contribute to its success?
• What are the key priorities for this role in the first 90 days, and how will my performance be measured?
• How does the company support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing department, and how can this role help address them?
• How does the company ensure a strong work-life balance for its employees, particularly for roles that require travel and overnight stays?

ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview process to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your marketing achievements and how they align with the required qualifications and responsibilities
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.