📌 Core Information
🔹 Job Title: Marketing Campaign Manager
🔹 Company: Remitly
🔹 Location: Raleigh, North Carolina, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-25
🔹 Experience Level: Mid-Senior Level
🔹 Remote Status: On-site (Raleigh, NC)
🚀 Job Overview
Key aspects of this role include:
- Driving integrated marketing campaigns to support new business and cross-sell goals
- Collaborating with global marketing colleagues and sales teams
- Executing multi-channel campaigns across paid and owned channels
- Analyzing campaign performance and optimizing messaging and channels
- Partnering with content strategists and digital marketing teams
ASSUMPTION: This role requires a mix of technical, creative, and analytical skills to launch thoughtful and action-driving marketing campaigns. The ideal candidate will have a well-rounded understanding of digital and traditional channels and a detail-oriented approach to executing campaigns.
📋 Key Responsibilities
✅ Drive implementation of integrated marketing campaigns to support new business and cross-sell goals in alignment with key verticals in the United States
✅ Develop and implement multi-channel integrated campaigns, inclusive of online and offline channels: paid media, website, email, webinars, blog, social media, live & virtual events, and webinars
✅ Collaborate with international marketing colleagues to develop and align on global campaign strategies, execution, and share learnings
✅ Drive and execute product launch campaigns, inclusive of campaign planning and implementation, partnering with marketing managers along the way
✅ Partner with marketing content strategists to develop and implement strategies to effectively engage and nurture potential customers at various stages of the content funnel
✅ Partner with digital marketing team to execute integrated marketing plans across digital channels, understand performance, analyze trends, business results, and optimize campaign messaging and channels
✅ Design and partner with digital marketing team to test messaging, CTAs, and creative, then use results to make data-driven decisions to improve campaign performance
✅ Collaborate with sales team to build and optimize marketing efforts to support business growth and revenue goals
ASSUMPTION: This role involves driving campaign execution, collaborating with various teams, and analyzing campaign performance to optimize results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of high-tech B2B marketing experience, preferably in SaaS
Required Skills:
- Proven experience in building integrated campaigns across paid and owned channels, both online and offline
- Understanding of up-market and enterprise lead generation
- Superior project management and organization skills to execute complex campaigns while managing internal stakeholders to campaign timelines
- Confident and proactive self-starter with an outcomes-driven mindset
- Experience with Salesforce, Account Engagement/Pardot, Google Analytics, Google Ad Words, LinkedIn, Gong, Account Based Marketing Tools, and Google Looker Studio (some or all tools)
Preferred Skills:
- Experience working with 3rd party agencies, such as event planning companies or ABM partners
ASSUMPTION: The ideal candidate will have a mix of technical, creative, and analytical skills, with a strong focus on project management and collaboration.
💰 Compensation & Benefits
Salary Range: $85,000 - $120,000 per year (based on industry standards for a mid-senior level marketing role in Raleigh, NC)
Benefits:
- Health, dental, and vision benefits
- 401(k) with match and an Employee Share Purchase Plan
- Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
- Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
- Family benefits, including bonding and family care leaves, adoption, and surrogacy benefits
- Health Savings, Health Care, Dependent Care, and Commuter Spending Accounts
- Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level marketing role in Raleigh, NC. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically international money transfers and digital payments
Company Size: 1,001-5,000 employees (mid-sized company)
Founded: 2011, with headquarters in Seattle, Washington
Company Description:
- Remitly is an international payments company that leverages digital channels, including mobile phones, to send money internationally
- Remitly's digital products are fundamentally faster, less expensive, and far more convenient for customers to send money across borders
- The company offers a range of financial services, including money transfers, digital money transfer, banking, and lending
Company Specialties:
- Mobile Payments
- Remittance
- Digital Money Transfer
- Banking
- Fintech
- and Lending
Company Website: www.remitly.com
ASSUMPTION: Remitly is a well-established company in the financial services industry, with a strong focus on digital and mobile technologies for international money transfers.
📊 Role Analysis
Career Level: Mid-Senior Level
Reporting Structure: This role reports directly to the Americas Marketing Team and collaborates with global marketing colleagues and the sales team
Work Arrangement: On-site in Raleigh, NC (RDU)
Growth Opportunities:
- Potential to work on global campaigns and collaborate with international marketing colleagues
- Opportunity to drive product launch campaigns and contribute to business growth
- Possibility to develop skills in data analysis and optimization of campaign performance
ASSUMPTION: This role offers opportunities for growth and development within the marketing team and across global campaigns.
🌍 Location & Work Environment
Office Type: On-site office in Raleigh, NC (RDU)
Office Location(s): 1111 3rd Ave, Suite 2100, Seattle, Washington 98101, US (headquarters); Manila, PH; Managua, NI; Cork, IE; London, GB; Krakow, PL; Singapore, SG; Spokane, 99202, US; Tel Aviv, IL; Amsterdam, NL; Arlington, Virginia, US; New Westminster, BC, CA
Geographic Context:
- Raleigh, NC is a mid-sized city with a growing tech industry and a cost of living slightly below the national average
- The city offers a variety of cultural attractions, outdoor activities, and a mild climate
- Remitly's headquarters are in Seattle, Washington, with additional offices across the globe
Work Schedule: Full-time, 40 hours per week, with the possibility of occasional overtime or flexible hours to meet campaign deadlines
ASSUMPTION: The on-site work environment in Raleigh, NC offers opportunities for collaboration and growth within the marketing team and across global campaigns.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Behavioral and skills-based interviews with the hiring manager and marketing team members
- Final interview with the marketing director
- Background check and onboarding
Key Assessment Areas:
- Marketing campaign planning and execution skills
- Collaboration and communication skills
- Data analysis and optimization skills
- Cultural fit and alignment with Remitly's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and skills
- Prepare examples of successful marketing campaigns you've executed, including metrics and results
- Research Remitly's company culture and values, and be prepared to discuss how your skills and experience align with the role
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities
ATS Keywords: Marketing Campaign Manager, B2B Marketing, SaaS, Integrated Campaigns, Project Management, Digital Marketing, Content Strategy, Data Analysis, Collaboration, Lead Generation, Creativity, Communication, Self-Starter, Outcomes-Driven Mindset, Salesforce, Google Analytics, Account Based Marketing
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Salesforce
- Account Engagement/Pardot
- Google Analytics
- Google Ad Words
- LinkedIn
- Gong
- Account Based Marketing Tools
- Google Looker Studio
ASSUMPTION: Familiarity with these tools and technologies is preferred for this role, as they are commonly used in B2B marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Inclusive
- Empowered
- United
- Trustworthy
Work Style:
- Collaborative
- Data-driven
- Agile
- Innovative
- Customer-focused
Self-Assessment Questions:
- How do you approach working with diverse teams and stakeholders to execute complex marketing campaigns?
- Can you provide an example of a time when you analyzed campaign performance data to optimize messaging and channels? What was the outcome?
- How do you balance creativity and data-driven decision-making in your marketing campaigns?
ASSUMPTION: Remitly values candidates who are customer-centric, inclusive, empowered, united, and trustworthy, with a collaborative, data-driven, agile, innovative, and customer-focused work style.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously may require strong project management and organizational skills
- Working with global marketing colleagues and teams may present challenges in communication and time zone differences
- Analyzing campaign performance data and optimizing messaging and channels may require a strong data analysis skill set
- The on-site work environment in Raleigh, NC may not be suitable for candidates who prefer remote or hybrid work arrangements
ASSUMPTION: These potential challenges can be mitigated by strong project management skills, effective communication, data analysis proficiency, and a willingness to adapt to an on-site work environment.
📈 Similar Roles Comparison
- Compared to other marketing campaign manager roles, this position may offer more opportunities for global collaboration and product launch campaigns
- Remitly's focus on digital and mobile technologies for international money transfers sets it apart from other financial services companies
- Career progression in this role may involve moving into a marketing management or director position within the company
ASSUMPTION: This role offers unique opportunities for global collaboration and product launch campaigns, with potential for career growth within the company.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new digital money transfer service in a target market
- Analyzing campaign performance data to optimize messaging and channels, resulting in a 20% increase in customer sign-ups
- Collaborating with global marketing colleagues to develop and execute a global campaign strategy, leading to a 15% increase in international customer engagement
ASSUMPTION: These sample projects demonstrate the candidate's ability to drive campaign execution, analyze performance data, and collaborate with global marketing colleagues to achieve business growth.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with the global marketing team and sales team to drive business growth?
- What opportunities are there for professional development and growth within the marketing team and across global campaigns?
- How does Remitly support work-life balance for its employees?
- What are the most challenging aspects of working in a mid-sized company like Remitly, and how does the company address these challenges?
ASSUMPTION: Asking these questions will help the candidate understand the role's expectations, growth opportunities, and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and skills
- Prepare examples of successful marketing campaigns you've executed, including metrics and results
- Research Remitly's company culture and values, and be prepared to discuss how your skills and experience align with the role
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
