π Core Information
πΉ Job Title: Marketing Campaign Analyst
πΉ Company: Allianz
πΉ Location: Sydney, New South Wales, Australia & Melbourne, Victoria, Australia
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: June 27, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site (Remote OK)
π Job Overview
Key aspects of this role include:
- Scoping marketing requirements with stakeholders and translating them into campaign build specifications
- End-to-end campaign management, from pre-analysis to post-campaign analysis
- Proficient use of tools such as Adobe Campaign, SAS, and SQL for campaign execution and performance analysis
- Collaboration with technical and non-technical stakeholders to drive business KPIs and strategies
ASSUMPTION: This role requires a balance of technical skills and stakeholder management, with a focus on data-driven decision making and campaign optimization.
π Key Responsibilities
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Scoping requirements with stakeholders to understand business challenges, opportunities, and desired outcomes
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Analyzing and translating marketing requirements into campaign build specifications
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Undertaking data extraction and preparation for pre-campaign analysis and design
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Building and executing campaigns using SAS/Adobe Campaign
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Developing analysis and reports to monitor campaign effectiveness
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Liaising with technical and non-technical stakeholders to drive business KPIs and strategies
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Representing the team as the subject matter expert on campaign and data analysis projects and initiatives
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Proactively contributing to team productivity and process improvement initiatives
ASSUMPTION: The role involves a mix of independent work and collaboration, with a focus on delivering high-quality campaigns and insights.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Statistics, or a related field
Experience: 5-10 years of experience in campaign management, ideally in the financial services or insurance industries
Required Skills:
- Proven commercial acumen and client-focused approach in analytics and insights
- Significant experience with campaign management tools such as Adobe Campaign, Pega, Unica, etc.
- Proficient in SAS/SQL
- Proven ability to develop metrics to provide insights on campaign performance
- Strong interpersonal skills, time management, attention to detail, and ability to work autonomously
- Excellent verbal and written communication skills
Preferred Skills:
- Experience with data visualization tools such as Tableau or Power BI
- Knowledge of marketing automation platforms
ASSUMPTION: Candidates should have a strong foundation in data analysis and campaign management, with a focus on driving business outcomes through data-driven insights.
π° Compensation & Benefits
Salary Range: AUD 120,000 - 160,000 per annum (Based on industry standards for a Marketing Campaign Analyst with 5-10 years of experience in Australia)
Benefits:
- Inclusive culture with a focus on diversity, equity, and inclusion
- Flexible and remote work options, with support for work-life balance
- Career development opportunities, including mentoring, training, and global mobility
- Discounts on Allianz products, retail, tech, and travel, plus financial wellness initiatives and the Employee Share Purchase Program
Working Hours: Full-time (37.5 hours per week), with flexibility for remote work
ASSUMPTION: The salary range is based on industry standards for a Marketing Campaign Analyst with 5-10 years of experience in Australia. Benefits are comprehensive and focus on employee well-being and career development.
π Applicant Insights
π Company Context
Industry: Allianz is a leading global insurance and asset management company, operating in over 70 countries
Company Size: Allianz employs over 140,000 people worldwide, with a significant presence in Australia
Founded: Allianz was founded in 1890 and has a rich history in the insurance industry
Company Description:
- Allianz offers a wide range of insurance and asset management products and services
- The company is committed to sustainability, mental health, and well-being initiatives
- Allianz fosters a culture of lifelong learning, development, and global mobility
Company Specialties:
- Property and casualty insurance
- Life and health insurance
- Asset management
Company Website: allianz.com.au
ASSUMPTION: Allianz is a large, established company with a diverse range of products and services, offering opportunities for career growth and development.
π Role Analysis
Career Level: Mid-level, with opportunities for growth and progression
Reporting Structure: This role reports to the Marketing Campaign Manager and works closely with various stakeholders across the business
Work Arrangement: On-site with remote work flexibility
Growth Opportunities:
- Progression to a senior campaign management role
- Expansion into other areas of marketing or data analysis
- Global mobility opportunities within the Allianz group
ASSUMPTION: This role offers opportunities for career growth and development within Allianz's marketing and data analysis functions.
π Location & Work Environment
Office Type: Modern, collaborative office spaces in Sydney and Melbourne
Office Location(s): 48 Martin Place, Sydney NSW 2000 & 85 Epping Road, North Ryde NSW 2113
Geographic Context:
- Sydney and Melbourne are major cities in Australia, offering a mix of urban and suburban living
- Both locations have vibrant cultural scenes, with numerous attractions, restaurants, and entertainment options
- Allianz offices are conveniently located near public transportation and amenities
Work Schedule: Standard business hours, with flexibility for remote work
ASSUMPTION: The work environment is collaborative and inclusive, with a focus on employee well-being and work-life balance.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with the hiring manager
Key Assessment Areas:
- Data analysis and interpretation skills
- Campaign management experience
- Stakeholder management and communication skills
- Problem-solving and critical thinking
Application Tips:
- Highlight relevant campaign management experience and data analysis skills
- Tailor your resume to emphasize skills and experiences mentioned in the job description
- Prepare examples of successful campaigns and the data-driven insights that informed them
- Follow up after the interview to express your interest in the role
ATS Keywords: Campaign Management, Data Analysis, Stakeholder Management, Adobe Campaign, SAS, SQL, Marketing, Insurance, Financial Services
ASSUMPTION: The application process is thorough and competitive, with a focus on assessing technical skills and cultural fit.
π οΈ Tools & Technologies
- Adobe Campaign
- SAS
- SQL
- Microsoft Office Suite
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Candidates should be proficient in Adobe Campaign, SAS, and SQL, with experience in data visualization tools being an advantage.
π Cultural Fit Considerations
Company Values:
- Customer-centricity
- Responsibility
- Respect
- Excellence
- Stewardship
Work Style:
- Collaborative and inclusive
- Data-driven and analytical
- Adaptable and responsive to change
- Focused on delivering high-quality outcomes
Self-Assessment Questions:
- Do you have a strong client focus and a data-driven approach to problem-solving?
- Are you comfortable working with diverse stakeholders and managing multiple projects simultaneously?
- Do you thrive in a collaborative, inclusive work environment that values diversity and encourages continuous learning?
ASSUMPTION: Allianz values a diverse and inclusive work environment, with a focus on customer-centricity and data-driven decision making.
β οΈ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working with large datasets and complex campaign structures
- Keeping up with industry trends and best practices in campaign management and data analysis
- Adapting to changes in business priorities and campaign requirements
ASSUMPTION: This role requires strong project management skills, adaptability, and a solid foundation in data analysis and campaign management.
π Similar Roles Comparison
- Unlike other campaign management roles, this position requires a strong focus on data analysis and interpretation
- Allianz offers a comprehensive benefits package and opportunities for career growth and development
- This role is well-suited to candidates with experience in the financial services or insurance industries
ASSUMPTION: This role offers a unique blend of campaign management and data analysis responsibilities, with opportunities for career growth and development within Allianz.
π Sample Projects
- Developing a data-driven segmentation strategy to improve campaign targeting and performance
- Analyzing campaign performance data to identify trends and opportunities for optimization
- Collaborating with stakeholders to design and execute a multi-channel marketing campaign
ASSUMPTION: Sample projects should demonstrate the candidate's ability to analyze data, develop insights, and drive campaign performance improvements.
β Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to the overall marketing strategy and business objectives?
- What opportunities are there for professional development and growth within this role?
- How does Allianz support work-life balance and employee well-being?
- What is the company's approach to data privacy and security, particularly in relation to marketing campaigns?
ASSUMPTION: Interview questions should focus on understanding the role's context within the organization, opportunities for growth, and the company's approach to data management and employee well-being.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the Allianz careers portal
- Tailor your resume to highlight relevant campaign management experience and data analysis skills
- Prepare a cover letter that demonstrates your understanding of the role and your fit with Allianz's values and culture
- If applicable, prepare examples of successful campaigns and the data-driven insights that informed them
- Follow up after the interview to express your interest in the role and ask any remaining questions
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.