- Job Title: Marketing Campaign Assistant Manager
- Company: KPMG UK
- Location: Reading, United Kingdom
- Job Type: On-site, Full-time
- Category: Marketing
- Date Posted: May 9, 2025
🚀 Job Overview
Key aspects of this role include:
1. Supporting the development and delivery of integrated marketing campaigns to drive brand awareness, client acquisition, and revenue growth across various business areas.
2. Collaborating cross-functionally with different teams to ensure effective campaign execution and measure performance to optimize results.
3. Building relationships with key stakeholders and business development teams across priority sectors and capability areas.
4. Leveraging a commercial mindset and spotting opportunities in campaign delivery to drive impactful outcomes.
ASSUMPTION: This role requires some strategic thinking, creativity, and a good understanding of various marketing channels and tools. The ideal candidate will have some experience supporting end-to-end marketing campaigns and working cross-functionally with different teams.
📋 Key Responsibilities
- Campaign Strategy and Planning:
- Build relationships with key stakeholders and business development teams.
- Bring a commercial mindset and spot opportunities in campaign delivery.
- Support the delivery of high-performing end-to-end brand, lead generation, and sales campaigns.
- Identify target audiences and appropriate marketing channels.
- Create campaign budgets and timelines.
- Campaign Execution:
- Constantly review better ways of doing things and leverage tech and digital platforms.
- Coordinate with internal teams and external vendors to ensure timely and effective campaign delivery.
- Performance Tracking and Optimization:
- Measure KPIs and performance metrics for campaigns.
- Monitor and analyze campaign performance data to identify trends and insights.
- Optimize campaigns based on performance data to improve ROI and achieve targets.
- Collaboration:
- Collaborate with cross-functional teams to ensure alignment and integration of campaign activities.
- Work with other teams across Marketing & Corporate Affairs and sales enablement teams to deliver a connected one-team culture.
- Provide regular project and campaign updates to senior management on campaign progress and outcomes.
- Champion the KPMG brand and purpose across the marketing team and the business.
- Market Research and Analysis:
- Stay informed about industry trends, competitive landscape, and client/market behaviors.
- Leverage client insights and metrics to inform campaign strategies and decision-making.
ASSUMPTION: The role requires strong project management skills, the ability to manage multiple projects simultaneously, and the ability to work with a diverse set of stakeholders.
🎯 Required Qualifications
- Education:
- Ideally to degree level. A relevant second degree or professional industry qualification is welcome.
- Experience:
- Up to 2-4 years' experience in marketing, with a focus on marketing/campaign management.
- Experience working in a professional services environment would be a distinct advantage.
- Proven track record of supporting the delivery of impactful and effective marketing campaigns.
- Professional services/sector experience highly valued.
- Knowledge of digital channels, including SEO/SEM, PPC, as well as CRM (MSD).
- Required Skills:
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Strong written and verbal communication skills.
- Proficiency in marketing tools and platforms (e.g., CRM software, marketing automation tools, analytics tools).
- Creative thinking and problem-solving abilities.
- Industry knowledge with the ability to develop strong internal and external networks.
- Analytical skills and experience with data-driven decision-making.
- Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, Pardot).
- Knowledge of HTML, CSS, and JavaScript.
- Familiarity with content management systems (CMS).
ASSUMPTION: Candidates should have a proven track record of supporting the delivery of impactful and effective marketing campaigns. Strong project management skills, creativity, and the ability to analyze data for decision-making are essential.
💰 Compensation & Benefits
- Salary Range: £35,000 - £45,000 per annum (based on experience and industry standards for a Marketing Campaign Assistant Manager role in the UK)
- *Assumption:* Salary range is estimated based on industry standards for similar roles in the UK, considering the experience level and location.
- Benefits:
- Competitive pension scheme.
- Private medical insurance.
- Life insurance.
- 25 days' annual leave, plus bank holidays.
- Flexible working arrangements.
- Employee assistance program.
- Access to learning and development opportunities.
- Working Hours: Full-time (35 hours per week), Monday to Friday, with flexibility to work additional hours as needed.
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the UK, considering the experience level and location. The benefits package is competitive and includes a range of health, financial, and work-life balance benefits.
📌 Applicant Insights
🔍 Company Context
- Industry: Business Consulting and Services
- Company Size: 10,001+ employees
- Founded: 1987
- Company Description: KPMG LLP is a leading UK provider of tax, audit, and advisory services. With 14,000 people in 22 offices across the country, KPMG focuses on clients’ big issues and opportunities by providing innovative approaches and deep expertise to deliver real results. KPMG LLP is a global organization of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee.
- Company Specialties: Audit, Tax, Advisory, and Consulting
📊 Role Analysis
- Career Level: Mid-level (Assistant Manager grade)
- Reporting Structure: Reports directly to the Head of Advisory Marketing
- Work Arrangement: On-site, full-time (35 hours per week), with flexibility to work additional hours as needed
- Growth Opportunities:
- Potential progression to a Manager role within the Marketing team.
- Opportunities to work on diverse campaigns and gain exposure to various aspects of the business.
- Access to learning and development opportunities to enhance skills and advance career growth.
ASSUMPTION: This role offers opportunities for career progression and exposure to various aspects of the business. Access to learning and development opportunities can help enhance skills and advance career growth.
🌍 Location & Work Environment
- Office Type: Modern, professional office environment in Reading, UK
- Office Location(s): 200 Thames Valley Park, Reading, RG6 1PQ, UK
- Geographic Context:
- Reading is located in the Thames Valley region of Berkshire, approximately 40 miles west of London.
- The area offers a mix of urban and rural environments, with easy access to major transportation links.
- Reading is home to a diverse range of industries, including technology, finance, and healthcare.
- Work Schedule: Standard office hours, with flexibility to work additional hours as needed to meet project deadlines.
ASSUMPTION: The office environment is modern and professional, with a mix of collaborative and independent workspaces. The location offers easy access to major transportation links and a diverse range of industries.
💼 Interview & Application Insights
- Typical Process:
1. Online application review.
2. Phone or video screening.
3. Face-to-face interview with the hiring manager and a member of the HR team.
4. Final interview with senior stakeholders.
- Key Assessment Areas:
1. Strategic thinking and problem-solving abilities.
2. Campaign management and project delivery skills.
3. Communication and collaboration skills.
4. Industry knowledge and understanding of KPMG's business.
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Showcase your understanding of KPMG's business and the specific needs of the role.
3. Prepare examples of successful campaign management projects and be ready to discuss them in detail.
4. Practice common interview questions and be ready to discuss your career goals and how this role fits into your long-term plans.
ATS Keywords: Marketing, Campaign Management, Project Management, Stakeholder Management, Brand Awareness, Lead Generation, Market Research, SEO, PPC, CRM, Data Analysis, Collaboration, Strategic Thinking, Problem-Solving, Communication, Industry Knowledge, KPMG, KPMG UK, Marketing Campaign, Assistant Manager
ASSUMPTION: The application process focuses on assessing strategic thinking, campaign management, and communication skills. Tailoring your application to highlight these skills and providing relevant examples can help you stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation tools (e.g., Marketo, Pardot)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
- HTML, CSS, and JavaScript (basic knowledge)
ASSUMPTION: Familiarity with common marketing, project management, and analytics tools is essential for this role. Basic knowledge of HTML, CSS, and JavaScript can be beneficial for working with web-based platforms and tools.
👔 Cultural Fit Considerations
- Company Values: KPMG's values include being courageous, inclusive, and delivering exceptional client service. The company seeks individuals who align with these values and can contribute to a positive, collaborative work environment.
- Work Style: KPMG fosters a dynamic, fast-paced work environment that encourages innovation, collaboration, and continuous learning. The company values a work-life balance and offers flexible working arrangements to support employees' personal and professional growth.
- Self-Assessment Questions:
1. How do you align with KPMG's values, particularly in the context of this role?
2. How do you approach working in a fast-paced, collaborative environment, and what strategies do you use to manage your workload and maintain work-life balance?
3. How do you ensure that your personal work style complements the team's dynamics and contributes to a positive work environment?
ASSUMPTION: KPMG values individuals who are courageous, inclusive, and committed to delivering exceptional client service. A strong cultural fit is essential for success in this role, and candidates should be prepared to discuss how their personal values and work style align with the company's expectations.
⚠️ Potential Challenges
1. Managing multiple projects simultaneously and meeting tight deadlines.
2. Working in a fast-paced, dynamic environment with changing priorities.
3. Collaborating with diverse teams and stakeholders with varying expectations and communication styles.
4. Balancing the need for strategic thinking with the day-to-day demands of campaign execution and optimization.
ASSUMPTION: The role presents challenges related to project management, adaptability, and collaboration. Candidates should be prepared to discuss their strategies for overcoming these challenges and maintaining a high level of performance.
📈 Similar Roles Comparison
1. Marketing Manager vs. Marketing Campaign Assistant Manager:
- A Marketing Manager role typically involves more strategic decision-making, budget allocation, and team leadership, while the Assistant Manager role focuses on day-to-day campaign execution and optimization.
- The Assistant Manager role may offer more opportunities for hands-on experience and exposure to various aspects of the business.
2. Industry-specific context:
- This role is within the professional services sector, which has unique dynamics and client expectations compared to other industries.
- Understanding the specific needs and challenges of the professional services sector is crucial for success in this role.
3. Career path comparison:
- This role can serve as a stepping stone to a Marketing Manager position or other leadership roles within the marketing function.
- Alternatively, it can provide valuable experience for transitioning into other areas of the business, such as sales or client relationship management.
ASSUMPTION: Understanding the differences between similar roles, the unique context of the professional services sector, and the potential career paths can help candidates tailor their application and interview responses to highlight their relevant skills and experiences.
📝 Sample Projects
1. Campaign Planning and Execution:
- Develop and execute a comprehensive marketing campaign plan, including target audience identification, channel selection, budget allocation, and timeline creation.
- Collaborate with cross-functional teams to ensure alignment and integration of campaign activities.
- Monitor and analyze campaign performance data to optimize results and achieve targets.
2. Market Research and Analysis:
- Conduct market research to identify trends, competitive landscape, and client/market behaviors.
- Leverage client insights and metrics to inform campaign strategies and decision-making.
- Prepare and present market research reports to senior stakeholders to support data-driven decision-making.
3. Stakeholder Management:
- Build and maintain strong relationships with key stakeholders, including business development teams, internal teams, and external vendors.
- Facilitate regular project and campaign updates to senior management on campaign progress and outcomes.
- Champion the KPMG brand and purpose across the marketing team and the business to ensure consistency and impact.
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Marketing Campaign Assistant Manager role. Candidates should be prepared to discuss their relevant experiences and how they align with these project examples.
💡 Key Questions to Ask During Interview
1. Role Responsibilities:
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing team and the organization as a whole?
2. Team Dynamics:
- How does the marketing team collaborate and communicate with other departments within KPMG?
- What is the team's approach to supporting and developing junior team members?
3. Career Growth:
- What opportunities are there for professional development and career progression within the marketing function and the wider organization?
- How does the company support employees in achieving their long-term career goals?
4. Work-Life Balance:
- How does the company promote work-life balance, and what resources are available to support employees' well-being?
- What flexibility is there for remote work or flexible working hours?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and the company, and it provides valuable insights into the work environment and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare examples of successful campaign management projects and be ready to discuss them in detail.
4. Practice common interview questions and be ready to discuss your career goals and how this role fits into your long-term plans.
5. Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
