📌 Core Information
🔹 Job Title: Marketing Business Partner - Scotland & North East England
🔹 Company: The Rank Group
🔹 Location: Newcastle upon Tyne, United Kingdom (with travel to Edinburgh, UK)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing local marketing plans for assigned venues
- Collaborating with general managers and various marketing teams
- Driving revenue growth and customer engagement
- Ensuring compliance with gambling and marketing legislation
- Building relationships with stakeholders and external partners
ASSUMPTION: This role requires a balance of strategic thinking, tactical execution, and strong stakeholder management skills. The ideal candidate will have experience in a customer-driven marketing role, preferably within the hospitality or leisure sectors.
📋 Key Responsibilities
✅ Create and implement local marketing plans for assigned venues, aligning with national strategies to drive revenue
✅ Collaborate with general managers to develop local marketing plans across all customer value segments
✅ Work closely with the central marketing team to understand and implement the wider brand strategy
✅ Ensure all marketing initiatives are fully compliant with relevant legislation and internal protocols
✅ Build and maintain relationships with stakeholders, including general managers, marketing teams, and external partners
✅ Create and deliver innovative and engaging retail marketing content
✅ Represent the marketing team at club level and engage operational teams with the brand vision
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management. The successful candidate will be able to balance these aspects effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field (or equivalent experience)
Experience: 3+ years in a hospitality, leisure, or multi-venue business with a proven track record in retail marketing strategy
Required Skills:
- Proven ability to create and deliver a marketing strategy for a customer-driven business
- Excellent communication and stakeholder management skills
- Experience in customer-led environments and driving change
- Deep understanding of retail channel environments
- Ability to maintain effective work performance under pressure
- Full driving license and ability to travel within the Grosvenor Estate
Preferred Skills:
- Marketing qualification
- Experience in the delivery of High Value Customer activity
- Implemented, developed, and understood ROI analysis
- Experience managing marketing projects and delivering on time and to budget
ASSUMPTION: Given the nature of the role, candidates with experience in a similar marketing capacity within the hospitality or leisure sectors are likely to be most successful.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on industry standards for a marketing business partner role with 5-10 years of experience)
Benefits:
- Competitive benefits package
- Opportunities for career progression
- Discounted or free access to Grosvenor Casinos and other Rank Group venues
Working Hours: Full-time, with flexibility to work evenings and weekends as required
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing business partner role with the given experience level. The actual salary may vary depending on factors such as candidate qualifications and company performance.
📌 Applicant Insights
🔍 Company Context
Industry: The Rank Group operates in the gambling and entertainment industry, with a focus on casinos, bingo, and online gaming. The company is listed on the London Stock Exchange and has a market capitalization of over £1 billion.
Company Size: The Rank Group employs over 5,000 people across its various brands and locations. As a mid-sized company, applicants can expect a structured yet flexible work environment with opportunities for growth and development.
Founded: The Rank Group was founded in 1937 and has since grown to become one of the leading names in British entertainment.
Company Description:
- The Rank Group is committed to exciting and entertaining customers through its various brands, including Grosvenor Casinos, Mecca Bingo, and Enracha
- The company takes a responsible approach to gambling, focusing on customer safety and enjoyment
- The Rank Group is dedicated to inspiring its people through environmental, social, and governance initiatives
Company Specialties:
- Gaming and casinos
- Bingo
- Online and mobile gaming
- Sports book
- Entertainment and leisure
- Digital and retail
- Customer service
- Gambling and online
Company Website: www.rank.com
ASSUMPTION: The Rank Group's focus on responsible gambling and customer safety is a key aspect of its operations and should be considered by applicants.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, with opportunities for progression to senior roles within the marketing department or other areas of the business.
Reporting Structure: The Regional Marketing Business Partner reports to the Head of Marketing and works closely with general managers and various marketing teams.
Work Arrangement: This role is on-site, with travel required to visit assigned venues. Overnight stays may be necessary.
Growth Opportunities:
- Progression to senior marketing roles within the company
- Expansion of responsibilities to cover additional regions or brands
- Development of skills and expertise through training and mentorship opportunities
ASSUMPTION: Given the company's focus on growth and development, there are likely to be opportunities for career progression within the marketing department or other areas of the business.
🌍 Location & Work Environment
Office Type: The Rank Group's offices are modern and professional, with a collaborative and engaging work environment.
Office Location(s): The primary office for this role is in Newcastle upon Tyne, with regular travel to Edinburgh, UK.
Geographic Context:
- Newcastle upon Tyne is a vibrant city in the North East of England, known for its cultural attractions, nightlife, and sporting events
- Edinburgh is the capital city of Scotland, offering a rich history, vibrant culture, and numerous tourist attractions
- Both locations offer a mix of urban and rural environments, with easy access to outdoor activities and natural beauty
Work Schedule: The work schedule for this role is full-time, with flexibility to work evenings and weekends as required to support venue operations and marketing activities.
ASSUMPTION: Applicants should be comfortable with a flexible work schedule that may include evenings, weekends, and overnight stays.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening to assess cultural fit and basic qualifications
- Face-to-face or video interview with the hiring manager and/or other team members
- Final interview or assessment with senior leadership
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and planning
- Tactical execution and project management
- Stakeholder management and communication
- Adaptability and resilience under pressure
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your marketing strategy development and execution, as well as your stakeholder management experience
- Research the company and its brands to demonstrate your understanding of the business and its values
- Prepare questions to ask the interviewer about the role, the team, or the company to show your interest and engagement
ATS Keywords: Marketing strategy, retail marketing, stakeholder management, customer engagement, event facilitation, ROI analysis, compliance, brand management, communication, project management, team collaboration, innovative content creation, relationship building, high value customer activity, resilience, driving change
ASSUMPTION: The application process for this role is likely to involve a combination of online assessments, interviews, and potentially a case study or presentation to evaluate the candidate's strategic thinking and execution skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Zoho CRM)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The successful candidate will be comfortable using a range of marketing and project management tools to support their work.
👔 Cultural Fit Considerations
Company Values:
- Excite and entertain customers
- Act with integrity and respect
- Work together to achieve more
- Take responsibility and deliver results
- Inspire and engage our people
Work Style:
- Collaborative and team-oriented
- Adaptable and resilient
- Results-driven and focused on delivery
- Strategic and innovative
- Customer-focused and committed to excellent customer service
Self-Assessment Questions:
- Do you have experience developing and executing marketing strategies in a customer-driven business?
- Are you comfortable working with a range of stakeholders and managing their expectations?
- Can you maintain effective work performance under pressure and in a demanding environment?
- Do you share the company's commitment to responsible gambling and customer safety?
- Are you comfortable working in a collaborative and team-oriented environment?
ASSUMPTION: The Rank Group values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- Balancing the strategic and tactical aspects of the role
- Managing multiple stakeholders and their expectations
- Working in a demanding and sometimes high-pressure environment
- Travel requirements and overnight stays
- Adapting to the unique culture and dynamics of each venue
ASSUMPTION: The successful candidate will be able to balance the strategic and tactical aspects of the role, manage multiple stakeholders effectively, and thrive in a demanding environment.
📈 Similar Roles Comparison
- This role is similar to a Regional Marketing Manager or Marketing Business Partner role in other hospitality, leisure, or retail organizations
- However, the focus on responsible gambling and customer safety is a unique aspect of this role within the gambling industry
- Career progression in this role may lead to senior marketing roles within the company or other areas of the business
ASSUMPTION: While this role shares similarities with other marketing roles, the focus on responsible gambling and customer safety makes it unique within the gambling industry.
📝 Sample Projects
- Developing and executing a marketing strategy for a new venue launch
- Creating and implementing a customer engagement campaign to drive repeat business
- Managing a high-value customer event or hospitality experience
- Collaborating with the central marketing team to roll out a national campaign at a local level
ASSUMPTION: These sample projects illustrate the range of marketing activities and stakeholder management responsibilities that the successful candidate will be expected to undertake.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to responsible gambling and customer safety?
- How does the marketing team collaborate with other departments, such as operations and customer service?
- What opportunities are there for career progression within the marketing department or other areas of the business?
- How does the company support the work-life balance of its employees?
- Can you describe the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions demonstrate the candidate's interest in the company's values, culture, and approach to employee development and support.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.smartrecruiters.com/TheRankGroup/744000060935865-marketing-business-partner-scotland-north-east-england
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your marketing strategy development and execution, as well as your stakeholder management experience
- Research the company and its brands to demonstrate your understanding of the business and its values
- Prepare questions to ask the interviewer about the role, the team, or the company to show your interest and engagement
- Follow up with the hiring manager or recruiter within one week of submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
