📌 Core Information
🔹 Job Title: Marketing Campaign Associate
🔹 Company: Lonza
🔹 Location: UK / Remote / Basel
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-22
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing coordinated marketing campaigns
- Enhancing lead generation, brand awareness, and customer engagement
- Collaborating with internal teams and external agencies
- Developing and implementing Standard Operating Procedures
- Working closely with other CMO departments and Strategic Marketing teams
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple campaigns and stakeholders effectively.
📋 Key Responsibilities
✅ Implement and monitor coordinated marketing campaigns, focusing on lead generation, brand awareness, and customer relationships
✅ Support the tactical mix of inbound and outbound marketing tactics, including events, webinars, content marketing, and thought leadership
✅ Coordinate promotional outreach across various channels, such as sales presentations, brochures, white papers, and other SME content
✅ Collaborate with internal counterparts and external agencies to coordinate site openings, key customer events, virtual site tours, and videography/photography
✅ Work with Brand Management to implement media plans and messaging, coordinating with public relations service providers
✅ Complete digital programs with the Digital team to attract new prospects, including developing campaign landing pages and managing digital content
✅ Support the development and roll-out of Standard Operating Procedures
✅ Cultivate excellent relationships and work closely with other CMO departments and Strategic Marketing teams within the divisions
ASSUMPTION: This role involves a high degree of multitasking and requires strong project management skills to balance multiple campaigns and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 0-2 years of experience in marketing, event planning, or a related role
Required Skills:
- Proven track record of handling change and getting things done
- Strong competence in branding, positioning, and campaign execution
- Excellent business, creative, and social skills
- Ability to cultivate brand advocacy among employees, partners, and vendors
- Strong attention to detail and analytical competence with knowledge of brand/data metrics and reporting
- Great teammate with a proactive and efficient approach
- Ability to establish relationships with and handle multiple partners and vendors
- Collaborative style with excellent interpersonal and communication skills
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with CRM systems are likely to be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (Estimated, based on industry standards for entry-level marketing roles in the UK)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and collaborative work environment
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the UK. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing
Company Size: 10,001+ employees (Global), with a significant presence in the UK and Switzerland
Founded: 1897, with a rich history in the pharmaceutical industry
Company Description:
- Lonza is a pioneer and world leader in the Contract Development and Manufacturing Organization (CDMO) industry
- Setting the pace with cutting-edge science, smart technology, and lean manufacturing
- United by a common purpose, Lonza turns customers’ breakthrough innovations into viable therapies and manufactures the medicines of tomorrow
Company Specialties:
- Pharmaceutical ingredients
- Bioscience
- Biopharmaceuticals
- Custom manufacturing
- Biotechnology
- Life science ingredients
- Nutrition
- Cell Therapy
- Gene Therapy
- and Capsules
Company Website: http://www.lonza.com
ASSUMPTION: Lonza's extensive experience and global presence provide a stable and supportive environment for professional growth and development.
📊 Role Analysis
Career Level: Entry-Level (0-2 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager or a similar position within the relevant division
Work Arrangement: Remote OK, with flexibility for remote work and the possibility of on-site collaboration with teams in the UK and Switzerland
Growth Opportunities:
- Progression to more senior marketing roles within Lonza's global organization
- Expansion of skills and knowledge through collaboration with diverse teams and projects
- Potential to work on high-impact campaigns and contribute to the success of innovative therapies
ASSUMPTION: Given Lonza's global presence and diverse portfolio, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Hybrid (Remote OK, with on-site collaboration opportunities in the UK and Switzerland)
Office Location(s): Slough, UK; Basel, Switzerland
Geographic Context:
- The UK office is located in Slough, Berkshire, with easy access to London and other major cities
- The Swiss office is based in Basel, a vibrant city with a rich cultural scene and close proximity to the Swiss Alps
Work Schedule: Full-time (40 hours per week), with flexibility for remote work and potential for occasional overtime during peak campaign periods
ASSUMPTION: The hybrid work arrangement offers a good balance between remote flexibility and in-person collaboration, fostering a dynamic and engaging work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant team members
- Final interview with the Marketing Manager or a senior representative
Key Assessment Areas:
- Problem-solving skills and ability to manage multiple campaigns
- Communication and interpersonal skills
- Creativity and strategic thinking
- Attention to detail and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Lonza's business and the pharmaceutical industry
- Prepare examples of successful marketing campaigns you've worked on, emphasizing your contributions and results
ATS Keywords: Marketing Campaigns, Lead Generation, Brand Awareness, Customer Engagement, Event Planning, Content Marketing, Digital Marketing, Analytical Skills, Interpersonal Skills, Communication Skills, Collaboration, Attention to Detail, Creative Skills, Social Skills, Brand Advocacy, Tactical Marketing
ASSUMPTION: Lonza's application process is likely to be competitive, with a focus on finding candidates who possess the required skills and cultural fit for the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, Microsoft Dynamics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the division and team within Lonza.
👔 Cultural Fit Considerations
Company Values:
- Quality: Lonza is committed to delivering high-quality products and services
- Safety: Lonza prioritizes the safety of its employees, customers, and the environment
- Reliability: Lonza strives to be a reliable partner for its customers, consistently delivering on promises
- Innovation: Lonza fosters a culture of innovation, encouraging creativity and continuous improvement
Work Style:
- Collaborative: Lonza values teamwork and encourages cross-functional collaboration
- Dynamic: Lonza operates in a fast-paced and ever-changing industry, requiring adaptability and resilience
- Customer-focused: Lonza prioritizes the needs of its customers, working to understand and meet their unique requirements
Self-Assessment Questions:
- Do I possess strong organizational skills and the ability to manage multiple campaigns effectively?
- Am I comfortable working in a dynamic and collaborative environment, with a focus on customer success?
- Do I have a passion for branding and campaign execution, with a strong attention to detail?
ASSUMPTION: Lonza's culture emphasizes quality, safety, reliability, and innovation, with a strong focus on customer success and collaboration.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Working with diverse teams and stakeholders, each with their own priorities and expectations
- Adapting to changes in campaign strategies or priorities
- Balancing remote work and in-person collaboration effectively
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on campaign execution and optimization, rather than strategy development
- Within Lonza, this role may differ from other marketing positions in terms of the specific products or services promoted and the target audience
- Career progression in this role may involve moving into more senior marketing positions within Lonza's global organization
ASSUMPTION: This role offers a unique blend of campaign management and customer engagement, with opportunities for growth and development within Lonza's global organization.
📝 Sample Projects
- Planning and executing a successful customer event, including logistics, promotion, and follow-up
- Developing and implementing a targeted digital marketing campaign to generate leads for a specific product or service
- Collaborating with internal teams and external agencies to create engaging content for a thought leadership campaign
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative nature of the Marketing Campaign Associate role.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign lifecycle and how this role fits into that process?
- How does this role collaborate with other CMO departments and Strategic Marketing teams within the divisions?
- What opportunities are there for professional development and growth within this role and the wider organization?
- How does Lonza support work-life balance for employees working remotely or in a hybrid arrangement?
- Can you provide an example of a successful marketing campaign that the team has recently executed, and what was the candidate's role in that campaign?
ASSUMPTION: These interview questions are designed to gain a deeper understanding of the role, the team, and the company culture, helping candidates make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful marketing campaigns you've worked on, emphasizing your contributions and results
- Be ready to discuss your understanding of Lonza's business and the pharmaceutical industry during the interview process
- Follow up with the HR department one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
