Marketing Campaign Associate

📌 Core Information

🔹 Job Title: Marketing Campaign Associate I

🔹 Company: Caesars Entertainment

🔹 Location: Las Vegas, NV, USA

🔹 Job Type: Full time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Managing multiple direct mail and email campaigns from creation to delivery
• Collaborating with cross-functional teams to execute projects
• Leveraging data and database management skills for campaign segmentation
• Proving exceptional attention to detail and strong communication skills

ASSUMPTION: This role requires a balance of technical skills (data management, database querying) and soft skills (communication, organization, adaptability) to succeed.

📋 Key Responsibilities

✅ Manage the lifecycle of direct mail and email campaigns, from strategy to delivery

✅ Set up offer segmentation, query criteria, and execution rules for each project

✅ Coordinate with vendors, reviewers, and approvers to ensure project timelines are met

✅ Proofread and quality check campaign materials

✅ Troubleshoot issues and find solutions independently or with team support

ASSUMPTION: This role involves multitasking and managing multiple projects simultaneously, requiring strong organizational skills.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Business, Advertising, or related field

Experience: 0-2 years of relevant experience

Required Skills:

• Proficient in Microsoft Outlook, Word, and Excel
• Strong attention to detail and proofreading skills
• Excellent communication and organizational skills
• Basic knowledge of database structures and querying tools (preferred)

Preferred Skills:

• Experience with marketing campaign management software
• Fluency in additional languages (beneficial but not required)

ASSUMPTION: While not explicitly stated, familiarity with marketing campaign management software and additional languages may provide a competitive edge in this role.

💰 Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (based on industry standards for entry-level marketing roles in Las Vegas)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on hotel stays, dining, and entertainment

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project demands

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in Las Vegas. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Caesars Entertainment operates in the hospitality and gaming industry, with a focus on providing memorable experiences, personalized rewards, and exceptional customer service.

Company Size: Caesars Entertainment is a large corporation with over 50,000 employees worldwide, offering numerous growth and development opportunities.

Founded: Caesars Entertainment was founded in 1937 and has since grown to become one of the world's most diversified casino-entertainment providers.

Company Description:

• Caesars Entertainment is committed to inspiring grown-ups to play through its unique combination of impeccable service, operational excellence, and technology leadership.
• The company promotes a collaborative culture where accountability, passion, and idea sharing create a foundation for innovation and continuous improvement.
• Caesars Entertainment is dedicated to its employees, suppliers, communities, and the environment through its PEOPLE PLANET PLAY framework.

Company Specialties:

• Hospitality
• Gaming
• Marketing
• Entertainment
• Dining
• Meetings

Company Website: www.caesars.com

ASSUMPTION: Caesars Entertainment's size and diverse offerings provide ample opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is an entry-level position within the marketing department, offering opportunities for growth and advancement.

Reporting Structure: The Marketing Campaign Associate I reports directly to the Marketing Campaign Manager.

Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The office is located in Las Vegas, NV.

Growth Opportunities:

• Advancement to Marketing Campaign Associate II or similar roles within the marketing department
• Expansion into other areas of marketing, such as digital marketing or brand management
• Potential relocation to other Caesars Entertainment properties worldwide

ASSUMPTION: Success in this role may lead to opportunities for career progression within the marketing department or other areas of the company.

🌍 Location & Work Environment

Office Type: The office is located in a casino-resort property, offering a vibrant and dynamic work environment.

Office Location(s): Las Vegas, NV, USA

Geographic Context:

• Las Vegas is a major city in the southwestern United States, known for its vibrant entertainment and tourism industry.
• The city offers a diverse range of cultural attractions, dining options, and outdoor activities.
• Las Vegas has a desert climate, with hot summers and mild winters.

Work Schedule: Full-time, typically Monday-Friday, with flexibility for project demands

ASSUMPTION: The Las Vegas location offers numerous opportunities for personal and professional growth, as well as access to a diverse range of cultural and entertainment experiences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the department director

Key Assessment Areas:

• Problem-solving skills
• Attention to detail
• Communication and interpersonal skills
• Adaptability and learning agility

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your proofreading and project management skills
• Demonstrate your understanding of the company and its values during the interview

ATS Keywords: Marketing Campaign, Direct Mail, Email Marketing, Project Management, Database Management, Attention to Detail, Communication, Proofreading, Campaign Lifecycle

ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the volume of applicants.

🛠️ Tools & Technologies

• Microsoft Office Suite (Outlook, Word, Excel)
• Database management and querying tools (e.g., SQL, Access)
• Marketing campaign management software (e.g., Marketo, HubSpot)

ASSUMPTION: Familiarity with marketing campaign management software and database management tools may be beneficial but is not always required for this role.

👔 Cultural Fit Considerations

Company Values:

• Inspire Grown-ups to Play
• Promote a Collaborative Culture
• Focus on Operational Excellence
• Embrace Continuous Improvement

Work Style:

• Adaptable and flexible
• Results-driven and proactive
• Strong attention to detail
• Excellent communication and interpersonal skills

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you detail-oriented and able to manage multiple projects simultaneously?
• Do you possess strong communication skills and the ability to collaborate effectively with cross-functional teams?

ASSUMPTION: Success in this role requires a strong cultural fit with Caesars Entertainment's values and work style.

⚠️ Potential Challenges

• Managing multiple projects with tight deadlines
• Adapting to changes in project scope or priorities
• Working in a fast-paced, high-pressure environment
• Balancing data-driven decision-making with creative problem-solving

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• Marketing Coordinator - Responsible for coordinating marketing campaigns and events, with a focus on execution and logistics
• Marketing Specialist - Focuses on developing and implementing marketing strategies, with a broader scope than the Marketing Campaign Associate I
• Campaign Manager - Oversees the planning, execution, and analysis of marketing campaigns, with a more strategic focus than the Marketing Campaign Associate I

ASSUMPTION: The Marketing Campaign Associate I role is focused on the tactical execution of marketing campaigns, while related roles may have a broader scope or more strategic focus.

📝 Sample Projects

• Managing a direct mail campaign for a new hotel promotion, including segmentation, query criteria, and vendor coordination
• Executing an email marketing campaign for an upcoming event, including list segmentation, content creation, and testing
• Collaborating with the marketing team to develop and implement a targeted advertising campaign for a new gaming product

ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with the Marketing Campaign Associate I role.

❓ Key Questions to Ask During Interview

• What are the most important qualities you're looking for in a Marketing Campaign Associate I?
• How does this role fit into the overall marketing strategy for the property?
• What opportunities are there for growth and development within the marketing department?
• How does the company support work-life balance for its employees?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your proofreading and project management skills
• Demonstrate your understanding of the company and its values during the interview
• Follow up with the hiring manager within one week of your interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.