Marketing Campaign Co-ordinator

📌 Core Information

🔹 Job Title: Marketing Campaign Co-ordinator

🔹 Company: KingMakers

🔹 Location: Cape Town, Western Cape, South Africa

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Coordinating end-to-end marketing campaign execution across various channels
• Managing creative and content assets, ensuring they meet requirements and deadlines
• Serving as the central point of contact between campaign managers, design, web ops, and external agencies
• Improving marketing workflows and processes to scale efficiency

ASSUMPTION: This role requires a high level of organisation, communication, and project management skills to ensure smooth campaign execution.

📋 Key Responsibilities

✅ Coordinate the end-to-end execution of marketing campaigns across channels (digital, CRM, web, paid media, etc.)

✅ Traffic and manage all creative and content assets, ensuring they meet brief requirements, deadlines, and platform specs

✅ Serve as the central point of contact between campaign managers, design, copy, web ops, and third-party marketing agencies

✅ Maintain and update campaign tracking tools and calendars, ensuring full visibility across teams

✅ Support the QA of campaigns before launch to ensure accuracy and brand compliance

✅ Proactively identify and flag operational roadblocks, delays, or misalignments, and help solve them quickly

✅ Assist in implementing and improving marketing workflows, SOPs, and processes to scale efficiency

✅ Ensure clear documentation and delivery of campaign requests, briefs, timelines, and approvals

✅ Report on campaign execution status, flagging risks or opportunities to improve turnaround times

ASSUMPTION: This role requires a high level of attention to detail and a strong commitment to quality control to ensure successful campaign execution.

🎯 Required Qualifications

Education: Not specified (However, relevant degree/diploma in Marketing, Communications, or a related field is preferred)

Experience: 2-3 years in a marketing operations or campaign co-ordination role, ideally in a digital-first environment

Required Skills:

• Strong project management and organisational skills
• Excellent communication and interpersonal skills
• Proficiency with marketing and project management tools (e.g., Jira, Asana, Trello, Monday.com, Airtable, etc.)
• Understanding of digital marketing channels (paid media, CRM, web, etc.) and asset formats
• Eye for detail and a high bar for quality control

Preferred Skills:

• Experience working in the sports betting, iGaming, or entertainment sector

ASSUMPTION: While not explicitly stated, a relevant degree or diploma in Marketing, Communications, or a related field would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Cape Town, South Africa, is typically between R250,000 - R350,000 per annum (based on industry standards for the role, experience level, and location).

Benefits:

• Not specified (However, benefits may include health insurance, retirement plans, and performance-based bonuses)

Working Hours: Full-time (40 hours per week), with flexible hours to accommodate campaign deadlines

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the company's budget and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: KingMakers operates in the gambling facilities and casinos industry, focusing on sports betting and iGaming.

Company Size: KingMakers has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: KingMakers was founded in 2023, making it a relatively new player in the industry with a fresh and innovative approach.

Company Description:

• KingMakers is the official account of SuperSportBet, a platform that offers a World of Champions experience for sports fans.
• The company offers a welcome bonus of up to R5,000 in a bonus bet for new users.
• KingMakers focuses on providing a seamless and engaging betting experience for its customers.

Company Specialties:

• Sports betting
• iGaming
• Entertainment

Company Website: www.supersportbet.com

ASSUMPTION: KingMakers' focus on innovation and customer experience may result in a dynamic and fast-paced work environment.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in marketing operations or campaign coordination, seeking to grow their career in a mid-sized company.

Reporting Structure: The Marketing Campaign Co-ordinator will report directly to the Marketing Manager and work closely with various teams, including campaign managers, design, web operations, and external agencies.

Work Arrangement: This role is hybrid, with a mix of on-site and remote work. The on-site component will involve working from the company's headquarters in Cape Town.

Growth Opportunities:

• As KingMakers continues to grow, there may be opportunities for the Marketing Campaign Co-ordinator to take on more responsibilities or move into a management role.
• The company's focus on innovation may present opportunities for the candidate to work on cutting-edge marketing campaigns and projects.
• Working closely with various teams may provide the candidate with exposure to different aspects of marketing and the broader business.

ASSUMPTION: The growth opportunities for this role will depend on the candidate's performance, the company's growth trajectory, and the availability of suitable positions.

🌍 Location & Work Environment

Office Type: KingMakers' headquarters is located in Cape Town, with a modern and collaborative work environment.

Office Location(s): 51 Wale Street, Cape Town, Western Cape 8001, ZA

Geographic Context:

• Cape Town is the second-most populous city in South Africa and is known for its diverse culture, vibrant arts scene, and natural beauty.
• The Western Cape province is home to a thriving tech and startup ecosystem, providing ample opportunities for professional growth and networking.
• South Africa's gambling industry is regulated and well-established, with a strong focus on responsible gambling and customer protection.

Work Schedule: The work schedule for this role is flexible, with core hours between 9:00 AM and 5:00 PM, Monday to Friday. However, the candidate may need to work additional hours to meet campaign deadlines.

ASSUMPTION: The work environment at KingMakers is likely to be dynamic and fast-paced, with a strong focus on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• The application process for this role may involve an initial screening call, followed by a more in-depth interview with the Marketing Manager and other relevant stakeholders.
• Candidates may be asked to provide examples of their previous campaign management experience and how they have handled challenges or roadblocks.
• The final stage of the interview process may involve a practical assessment or case study to evaluate the candidate's problem-solving skills and campaign management capabilities.

Key Assessment Areas:

• Campaign management skills and experience
• Project management and organisational skills
• Communication and interpersonal skills
• Problem-solving and decision-making abilities
• Understanding of digital marketing channels and asset formats

Application Tips:

• Tailor your resume and cover letter to highlight your relevant campaign management experience and skills.
• Provide specific examples of your previous campaign management successes and challenges overcome.
• Demonstrate your understanding of KingMakers' business and the sports betting industry in your application materials.

ATS Keywords: Marketing Campaign, Co-ordinator, Project Management, Organisational Skills, Communication, Digital Marketing, Asset Management, Quality Control, Campaign Execution, Marketing Workflows

ASSUMPTION: KingMakers may use an Applicant Tracking System (ATS) to screen and filter applications, so including relevant keywords in your resume and cover letter can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Marketing and project management tools (e.g., Jira, Asana, Trello, Monday.com, Airtable, etc.)
• Digital marketing channels (paid media, CRM, web, etc.)
• Campaign tracking tools and calendars

ASSUMPTION: The specific tools and technologies used in this role may vary depending on KingMakers' internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Not explicitly stated (However, KingMakers' focus on innovation, customer experience, and responsible gambling may indicate a value-driven culture)

Work Style:

• Collaborative and team-oriented
• Dynamic and fast-paced
• Results-driven and focused on campaign success

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you results-driven and committed to campaign success?
• Do you have strong project management and organisational skills?

ASSUMPTION: KingMakers' work style is likely to be dynamic and fast-paced, with a strong focus on collaboration and teamwork. Candidates who thrive in this environment and are results-driven are likely to be a good fit for the company.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the role may require the candidate to work additional hours to meet campaign deadlines.
• The candidate may need to manage multiple projects simultaneously, requiring strong organisational and time management skills.
• The role may involve working with external agencies, requiring the candidate to have strong communication and interpersonal skills to ensure successful campaign execution.
• The candidate may need to adapt to changes in campaign requirements or priorities, requiring flexibility and a willingness to pivot quickly.

ASSUMPTION: The potential challenges for this role are likely to be related to the fast-paced and dynamic nature of the work, as well as the need to manage multiple projects and stakeholders simultaneously.

📈 Similar Roles Comparison

• This role is similar to a Marketing Campaign Manager, but with a stronger focus on operational excellence and campaign execution.
• Unlike other marketing roles, this position requires a high level of attention to detail and a strong commitment to quality control.
• Career progression in this role may involve moving into a management position or specialising in a specific marketing channel or campaign type.

ASSUMPTION: The similarities and differences between this role and other marketing positions will depend on the specific requirements and focus areas of each role.

📝 Sample Projects

• Managing the end-to-end execution of a high-profile sports betting campaign, including creative asset management, approvals, and launch.
• Implementing and improving marketing workflows and processes to scale efficiency and ensure campaign success.
• Supporting the QA of campaigns before launch to ensure accuracy, brand compliance, and a seamless customer experience.

ASSUMPTION: The sample projects for this role are likely to involve campaign management, process improvement, and quality control, reflecting the key responsibilities of the position.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign management process at KingMakers, and how this role fits into that process?
• How does KingMakers support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does KingMakers ensure the quality and consistency of its marketing campaigns across various channels and platforms?
• What is the typical team structure for the marketing department at KingMakers, and how does this role collaborate with other teams and stakeholders?

ASSUMPTION: Asking well-researched and thoughtful questions during the interview process can help the candidate better understand the role, the company, and the team they will be working with.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Apply Now
• Tailor your resume and cover letter to highlight your relevant campaign management experience and skills.
• Prepare examples of your previous campaign management successes and challenges overcome.
• Research KingMakers' business and the sports betting industry to demonstrate your understanding and enthusiasm for the role.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.