Marketing Campaign Executive

📌 Core Information

🔹 Job Title: Marketing Campaign Executive

🔹 Company: Group GTI

🔹 Location: Wallingford, UK - Hybrid

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Supporting multi-channel marketing campaigns
• Managing ambassador programs and student engagement
• Coordinating campaign logistics and materials
• Contributing to accurate and timely reporting

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work well under pressure in a fast-paced environment.

📋 Key Responsibilities

✅ Assist in the coordination and administration of marketing campaigns across EMEA

✅ Help organize logistics and campaign materials for ambassador programs and student-facing activations

✅ Provide hands-on support during key campaign phases, including onboarding, training, and briefing of ambassadors

✅ Maintain campaign trackers, timelines, and documentation to support smooth delivery and reporting

✅ Help with campaign invoicing, budgeting processes, and ambassador payments in coordination with the Marketing Campaign Manager

✅ Work closely with internal stakeholders to ensure campaign assets, schedules, and deliverables are managed effectively

✅ Support the recruitment, onboarding, and day-to-day coordination of student brand and digital ambassadors

✅ Maintain clear records of ambassador activity, manage communications, and assist in responding to queries or challenges

✅ Assist with scheduling, incentive tracking, and performance reporting across all ambassador-led campaigns

✅ Manage campaign budgets effectively, including ambassador payments, third-party costs, and logistics

✅ Assist in collecting, formatting, and inputting campaign performance data across channels

✅ Help prepare reporting dashboards and updates to share with internal teams and clients

✅ Support post-campaign reviews by gathering ambassador feedback and tracking results

ASSUMPTION: This role involves a mix of administrative tasks, project management, and student engagement, requiring strong organizational skills and adaptability.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent experience

Experience: 0-2 years of relevant experience

Required Skills:

• Strong organizational skills
• Excellent attention to detail
• Good written and verbal communication skills
• Comfortable using basic tools such as email, spreadsheets, and presentation software
• A team player who enjoys working collaboratively and supporting others to succeed
• Willingness to learn and develop new skills in a fast-paced, dynamic environment
• Interest in marketing, student engagement, events, or campaigns

Preferred Skills:

• Experience in a university society, part-time job, or volunteer role
• Worked on a project, event, or campaign involving other students or youth audiences
• An interest in marketing, events, or working with student ambassadors

ASSUMPTION: While relevant experience is preferred, the company is open to hiring candidates with equivalent skills and a strong interest in the role.

💰 Compensation & Benefits

Salary Range: £22,000 - £26,000 per annum (based on industry standards for entry-level marketing roles in the UK)

Benefits:

• 37.5 hours per week, Monday to Friday, 9am-5:30pm
• 3-month probationary period
• Background screening required

Working Hours: Full-time, with flexible hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the UK. The actual salary may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 51-200 employees (Small to Medium-sized Enterprise)

Founded: 1988

Company Description:

• Group GTI's mission is to help students realize their potential in the world of work through technology, content, and tools
• They support universities in delivering world-class service while connecting employers with their future talent
• Today, the GTI network includes 1.6+ million students and recent graduates, 90+ educational institutions, and 100,000 employers across the UK, Ireland, and globally

Company Specialties:

• Technology
• Careers
• Research
• Recruiting Solutions
• Higher Education
• Employer Branding
• Events
• and Graduates

Company Website: http://groupgti.com/

ASSUMPTION: Group GTI is a well-established company in the technology and higher education sectors, with a strong focus on student engagement and employer connections.

📊 Role Analysis

Career Level: Entry-level to Junior

Reporting Structure: Reports directly to the Marketing Campaign Manager

Work Arrangement: Hybrid, with a mix of on-site and remote work

Growth Opportunities:

• Learning and developing marketing skills in a fast-paced environment
• Gaining experience in campaign management, student engagement, and ambassador programs
• Potential for career progression within the marketing department or the wider organization

ASSUMPTION: This role offers significant growth opportunities for candidates eager to learn and develop their marketing skills in a dynamic environment.

🌍 Location & Work Environment

Office Type: Hybrid (combination of on-site and remote work)

Office Location(s): Wallingford, UK (with potential for remote work)

Geographic Context:

• Wallingford is a market town in Oxfordshire, UK, with a population of approximately 10,000 people
• The area offers a mix of rural and urban environments, with easy access to London and other major cities
• The company's office is located at Howbery Park, a business park with various amenities and scenic views

Work Schedule: Full-time, Monday to Friday, 9am-5:30pm, with flexible hybrid work arrangement

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, catering to different work preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Organizational skills and attention to detail
• Communication skills and teamwork
• Adaptability and problem-solving
• Interest in marketing and student engagement

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Demonstrate your understanding of the role and the company's mission
• Prepare examples of your organizational skills, attention to detail, and problem-solving abilities

ATS Keywords: Marketing Campaign Executive, Campaign Management, Student Engagement, Ambassador Programs, Event Coordination, Marketing Skills, Entry-level Marketing, Hybrid Work, Oxfordshire, Wallingford

ASSUMPTION: Group GTI uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being shortlisted.

🛠️ Tools & Technologies

• Email (e.g., Gmail, Outlook)
• Spreadsheet software (e.g., Excel, Google Sheets)
• Presentation software (e.g., PowerPoint, Google Slides)
• Project management tools (e.g., Asana, Trello)
• Campaign management software (e.g., Hootsuite, Buffer)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal processes and preferences.

👔 Cultural Fit Considerations

Company Values:

• Student-centric
• Collaborative
• Innovative
• Operational excellence

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Adaptable and proactive
• Focused on student engagement and employer connections

Self-Assessment Questions:

• Do I have strong organizational skills and attention to detail?
• Am I comfortable working in a fast-paced, dynamic environment?
• Do I have a genuine interest in marketing and student engagement?
• Can I work effectively as part of a team and support others to succeed?

ASSUMPTION: Group GTI values candidates who are student-centric, collaborative, innovative, and operationally excellent, with a strong work ethic and a passion for student engagement.

⚠️ Potential Challenges

• Managing multiple tasks and deadlines simultaneously
• Adapting to changes in campaign plans or priorities
• Working effectively in a hybrid work environment
• Balancing the demands of campaign management, student engagement, and ambassador programs

ASSUMPTION: While this role offers significant growth opportunities, it also presents challenges that require strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses heavily on student engagement and ambassador programs
• While the role involves campaign management, it also requires strong organizational skills and adaptability to manage multiple tasks and deadlines
• This role offers a unique opportunity to gain experience in marketing, student engagement, and event coordination within a fast-paced, dynamic environment

ASSUMPTION: This role is unique in its focus on student engagement and ambassador programs, offering candidates a well-rounded marketing experience with a strong emphasis on student-centric initiatives.

📝 Sample Projects

• Planning and executing a multi-channel marketing campaign for an employer branding event
• Recruiting, onboarding, and managing a team of student brand ambassadors for a university career fair
• Collaborating with internal stakeholders to develop and implement a campaign budget, ensuring all activity is delivered within agreed financial parameters

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for this role, from campaign management and student engagement to budgeting and stakeholder collaboration.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role support the wider marketing team and the company's mission?
• What opportunities are there for professional development and growth within the marketing department or the wider organization?
• How does the company support work-life balance, particularly in a hybrid work environment?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These interview questions demonstrate your interest in the role, the company, and your commitment to setting yourself up for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences, including examples of your organizational skills, attention to detail, and problem-solving abilities
• Prepare for your interview by researching the company, the role, and the industry, and practicing common interview questions and your responses
• Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.