📌 Core Information
🔹 Job Title: Marketing Campaign Manager
🔹 Company: itGenius
🔹 Location: Remote (Philippines)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing innovative marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
- Managing marketing campaigns from inception to completion, including planning, organizing, and coordinating resources.
- Analyzing campaign performance data to measure effectiveness, identify trends, and optimize future strategies.
- Leading and mentoring a team of marketing professionals to foster a collaborative and high-performing environment.
- Collaborating with cross-functional teams, including sales and growth leadership, to align marketing efforts with business objectives.
ASSUMPTION: The role requires a strategic mindset, strong project management skills, and the ability to work effectively in a dynamic, fast-paced environment.
📋 Key Responsibilities
✅ Lead and execute innovative marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
✅ Plan, organize, and manage marketing campaigns and projects from inception to completion, using Asana or similar project management tools.
✅ Track and analyze key performance indicators (KPIs) to measure campaign effectiveness and present findings to executive leadership.
✅ Protect and enhance the brand's reputation and positioning through consistent messaging and adherence to brand guidelines.
✅ Manage media budgets and oversee/implement/manage paid advertising campaigns.
✅ Collaborate with the sales team to provide them with necessary marketing tools and materials to drive sales and solicit insights to improve campaign performance.
ASSUMPTION: The role may involve working with technical content and requires a strong understanding of B2B markets, especially the SMB customer segment.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
Experience: 5+ years of experience in Marketing Management or Campaign/Project Management, with a focus on B2B markets and SMB customer segments.
Required Skills:
- Marketing project/campaign management
- Marketing team leadership/mentorship
- Conversion/sales content copywriting
- Experience managing brand/positioning
- Analytics reporting/insights/analysis
- Media buying strategy/oversight/implementation
Preferred Skills:
- Experience with CRM Systems
- International marketing experience
- Industry-specific knowledge (IT-specific industry marketing)
- Certification in Digital Marketing (Google Analytics, Google/Meta Ads, or HubSpot)
ASSUMPTION: Candidates should have a strong passion for technology and helping people understand how technology can improve their lives.
💰 Compensation & Benefits
Salary Range: PHP 60,000 - 100,000 per month (Based on experience and market standards for Marketing Managers in the Philippines)
Benefits:
- Paid Leaves after Regularization
- Paid Holidays
- Company Conferences (All Expenses Paid)
- Team and Individual Incentives
Working Hours: 8-hour shift, Monday to Friday, with weekends off and holidays observed.
ASSUMPTION: The salary range is estimated based on market standards for Marketing Managers in the Philippines, with consideration for the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Cloud technology consulting, with a strong presence in Australia and the Philippines.
Company Size: Medium-sized company with a team of A-players, looking to hire someone of the same caliber.
Founded: More than 10 years ago, with a strong industry presence and a focus on technology-forward business systems.
Company Description:
- itGenius is an award-winning cloud technology consulting firm specializing in Google Workspace solutions.
- The company operates in Australia and the Philippines, serving a diverse range of clients.
- itGenius is known for its dynamic and energetic work environment, with a team of dedicated professionals.
Company Specialties:
- Cloud technology consulting
- Google Workspace solutions
- IT business systems
- Marketing and growth strategies
Company Website: itgenius.com.au
ASSUMPTION: itGenius is a technology-focused company that values innovation, collaboration, and a strong work ethic.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with the opportunity to grow and take on more responsibilities.
Reporting Structure: The Marketing Campaign Manager will report directly to the Growth Leadership Team and work closely with cross-functional teams, including sales and marketing.
Work Arrangement: Remote work with a flexible schedule, allowing for a healthy work-life balance.
Growth Opportunities:
- Clear path to promotion within the marketing department or other areas of the business.
- Paid training programs to learn, grow, and sharpen skills.
- Opportunities to work on high-impact projects and contribute to the company's growth and success.
ASSUMPTION: The role offers significant growth potential for the right candidate, with opportunities to take on more responsibilities and advance their career.
🌍 Location & Work Environment
Office Type: Remote work environment, with the option to work from home or a co-working space.
Office Location(s): The role requires applicants to be based in the Philippines.
Geographic Context:
- The Philippines has a thriving business process outsourcing (BPO) industry, with a large talent pool of skilled professionals.
- The country offers a lower cost of living compared to other Southeast Asian countries, making it an attractive location for remote work.
- The Philippines has a strong cultural emphasis on customer service and hospitality, which can translate well to marketing roles.
Work Schedule: 8-hour shift, Monday to Friday, with weekends off and holidays observed.
ASSUMPTION: The remote work environment offers flexibility and a better work-life balance, but may require self-motivation and strong time management skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess cultural fit and basic qualifications.
- Technical assessment or case study to evaluate marketing skills and problem-solving abilities.
- Final interview with the Growth Leadership Team to discuss the role, responsibilities, and company culture.
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Project management skills and ability to lead teams
- Analytical skills and data-driven decision-making
- Strong communication skills, both written and verbal
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Demonstrate your understanding of the role and the company's focus on technology and B2B markets.
- Showcase your ability to work effectively in a remote work environment.
- Prepare for behavioral interview questions that focus on problem-solving, leadership, and adaptability.
ATS Keywords: Marketing strategy, campaign management, project management, team leadership, brand management, analytics, media buying, B2B marketing, SMB customer segment, cloud technology, Google Workspace
ASSUMPTION: The application process may involve multiple rounds of interviews and assessments to ensure the best fit for the role and the company.
🛠️ Tools & Technologies
- Asana (or similar project management tools)
- CRM Systems (e.g., HubSpot, Salesforce, or Zoho CRM)
- Google Workspace (Gmail, Google Docs, Google Drive, etc.)
- Marketing automation tools (e.g., Mailchimp, Marketo, or HubSpot)
- Analytics tools (e.g., Google Analytics, Adobe Analytics, or Mixpanel)
ASSUMPTION: The role may require familiarity with specific marketing tools and technologies, with a focus on cloud-based solutions.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Collaboration and teamwork
- Customer-centric approach
- Integrity and accountability
Work Style:
- Dynamic and energetic work environment
- Strong focus on technology and cloud-based solutions
- Results-driven and data-informed decision-making
- Flexible and adaptable to change
Self-Assessment Questions:
- Do you have a strong passion for technology and helping people understand how it can improve their lives?
- Are you comfortable working in a remote, dynamic, and fast-paced environment?
- Do you thrive in a team-oriented, collaborative work culture?
- Are you able to manage multiple projects and deadlines effectively?
ASSUMPTION: itGenius values candidates who are passionate about technology, results-driven, and able to work effectively in a dynamic, collaborative environment.
⚠️ Potential Challenges
- The role may require working with technical content and requires a strong understanding of B2B markets, especially the SMB customer segment.
- The remote work environment may require self-motivation and strong time management skills.
- The role may involve working with tight deadlines and managing multiple projects simultaneously.
- The company is growing and evolving, which may present challenges and opportunities for change.
ASSUMPTION: The role offers a unique opportunity to work in a dynamic, growing company, but may also present challenges related to the fast-paced environment and remote work arrangement.
📈 Similar Roles Comparison
- This role differs from other marketing campaign manager positions in its focus on B2B markets, especially the SMB customer segment, and its requirement for strong project management skills.
- In the IT-specific industry marketing context, this role requires a strong understanding of cloud-based IT business systems and Google Workspace solutions.
- Career path comparison: This role offers a clear path to promotion within the marketing department or other areas of the business, with opportunities to take on more responsibilities and advance one's career.
ASSUMPTION: The role offers unique opportunities and challenges compared to similar marketing campaign manager positions, with a focus on B2B markets, SMB customer segments, and cloud-based IT business systems.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new cloud-based IT business system, targeting SMB customers.
- Managing a marketing campaign to launch a new product or service, including planning, organizing, and coordinating resources, as well as tracking and analyzing performance data.
- Redesigning the company website to improve user experience and drive conversions, while ensuring brand consistency and adherence to defined brand guidelines.
ASSUMPTION: The role may involve working on high-impact projects that require strategic thinking, strong project management skills, and a deep understanding of the target audience and market trends.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for the marketing department in the first 90 days, and how can this role contribute to their success?
- How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
- What is the company's approach to work-life balance, and how does it support employees working remotely?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and the company, and helps you make an informed decision about your career prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on B2B markets, SMB customer segments, and cloud-based IT business systems.
- Prepare for behavioral interview questions that focus on problem-solving, leadership, and adaptability.
- Research the company and the role to demonstrate your understanding and enthusiasm for the opportunity.
- Follow up with the hiring manager one week after submitting your application to express your interest and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
