📌 Core Information
🔹 Job Title: Marketing Campaign Analyst
🔹 Company: Allianz Insurance
🔹 Location: Sydney, NSW & Melbourne, VIC
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Analyzing marketing campaigns to drive business outcomes
- Collaborating with stakeholders to understand business challenges and opportunities
- Designing and executing campaigns using Adobe Campaign or similar tools
- Extracting and preparing data for campaign analysis and design
- Monitoring campaign effectiveness and providing insights
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and a client-focused approach. Experience in the financial services or insurance industries is preferred but not required.
📋 Key Responsibilities
✅ Scoping requirements with stakeholders to understand business challenges, opportunities, and desired outcomes
✅ Analyzing and translating marketing requirements into campaign build specifications
✅ Undertaking data extraction and preparation for pre-campaign analysis and design
✅ Building and executing campaigns using Adobe Campaign or similar tools
✅ Developing analysis and reports to monitor campaign effectiveness
✅ Liaising with technical and non-technical stakeholders to drive business KPIs and strategies
✅ Representing the team as the subject matter expert on campaign and data analysis projects and initiatives
✅ Proactively contributing to team productivity and process improvement initiatives
ASSUMPTION: This role involves a mix of data analysis, stakeholder management, and campaign execution. Strong attention to detail and the ability to work autonomously are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Statistics, or a related field
Experience: 0-2 years of relevant experience in marketing analytics or a similar role
Required Skills:
- Proven commercial acumen and client-focused approach in analytics and insights
- Significant campaign management experience, ideally in the financial services or insurance industries
- Considerable experience in end-to-end campaign process; from pre-analysis, planning, development, execution, and post-analysis
- Experience with campaign management tools such as Adobe Campaign, Pega, Unica, etc.
- Significant experience with SAS/SQL
- Proven ability to develop metrics to provide insights on campaign performance
Preferred Skills:
- Experience with data visualization tools such as Tableau or Power BI
- Familiarity with A/B testing and multivariate testing
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: AUD 65,000 - 80,000 per annum (Based on industry standards for entry-level marketing campaign analyst roles in Sydney and Melbourne)
Benefits:
- Inclusive culture with a supportive, open-minded team
- Flexible and remote work options with support for work-life balance
- Career development opportunities, including mentoring, global mobility, and access to over 10,000 learning resources
- Discounts on Allianz products, retail, tech, and travel, plus financial wellness initiatives and the Employee Share Purchase Program
Working Hours: Full-time position with standard business hours (Monday to Friday, 9:00 AM to 5:00 PM) and flexibility for occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing campaign analyst roles in Sydney and Melbourne. Actual salary may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Allianz is a leading global insurance and asset management brand, offering a wide range of products and services to both individual and corporate customers.
Company Size: 10,001+ employees. As a large organization, Allianz offers a diverse range of opportunities for career growth and development.
Founded: 1890. Allianz has a rich history and a strong global presence, with operations in over 70 countries.
Company Description:
- Allianz is committed to caring for its customers, the planet, and each other, fostering a culture of lifelong learning, development, and global mobility.
- The company prioritizes care for its employees, promoting a culture of inclusion and equal opportunity, where people of all genders, ages, religions, sexual orientations, and abilities are valued and empowered to reach their fullest potential.
- Allianz is recognized as one of the industry leaders in the Dow Jones Sustainability Index, demonstrating its commitment to sustainability and responsible business practices.
Company Specialties:
- Insurance
- Asset Management
- Financial Services
Company Website: Allianz Group
ASSUMPTION: Allianz's large size and global presence offer numerous opportunities for career growth and development. The company's commitment to sustainability and responsible business practices makes it an attractive employer for socially conscious job seekers.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role, with opportunities for growth and development within the marketing department and the broader organization.
Reporting Structure: This role reports directly to the Marketing Manager and works closely with various stakeholders, including marketing specialists, data analysts, and campaign managers.
Work Arrangement: On-site, full-time position with standard business hours and flexibility for occasional overtime as needed.
Growth Opportunities:
- Progression to senior marketing campaign analyst or marketing manager roles
- Expansion into other areas of marketing, such as digital marketing, content marketing, or market research
- Opportunities for global mobility and international assignments
ASSUMPTION: This role offers a strong foundation in marketing campaign analysis and provides numerous opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with state-of-the-art technology and amenities.
Office Location(s): Sydney, NSW & Melbourne, VIC
Geographic Context:
- Sydney: A vibrant, multicultural city with a strong economy and numerous opportunities for career growth and development.
- Melbourne: A cosmopolitan city known for its arts, culture, and sports, offering a high quality of life and numerous career opportunities.
Work Schedule: Standard business hours with flexibility for occasional overtime as needed. Allianz offers flexible and remote work options to support work-life balance.
ASSUMPTION: Both Sydney and Melbourne offer attractive work environments with numerous opportunities for career growth and development. Allianz's flexible work arrangements support work-life balance and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the marketing team
- Final interview with the marketing manager or director
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Campaign management experience and expertise
- Communication and stakeholder management skills
- Cultural fit and alignment with Allianz's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of marketing campaign analysis and your ability to drive business outcomes
- Showcase your strong communication skills and ability to work effectively with stakeholders
ATS Keywords: Marketing campaign analysis, campaign management, stakeholder management, data analysis, campaign execution, business KPIs, Adobe Campaign, SAS, SQL
ASSUMPTION: Allianz's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values. Tailoring your application to highlight your relevant experience and skills is essential for success.
🛠️ Tools & Technologies
- Adobe Campaign or similar campaign management tools
- SAS and SQL for data analysis
- Microsoft Office Suite for general productivity and communication
- Data visualization tools such as Tableau or Power BI (preferred but not required)
ASSUMPTION: Familiarity with Adobe Campaign or similar campaign management tools, SAS, and SQL is essential for success in this role. Experience with data visualization tools is preferred but not required.
👔 Cultural Fit Considerations
Company Values:
- Caring: We prioritize care for our customers, the planet, and each other
- Responsibility: We take responsibility for our actions and their impact on others
- Courage: We have the courage to challenge the status quo and drive change
Work Style:
- Collaborative: We work together to achieve our goals and support each other's success
- Inclusive: We foster a culture of inclusion and equal opportunity, valuing the unique perspectives and talents of each team member
- Adaptable: We embrace change and continuously seek to improve our processes and practices
Self-Assessment Questions:
- Do you have a proven track record of driving business outcomes through data-driven marketing campaigns?
- Are you comfortable working with stakeholders at various levels of the organization and across different departments?
- Do you thrive in a collaborative, inclusive work environment that prioritizes care for its employees and the broader community?
ASSUMPTION: Allianz's culture is built on a foundation of care, responsibility, and courage, with a strong emphasis on collaboration, inclusion, and adaptability. Candidates who align with these values and work styles are likely to be successful in this role.
⚠️ Potential Challenges
- Working with large datasets and complex campaign requirements may present technical challenges
- Managing stakeholder expectations and balancing multiple priorities may present organizational challenges
- Occasional overtime may be required to meet campaign deadlines
- Adapting to a large, global organization may present cultural challenges
ASSUMPTION: While this role presents numerous opportunities for career growth and development, it also comes with its own set of challenges. Candidates should be prepared to manage technical, organizational, and cultural challenges as they arise.
📈 Similar Roles Comparison
- Compared to other marketing campaign analyst roles, this position offers a competitive salary range and comprehensive benefits package
- Allianz's global presence and commitment to sustainability set it apart from other financial services organizations
- This role provides a strong foundation in marketing campaign analysis and offers numerous opportunities for career growth and development within the marketing department and the broader organization
ASSUMPTION: While this role shares similarities with other marketing campaign analyst positions, its competitive salary range, comprehensive benefits package, and opportunities for career growth and development set it apart. Additionally, Allianz's global presence and commitment to sustainability make it an attractive employer for socially conscious job seekers.
📝 Sample Projects
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Developing and executing A/B tests to optimize campaign performance
- Creating detailed campaign reports to monitor effectiveness and provide insights for future campaigns
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for career growth and development in this role. Candidates should be prepared to discuss their relevant experience and skills in relation to these projects.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing department?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Allianz support the professional development and career growth of its marketing team members?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Allianz foster a culture of inclusion and equal opportunity, and what resources are available to support employees from diverse backgrounds?
ASSUMPTION: These key questions help candidates better understand the role, the team, and the company culture, enabling them to make informed decisions about their application and career prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Allianz Careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your previous campaign analysis and execution work to showcase your expertise
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
