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Marketing Campaign Management Lead VP

Citi
Full-time
On-site
Schaumburg, Illinois, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Campaign Management Lead VP

πŸ”Ή Company: Citi

πŸ”Ή Location: Jacksonville, Florida, United States

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 10, 2025

πŸ”Ή Experience Level: 6-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Managing and leading professional teams to accomplish results
  • Integrating subject matter expertise within a defined area
  • Contributing to standards around which others will operate
  • Collaborating with cross-functional teams to drive business results
  • Ensuring programs are managed through completion on time and within budget

ASSUMPTION: This role requires a high level of experience and expertise in marketing campaign management, team leadership, and project management. It also involves a significant amount of collaboration and communication with various stakeholders.

πŸ“‹ Key Responsibilities

βœ… Collaborates with Group Manager, business requestors, and team members to manage marketing campaign assignments, providing day-to-day oversight and support to ensure resources are balanced and appropriate to meet demand

βœ… Mentors team members and provides support and guidance specific to individual development plans

βœ… Partners with group manager, business requestors, and cross-functional teams to oversee execution plans to drive business results, ensuring controls and compliance

βœ… Identifies process opportunities and recommends improvements to program design or production alternatives for more efficient use of marketing dollars

βœ… Ensures programs are managed through completion on time and within budget

βœ… Collaborates with stakeholders and cross-functional teams to launch campaigns and projects as expected, with high degree of quality, within regulatory guidelines, and achieving desired results

βœ… Represents business as needed for governance and audit reviews

βœ… Appropriately assesses risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients, and assets

ASSUMPTION: This role requires a high level of attention to detail, strong communication skills, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s/University degree, Master’s degree preferred

Experience: 6-10 years of experience in marketing, preferably in the credit card/financial services industry, with strong people management skills

Required Skills:

  • Advanced program management skills with focus on translating program needs into requirements and timelines
  • Ability to manage self and team members to drive execution and delivery against program objectives
  • Exceptional communication skills (verbal and written)
  • Ability to think strategically and continuously look for opportunities and efficiencies to meet evolving business needs
  • Excellent attention to detail
  • Knowledge of automated solutions and agile marketing techniques to facilitate accelerated marketing timelines

Preferred Skills:

  • Scrum Master Certification

ASSUMPTION: This role requires a high level of expertise in marketing campaign management, team leadership, and project management. A Master’s degree and Scrum Master Certification would be beneficial but are not strictly required.

πŸ’° Compensation & Benefits

Salary Range: $103,920.00 - $155,880.00 per year

Benefits:

  • Medical, dental, and vision coverage
  • 401(k)
  • Life, accident, and disability insurance
  • Wellness programs
  • Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on the information given in the job listing. However, it is always recommended to verify the compensation package directly with the employer.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services

Company Size: 10,001+ employees

Founded: 1812

Company Description:

  • Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress
  • Our core activities are safeguarding assets, lending money, making payments, and accessing the capital markets on behalf of our clients
  • We have 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities

Company Specialties:

  • Banking
  • Commercial Banking
  • Investment Banking
  • Wealth Management
  • Credit Cards
  • Capital Markets
  • Equity and Fixed Income Research
  • Consumer Lending
  • Cash Management
  • Transaction Services

Company Website: http://www.citigroup.com

ASSUMPTION: Citi is a large, global financial services company with a wide range of specialties. This role may involve working with various departments and teams within the organization.

πŸ“Š Role Analysis

Career Level: Senior Management

Reporting Structure: This role reports directly to the Group Manager and oversees a team of marketing campaign managers

Work Arrangement: On-site, full-time

Growth Opportunities:

  • Potential to move into a more senior role within the marketing department
  • Opportunity to gain experience in people management and team leadership
  • Possibility to work on high-impact projects that drive business results

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and gain experience in managing teams.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): 388 Greenwich Street, New York, New York 10013, US

Geographic Context:

  • Jacksonville, Florida, United States
  • Schaumburg, Illinois, United States

Work Schedule: Full-time, 40 hours per week

ASSUMPTION: This role is based in Jacksonville, Florida, with the possibility of occasional travel to the corporate headquarters in New York City.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager
  • Final round interview with the team

Key Assessment Areas:

  • Marketing campaign management experience
  • Team leadership and people management skills
  • Project management skills
  • Communication and interpersonal skills
  • Strategic thinking and problem-solving abilities

Application Tips:

  • Highlight relevant marketing campaign management experience and achievements
  • Demonstrate strong leadership and team management skills
  • Showcase project management skills and ability to manage multiple projects simultaneously
  • Tailor your resume and cover letter to the specific requirements of the role
  • Prepare for behavioral and situational interview questions that focus on your experience and skills

ATS Keywords: Marketing Campaign Management, Team Leadership, Budget Management, Project Management, Communication Skills, Strategic Thinking, Agile Marketing, Process Improvement, Risk Assessment, Compliance, Mentoring, Collaboration, Performance Evaluation, Customer Acquisition, Program Launches, Attention to Detail

ASSUMPTION: This role requires a high level of expertise in marketing campaign management, team leadership, and project management. Applicants should highlight their relevant experience and skills in their resume and be prepared to discuss their qualifications in detail during the interview process.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., Marketo, HubSpot)
  • Project management tools (e.g., Asana, Trello, Jira)
  • Data analysis and visualization tools (e.g., Google Analytics, Tableau)
  • Microsoft Office Suite

ASSUMPTION: This role may require the use of various marketing automation, project management, and data analysis tools to manage campaigns and projects effectively.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Client-centric
  • Responsible finance
  • Integrity and ethics
  • Collaboration
  • Inclusion

Work Style:

  • Fast-paced and agile environment
  • Matrixed business environment
  • Strong focus on collaboration and teamwork

Self-Assessment Questions:

  • Do you have experience managing marketing campaigns in a fast-paced, agile environment?
  • Are you comfortable working in a matrixed business environment?
  • Do you have strong leadership and team management skills?

ASSUMPTION: Citi values a diverse and inclusive work environment that fosters collaboration and teamwork. Applicants should be comfortable working in a fast-paced, agile environment and have strong leadership and team management skills.

⚠️ Potential Challenges

  • Managing high-capacity workload and multiple projects simultaneously
  • Working in a fast-paced, agile environment
  • Navigating a matrixed business environment
  • Managing a team of marketing campaign managers

ASSUMPTION: This role may present challenges related to managing a high-capacity workload, working in a fast-paced environment, and navigating a matrixed business structure. Applicants should be comfortable with these potential challenges and have strong time management and organizational skills.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other marketing campaign management positions but may have more responsibility for team management and leadership
  • It may require more experience in the financial services industry and a deeper understanding of regulatory compliance
  • Career progression may involve moving into a more senior role within the marketing department or transitioning into a different functional area within the organization

ASSUMPTION: This role may have similarities to other marketing campaign management positions but may also present unique challenges and opportunities related to team management, leadership, and industry-specific knowledge.

πŸ“ Sample Projects

  • Managing a team to launch a new credit card product
  • Developing and executing a customer acquisition campaign for an existing product
  • Implementing a new marketing automation platform to streamline campaign management

ASSUMPTION: This role may involve managing projects that require a high level of strategic thinking, collaboration, and attention to detail. Applicants should be prepared to discuss their experience with similar projects during the interview process.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and reporting lines for this role?
  • What are the most pressing challenges facing the marketing department currently?
  • How does this role fit into the overall marketing strategy for the company?
  • What opportunities are there for professional development and growth within the department?
  • How does the company support work-life balance for employees in this role?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, and show their ability to contribute to the team's success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing campaign management experience and skills
  • Prepare for behavioral and situational interview questions that focus on your experience and skills
  • Research the company and the role to demonstrate your understanding and enthusiasm
  • Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.