Marketing Campaign Execution Specialist

📌 Core Information

🔹 Job Title: Marketing Campaign Execution Specialist

🔹 Company: BDO

🔹 Location: St. Louis, Missouri, United States

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing email marketing campaigns
• Managing campaign production from start to finish
• Collaborating with clients to understand their needs
• Providing guidance on digital campaign strategies
• Working with leading marketing automation systems

ASSUMPTION: This role requires a strong understanding of email marketing best practices and experience with major marketing automation platforms.

📋 Key Responsibilities

✅ Develops email and landing page assets based on client templates and style guides

✅ Creates and modifies HTML and CSS code for email campaigns

✅ Implements email HTML coding best practices to avoid spam traps

✅ Structures the use of links, images, and styles based on client standards

✅ Leads engagements for small and mid-size clients, serving as project manager and consultant

✅ Performs post-campaign analysis and shares findings with clients

✅ Creates landing pages and integrated forms for capturing campaign respondents

✅ Handles and uploads images and files for marketing campaigns within the marketing automation platform

✅ Assesses email deliverability and tests email assets across various email providers and devices

✅ Tests end-to-end campaign tracking from email delivery through to engagement, data processing, and reporting

✅ Works directly with internal resources and the asset requester to QA, review, and revise assets if necessary

✅ Continuously evaluates and suggests process improvements to expedite campaign production

✅ Implements list segmentation strategies for targeted email campaigns

✅ Creates and maintains job aids – both how-to and process documents

✅ Works independently and makes collaborative decisions with clients, supported by a project manager

✅ Assists with special projects as assigned

✅ Other duties, as required

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently and collaboratively.

🎯 Required Qualifications

Education: High School Diploma or GED, required. Bachelor's degree, preferred.

Experience: Three (3) or more years of experience in Marketing Operations, Digital Demand Generation, or Marketing Technology, required. Three (3) or more years of experience building and deploying email campaigns or marketing operations projects using one or more of the following marketing automation platforms: Marketo, Eloqua, HubSpot, Salesforce Marketing Cloud, or Pardot, required.

Required Skills:

• Excellent email campaign production and execution skills
• Client relations experience
• Project management skills
• Experience with leading marketing automation systems
• HTML/CSS proficiency
• Knowledge of email best practices, including CAN-SPAM regulations

Preferred Skills:

• Experience with CRM systems such as Salesforce or Microsoft Dynamics
• Certification in one (1) or more of the following Marketing Automation platforms: Marketo, Eloqua, HubSpot, Salesforce Marketing Cloud, Pardot

ASSUMPTION: Candidates should have a strong understanding of the campaign management lifecycle, including data quality, QA, email deliverability, and measurement of ROI and KPIs.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (based on industry standards for this role and experience level)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off and holidays
• Tuition reimbursement
• Employee assistance program

Working Hours: Full-time, 40 hours per week. Flexible hours may be available.

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Actual compensation may vary based on factors such as skills, experience, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Accounting. BDO is a leading accounting and advisory firm providing a full range of services to clients across the globe.

Company Size: 10,000+ employees. BDO is a large organization with a global presence, offering opportunities for career growth and development.

Founded: 1910. BDO has a long history and extensive experience in the accounting industry.

Company Description:

• BDO is committed to helping clients achieve their business goals by providing insight-driven perspectives and assurance, tax, and advisory services.
• The company fosters a culture that puts people at the center of everything they do, supporting the development of their professionals, the success of their clients, and the betterment of their communities.
• BDO is the brand name for the BDO network and for each of the BDO Member Firms. BDO USA, P.C, a Virginia professional corporation, is the U.S. member of BDO International Limited, a UK company limited by guarantee, and forms part of the international BDO network of independent member firms.

Company Specialties:

• Assurance Services
• Tax Services
• Consulting Services
• Private Client Tax Services
• Transaction Advisory Services
• Government Contracting
• Advisory Services
• Nonprofit & Education
• Technology
• Innovation & Transformation

Company Website: http://www.bdo.com

ASSUMPTION: BDO is a well-established and reputable accounting firm with a strong global presence and a commitment to helping clients achieve their business goals.

📊 Role Analysis

Career Level: Mid-level. This role requires a combination of technical skills and project management experience, with opportunities for growth and advancement within the organization.

Reporting Structure: This role reports directly to the Manager of Campaign Services and works closely with the Managed Services team.

Work Arrangement: On-site. This role is based in the BDO office in St. Louis, Missouri.

Growth Opportunities:

• Mentoring and onboarding new Campaign Specialists
• Providing performance feedback and coaching
• Potential advancement to a management or senior specialist role
• Opportunities to work on special projects and gain exposure to different aspects of the business

ASSUMPTION: This role offers opportunities for career growth and development within the organization, with the potential to take on more responsibility and advance to a management or senior specialist role.

🌍 Location & Work Environment

Office Type: Corporate office. BDO's St. Louis office is a professional and collaborative work environment.

Office Location(s): 330 N Wabash Ave, Chicago, IL 60611, US

Geographic Context:

• St. Louis is located in eastern Missouri and is the state's largest city.
• The city is known for its rich history, cultural attractions, and vibrant arts scene.
• St. Louis is home to several Fortune 500 companies and has a diverse economy with strengths in industries such as manufacturing, healthcare, and biotechnology.

Work Schedule: Full-time, 40 hours per week. Flexible hours may be available.

ASSUMPTION: The St. Louis office offers a professional and collaborative work environment, with opportunities for networking and career growth within the organization.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Technical skills and experience with marketing automation platforms
• Project management skills and experience
• Client relations experience and ability to communicate effectively with clients
• Problem-solving skills and ability to work independently
• Cultural fit and alignment with BDO's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experience for this role
• Demonstrate your understanding of email marketing best practices and experience with marketing automation platforms
• Showcase your project management skills and experience with specific examples
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work independently
• Research BDO's company culture and values, and be prepared to discuss how your personal values align with the organization's

ATS Keywords: Marketing Automation, Email Campaign Production, Project Management, Client Relations, HTML, CSS, CAN-SPAM, Marketing Operations, Digital Demand Generation, Marketing Technology

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience with specific examples and a strong understanding of the role's requirements.

🛠️ Tools & Technologies

• Marketo
• Eloqua
• HubSpot
• Salesforce Marketing Cloud
• Pardot
• HTML
• CSS
• CRM systems (e.g., Salesforce, Microsoft Dynamics)

ASSUMPTION: This role requires experience with one or more of the leading marketing automation platforms, as well as proficiency in HTML and CSS.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Excellence
• Respect
• Stewardship

Work Style:

• BDO values a collaborative and inclusive work environment
• The company encourages open communication, active listening, and continuous learning
• BDO fosters a culture of innovation and encourages employees to challenge the status quo and drive change
• The company values work-life balance and offers flexible work arrangements when possible

Self-Assessment Questions:

• Do you align with BDO's core values, including integrity, collaboration, excellence, respect, and stewardship?
• Are you comfortable working in a fast-paced, collaborative environment and managing multiple integrated initiatives simultaneously?
• Do you have strong project management skills and the ability to work independently and make decisions with clients?
• Are you comfortable communicating directly with clients and maintaining proactive partnerships?
• Do you have experience working remotely or in a hybrid work environment?

ASSUMPTION: Candidates should assess their fit with BDO's company culture and values, as well as their comfort with the work environment and expectations for the role.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously
• Working with clients who have varying levels of marketing automation experience
• Keeping up with the latest email marketing best practices and platform updates
• Addressing technical issues related to email campaigns and marketing automation platforms
• Balancing the need for creativity and innovation with the requirement to follow client brand guidelines

ASSUMPTION: This role may present challenges related to managing multiple campaigns and clients, as well as staying up-to-date with the latest email marketing best practices and platform updates.

📈 Similar Roles Comparison

• This role differs from related positions in that it focuses specifically on campaign execution and does not include strategy or consulting components
• Email marketing is a specialized field with unique requirements and best practices
• Career paths for email marketing specialists may vary depending on the organization's structure and industry

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to related positions in the industry.

📝 Sample Projects

• Developing and executing a targeted email campaign for a B2B client, including segmentation, A/B testing, and personalization
• Managing a large-scale email deployment for an e-commerce client, including integration with CRM and marketing automation platforms
• Creating and implementing a marketing automation workflow for a non-profit organization, including donation processing and follow-up communications

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from campaign development and execution to workflow management and integration with other marketing technologies.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does this role fit into the broader marketing strategy for BDO's clients, and how can I contribute to that strategy?
• What opportunities are there for professional development and growth within this role and the organization?
• How does BDO support work-life balance for its employees, particularly for those in this role?
• What are the most important qualities and skills for success in this role, and how can I demonstrate them during the interview process?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the organization, as well as their understanding of the responsibilities and requirements.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work independently
• Research BDO's company culture and values, and be prepared to discuss how your personal values align with the organization's
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.