Marketing Campaign Associate

📌 Core Information

🔹 Job Title: Marketing Campaign Associate I

🔹 Company: Caesars Entertainment

🔹 Location: Las Vegas, NV, United States

🔹 Job Type: Full time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing data and execution components of multiple direct mail and email projects
• Collaborating with cross-functional teams to ensure project success
• Working on a team focused on mailed/emailed campaigns for one property or market
• Handling project tasks in beginning, intermediate, and final stages of completion

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. It also demands effective communication skills to interact with various teams and stakeholders.

📋 Key Responsibilities

✅ Manage data and execution components of direct mail and email projects, including advertising for promotions, events, gaming, dining, and hotel offers

✅ Oversee project lifecycle from creation through delivery to guests

✅ Set up offer segmentation, query criteria from an existing database, and set up execution rules

✅ Route projects to reviewers and approvers, interact with vendors, proofread, and handle all inquiries and notifications

ASSUMPTION: This role involves a fast-paced work environment with tight deadlines and requires the ability to multitask and prioritize effectively.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Business, Advertising, or related field

Experience: Entry-level (0-2 years) preferred, but not required

Required Skills:

• Strong organizational skills and attention to detail
• Proficiency in Microsoft Outlook, Word, Excel, and Access
• Familiarity with database structures, database terminology, database management, and database querying tools (preferred)
• Excellent communication skills
• Ability to work independently and in a team environment
• Strong problem-solving skills

Preferred Skills:

• Previous experience in marketing or a related field
• Knowledge of direct mail and email marketing best practices
• Fluency in additional languages (beneficial but not required)

ASSUMPTION: While previous marketing experience is preferred, the company is open to hiring candidates with strong organizational skills and a willingness to learn.

💰 Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (based on industry standards for entry-level marketing roles in Las Vegas)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts at Caesars Entertainment properties
• Tuition reimbursement and professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible scheduling to accommodate project deadlines

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Caesars Entertainment operates in the hospitality and gaming industry, with a focus on providing memorable experiences, personalized rewards, and exceptional service to guests.

Company Size: Caesars Entertainment is a large, publicly-traded company with over 50,000 employees worldwide. This role is based at Harrah’s and Harveys Lake Tahoe, which has around 1,000 employees.

Founded: Caesars Entertainment was founded in Reno, NV, in 1937, and has since grown to become one of the world's most diversified casino-entertainment providers.

Company Description:

• Caesars Entertainment is committed to promoting a collaborative culture where accountability, passion, and idea sharing create a foundation for innovation and continuous improvement.
• The company offers diversified gaming, entertainment, and hospitality amenities, one-of-a-kind destinations, and a full suite of mobile and online gaming and sports betting experiences.
• Caesars Entertainment is dedicated to its employees, suppliers, communities, and the environment through its PEOPLE PLANET PLAY framework.

Company Specialties:

• Hospitality
• Gaming
• Marketing
• Entertainment
• Dining
• Meetings

Company Website: www.caesars.com

ASSUMPTION: Caesars Entertainment values diversity, inclusion, and meritocracy, fostering an environment where employees can grow and succeed.

📊 Role Analysis

Career Level: Entry-level (Marketing Campaign Associate I)

Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including creative, production, and vendor teams.

Work Arrangement: Hybrid (a combination of on-site and remote work)

Growth Opportunities:

• Progression to Marketing Campaign Associate II or other marketing roles within the company
• Expanding skills and knowledge through on-the-job training and professional development opportunities
• Gaining experience working on various marketing campaigns and projects

ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the broader Caesars Entertainment organization.

🌍 Location & Work Environment

Office Type: Hybrid (a combination of on-site and remote work)

Office Location(s): Harrah’s and Harveys Lake Tahoe, Stateline, Nevada

Geographic Context:

• Lake Tahoe is a large, alpine lake located in the Sierra Nevada Mountains, straddling the border of California and Nevada.
• The area offers year-round beauty and is home to America’s largest concentration of ski resorts.
• Stateline, Nevada, is a census-designated place located on the south shore of Lake Tahoe, near the California state line.

Work Schedule: Full-time (40 hours per week), with flexible scheduling to accommodate project deadlines

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, promoting flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the marketing director
• Background check and offer extension

Key Assessment Areas:

• Problem-solving skills
• Organizational skills and attention to detail
• Communication skills
• Adaptability and willingness to learn
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of marketing principles and direct mail/email marketing best practices
• Showcase your ability to manage multiple projects and meet tight deadlines
• Prepare questions to ask the interviewer about the role, team, and company

ATS Keywords: Marketing, Campaign, Associate, Direct Mail, Email Marketing, Project Management, Data Management, Attention to Detail, Communication, Collaboration, Gaming, Hospitality, Caesars Entertainment

ASSUMPTION: The interview process for this role may vary depending on the specific needs of the hiring team and the number of applicants.

🛠️ Tools & Technologies

• Microsoft Office Suite (Outlook, Word, Excel, Access)
• Database querying tools (e.g., SQL, Excel, or other database management systems)
• Marketing automation platforms (e.g., Marketo, HubSpot, or other similar tools)
• Project management tools (e.g., Asana, Trello, or other similar tools)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the marketing team's preferences and the projects at hand.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Accountability
• Passion
• Meritocracy

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Focused on quality performance and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you detail-oriented and able to manage multiple projects simultaneously?
• Do you have strong communication skills and the ability to work effectively with various teams and stakeholders?
• Are you passionate about learning and growing within a dynamic organization?

ASSUMPTION: Caesars Entertainment values employees who are aligned with their company values, motivated by meritocracy, and inspired by their commitment to guests, team members, communities, and the environment.

⚠️ Potential Challenges

• Managing tight deadlines and multiple projects simultaneously
• Adapting to a fast-paced work environment with changing priorities
• Working with various teams and stakeholders, each with their own priorities and expectations
• Navigating a large, complex organization with diverse departments and teams

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, adaptability, and a willingness to learn and grow within the role and the organization.

📈 Similar Roles Comparison

• Marketing Coordinator: Focuses on day-to-day marketing tasks and may have less responsibility for project management and data components
• Marketing Specialist: May have more specialized knowledge in a specific marketing channel or area, such as social media or content marketing
• Marketing Manager: Oversees marketing campaigns and teams, with more strategic responsibilities and less day-to-day project management

ASSUMPTION: This role offers a unique blend of project management, data management, and marketing execution responsibilities, making it distinct from other marketing roles within the organization.

📝 Sample Projects

• Managing a direct mail campaign for a new hotel promotion, including segmentation, query criteria, execution rules, vendor interaction, and proofing
• Collaborating with the creative team to develop email content for a gaming event, ensuring brand consistency and adherence to marketing guidelines
• Assisting with the execution of a targeted email campaign for a dining promotion, monitoring results, and providing insights to optimize future campaigns

ASSUMPTION: These sample projects illustrate the variety of tasks and responsibilities associated with this role, showcasing the opportunity for growth and development within the marketing department.

❓ Key Questions to Ask During Interview

• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other marketing teams and departments within the organization?
• What opportunities are there for professional development and growth within the marketing department and the broader Caesars Entertainment organization?
• How does the marketing team measure the success of their campaigns, and what key performance indicators (KPIs) are most important for this role?
• What is the team's approach to work-life balance, and how does the hybrid work arrangement support this?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for the interview by researching Caesars Entertainment, the marketing department, and the specific projects and campaigns associated with this role
• Follow up with the hiring manager after the interview to express your interest in the position and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.