📌 Core Information
🔹 Job Title: Marketing Campaign Management VP
🔹 Company: Citi
🔹 Location: Jacksonville, FL, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 6-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing marketing campaign assignments and driving business results
- Collaborating with cross-functional teams and stakeholders
- Ensuring campaign efficiency, governance, and process adherence
- Identifying process opportunities and recommending improvements
- Working in a fast-paced, agile environment with tight deadlines
ASSUMPTION: This role requires a high level of organization, communication, and leadership skills to manage multiple campaigns and teams effectively.
📋 Key Responsibilities
✅ Collaborates with Group Manager, business requestors, and team members to manage marketing campaign assignments, maintaining oversight and driving toward campaign efficiencies, governance, and process adherence
✅ Partners with group manager, business requestors, and cross-functional teams to oversee execution plans to drive business results, ensuring controls and compliance
✅ Identifies program requirements, activities, and manages implementation of projects as assigned, working with appropriate cross-functional teams to execute
✅ Influences team members regarding efficiency and feasibility; recommends improvements to program design or production alternatives for more efficient use of marketing dollars
✅ Ensures programs are managed through completion on time and within budget
✅ Collaborates with stakeholders and cross-functional teams to launch campaigns and projects as expected, with high degree of quality, within regulatory guidelines, and achieving desired results
✅ Works directly with marketing partners, financial teams, and team members to understand program and project budget requirements
✅ Represents business as needed for governance and audit reviews
✅ Appropriately assesses risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citi, its clients, and assets
ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong multitasking and prioritization skills.
🎯 Required Qualifications
Education: Bachelor’s/University degree, Master’s degree preferred
Experience: 6-10 years of experience in the credit card/financial services industry and marketing, with a focus on customer acquisition, existing customer marketing campaigns, product upgrades, program launches
Required Skills:
- Advanced program management skills with focus on translating program needs into requirements and timelines
- Ability to manage self and team members to drive execution and delivery against program objectives
- Demonstrated ability to succeed in a fast-paced, rapidly changing, matrixed business environment
- Ability to manage high-capacity workload and effectively plan, prioritize, assign, and complete projects on time
- Exceptional communication skills (verbal and written); able to articulate needs and influence based on the message versus relying on authority
- Ability to think strategically, continuously looking for opportunities and efficiencies to meet evolving business needs
- Excellent attention to detail; understanding of core marketing principles
- Knowledge of automated solutions and agile marketing techniques to facilitate accelerated marketing timelines
Preferred Skills:
- Scrum Master Certification
ASSUMPTION: While not explicitly stated, proficiency in project management tools and marketing software is likely required for this role.
💰 Compensation & Benefits
Salary Range: $103,920.00 - $155,880.00
Benefits:
- Medical, dental, and vision coverage
- 401(k) plan
- Life, accident, and disability insurance
- Wellness programs
- Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the financial services industry.
📌 Applicant Insights
🔍 Company Context
Industry: Citi is a global financial services company, providing a broad range of financial products and services to consumers, corporations, governments, and institutions.
Company Size: Citi has over 200,000 employees and operates in more than 160 countries and jurisdictions worldwide.
Founded: Citi was founded in 1812 and has a long history of serving clients and communities around the world.
Company Description:
- Citi's mission is to serve as a trusted partner to its clients by responsibly providing financial services that enable growth and economic progress
- The company's core activities include safeguarding assets, lending money, making payments, and accessing the capital markets on behalf of its clients
- Citi is committed to maintaining a diverse and inclusive workforce that reflects the communities it serves
Company Specialties:
- Banking
- Commercial Banking
- Investment Banking
- Wealth Management
- Credit Cards
- Capital Markets
- Equity and Fixed Income Research
- Consumer Lending
- Cash Management
- Transaction Services
Company Website: Citi Group
ASSUMPTION: Citi's extensive global presence and diverse range of services provide numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring significant experience and expertise in marketing campaign management.
Reporting Structure: The VP of Marketing Campaign Management likely reports directly to the Senior Vice President or Head of Marketing.
Work Arrangement: This role is on-site, with the primary location in Jacksonville, FL, United States.
Growth Opportunities:
- Progression to a senior leadership role within the marketing department
- Expansion into other areas of the business, such as product management or business development
- Opportunities to work on high-profile, strategic initiatives and gain exposure to senior leadership
ASSUMPTION: With Citi's extensive global presence and diverse range of services, there are numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Citi's office in Jacksonville, FL, is a corporate campus with multiple buildings and amenities.
Office Location(s): 14000 Citicards Way, Jacksonville, FL 32258, United States
Geographic Context:
- Jacksonville is the most populous city in Florida and the 12th most populous city in the United States
- The city is known for its sports teams, museums, and cultural events
- Jacksonville has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: The work schedule for this role is typically Monday through Friday, with some flexibility for remote work or alternative arrangements.
ASSUMPTION: The Jacksonville office provides a collaborative and dynamic work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with a member of the HR team
- Behavioral and situational interviews with hiring managers and team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and ability to manage multiple projects simultaneously
- Communication and interpersonal skills, both written and verbal
- Strategic thinking and ability to make data-driven decisions
- Knowledge of marketing principles and best practices
- Expertise in project management tools and marketing software
Application Tips:
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Citi's company culture and values to demonstrate your fit for the organization
- Follow up with the hiring manager or HR contact after your interview to express your interest in the role
ATS Keywords: Marketing Campaign Management, Program Management, Communication Skills, Budget Management, Agile Marketing, Process Improvement, Risk Assessment, Team Leadership, Stakeholder Collaboration, Compliance, Strategic Thinking, Attention to Detail, Customer Acquisition, Project Implementation, Performance Evaluation, Diplomacy Skills
ASSUMPTION: Citi's application process is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the role throughout the interview process.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Jira, Microsoft Project)
- Marketing software (e.g., Marketo, HubSpot, Salesforce Marketing Cloud)
- Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: Proficiency in relevant project management and marketing software is required for this role.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Responsible
- Collaborative
- Inclusive
- Performance-driven
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and accountable
Self-Assessment Questions:
- How do you prioritize and manage multiple projects simultaneously?
- Can you provide an example of a time when you had to influence a team member or stakeholder to drive a specific outcome?
- How do you approach strategic planning and execution in a rapidly changing environment?
ASSUMPTION: Citi values candidates who are adaptable, collaborative, and results-driven, with a strong commitment to client service and responsible business practices.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Navigating a large, complex organization with multiple stakeholders
- Adapting to changes in priorities and resources
- Balancing the need for innovation with established processes and compliance requirements
- Working in a highly regulated industry with strict compliance standards
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills to overcome successfully.
📈 Similar Roles Comparison
- Compared to other marketing campaign management roles, this position may have a broader scope and higher level of responsibility due to Citi's size and global presence
- Citi's extensive range of services and global footprint provide unique opportunities for career growth and development
- This role may require more experience and expertise in financial services and marketing than similar roles in other industries
ASSUMPTION: While this role shares similarities with other marketing campaign management positions, its unique context within Citi's organization requires specific skills and experiences.
📝 Sample Projects
- Managing a large-scale customer acquisition campaign, including segmentation, targeting, and channel optimization
- Launching a new product or service, including market research, positioning, and go-to-market strategy
- Implementing a marketing automation platform to streamline campaign management and improve data-driven decision-making
ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities for this role, requiring strong project management, strategic thinking, and data analysis skills.
❓ Key Questions to Ask During Interview
- What are the most pressing challenges facing the marketing department, and how can this role contribute to addressing them?
- How does this role collaborate with other departments and teams within Citi?
- What opportunities are there for professional development and growth within the marketing department and the broader organization?
- How does Citi support work-life balance for its employees, particularly in this role?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills for this role
- Prepare a cover letter that explains your interest in the position and how your qualifications and experiences make you a strong fit
- Research Citi's company culture and values to demonstrate your fit for the organization
- Follow up with the hiring manager or HR contact after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
