Marketing Campaign Execution Specialist

📌 Core Information

🔹 Job Title: Marketing Campaign Execution Specialist

🔹 Company: BDO USA

🔹 Location: Denver, Colorado, United States

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-07

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing email marketing campaigns using various marketing automation tools
• Collaborating with clients and internal teams to ensure effective campaign execution and improvement
• Managing landing page configurations, form setup, segmentation, testing, deployment, and post-campaign reporting
• Applying marketing automation best practices to produce efficient and effective campaigns
• Providing project management and consulting services to small and mid-size clients

ASSUMPTION: This role requires a strong understanding of the campaign management lifecycle, including data quality, QA, email deliverability, and measurement of ROI and KPIs.

📋 Key Responsibilities

✅ Developing and executing email marketing campaigns in various marketing automation tools

✅ Managing landing page configurations, form setup, segmentation, testing, deployment, and post-campaign reporting

✅ Applying marketing automation best practices to produce efficient and effective campaigns

✅ Collaborating with clients and internal teams to understand their needs and provide guidance on digital campaign strategy

✅ Performing post-campaign analysis and sharing findings along with recommendations for campaign improvements during client debrief sessions

✅ Creating and maintaining job aids – both how-to and process documents

✅ Assisting with special projects as assigned

ASSUMPTION: This role may require occasional mentoring and onboarding of new Campaign Specialists, as well as providing performance feedback and coaching.

🎯 Required Qualifications

Education: Bachelor's degree, preferred

Experience: Three (3) or more years of experience in the Marketing operations, digital demand generation or marketing technology

Required Skills:

• Proven experience building and deploying email campaigns or marketing operations projects using one or more of the following marketing automation platforms: Marketo, Eloqua, HubSpot, Salesforce Marketing Cloud or Pardot
• Excellent email campaign production and execution skills
• Strong client relations experience
• Excellent project management skills
• Proficient in HTML/CSS to successfully code email and landing pages
• Knowledge of best practices for email creative, segmentation, deliverability and CAN-SPAM regulations

Preferred Skills:

• Certification in one (1) or more of the following Marketing Automation platforms: Marketo, Eloqua, HubSpot, Salesforce Marketing Cloud, Pardot
• Experience with CRM systems such as Salesforce or Microsoft Dynamics

ASSUMPTION: While not explicitly stated, proficiency in Adobe Creative Suite may be beneficial for creating and modifying email and landing page assets.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for this role, experience level, and location)

Benefits:

• Comprehensive benefits package (details not provided)

Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM, with a 1-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary offered may vary based on the candidate's qualifications and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Accounting

Company Size: 10,001+ employees (Large enterprise)

Founded: 1910 (Over 110 years ago)

Company Description:

• BDO is a leading accounting and advisory firm providing a full range of professional services to clients
• The company's mission is to help people thrive every day by fostering a culture where professionals can provide exceptional outcomes to middle market leaders
• BDO is committed to supporting the development of its people, the success of its clients, and the betterment of its communities

Company Specialties:

• Assurance Services
• Tax Services
• Consulting Services
• Private Client Tax Services
• Transaction Advisory Services
• Government Contracting
• Advisory Services
• Nonprofit & Education
• Technology
• Innovation & Transformation

Company Website: http://www.bdo.com

ASSUMPTION: BDO's extensive experience and large size may indicate a structured, hierarchical work environment with established processes and procedures.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Managed Services team and collaborates with clients and internal teams

Work Arrangement: On-site position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM, with a 1-hour lunch break)

Growth Opportunities:

• Potential to mentor and onboard new Campaign Specialists

• Opportunities to work on special projects and gain exposure to various aspects of the business
• Potential to advance to a senior role within the Managed Services team or explore other opportunities within the organization

ASSUMPTION: As a large enterprise, BDO may offer extensive training and development opportunities to support the growth and advancement of its employees.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): 330 N Wabash Ave, Chicago, IL 60611, US (Headquarters); additional locations worldwide

Geographic Context:

• Denver, Colorado, United States
• Mountain Time Zone (America/Denver)
• High elevation (5,280 feet above sea level)
• Semi-arid climate with four distinct seasons

Work Schedule: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM, with a 1-hour lunch break)

ASSUMPTION: The work environment may be fast-paced and dynamic, with a focus on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the Managed Services team and potential clients
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Technical skills in email campaign production, marketing automation tools, and HTML/CSS
• Client relations and communication skills
• Project management and organizational skills
• Problem-solving and troubleshooting abilities
• Cultural fit and alignment with BDO's values and work style

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of email campaigns you've developed and executed, as well as any relevant metrics or results
• Research BDO's company culture and values to demonstrate your fit with the organization
• Prepare questions to ask the interviewer about the role, team, and company to showcase your interest and engagement

ATS Keywords: Email Campaign Production, Marketing Automation, HTML, CSS, Client Relations, Project Management, Marketing Operations, Marketing Technology, CAN-SPAM Regulations

ASSUMPTION: As a large enterprise, BDO may use an Applicant Tracking System (ATS) to manage and streamline the application process. Including relevant keywords in your resume can help your application stand out and improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Marketing automation platforms: Marketo, Eloqua, HubSpot, Salesforce Marketing Cloud, Pardot
• HTML/CSS
• CRM systems: Salesforce, Microsoft Dynamics
• Project management tools (not specified)
• Email marketing software (not specified)

ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Respect
• Excellence
• Stewardship

Work Style:

• Team-oriented and collaborative
• Focused on delivering exceptional outcomes to clients
• Committed to supporting the development of employees
• Adaptable and responsive to change
• Diverse and inclusive

Self-Assessment Questions:

• How do you demonstrate integrity in your work and interactions with clients and colleagues?
• Can you provide an example of a time when you collaborated effectively with a team to achieve a common goal?
• How do you ensure that your work aligns with the company's values and contributes to its mission?

ASSUMPTION: BDO places a strong emphasis on cultural fit and expects employees to align with the company's values and work style.

⚠️ Potential Challenges

• Working with multiple clients and managing their unique needs and expectations
• Keeping up with the latest marketing automation tools and best practices
• Balancing multiple projects and deadlines in a fast-paced environment
• Adapting to changes in client requirements or project scope
• Managing remote or hybrid teams and collaborating effectively with colleagues in different time zones

ASSUMPTION: These challenges may vary depending on the specific role, team, and client requirements.

📈 Similar Roles Comparison

• This role is similar to a Marketing Automation Specialist or Email Marketing Specialist, but with a stronger focus on project management and client relations
• BDO's large size and extensive experience may offer more opportunities for growth and development compared to smaller organizations
• This role may have more exposure to senior leadership and decision-makers compared to similar roles in smaller companies

ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the client and project needs.

📝 Sample Projects

• Developing and executing a targeted email campaign for a B2B client to promote a new product launch
• Managing a marketing automation project for a non-profit organization to improve donor engagement and retention
• Collaborating with a government agency to create and deploy an email campaign to educate citizens about a new initiative

ASSUMPTION: These sample projects are intended to illustrate the variety of clients and industries that BDO may work with, as well as the range of marketing automation services they offer.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Managed Services team?
• How does this role collaborate with other departments and teams within BDO?
• What are the most challenging aspects of working with clients in this role, and how can I best prepare to address them?
• How does BDO support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions are designed to help you better understand the role, team, and company, as well as to demonstrate your interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of email campaigns you've developed and executed, as well as any relevant metrics or results
• Research BDO's company culture and values to demonstrate your fit with the organization
• Prepare questions to ask the interviewer about the role, team, and company to showcase your interest and engagement
• Follow up with the hiring manager within one week of submitting your application to reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.