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Marketing Campaign Analyst

AZGROUPPROD
Full-time
On-site
Sydney, New South Wales, Australia
πŸ“Š Marketing Analyst

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Campaign Analyst

πŸ”Ή Company: Allianz

πŸ”Ή Location: Sydney, New South Wales, Australia & Melbourne, Victoria, Australia

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 27, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (Remote OK)

πŸš€ Job Overview

Key aspects of this role include:

  • Scoping marketing requirements with stakeholders and translating them into campaign build specifications
  • End-to-end campaign management, from pre-analysis to post-campaign analysis
  • Proficient use of tools such as Adobe Campaign, SAS, and SQL for campaign execution and performance analysis
  • Collaboration with technical and non-technical stakeholders to drive business KPIs and strategies

ASSUMPTION: This role requires a balance of technical skills and stakeholder management, with a focus on data-driven decision making and campaign optimization.

πŸ“‹ Key Responsibilities

βœ… Scoping requirements with stakeholders to understand business challenges, opportunities, and desired outcomes

βœ… Analyzing and translating marketing requirements into campaign build specifications

βœ… Undertaking data extraction and preparation for pre-campaign analysis and design

βœ… Building and executing campaigns using SAS/Adobe Campaign

βœ… Developing analysis and reports to monitor campaign effectiveness

βœ… Liaising with technical and non-technical stakeholders to drive business KPIs and strategies

βœ… Representing the team as the subject matter expert on campaign and data analysis projects and initiatives

βœ… Proactively contributing to team productivity and process improvement initiatives

ASSUMPTION: The role involves a mix of independent work and collaboration, with a focus on delivering high-quality campaigns and insights.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Statistics, or a related field

Experience: 5-10 years of experience in campaign management, ideally in the financial services or insurance industries

Required Skills:

  • Proven commercial acumen and client-focused approach in analytics and insights
  • Significant experience with campaign management tools such as Adobe Campaign, Pega, Unica, etc.
  • Proficient in SAS/SQL
  • Proven ability to develop metrics to provide insights on campaign performance
  • Strong interpersonal skills, time management, attention to detail, and ability to work autonomously
  • Excellent verbal and written communication skills

Preferred Skills:

  • Experience with data visualization tools such as Tableau or Power BI
  • Knowledge of marketing automation platforms

ASSUMPTION: Candidates should have a strong foundation in data analysis and campaign management, with a focus on driving business outcomes through data-driven insights.

πŸ’° Compensation & Benefits

Salary Range: AUD 120,000 - 160,000 per annum (Based on industry standards for a Marketing Campaign Analyst with 5-10 years of experience in Australia)

Benefits:

  • Inclusive culture with a focus on diversity, equity, and inclusion
  • Flexible and remote work options, with support for work-life balance
  • Career development opportunities, including mentoring, training, and global mobility
  • Discounts on Allianz products, retail, tech, and travel, plus financial wellness initiatives and the Employee Share Purchase Program

Working Hours: Full-time (37.5 hours per week), with flexibility for remote work

ASSUMPTION: The salary range is based on industry standards for a Marketing Campaign Analyst with 5-10 years of experience in Australia. Benefits are comprehensive and focus on employee well-being and career development.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Allianz is a leading global insurance and asset management company, operating in over 70 countries

Company Size: Allianz employs over 140,000 people worldwide, with a significant presence in Australia

Founded: Allianz was founded in 1890 and has a rich history in the insurance industry

Company Description:

  • Allianz offers a wide range of insurance and asset management products and services
  • The company is committed to sustainability, mental health, and well-being initiatives
  • Allianz fosters a culture of lifelong learning, development, and global mobility

Company Specialties:

  • Property and casualty insurance
  • Life and health insurance
  • Asset management

Company Website: allianz.com.au

ASSUMPTION: Allianz is a large, established company with a diverse range of products and services, offering opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: Mid-level, with opportunities for growth and progression

Reporting Structure: This role reports to the Marketing Campaign Manager and works closely with various stakeholders across the business

Work Arrangement: On-site with remote work flexibility

Growth Opportunities:

  • Progression to a senior campaign management role
  • Expansion into other areas of marketing or data analysis
  • Global mobility opportunities within the Allianz group

ASSUMPTION: This role offers opportunities for career growth and development within Allianz's marketing and data analysis functions.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces in Sydney and Melbourne

Office Location(s): 48 Martin Place, Sydney NSW 2000 & 85 Epping Road, North Ryde NSW 2113

Geographic Context:

  • Sydney and Melbourne are major cities in Australia, offering a mix of urban and suburban living
  • Both locations have vibrant cultural scenes, with numerous attractions, restaurants, and entertainment options
  • Allianz offices are conveniently located near public transportation and amenities

Work Schedule: Standard business hours, with flexibility for remote work

ASSUMPTION: The work environment is collaborative and inclusive, with a focus on employee well-being and work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening
  • In-depth behavioral and technical interviews
  • Final round with the hiring manager

Key Assessment Areas:

  • Data analysis and interpretation skills
  • Campaign management experience
  • Stakeholder management and communication skills
  • Problem-solving and critical thinking

Application Tips:

  • Highlight relevant campaign management experience and data analysis skills
  • Tailor your resume to emphasize skills and experiences mentioned in the job description
  • Prepare examples of successful campaigns and the data-driven insights that informed them
  • Follow up after the interview to express your interest in the role

ATS Keywords: Campaign Management, Data Analysis, Stakeholder Management, Adobe Campaign, SAS, SQL, Marketing, Insurance, Financial Services

ASSUMPTION: The application process is thorough and competitive, with a focus on assessing technical skills and cultural fit.

πŸ› οΈ Tools & Technologies

  • Adobe Campaign
  • SAS
  • SQL
  • Microsoft Office Suite
  • Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Candidates should be proficient in Adobe Campaign, SAS, and SQL, with experience in data visualization tools being an advantage.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centricity
  • Responsibility
  • Respect
  • Excellence
  • Stewardship

Work Style:

  • Collaborative and inclusive
  • Data-driven and analytical
  • Adaptable and responsive to change
  • Focused on delivering high-quality outcomes

Self-Assessment Questions:

  • Do you have a strong client focus and a data-driven approach to problem-solving?
  • Are you comfortable working with diverse stakeholders and managing multiple projects simultaneously?
  • Do you thrive in a collaborative, inclusive work environment that values diversity and encourages continuous learning?

ASSUMPTION: Allianz values a diverse and inclusive work environment, with a focus on customer-centricity and data-driven decision making.

⚠️ Potential Challenges

  • Managing multiple projects and stakeholders simultaneously
  • Working with large datasets and complex campaign structures
  • Keeping up with industry trends and best practices in campaign management and data analysis
  • Adapting to changes in business priorities and campaign requirements

ASSUMPTION: This role requires strong project management skills, adaptability, and a solid foundation in data analysis and campaign management.

πŸ“ˆ Similar Roles Comparison

  • Unlike other campaign management roles, this position requires a strong focus on data analysis and interpretation
  • Allianz offers a comprehensive benefits package and opportunities for career growth and development
  • This role is well-suited to candidates with experience in the financial services or insurance industries

ASSUMPTION: This role offers a unique blend of campaign management and data analysis responsibilities, with opportunities for career growth and development within Allianz.

πŸ“ Sample Projects

  • Developing a data-driven segmentation strategy to improve campaign targeting and performance
  • Analyzing campaign performance data to identify trends and opportunities for optimization
  • Collaborating with stakeholders to design and execute a multi-channel marketing campaign

ASSUMPTION: Sample projects should demonstrate the candidate's ability to analyze data, develop insights, and drive campaign performance improvements.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the marketing department?
  • How does this role contribute to the overall marketing strategy and business objectives?
  • What opportunities are there for professional development and growth within this role?
  • How does Allianz support work-life balance and employee well-being?
  • What is the company's approach to data privacy and security, particularly in relation to marketing campaigns?

ASSUMPTION: Interview questions should focus on understanding the role's context within the organization, opportunities for growth, and the company's approach to data management and employee well-being.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Allianz careers portal
  • Tailor your resume to highlight relevant campaign management experience and data analysis skills
  • Prepare a cover letter that demonstrates your understanding of the role and your fit with Allianz's values and culture
  • If applicable, prepare examples of successful campaigns and the data-driven insights that informed them
  • Follow up after the interview to express your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.