📌 Core Information
🔹 Job Title: Marketing Campaign Manager
🔹 Company: MYOB
🔹 Location: Brisbane, Queensland, Australia
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: 2025-06-25
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and delivering integrated marketing campaigns across multiple channels
- Driving commercial outcomes through acquisition, retention, and expansion strategies
- Collaborating with cross-functional teams to ensure marketing programs align with broader business strategies
- Managing event logistics and marketing communications for trade and customer events
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making and stakeholder management.
📋 Key Responsibilities
✅ Design and implement multi-channel marketing campaigns, including defining objectives, target audience, messaging, channels, and timelines
✅ Develop and drive content for thought leadership, brand positioning, sales enablement, product awareness, and adoption
✅ Oversee the development of campaign-related content, such as promotions, email copy, landing pages, event content, video scripts, and collateral materials
✅ Support industry partnerships with strategic marketing communications planning and delivery
✅ Manage trade and customer events, including strategic planning, branding, marketing communications, and lead generation activities
✅ Use data and analytics to assess, evaluate, and report on marketing activity performance, including return on investment and improvement opportunities
✅ Collaborate with various teams to ensure marketing programs are well-coordinated and aligned with broader business strategies
✅ Manage campaign and marketing program budgets efficiently, optimizing spend to improve value
✅ Identify opportunities to improve current processes and recommend solutions to drive better outcomes for customers and MYOB
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple campaigns and initiatives simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) developing and delivering integrated marketing campaigns for software or technology products within a B2B context
Required Skills:
- Proven experience in marketing automation, HubSpot (or CRM alike), eDM journey building, and landing page experience
- Creative and commercial thinker, with a passion for data-driven marketing strategies that deliver business outcomes
- Ability to analyze and interpret data to create actionable insights and effectively evaluate marketing performance
- Strong copywriting skills and ability to communicate complex information in a simple, concise way
- Understanding of key marketing communication principles and frameworks
- Proven experience in driving acquisition and growth in B2B SaaS is highly desirable
- Strong communication and influencing skills, including creating and delivering presentations to cross-functional teams, and managing stakeholders at all levels
Preferred Skills:
- Experience in the accounting or bookkeeping software industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in B2B SaaS marketing and a strong understanding of the accounting or bookkeeping software industry will be at a significant advantage.
💰 Compensation & Benefits
Salary Range: AU$120,000 - AU$150,000 per annum, depending on experience and qualifications. This estimate is based on industry standards for marketing managers with 5-10 years of experience in the software industry.
Benefits:
- Flexible, hybrid workplace
- Home office setup assistance
- Corporate discounts and vouchers from top retailers
- Wellbeing support through Sonder
- In-house training and programs, LinkedIn Learning, conferences, and study assistance
- Variety of leave options, including up to an additional four weeks of purchased leave, generous parental leave, and more
- Joining communities focused on 'Wellness', 'Belonging', and the 'Planet' for meaningful contributions
Working Hours: Full-time, with flexible hours and the option to work remotely part of the week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, qualifications, and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically business management solutions
Company Size: 1,001-5,000 employees. This size allows for a mix of startup-like agility and enterprise-level resources, providing opportunities for growth and collaboration.
Founded: 1991. MYOB has a long history and established reputation in the Australian and New Zealand business software market.
Company Description:
- MYOB provides business management solutions, helping more businesses in Australia and New Zealand start, survive, and succeed.
- The company's core purpose is to help businesses run smoothly, benefiting owners, employees, customers, suppliers, and families.
- MYOB is committed to giving every person in business the tools they need to focus on what really matters and do Big Things.
Company Specialties:
- Business management software
- Accounting and bookkeeping software
- Enterprise ERP solutions
- Payroll and employee management
- CRM and inventory management
- Financial services
Company Website: myob.com
ASSUMPTION: MYOB's extensive experience and market presence provide a stable and supportive environment for employees, while its focus on innovation and growth offers opportunities for professional development.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with opportunities for growth and progression within the marketing department or broader organization
Reporting Structure: This role reports directly to the Head of Marketing for the Partner segment and works closely with cross-functional teams, including Sales, Product, Product Marketing, and Go to Market
Work Arrangement: Hybrid, with a mix of on-site and remote work. The role requires occasional travel for events and client meetings.
Growth Opportunities:
- Progression to senior marketing roles, such as Marketing Director or Head of Marketing
- Expansion into related fields, such as product marketing or marketing strategy
- Opportunities to work on high-impact projects and initiatives, driving significant business growth
ASSUMPTION: This role offers a clear path for career progression and provides opportunities to work on strategic, high-impact projects that drive business growth.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a mix of open-plan and private work areas
Office Location(s): 168 Cremorne St, Cremorne, Victoria 3121, AU (Headquarters); 17 Sir William Pickering Dr, Burnside, Canterbury 8053, NZ; 45 Clarence St, Sydney, New South Wales 2000, AU; 12 Normanby Rd, Mt Eden, Auckland 1024, NZ
Geographic Context:
- Brisbane, Queensland, Australia: A vibrant, multicultural city with a subtropical climate, offering a high quality of life and affordable cost of living compared to other major Australian cities
- Close proximity to public transportation, shopping, dining, and entertainment options
- Access to outdoor recreation, cultural attractions, and sporting events
Work Schedule: Standard business hours, with flexibility for remote work and occasional overtime to meet project deadlines
ASSUMPTION: The hybrid work arrangement and flexible work schedule provide a good balance between work and personal life, while the modern office environment fosters collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager to discuss the role and assess cultural fit
- In-depth interview with the hiring manager and a panel of stakeholders to evaluate skills and experience
- Final interview with the Head of Marketing or another senior leader to discuss career growth and alignment with company values
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and interpretation
- Communication and presentation skills
- Stakeholder management and collaboration
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and achievements
- Prepare examples of successful marketing campaigns you've led, including data-driven results and lessons learned
- Research MYOB's company values and be prepared to discuss how your personal values align with theirs
- Prepare questions to ask the interviewer about the role, team dynamics, and company culture
ATS Keywords: Marketing Campaign, Integrated Marketing, B2B Marketing, Data-Driven Marketing, Stakeholder Management, Marketing Automation, HubSpot, CRM, Event Management, Acquisition, Retention, Expansion
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on marketing strategy, data analysis, and communication skills.
🛠️ Tools & Technologies
- HubSpot (or similar CRM)
- Marketing automation tools (e.g., Marketo, Pardot)
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Put customers at the heart of everything we do
- Innovative: Embrace change and continuous improvement
- Collaborative: Work together to achieve more
- Accountable: Take ownership and deliver on our promises
- Inclusive: Foster a diverse and inclusive workplace where everyone feels valued and respected
Work Style:
- Data-driven: Use data and insights to inform decision-making and measure performance
- Creative: Think outside the box and challenge the status quo
- Adaptable: Embrace change and pivot when needed
- Collaborative: Work well with others and seek input from diverse perspectives
- Proactive: Take initiative and drive results
Self-Assessment Questions:
- How do you demonstrate customer-centricity in your marketing campaigns?
- Can you provide an example of a time when you drove innovation in a marketing project?
- How do you balance data-driven decision-making with creative marketing strategies?
- Describe a situation where you had to adapt your marketing approach due to changing circumstances
- How do you foster collaboration and inclusivity in a marketing team?
ASSUMPTION: MYOB values a customer-centric, innovative, and collaborative work environment, with a focus on data-driven decision-making and continuous improvement.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong project management skills
- Balancing creative and analytical aspects of the role, with a need for both strategic thinking and tactical execution
- Working with cross-functional teams and managing stakeholders at various levels, requiring strong communication and influencing skills
- Occasional travel for events and client meetings, which may disrupt work-life balance
- Keeping up with industry trends and best practices in marketing automation and data analysis
ASSUMPTION: This role presents both strategic and tactical challenges, requiring a balance of creative and analytical skills, as well as strong project management and stakeholder management abilities.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on the Partner (Accounting & Bookkeeping) segment, requiring a deep understanding of the accounting software industry
- Compared to other marketing roles, this position places a stronger emphasis on data-driven decision-making and marketing automation
- Career progression in this role may lead to senior marketing roles within the Partner segment or broader marketing leadership positions within the organization
ASSUMPTION: This role offers a unique blend of strategic and tactical marketing experience, with a focus on the accounting software industry and data-driven decision-making.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive customer acquisition and retention within the Partner segment
- Analyzing campaign performance data to optimize marketing spend and improve return on investment
- Managing event logistics and marketing communications for a major industry conference, including securing high-profile speakers and driving attendance
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, as well as the importance of data-driven decision-making and stakeholder management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Partner segment marketing team?
- How does this role contribute to MYOB's overall business strategy, and what are the key priorities for the first 90 days?
- What opportunities are there for professional development and growth within this role and the broader organization?
- How does MYOB support work-life balance, and what resources are available to employees to maintain wellbeing?
- Can you provide an example of a successful marketing campaign within the Partner segment, and what made it particularly effective?
ASSUMPTION: These questions are designed to assess the role's fit with the applicant's skills, experience, and career goals, as well as the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and achievements
- Prepare examples of successful marketing campaigns you've led, including data-driven results and lessons learned
- Research MYOB's company values and be prepared to discuss how your personal values align with theirs
- Prepare questions to ask the interviewer about the role, team dynamics, and company culture, and follow up within 48 hours after the interview
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
