Marketing Campaign Manager

📌 Core Information

🔹 Job Title: Marketing Campaign Manager

🔹 Company: PrePass

🔹 Location: Phoenix, Arizona, United States

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: Mid-Senior level (3-7 years)

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Strategizing, planning, and executing integrated marketing campaigns
• Collaborating cross-functionally with marketing, sales, product, and customer teams
• Developing campaign frameworks and messaging strategies tailored to specific segments
• Monitoring and analyzing campaign performance for continuous optimization

ASSUMPTION: This role requires a balance of strategic thinking and strong execution skills, with a focus on campaign planning, cross-channel orchestration, and continuous optimization. Experience in SaaS or fast-paced industries is a plus.

📋 Key Responsibilities

✅ Strategize, plan, and orchestrate integrated marketing campaigns that align with business priorities and resonate with key personas across the buyer journey

✅ Develop campaign frameworks and messaging strategies tailored to specific segments, industries, and funnel stages

✅ Manage campaign timelines and execution using project management tools like Asana, ensuring alignment across stakeholders and deliverables

✅ Coordinate with content, creative, and digital teams to develop compelling assets and ensure consistent messaging across all touchpoints—email, web, social, paid media, and more

✅ Support event and webinar promotion as part of broader campaign strategies

✅ Collaborate cross-functionally to identify and leverage initiatives across the organization to build cohesive, high-impact campaigns

✅ Partner with sales and customer teams to align on campaign goals, messaging, and lead follow-up strategies

✅ Monitor and analyze campaign performance, providing insights and recommendations to optimize future efforts and improve ROI

✅ Champion testing and experimentation to improve engagement, conversion, and campaign effectiveness

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and data-driven optimization to drive marketing campaign success.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field preferred

Experience: 3-7 years of experience in B2B marketing, campaign or program management, ideally in SaaS, transportation tech, or a high-growth environment

Required Skills:

• Proven ability to lead integrated marketing campaigns from strategy through execution and analysis
• Strong collaboration and communication skills—capable of aligning stakeholders and driving cross-functional initiatives forward
• Strategic thinker with a deep understanding of audience segmentation, buyer journeys, and campaign planning
• Analytical mindset with the ability to interpret data and translate insights into action
• Familiarity with marketing automation and CRM platforms (Marketo, HubSpot, Dynamics 365, etc.)
• Experience with project management tools (e.g., Asana, Monday.com) and managing multiple priorities
• Creative, detail-oriented, and driven to continuously improve marketing performance

Preferred Skills:

• Experience with persona development and customer journey mapping
• Understanding of SEO, paid media, and content marketing best practices
• HubSpot, Pardot, or other automation experience if not Marketo
• Familiarity with B2B SaaS sales cycles and lead nurture workflows

ASSUMPTION: Candidates should have a strong background in B2B marketing and campaign management, with a proven track record of driving successful campaigns and collaborating effectively with cross-functional teams.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for mid-senior level marketing roles in Phoenix, AZ)

Benefits:

• Robust benefit package that includes medical, dental, and vision that start on date of hire.
• Paid Time Off, to include vacation, sick, holidays, and floating holidays.
• 401(k) plan with employer match.
• Company-funded “lifestyle account” upon date of hire for you to apply toward your physical and mental well-being (i.e., ski passes, retreats, gym memberships).
• Tuition Reimbursement Program.
• Voluntary benefits, to include but not limited to Legal and Pet Discounts.
• Employee Assistance Program (available at no cost to you).
• Company-sponsored and funded “Culture Team” that focuses on the Physical, Mental, and Professional well-being of employees.
• Community Give-Back initiatives.
• Culture that focuses on employee development initiatives.

Working Hours: Full-time (40 hours per week) with flexible scheduling options

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Phoenix, AZ. The benefits package is comprehensive and designed to support employee well-being and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: PrePass is a non-profit public-private partnership focused on commercial transportation safety and efficiency, operating in the IT Services and IT Consulting sector.

Company Size: PrePass has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: PrePass was founded in 1993 and has since grown to become the most utilized and technologically advanced weigh station bypass platform in North America.

Company Description:

• PrePass offers weigh station bypass services, electronic toll payments, and safety and tolling dashboards to qualified commercial motor carriers.
• The company helps fleets save time, fuel, and money while improving highway safety and efficiency.
• PrePass services are offered through PrePass Safety Alliance, a non-profit public-private partnership.

Company Specialties:

• Weigh station bypass
• Electronic toll payments
• Safety and tolling dashboards
• Commercial transportation safety and efficiency

Company Website: https://www.prepass.com

ASSUMPTION: PrePass is a well-established company in the commercial transportation industry, with a focus on safety, efficiency, and customer satisfaction.

📊 Role Analysis

Career Level: Mid-Senior level (3-7 years of experience)

Reporting Structure: This role reports directly to the Director of Growth Marketing and collaborates with cross-functional teams, including marketing, sales, product, and customer teams.

Work Arrangement: Hybrid (On-site & Remote) with flexible scheduling options

Growth Opportunities:

• Advancement within the marketing department or related fields
• Expanding skills and expertise in B2B marketing, campaign management, and cross-functional collaboration
• Potential to influence the direction of marketing campaigns and strategies

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and related fields.

🌍 Location & Work Environment

Office Type: PrePass has a hybrid work environment, with both on-site and remote work options available.

Office Location(s): Phoenix, AZ

Geographic Context:

• Phoenix, AZ is the fifth most populous city in the United States and the most populous state capital.
• The city offers a mix of urban and suburban living, with a variety of neighborhoods and communities to choose from.
• Phoenix has a hot desert climate, with mild winters and very hot summers.

Work Schedule: Full-time (40 hours per week) with flexible scheduling options

ASSUMPTION: The hybrid work environment at PrePass offers employees the flexibility to balance on-site collaboration and remote work, with a focus on maintaining a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interview with the marketing team
• Final interview with the Director of Growth Marketing
• Background check and offer extension

Key Assessment Areas:

• Campaign strategy and planning
• Cross-functional collaboration and communication
• Data analysis and interpretation
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with campaign planning, execution, and optimization
• Demonstrate your ability to collaborate effectively with cross-functional teams
• Showcase your analytical skills and ability to interpret data to drive marketing performance

ATS Keywords: Marketing Campaign Manager, B2B Marketing, Campaign Management, Project Management, Collaboration, Communication, Audience Segmentation, Buyer Journeys, Data Analysis, Marketing Automation, CRM Platforms, Creative Thinking, Detail-Oriented, Continuous Improvement, Event Promotion, Cross-Functional Collaboration, Testing and Experimentation

ASSUMPTION: The interview process at PrePass focuses on assessing candidates' strategic thinking, cross-functional collaboration, and data-driven decision-making skills, with a strong emphasis on campaign planning and execution.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
• CRM platforms (e.g., Dynamics 365)
• Project management tools (e.g., Asana, Monday.com)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Content creation and design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: PrePass uses a variety of marketing automation, CRM, project management, and data analysis tools to streamline campaign planning, execution, and optimization.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Efficiency
• Customer Focus
• Collaboration
• Innovation

Work Style:

• Data-driven and results-oriented
• Collaborative and cross-functional
• Adaptable and responsive to change
• Continuously learning and improving

Self-Assessment Questions:

• Do you thrive in a collaborative, cross-functional environment?
• Are you comfortable using data to inform marketing strategies and tactics?
• Do you have a proven track record of driving successful marketing campaigns?

ASSUMPTION: PrePass values employees who are data-driven, collaborative, and adaptable, with a strong focus on safety, efficiency, and customer satisfaction.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Collaborating effectively with cross-functional teams, including marketing, sales, product, and customer teams
• Adapting to changes in marketing strategies, tactics, and priorities
• Balancing on-site and remote work responsibilities in a hybrid work environment

ASSUMPTION: The Marketing Campaign Manager role at PrePass presents opportunities and challenges related to managing multiple priorities, collaborating effectively with cross-functional teams, and adapting to changes in a fast-paced environment.

📈 Similar Roles Comparison

• Compared to other marketing campaign manager roles, this position places a greater emphasis on cross-functional collaboration and data-driven decision-making
• PrePass operates in the commercial transportation industry, which may require industry-specific knowledge and understanding
• This role offers opportunities for professional growth and development within the marketing department and related fields

ASSUMPTION: The Marketing Campaign Manager role at PrePass is similar to other marketing campaign manager positions but places a greater emphasis on cross-functional collaboration and data-driven decision-making in the commercial transportation industry.

📝 Sample Projects

• Developing and executing a multi-channel campaign to promote a new weigh station bypass service
• Collaborating with the sales team to create targeted email campaigns for specific customer segments
• Analyzing campaign performance data to optimize future marketing efforts and improve ROI

ASSUMPTION: The Marketing Campaign Manager role at PrePass involves a variety of projects, including campaign development and execution, cross-functional collaboration, and data analysis and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaign planning process at PrePass?
• How does the marketing team collaborate with other departments, such as sales and product?
• What are the most significant challenges facing the marketing department in the next 12-24 months?
• How does PrePass support the professional development and growth of its marketing team members?
• What is the expected work-life balance for this role, given the hybrid work arrangement?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture, marketing department dynamics, and professional development opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and skills-based interview questions focused on campaign planning, execution, and optimization
• Research PrePass and the commercial transportation industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.