Marketing Campaign Manager

📌 Core Information

🔹 Job Title: Marketing Campaign Manager

🔹 Company: Maania Consultancy Services

🔹 Location: Charleston, SC, USA

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading day-to-day execution of complex marketing campaigns
• Collaborating with creatives, analysts, and content specialists
• Managing multi-channel campaigns (SEO, PPC, email, social)
• Analyzing performance data and producing reports

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Execute and manage multi-channel marketing campaigns (SEO, PPC, email, social)

✅ Collaborate with visual/design teams to deliver creative assets

✅ Perform lead gathering, keyword research, A/B testing

✅ Manage campaign calendars, timelines, and KPIs

✅ Analyze performance data and produce reports for internal teams and clients

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, with a strong emphasis on data analysis and reporting.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (2-5 years) in campaign management, with a strong background in digital marketing

Required Skills:

• Campaign management experience
• Strong proficiency in SEO, PPC, email, and social media marketing
• Data analysis and reporting skills
• Excellent project management skills
• Ability to collaborate effectively with cross-functional teams

Preferred Skills:

• Experience with marketing automation tools (e.g., HubSpot, Marketo)
• Familiarity with A/B testing tools (e.g., Optimizely, VWO)
• Knowledge of SQL or other data querying languages

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the need to communicate effectively with various teams and stakeholders.

💰 Compensation & Benefits

Salary Range: $60,000 - $85,000 per year (based on industry standards for a Marketing Campaign Manager with 2-5 years of experience in the Charleston, SC area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Professional development opportunities

Working Hours: Full-time, typically 9:00 AM to 5:00 PM, Monday through Friday, with some flexibility for project needs

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's specific experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Maania Consultancy Services operates in the staffing and recruiting industry, specializing in talent acquisition for federal contractors and various sectors such as IT, engineering, and financial services.

Company Size: Maania has 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration.

Founded: Maania was founded in 2014, indicating a relatively established company with a history of success in the industry.

Company Description:

• Maania focuses on reducing hiring costs while delivering great talent to its clients
• The company has experience working with startup companies to fortune 500 and federal agencies
• Maania specializes in filling security clearance positions (Secret, Top Secret, TS/SCI, and CI Polygraph)

Company Specialties:

• Retained search services
• IT, engineering, and healthcare recruitment
• Federal and security clearance positions
• Machine learning, robotics, and cybersecurity recruitment

Company Website: http://maania.com

ASSUMPTION: Maania's focus on reducing hiring costs while delivering great talent suggests a strong emphasis on efficiency and value in its recruitment processes.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring proven experience in campaign management and digital marketing.

Reporting Structure: The Marketing Campaign Manager will likely report directly to the Marketing Director or a similar role, with the potential to oversee junior team members or interns.

Work Arrangement: This is an on-site, full-time position, with the expectation of working from Maania's Charleston, SC office.

Growth Opportunities:

• Potential advancement to a senior marketing role or management position
• Expanding skills and expertise in digital marketing and campaign management
• Opportunities to work on diverse projects across various industries and sectors

ASSUMPTION: Given Maania's focus on reducing hiring costs, there may be opportunities for the right candidate to demonstrate their value and take on additional responsibilities.

🌍 Location & Work Environment

Office Type: Maania's Charleston, SC office is likely a professional, modern workspace with a collaborative environment.

Office Location(s): 16192 Coastal Highway, Lewes, Delaware 19958, US

Geographic Context:

• Charleston, SC is a mid-sized city with a growing tech industry and a cost of living slightly below the national average
• The area offers a mix of urban and suburban living, with a variety of neighborhoods to choose from
• Charleston has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: The work schedule is typically Monday through Friday, with some flexibility for project needs and potential overtime during peak campaign periods.

ASSUMPTION: While not explicitly stated, Maania's office environment is likely to be professional and collaborative, with a focus on open communication and teamwork.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager or a panel of interviewers to discuss experience, skills, and career goals
• Case study or project presentation to demonstrate problem-solving skills and campaign management abilities
• Final interview with the Marketing Director or another senior leader to discuss fit within the team and company

Key Assessment Areas:

• Campaign management experience and skills
• Data analysis and reporting abilities
• Collaboration and communication skills
• Problem-solving and critical thinking
• Cultural fit and alignment with Maania's values

Application Tips:

• Tailor your resume and cover letter to highlight your campaign management experience and digital marketing skills
• Include specific examples of successful campaigns you've managed and the results you achieved
• Demonstrate your ability to analyze data and draw insights from performance metrics
• Showcase your strong communication and collaboration skills, as well as your ability to work effectively with cross-functional teams

ATS Keywords: Campaign Management, SEO, PPC, Email Marketing, Social Media, Data Analysis, A/B Testing, Lead Gathering, Keyword Research, Creative Collaboration, Performance Reporting, Project Management, KPI Management, Content Strategy, Team Leadership, Multi-channel Marketing

ASSUMPTION: Maania's interview process is likely to be thorough and comprehensive, with a strong focus on assessing the candidate's skills, experience, and cultural fit.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• A/B testing tools (e.g., Optimizely, VWO)
• Data analysis and reporting tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and the projects they work on.

👔 Cultural Fit Considerations

Company Values:

• Focus on reducing hiring costs while delivering great talent
• Collaboration and open communication
• Continuous learning and improvement
• Customer-centric approach

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and flexible, with a willingness to take on new challenges
• Strong attention to detail and commitment to quality

Self-Assessment Questions:

• Do you thrive in a collaborative, team-focused environment?
• Are you comfortable working with data and drawing insights from performance metrics?
• Do you have a strong attention to detail and a commitment to delivering high-quality work?
• Are you adaptable and willing to take on new challenges as they arise?

ASSUMPTION: Maania's focus on reducing hiring costs while delivering great talent suggests a strong emphasis on efficiency, collaboration, and customer-centricity in its company culture.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, with tight deadlines and competing priorities
• Working with diverse teams and stakeholders, each with their own priorities and expectations
• Keeping up with the latest trends and best practices in digital marketing and campaign management
• Adapting to changes in the market, industry, or company priorities

ASSUMPTION: The Marketing Campaign Manager role at Maania may present unique challenges related to managing multiple campaigns, working with diverse teams, and staying current in a rapidly evolving field.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses heavily on campaign management and execution, rather than strategy or creative development
• Maania's focus on reducing hiring costs while delivering great talent may result in a greater emphasis on efficiency and value in this role compared to similar positions at other companies
• This role may offer opportunities for growth and advancement within Maania's marketing department or other areas of the company

ASSUMPTION: While this role shares similarities with other marketing campaign manager positions, Maania's unique focus on efficiency and value may result in some differences in priorities and expectations.

📝 Sample Projects

• Developing and executing a multi-channel campaign to promote a new product launch
• Analyzing campaign performance data to identify trends, optimize strategies, and improve results
• Collaborating with cross-functional teams to create and deliver engaging content for marketing campaigns
• Managing campaign timelines, budgets, and resources to ensure successful execution and maximum ROI

ASSUMPTION: The specific projects and responsibilities of the Marketing Campaign Manager role at Maania may vary depending on the company's priorities, client needs, and market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign management process at Maania, from start to finish?
• How does Maania measure the success of its marketing campaigns, and how are those metrics used to inform future strategies?
• What opportunities are there for professional development and growth within the marketing department and the company as a whole?
• How does Maania support its employees in maintaining a healthy work-life balance, especially during peak campaign periods?
• Can you provide an example of a successful marketing campaign at Maania, and what role did the Marketing Campaign Manager play in its execution?

ASSUMPTION: Asking thoughtful, well-researched questions during the interview process can help applicants better understand the role, the company, and the team they would be joining.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your campaign management experience and digital marketing skills
• Prepare examples of successful campaigns you've managed and the results you achieved
• Demonstrate your ability to analyze data and draw insights from performance metrics
• Follow up with Maania one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.