Marketing Campaign Executive

📌 Core Information

🔹 Job Title: Marketing Campaign Executive

🔹 Company: Group GTI

🔹 Location: London, UK - Hybrid

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Hybrid (On-site and Remote)

🚀 Job Overview

Key aspects of this role include:

• Supporting the delivery of multi-channel marketing campaigns
• Managing ambassador programmes and student-facing activations
• Providing administrative support and executional assistance
• Collaborating with internal stakeholders and clients

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple tasks and deadlines effectively.

📋 Key Responsibilities

✅ Assist in the coordination and administration of marketing campaigns across EMEA, supporting activity across email, social, campus, and digital channels.

✅ Help organize logistics and campaign materials for ambassador programmes and student-facing activations.

✅ Provide hands-on support during key campaign phases, including onboarding, training, and briefing of ambassadors.

✅ Maintain campaign trackers, timelines, and documentation to support smooth delivery and reporting.

✅ Help with campaign invoicing, budgeting processes, and ambassador payments in coordination with the Marketing Campaign Manager.

✅ Work closely with internal stakeholders to ensure campaign assets, schedules, and deliverables are managed effectively.

✅ Support the recruitment, onboarding, and day-to-day coordination of student brand and digital ambassadors, including writing briefings and messaging for the ambassadors.

✅ Maintain clear records of ambassador activity, manage communications, and assist in responding to queries or challenges.

✅ Assist with scheduling, incentive tracking, and performance reporting across all ambassador-led campaigns.

✅ Manage campaign budgets effectively, including ambassador payments, third-party costs, and logistics, ensuring all activity is delivered within agreed financial parameters.

✅ Assist in collecting, formatting, and inputting campaign performance data across channels.

✅ Help prepare reporting dashboards and updates to share with internal teams and clients.

✅ Support post-campaign reviews by gathering ambassador feedback and tracking results.

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple campaigns and projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent experience

Experience: 0-2 years of relevant experience

Required Skills:

• Strong organizational skills with the ability to manage multiple tasks and deadlines at once
• Excellent attention to detail and a proactive approach to problem-solving
• Good written and verbal communication skills, confident working with a range of people
• Comfortable using basic tools such as email, spreadsheets (e.g., Excel or Google Sheets), and presentation software
• A team player who enjoys working collaboratively and supporting others to succeed
• Willingness to learn and develop new skills in a fast-paced, dynamic environment
• Interest in marketing, student engagement, events, or campaigns

Preferred Skills:

• Experience in a university society, part-time job, or volunteer role
• Worked on a project, event, or campaign—especially something involving other students or youth audiences
• An interest in marketing, events, or working with student ambassadors

ASSUMPTION: While a degree is preferred, relevant experience and a strong skill set may be considered equivalent.

💰 Compensation & Benefits

Salary Range: £22,000 - £26,000 per annum (Estimated based on industry standards for entry-level marketing roles in London)

Benefits:

• Permanent role with a 3-month probationary period
• Monday to Friday, 9:00 AM - 5:30 PM, 37.5 hours per week
• Background screening as part of the recruitment process

Working Hours: 37.5 hours per week, Monday to Friday, with flexibility for campaign demands

ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in London. The actual salary may vary based on individual performance and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet, focusing on careers, research, recruiting solutions, higher education, employer branding, events, and graduates

Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: 1988, with a rich history and established presence in the market

Company Description:

• Group GTI's mission is to help students realize their potential in the world of work through technology, content, and tools
• The company understands students and partners with employers, universities, schools, and other technology providers to connect students with suitable roles and employers with the most suitable candidates
• Group GTI supports universities in delivering world-class service while connecting employers with their future talent

Company Specialties:

• Technology
• Careers
• Research
• Recruiting Solutions
• Higher Education
• Employer Branding
• Events
• and Graduates

Company Website: http://groupgti.com/

ASSUMPTION: Group GTI is a well-established company with a clear mission and a strong focus on student engagement and employer connections.

📊 Role Analysis

Career Level: Entry-level, with opportunities for growth and development within the marketing department and the wider organization

Reporting Structure: The Marketing Campaign Executive will report directly to the Marketing Campaign Manager within the B2C Marketing department

Work Arrangement: Hybrid, with a combination of on-site and remote work, allowing for flexibility and a balance between office collaboration and remote productivity

Growth Opportunities:

• Learning and developing marketing skills through hands-on experience and collaboration with experienced team members
• Gaining exposure to various aspects of marketing campaigns, including planning, execution, and analysis
• Potential career progression within the marketing department or other areas of the business

ASSUMPTION: This role offers a strong foundation for a career in marketing, with opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Hybrid, with a combination of on-site and remote work

Office Location(s): 240 Blackfriars Road, London, SE1 8NW, GB

Geographic Context:

• London, a major global city with a vibrant job market and diverse cultural scene
• Central location with excellent transport links, making it easily accessible from various parts of the city
• Close proximity to the River Thames and numerous amenities, including shops, restaurants, and parks

Work Schedule: Monday to Friday, 9:00 AM - 5:30 PM, with flexibility for campaign demands

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to make the most of both environments.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Face-to-face or video interview with the hiring manager and/or team members
• Background screening for successful candidates

Key Assessment Areas:

• Organizational skills and attention to detail
• Communication skills, both written and verbal
• Problem-solving abilities and adaptability
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of marketing campaigns and student engagement in your application
• Prepare examples of your organizational skills and problem-solving abilities to discuss during the interview
• Research Group GTI and the role to show your enthusiasm and understanding of the company and its mission

ATS Keywords: Marketing Campaign Executive, Marketing, Campaign Delivery, Student Engagement, Ambassador Management, Event Planning, Project Management, Attention to Detail, Organisational Skills, Communication Skills, Problem-Solving, Marketing Interest

ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the volume of applicants.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Sheets)
• Project management tools (e.g., Asana, Trello, or Microsoft Project)
• Campaign management platforms (e.g., Mailchimp, Hootsuite, or Sprout Social)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Student-centric: Group GTI prioritizes understanding and supporting students in their career development
• Collaborative: The company fosters a culture of teamwork and collaboration, both internally and with external partners
• Innovative: Group GTI encourages creativity and continuous improvement in its approach to student engagement and employer connections

Work Style:

• Dynamic: The marketing team operates in a fast-paced and ever-changing environment, requiring adaptability and resilience
• Collaborative: Team members work closely together to deliver campaigns and support student outcomes
• Student-focused: The company's mission and values prioritize the needs and interests of students in all aspects of its work

Self-Assessment Questions:

• Do you have a strong commitment to supporting students and understanding their needs?
• Are you comfortable working in a dynamic and fast-paced environment, with the ability to adapt to changes and prioritize tasks effectively?
• Do you thrive in a collaborative work environment, with a focus on teamwork and mutual support?

ASSUMPTION: Group GTI's culture values student-centricity, collaboration, and innovation, with a focus on supporting students and connecting them with suitable career opportunities.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously, requiring strong organizational skills and time management
• Adapting to changes in campaign plans and priorities, which may require flexibility and quick decision-making
• Balancing on-site and remote work, which may present unique communication and collaboration challenges
• Working with a diverse range of stakeholders, including students, ambassadors, clients, and internal team members, requiring strong communication and interpersonal skills

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication, as well as a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a strong emphasis on campaign delivery, student engagement, and ambassador management
• Within the marketing industry, this role offers a unique focus on student-centric campaigns and employer connections
• Career progression may involve moving into more specialized marketing roles, such as campaign management or employer branding, or exploring other areas of the business

ASSUMPTION: This role offers a unique blend of marketing and student engagement experience, with opportunities for growth and development within the company.

📝 Sample Projects

• Planning and executing a multi-channel marketing campaign to promote an upcoming careers fair or employer event
• Managing a team of student ambassadors to deliver targeted marketing messages and engage with students on campus or online
• Collaborating with internal stakeholders to develop and implement a new campaign tracking system, improving efficiency and accuracy in campaign reporting

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marketing Campaign Executive role.

❓ Key Questions to Ask During Interview

• Can you describe the typical timeline and key milestones for a marketing campaign, from planning to execution and evaluation?
• How does the Marketing Campaign Executive role collaborate with other teams within the company, such as Client Services or Student Success?
• What opportunities are there for professional development and growth within the Marketing department and the wider organization?
• How does Group GTI support work-life balance for its employees, particularly in a hybrid work arrangement?
• Can you provide an example of a successful marketing campaign delivered by the team, and what made it effective in engaging students and achieving its objectives?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, as well as your commitment to understanding the responsibilities and opportunities it offers.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your organizational skills and problem-solving abilities to discuss during the interview
• Research Group GTI and the role to show your enthusiasm and understanding of the company and its mission
• Follow up with the hiring team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.