🔹 Job Title: Marketing Campaign Manager
🔹 Company: 1upHealth
🔹 Location: Remote - US
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of the buyer's journey and the ability to create targeted messaging for different stages. It also involves managing campaign budgets and optimizing performance based on data analysis.
✅ Plan, execute, and optimize full funnel, multi-channel integrated marketing campaigns to drive business goals such as brand awareness, contact engagement, lead generation, pipeline, retention, and revenue.
✅ Identify the optimum marketing mix and execute across a broad range of channels, which could include email, landing pages, digital ads, social media, tradeshows, webinars, and more.
✅ Build a strong understanding of target audiences, their pain points, and the customer journey, and collaborate with Product Marketing to create campaign messaging that engages the buying group at target accounts.
✅ Work closely with cross-functional teams to develop marketing assets that support campaigns, including blog posts, landing pages, emails, social posts, and case studies.
✅ Project manage campaigns end to end, including identifying roles and dependencies, assigning deliverables, and managing timelines.
✅ Partner effectively with Sales team members to ensure alignment and enable successful follow-up.
✅ Continuously monitor and analyze campaign performance with a focus on optimization to maximize impact and results, and proactively recommend new tests and tactics.
✅ Manage campaign budget.
ASSUMPTION: This role requires strong project management skills, an analytical mindset, and the ability to make data-driven decisions. It also involves excellent communication and collaboration skills to build strong relationships and amplify the impact of campaigns.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of hands-on experience planning and executing integrated marketing campaigns ideally in a health tech and/or B2B SaaS environment
Required Skills:
Preferred Skills:
ASSUMPTION: This role requires a strong understanding of marketing automation platforms, CRM tools, and analytics tools. It also involves a willingness to travel for events and a preference for candidates based in the Northeast who can work East Coast Time (ET) hours.
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Campaign Manager role with 3-5 years of experience in the health tech industry)
Benefits:
Working Hours: Full-time, with a flexible schedule that allows for occasional travel to events (3-5 events per year)
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Campaign Manager role with 3-5 years of experience in the health tech industry. The benefits package is comprehensive and includes medical, dental, and vision insurance, unlimited PTO, equity, a 401(k) plan, a home office stipend, a lifestyle savings account, parental leave, and company meetings with free lunch.
Industry: Health Tech, specifically focused on FHIR® interoperability and data exchange
Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and collaboration
Founded: 2017, with a focus on unlocking health data and improving industry outcomes
Company Description:
Company Specialties:
Company Website: 1up.health
ASSUMPTION: 1upHealth is a mid-sized company specializing in health tech solutions, with a focus on FHIR interoperability and data exchange. The company has been growing since its founding in 2017 and works with over 75 health organizations to optimize claims and clinical data-driven initiatives.
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: Reports directly to the Senior Director, Integrated Marketing
Work Arrangement: Remote OK, with a preference for candidates based in the Northeast and the ability to work East Coast Time (ET) hours. Occasional travel may be required for events (3-5 events per year)
Growth Opportunities:
ASSUMPTION: This role offers opportunities for growth and development within the company, as well as the chance to work with a diverse range of cross-functional teams and collaborate on various marketing campaigns. The role also requires occasional travel for events and a preference for candidates based in the Northeast who can work East Coast Time (ET) hours.
Office Type: Remote, with a preference for candidates based in the Northeast
Office Location(s): Boston, MA
Geographic Context:
Work Schedule: Full-time, with a flexible schedule that allows for occasional travel to events (3-5 events per year)
ASSUMPTION: This role is remote, with a preference for candidates based in the Northeast region of the United States, specifically in the Boston, MA area. The role requires occasional travel for events and offers a competitive job market with opportunities for growth and development in the health tech industry.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Integrated marketing campaigns, project management, data analysis, content creation, email marketing, digital advertising, social media, webinars, lead generation, customer retention, collaboration, communication, buyer journey, marketing automation, CRM tools, analytics tools
ASSUMPTION: The application process for this role involves an initial phone or video screen, followed by an in-depth behavioral interview, a skills assessment or case study, and a final interview with the hiring manager. The key assessment areas include marketing campaign planning and execution skills, data analysis and interpretation skills, project management skills, communication and collaboration skills, and cultural fit and alignment with company values. Applicants should tailor their resume and cover letter to highlight their relevant skills and experiences, and be prepared to discuss their marketing and data analysis skills, as well as their ability to work effectively with cross-functional teams.
ASSUMPTION: This role requires experience with marketing automation platforms, CRM tools, and analytics tools. The role may also involve the use of project management tools, email marketing tools, and social media management tools to execute and optimize marketing campaigns.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: 1upHealth values a customer-centric, innovative, collaborative, data-driven, and accountable work environment. The ideal candidate for this role will be comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams. They will also have excellent project management skills, be highly coachable, and eager to learn and grow in a health tech marketing role.
ASSUMPTION: This role involves managing multiple campaigns with competing priorities and tight deadlines, as well as analyzing and interpreting data to optimize campaign performance. The role also requires effective collaboration with cross-functional teams and occasional travel for events. Candidates should be comfortable working remotely with a preference for candidates based in the Northeast and the ability to work East Coast Time (ET) hours.
ASSUMPTION: This role is similar to a Marketing Manager or Senior Marketing Manager role, but with a focus on campaign planning, execution, and optimization rather than strategic planning and team management. The role requires a strong understanding of the buyer's journey and the ability to create targeted messaging for different stages. The role also offers opportunities for growth and development within the company and the chance to work with a diverse range of cross-functional teams.
ASSUMPTION: This role involves planning and executing multi-channel integrated marketing campaigns to drive brand awareness and lead generation, as well as analyzing campaign performance data to optimize results and maximize impact. The role also requires collaborating with cross-functional teams to develop marketing assets that support campaign goals and align with brand guidelines, as well as managing campaign budget and ensuring alignment with overall marketing spend and ROI targets.
ASSUMPTION: During the interview process, candidates should ask questions about the marketing campaign planning and execution process, the collaboration between the marketing team and cross-functional teams, the key performance indicators used to measure campaign success, the company's approach to professional development and growth, and the company's approach to work-life balance and remote work.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.