Marketing Campaign Associate

📌 Core Information

🔹 Job Title: Marketing Campaign Associate

🔹 Company: Circles.Life

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the planning and execution of integrated marketing campaigns across digital, social, CRM, and offline channels.
• Collaborating with cross-functional teams to ensure campaigns align with product launches and business priorities.
• Monitoring campaign performance using analytics dashboards and contributing to performance reviews.
• Coordinating with various teams to support promotional campaigns and go-to-market initiatives.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively in a fast-paced, data-driven environment.

📋 Key Responsibilities

✅ Campaign Planning and Execution: Support the planning and rollout of marketing campaigns, assist with campaign briefs, timelines, asset management, and internal coordination.

✅ Content Coordination: Collaborate with content and design teams to develop campaign assets, ensuring consistent messaging and brand tone across all touchpoints.

✅ Performance Tracking and Reporting: Monitor campaign performance using analytics dashboards, assist in compiling post-campaign reports, and contribute to performance reviews and testing initiatives.

✅ Cross-Functional Collaboration: Coordinate with product, growth, commercial, and customer service teams to support promotional campaigns and go-to-market initiatives, and participate in campaign retrospectives.

ASSUMPTION: This role involves a high degree of multitasking and requires strong project management skills to balance multiple campaigns and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 1 to 3 years of experience in a marketing or campaign support role.

Required Skills:

• Strong project coordination and communication skills.
• Basic understanding of performance marketing concepts (e.g., funnel metrics, CTR, ROAS).
• Proficient in organizing deliverables and timelines across multiple stakeholders.
• Self-starter with strong attention to detail and a bias toward execution.

Preferred Skills:

• Experience using Google Analytics (GA4), Amplitude, or similar tools.
• Familiarity with campaign platforms such as Meta Ads Manager or Google Ads.
• Ability to perform basic image editing or creative adjustments using tools like Canva, Photoshop, or Figma.
• Experience using AI tools or AI-powered creative platforms to support content creation, ideation, or campaign efficiency.
• Prior experience in a tech or digital-first consumer brand is advantageous.

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the company's global presence.

💰 Compensation & Benefits

Salary Range: INR 500,000 - 800,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health insurance and other employee benefits.
• Opportunities for professional growth and development.
• Working in a dynamic, fast-paced environment with a global team.

Working Hours: Full-time, 40 hours per week. Flexible work arrangements may be available based on team needs and performance.

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as individual qualifications, skills, and company policies.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on telecommunications and digital services.

Company Size: 501-1,000 employees. This size allows for a structured yet agile work environment, with opportunities for growth and collaboration.

Founded: 2014. Circles.Life has since grown to partner with leading telco operators across multiple countries and continents, creating blueprints for future telco and digital experiences.

Company Description:

• Circles.Life is a global technology company reimagining the telco industry with its innovative SaaS platform.
• The company empowers telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.
• Circles.Life operates three distinct businesses: Circles.Life (a wholly-owned digital lifestyle telco brand), Jetpac (specializing in travel tech solutions), and Circles Aspire (a global provider of Communications Platform-as-a-Service solutions).

Company Specialties:

• Telecommunications
• Digital Telco
• Tech Company
• Start-up
• Digital Services
• SaaS

Company Website: Circles.Life

ASSUMPTION: Circles.Life is committed to fostering a diverse and inclusive workplace, as stated in the job description.

📊 Role Analysis

Career Level: Early to mid-career level, with opportunities for growth and development within the marketing function and the broader organization.

Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including product, growth, commercial, and customer service teams.

Work Arrangement: On-site, with the possibility of flexible work arrangements based on team needs and performance.

Growth Opportunities:

• Progression within the marketing function, such as moving into a specialist or management role.
• Expanding into other areas of the business, such as product management or commercial roles.
• Gaining international experience by working on global campaigns or transferring to one of Circles.Life's offices in other countries.

ASSUMPTION: Given the company's growth and expansion, there may be opportunities for career progression and international mobility for high-performing individuals.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a global team environment.

Office Location(s): 63 Alexandra Terrace, #06-18, Block B, Singapore, Singapore 119937, SG (Headquarters), and Bangalore, Karnataka, India (Regional office)

Geographic Context:

• Bangalore is a major tech hub in India, with a vibrant startup ecosystem and a large talent pool.
• The office is located in a bustling business district, with easy access to public transportation and amenities.
• Bangalore offers a mix of urban and natural environments, with numerous parks, gardens, and cultural attractions.

Work Schedule: Full-time, with core hours from 9:00 AM to 6:00 PM IST, and flexibility for team meetings and collaboration with global teams.

ASSUMPTION: The work environment is likely to be dynamic, fast-paced, and collaborative, with a strong focus on cross-functional teamwork and data-driven decision-making.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR team.
• Technical assessment or case study presentation.
• Final round interview with the hiring manager and/or team members.

Key Assessment Areas:

• Problem-solving skills and analytical thinking.
• Communication and interpersonal skills.
• Cultural fit and alignment with company values.
• Technical skills and knowledge of marketing tools and platforms.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability.
• Research the company and its competitors to demonstrate your understanding of the industry and market trends.

ATS Keywords: Marketing Campaign, Campaign Planning, Content Coordination, Performance Tracking, Cross-Functional Collaboration, Project Coordination, Communication Skills, Performance Marketing, Analytics, Google Analytics, Meta Ads Manager, Image Editing, Creative Adjustments, AI Tools, Digital Marketing, Customer Acquisition, Brand Visibility

ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's problem-solving skills, analytical thinking, and cultural fit.

🛠️ Tools & Technologies

• Google Analytics (GA4)
• Meta Ads Manager
• Amplitude
• Canva, Photoshop, or Figma
• AI tools or AI-powered creative platforms (e.g., ChatGPT, Midjourney, Adobe Firefly)

ASSUMPTION: The specific tools and technologies used may evolve over time as the company adopts new platforms and technologies to improve efficiency and effectiveness.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Circles.Life encourages creativity, experimentation, and continuous learning.
• Collaboration: The company fosters a culture of teamwork, open communication, and mutual support.
• Customer-centricity: Circles.Life prioritizes understanding and addressing customer needs to create meaningful and valuable experiences.

Work Style:

• Agile and adaptable: Circles.Life operates in a fast-paced, dynamic environment that requires employees to be flexible and responsive to change.
• Data-driven: The company makes decisions based on data and analytics to inform strategy and improve performance.
• Global mindset: Circles.Life has a diverse, global team and works with partners and customers worldwide, requiring employees to be culturally sensitive and open to different perspectives.

Self-Assessment Questions:

• How do you approach problem-solving and decision-making in a fast-paced, data-driven environment?
• Can you provide an example of a time when you had to collaborate with cross-functional teams to achieve a common goal?
• How do you stay organized and manage multiple priorities and deadlines?

ASSUMPTION: Circles.Life values candidates who are proactive, organized, and able to thrive in a fast-paced, data-driven environment.

⚠️ Potential Challenges

• The role may require working on multiple campaigns simultaneously, with tight deadlines and high expectations for performance.
• Candidates may need to adapt to a dynamic work environment with evolving priorities and shifting team structures.
• The role may involve occasional travel to other Circles.Life offices or partner locations for meetings, training, or events.
• Candidates may need to work flexible hours to accommodate global team meetings and collaboration.

ASSUMPTION: These challenges can be overcome by strong organizational skills, adaptability, and a proactive approach to time management and prioritization.

📈 Similar Roles Comparison

• Compared to other marketing campaign roles, this position may offer more exposure to cross-functional teamwork and global campaign management.
• Candidates with experience in the telecommunications industry or digital-first consumer brands may have an advantage in understanding the company's products, services, and target audience.
• This role may provide more opportunities for career progression and international mobility within the Circles.Life group of companies.

ASSUMPTION: The specific responsibilities, required skills, and career progression opportunities may vary depending on the company size, industry, and regional context.

📝 Sample Projects

• Planning and executing a regional marketing campaign to launch a new product or service offering.
• Collaborating with the content team to create engaging and on-brand campaign assets for various channels.
• Analyzing campaign performance data to identify trends, optimize strategies, and improve future campaigns.

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Marketing Campaign Associate role, but the specific projects may vary based on the company's priorities and market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign planning process and how this role fits into it?
• How does the marketing team collaborate with other departments, such as product, growth, and commercial teams?
• What are the most important qualities and skills for success in this role, according to the hiring manager?
• How does Circles.Life support the professional growth and development of its employees?
• What are the biggest challenges facing the marketing team in the next 12 months, and how can this role contribute to addressing them?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and helps you make an informed decision about the fit between your career goals and the opportunities available.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Circles.Life Careers page.
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your problem-solving skills, teamwork, and adaptability.
• Prepare for behavioral and situational interview questions that focus on your ability to thrive in a fast-paced, data-driven environment.
• Research the company and its competitors to demonstrate your understanding of the industry and market trends.
• Follow up with the hiring manager or HR team one week after your final interview to express your continued interest in the role and address any remaining questions or concerns.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.