Marketing Campaign Analyst

📌 Core Information

🔹 Job Title: Marketing Campaign Analyst

🔹 Company: ZeroFox

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Measuring, analyzing, and optimizing marketing campaigns to drive engagement and maximize opportunities.
• Working closely with cross-functional teams, including Marketing, Product, and Sales, to leverage data analysis and inform strategic decisions.
• Developing dashboards and reporting processes to track campaign performance and identify trends.
• Proactively exploring data to uncover patterns, apply hypothesis testing, and support decision-making.
• Collaborating with teams to improve marketing attribution and ensure accurate tracking across the customer journey.

ASSUMPTION: This role requires a strong focus on data analysis and visualization, with a significant portion of time dedicated to campaign performance tracking and optimization.

📋 Key Responsibilities

✅ Develop and manage campaign performance dashboards to track the effectiveness of marketing activities.

✅ Lead the analysis and reporting of marketing data to deliver actionable insights that optimize campaign performance, drive engagement, and support business growth.

✅ Gather, clean, and synthesize marketing data from multiple sources to uncover performance trends, gaps, and opportunities.

✅ Proactively dive deep into data exploration, identifying patterns and applying hypothesis testing to inform decision-making.

✅ Leverage data to segment audiences, build personas, and support the development of targeted marketing strategies and campaigns.

✅ Define, maintain, and deliver regular cadence key performance indicators (KPIs) and scorecards to track and evaluate marketing channel effectiveness.

✅ Design, build, and maintain dashboards and reports that clearly communicate campaign performance and key metrics to stakeholders across the organization.

✅ Establish and document scalable reporting processes to ensure consistency, accuracy, and repeatability across marketing initiatives.

✅ Collaborate with cross-functional teams to uncover process inefficiencies, share insights, and recommend improvements across campaign workflows.

✅ Develop and refine data strategies to improve marketing attribution and ensure accurate tracking across the customer journey.

✅ Deliver data-driven recommendations that inform future marketing strategies and enhance measurement practices.

✅ Support ad hoc analysis and special projects as needed, adapting quickly to shifting business priorities.

ASSUMPTION: This role requires a high level of independence and self-motivation, with a significant portion of time spent working on data analysis and reporting tasks.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Analytics, or a related field.

Experience: 2+ years of hands-on experience administering a Marketing Automation Platform (ideally Marketo), with a strong understanding of campaign execution and performance tracking. 3+ years of experience analyzing marketing data and building dashboards for ABM and campaign performance insights.

Required Skills:

• Advanced proficiency in data analysis and visualization tools such as Power BI, Superset, Excel, or Tableau; experience with Looker is a strong plus.
• Familiarity with marketing attribution methodologies, including multi-touch attribution, and the ability to contribute to reporting strategy development.
• Strong analytical skills with experience working with large datasets to uncover trends, identify anomalies, and extract meaningful insights.
• A natural curiosity and the ability to question and troubleshoot data issues to ensure accuracy and reliability.
• Experience working with CRM systems (preferably Salesforce) and web analytics tools.
• Excellent organizational and time management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Strong follow-through and attention to detail, ensuring insights and recommendations are communicated clearly and implemented effectively.
• A proactive mindset—taking initiative when seeing inefficiencies, data gaps, or opportunities for improvement.
• A customer-first perspective, with the ability to think strategically about how data and insights can improve the customer journey and campaign outcomes.

Preferred Skills:

• Prior experience in B2B SaaS organization.

ASSUMPTION: While not explicitly stated, proficiency in SQL or other programming languages may be beneficial for this role, as it would enable more efficient data manipulation and analysis.

💰 Compensation & Benefits

Salary Range: $75,000 - $100,000 per year. This range is based on industry standards for a Marketing Campaign Analyst role with 2-5 years of experience in a B2B SaaS organization.

Benefits:

• Competitive compensation
• Community-driven culture with employee events
• Regular catered lunches for in-office work; snacks, drinks available daily
• Generous time off
• Comprehensive health benefits & 401(k) plan with matching
• Fun, modern workspace
• Respectful and nourishing work environment, where every opinion is heard and everyone is encouraged to be an active part of the organizational culture

Working Hours: Full-time position with standard business hours, but flexibility may be available depending on the needs of the role and the team.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: ZeroFox operates in the Computer and Network Security industry, focusing on external cybersecurity solutions to protect customers from growing threats across the external attack surface.

Company Size: ZeroFox is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment where individual contributions can make a significant impact.

Founded: ZeroFox was founded in 2013, with a mission to make the internet safer for all by disrupting external cyber threats on the surface, deep, and dark web.

Company Description:

• ZeroFox delivers proactive external cybersecurity through a unified platform that combines advanced AI-driven analysis, digital risk and privacy protection, full-spectrum threat intelligence, and robust breach, incident, and takedown response capabilities.
• The company offers a range of services, including digital risk protection, threat intelligence, dark web monitoring, brand protection software, domain monitoring tools, executive protection software, anti-phishing software, and physical security intelligence.
• ZeroFox serves a diverse range of customers, from small and medium-sized businesses to large enterprises, across various industries.

Company Specialties:

• Digital Risk Protection
• Threat Intelligence
• Dark Web Monitoring
• Brand Protection Software
• Domain Monitoring Tools
• Executive Protection Software
• Anti-Phishing Software
• External Cybersecurity
• Physical Security Intelligence
• Cybersecurity
• Account-Takedowns

Company Website: https://www.zerofox.com/

ASSUMPTION: ZeroFox's focus on external cybersecurity and proactive threat detection makes it an attractive option for candidates interested in working at the intersection of technology, security, and data analysis.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in marketing data analysis and campaign performance optimization.

Reporting Structure: The Marketing Campaign Analyst will report directly to the Marketing Operations Manager and collaborate closely with cross-functional teams, including Marketing, Product, and Sales.

Work Arrangement: This role is remote-friendly, with flexible work arrangements available to accommodate the needs of the candidate and the team.

Growth Opportunities:

• As ZeroFox continues to grow, there may be opportunities for the Marketing Campaign Analyst to take on more responsibilities, such as managing a team or taking on additional projects.
• The company's focus on innovation and continuous improvement may also present opportunities for the candidate to learn new skills and take on new challenges.
• ZeroFox's commitment to a customer-first culture may provide opportunities for the candidate to work closely with customers and gain insights into their needs and preferences.

ASSUMPTION: The growth opportunities for this role will depend on the candidate's performance, the needs of the business, and the company's overall growth trajectory.

🌍 Location & Work Environment

Office Type: ZeroFox has multiple offices worldwide, with a modern and collaborative work environment that fosters innovation and creativity.

Office Location(s): ZeroFox has offices in Baltimore, MD (Headquarters), London, UK, Santiago, Chile, Reston, VA, Bangalore, India, and Beaverton, OR.

Geographic Context:

• ZeroFox's global presence allows for remote work and collaboration with team members across different time zones and cultures.
• The company's focus on external cybersecurity makes it an attractive option for candidates interested in working on international challenges and threats.
• ZeroFox's commitment to a customer-first culture ensures that the company's products and services meet the needs of a diverse and global customer base.

Work Schedule: The Marketing Campaign Analyst will be expected to work standard business hours, with some flexibility depending on the needs of the role and the team.

ASSUMPTION: The work environment at ZeroFox is dynamic and collaborative, with a strong focus on innovation and continuous improvement. The company's global presence and commitment to a customer-first culture make it an attractive option for candidates interested in working on international challenges and threats.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the Hiring Manager
• Technical assessment or case study
• Final interview with the Marketing Operations Manager and other team members
• Background check and offer extension

Key Assessment Areas:

• Data analysis and visualization skills
• Campaign performance optimization experience
• Collaboration and communication skills
• Problem-solving and critical thinking skills
• Alignment with ZeroFox's company values and culture

Application Tips:

• Highlight your experience with data analysis and visualization tools, as well as your ability to uncover trends and insights from large datasets.
• Demonstrate your understanding of marketing campaign performance optimization and your ability to work collaboratively with cross-functional teams.
• Tailor your resume and cover letter to emphasize your relevant skills and experiences, and explain how you can contribute to ZeroFox's mission and values.
• Prepare for the technical assessment or case study by brushing up on your data analysis and visualization skills and practicing your problem-solving and critical thinking abilities.

ATS Keywords: Marketing Campaign Analyst, Data Analysis, Marketing Automation, Campaign Performance, Dashboard Development, ABM, Customer Journey, Marketing Attribution, CRM Systems, Web Analytics, B2B SaaS

ASSUMPTION: The interview process at ZeroFox is designed to assess the candidate's technical skills, as well as their ability to work collaboratively with cross-functional teams and align with the company's values and culture.

🛠️ Tools & Technologies

• Marketing Automation Platform (ideally Marketo)
• Data analysis and visualization tools (Power BI, Superset, Excel, Tableau, Looker)
• CRM systems (preferably Salesforce)
• Web analytics tools
• Programming languages (SQL, Python, R) may be beneficial for more efficient data manipulation and analysis

ASSUMPTION: The tools and technologies required for this role may vary depending on the candidate's skills and the needs of the business. However, proficiency in data analysis and visualization tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-first mindset
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability
• Respect and inclusivity

Work Style:

• Data-driven decision-making
• Proactive and independent
• Collaborative and team-oriented
• Adaptable and flexible
• Customer-focused and results-oriented

Self-Assessment Questions:

• Do you have a strong customer-first mindset and a passion for using data to improve the customer journey?
• Are you comfortable working independently and taking initiative to uncover trends and insights from large datasets?
• Do you thrive in a collaborative and dynamic work environment, where your contributions can make a significant impact?
• Are you committed to continuous learning and improvement, and eager to take on new challenges and opportunities?
• Do you align with ZeroFox's company values and culture, and are you excited about the opportunity to contribute to the company's mission?

ASSUMPTION: ZeroFox's culture is dynamic and collaborative, with a strong focus on innovation and continuous improvement. The company's commitment to a customer-first mindset ensures that the products and services it offers meet the needs of a diverse and global customer base.

⚠️ Potential Challenges

• The Marketing Campaign Analyst role may require working with large and complex datasets, which can be challenging and time-consuming.
• The role may involve collaborating with cross-functional teams, which can present communication and coordination challenges.
• The dynamic and fast-paced nature of the role may require the candidate to adapt quickly to shifting business priorities and changing market conditions.
• The remote work arrangement may present challenges in terms of communication, collaboration, and work-life balance.

ASSUMPTION: The potential challenges of this role can be mitigated by strong communication, collaboration, and time management skills, as well as a proactive and adaptable mindset.

📈 Similar Roles Comparison

• Compared to other marketing data analyst roles, the Marketing Campaign Analyst role at ZeroFox places a greater emphasis on campaign performance optimization and collaboration with cross-functional teams.
• The role may require more experience with marketing automation platforms and data visualization tools, but offers the opportunity to work on international challenges and threats.
• Career progression in this role may involve taking on additional responsibilities, such as managing a team or taking on more strategic projects, depending on the candidate's performance and the needs of the business.

ASSUMPTION: The Marketing Campaign Analyst role at ZeroFox is unique in its focus on external cybersecurity and proactive threat detection, making it an attractive option for candidates interested in working at the intersection of technology, security, and data analysis.

📝 Sample Projects

• Developing a dashboard to track the performance of a marketing campaign and identify trends and opportunities for optimization.
• Analyzing customer data to segment audiences and build personas, and using this information to inform the development of targeted marketing strategies and campaigns.
• Conducting a comprehensive review of marketing attribution methodologies and recommending improvements to ensure accurate tracking across the customer journey.

ASSUMPTION: The sample projects for this role are designed to illustrate the types of data analysis and reporting tasks that the Marketing Campaign Analyst may be expected to perform, and to provide insight into the kinds of challenges and opportunities that the role may present.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a marketing campaign, and how the Marketing Campaign Analyst role fits into this process?
• How does the Marketing Campaign Analyst role collaborate with other teams, such as Marketing, Product, and Sales, to optimize campaign performance and drive engagement?
• What are the most significant challenges facing the Marketing Campaign Analyst role, and how can the successful candidate overcome them?
• How does ZeroFox support the professional development and growth of its Marketing Campaign Analysts, and what opportunities are there for career progression within the role?
• How does ZeroFox's commitment to a customer-first mindset inform the Marketing Campaign Analyst's approach to data analysis and reporting?

ASSUMPTION: The key questions to ask during the interview for the Marketing Campaign Analyst role at ZeroFox are designed to provide insight into the role's responsibilities, challenges, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.workable.com/jobs/1658598353
• Tailor your resume and cover letter to emphasize your relevant skills and experiences, and explain how you can contribute to ZeroFox's mission and values.
• Prepare for the technical assessment or case study by brushing up on your data analysis and visualization skills and practicing your problem-solving and critical thinking abilities.
• If selected for an interview, be prepared to discuss your approach to data analysis and reporting, as well as your ability to work collaboratively with cross-functional teams.
• Follow up with the Hiring Manager within one week of the interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.