📌 Core Information
🔹 Job Title: Marketing Campaign Manager
🔹 Company: Reed Technology
🔹 Location: Raleigh, North Carolina, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-25
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (Raleigh, NC)
🚀 Job Overview
Key aspects of this role include:
- Driving integrated marketing campaigns to support new business and cross-sell goals
- Collaborating with international marketing colleagues to develop and align global campaign strategies
- Partnering with sales teams to optimize marketing efforts and support business growth
- Executing product launch campaigns and driving dynamic marketing plans
- Analyzing campaign performance and using data to optimize messaging and channels
ASSUMPTION: This role requires a mix of technical, creative, and analytical skills to launch thoughtful and action-driving marketing campaigns. The ideal candidate will have a well-rounded understanding of digital and traditional channels and a detail-oriented approach to executing campaigns.
📋 Key Responsibilities
✅ Drive implementation of integrated marketing campaigns to support new business and cross-sell goals in alignment with key verticals in the United States
✅ Drive and execute dynamic Marketing plans, including incorporating customer insights into campaigns, developing creative briefs, amplifying content across channels, planning Marketing tactics and timing, and collaborating with Marketing Managers each step of the way.
✅ Develop and implement multi-channel integrated campaigns, inclusive of online and offline channels: paid media, website, email, webinars, blog, social media, live & virtual events, and webinars.
✅ Collaborate with international marketing colleagues to develop and align on global campaign strategies, execution, and share learnings.
✅ Drive and execute product launch campaigns, inclusive of campaign planning and implementation, partnering with Marketing Managers along the way.
✅ Partner with Marketing Content Strategists to develop and implement strategies to effectively engage and nurture potential customers at various stages of the content funnel.
✅ Partner with Digital Marketing Team to execute integrated marketing plans across digital channels and understand performance, analyze trends, business results, and use this data to optimize campaign messaging and channels.
✅ Design and partner with Digital Marketing Team to test messaging, CTAs, and creative, then use results to make data-driven decisions to improve campaign performance.
✅ Collaborate with sales teams to build and optimize marketing efforts to support business growth and revenue goals.
ASSUMPTION: This role requires strong project management and organizational skills to execute complex campaigns while managing and motivating internal stakeholders to meet campaign timelines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of high-tech B2B Marketing experience, with a focus on SaaS or working on a fast-paced, high-performance team
Required Skills:
- Proven experience in building integrated campaigns across paid and owned channels, both online and offline
- Understanding of up-market and enterprise lead generation
- Superior project management and organizational skills
- Confident and proactive self-starter with an outcomes-driven mindset
- Proficiency in Salesforce, Account Engagement/Pardot, Google Analytics, Google Ad Words, LinkedIn, Gong, Account Based Marketing Tools, and Google Looker Studio (experience with some or all tools is a plus!)
Preferred Skills:
- Experience collaborating with 3rd party agencies, such as event planning companies or ABM partners
ASSUMPTION: Candidates should have a strong understanding of the marketing funnel and be able to develop and execute campaigns that drive results at each stage.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a mid-level Marketing Campaign Manager in the Raleigh, NC area)
Benefits:
- Health Benefits: Comprehensive, multi-carrier program for medical, dental, and vision benefits
- Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
- Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
- Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
- Family Benefits, including bonding and family care leaves, adoption, and surrogacy benefits
- Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level Marketing Campaign Manager in the Raleigh, NC area. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services
Company Size: 1,001-5,000 employees (Mid-size company with established processes and a large team)
Founded: 1961 (Well-established company with a long history in the industry)
Company Description:
- LexisNexis Reed Tech provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world.
- The company offers a range of services, including workflow and analytic solutions that enable the innovation ecosystem to be more effective and efficient at bringing meaningful innovation to the world.
- LexisNexis Reed Tech serves researchers, law firms, department heads, patent offices, competition authorities, universities, and financial services firms.
Company Specialties:
- Complex data capture XML Format
- Government Contractor
- FDA Regulatory and Compliance Support
- Global Data Management for Life Sciences
- Medical Device GUDID Submissions
- Pharma SPL Services for Rx and OTC and Biologics
- Lot Distribution Reporting (LDR) for biologics
- EU-MDR Support
- Medical Device Quality
- Safety and Regulatory Data
- NHS England Submissions
- Pharma labels Safety and Regulatory Data
- and Intellectual property
Company Website: corporate.reedtech.com
ASSUMPTION: LexisNexis Reed Tech is a well-established company with a strong reputation in the information services industry. The company offers a range of services and has a large team, providing ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager and works closely with various teams, including international marketing colleagues, digital marketing teams, and sales teams.
Work Arrangement: On-site in Raleigh, NC, with flexibility for remote work
Growth Opportunities:
- Potential to take on more responsibility and advance to a senior role within the marketing team
- Opportunities to work on global campaigns and collaborate with international marketing colleagues
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on more responsibility and advance within the marketing team.
🌍 Location & Work Environment
Office Type: On-site office in Raleigh, NC, with flexibility for remote work
Office Location(s): 7 Walnut Grove Drive, Horsham, PA 19044, US and 2331 Mill Road, Suite 300, Alexandria, VA 22314, US
Geographic Context:
- Raleigh, NC is the capital of the state and the second-largest city in the Research Triangle region of North Carolina
- The Research Triangle region is known for its strong technology industry and is home to several major research universities
- The cost of living in Raleigh, NC is relatively affordable compared to other major metropolitan areas in the United States
Work Schedule: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The on-site office in Raleigh, NC provides a collaborative work environment with easy access to major highways and amenities. The Research Triangle region offers a strong technology industry and a high quality of life, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the marketing director
- Background check and offer
Key Assessment Areas:
- Marketing campaign planning and execution
- Collaboration and communication skills
- Data analysis and optimization
- Understanding of the marketing funnel and customer journey
- Cultural fit with the company and team
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing campaign experience and skills
- Be prepared to discuss specific marketing campaigns you've worked on and the results you achieved
- Demonstrate your understanding of the company and the role by asking insightful questions during the interview
ATS Keywords: Marketing Campaign Manager, B2B Marketing, SaaS, Integrated Campaigns, Project Management, Collaboration, Digital Marketing, Data Analysis, Content Strategy, Lead Generation, Creative Brief Development, Customer Insights, Campaign Execution, Performance Optimization, Event Planning, Marketing Tools Proficiency, Self-Starter
ASSUMPTION: The application process for this role is typical for a mid-level marketing position. Applicants should be prepared to discuss their marketing campaign experience and demonstrate their understanding of the role and the company.
🛠️ Tools & Technologies
- Salesforce
- Account Engagement/Pardot
- Google Analytics
- Google Ad Words
- LinkedIn
- Gong
- Account Based Marketing Tools
- Google Looker Studio
ASSUMPTION: The tools and technologies listed are commonly used in B2B marketing and are relevant to the role of Marketing Campaign Manager. Proficiency in some or all of these tools is preferred but not required.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and outcome-driven
Self-Assessment Questions:
- How do you incorporate customer insights into your marketing campaigns?
- Can you describe a time when you had to collaborate with a 3rd party agency to execute a marketing event or campaign? What was the outcome?
- How do you approach optimizing campaign messaging and channels based on performance data?
ASSUMPTION: LexisNexis Reed Tech values a customer-centric, innovative, and collaborative work environment. Candidates should be able to demonstrate their fit with these values and work style preferences.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously may require strong project management and organizational skills
- Working with international marketing colleagues may require flexibility and adaptability to different time zones and cultural norms
- Keeping up with the latest marketing trends and technologies may require continuous learning and development
- Balancing the demands of multiple campaigns and stakeholders may require strong time management and prioritization skills
ASSUMPTION: The potential challenges listed are common to marketing roles, particularly at the mid-level. Candidates should be prepared to discuss how they have overcome similar challenges in previous roles.
📈 Similar Roles Comparison
- Compared to a Marketing Specialist role, this role requires more strategic thinking and collaboration with various teams
- Compared to a Marketing Director role, this role has a more tactical focus on campaign execution and less responsibility for overall marketing strategy
- Compared to a Product Marketing Manager role, this role has a broader focus on integrated marketing campaigns rather than product-specific marketing
ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, making it an attractive opportunity for candidates looking to develop their skills in a dynamic and collaborative environment.
📝 Sample Projects
- Developing and executing a multi-channel integrated campaign to launch a new product in the United States
- Collaborating with international marketing colleagues to align on global campaign strategies and execute a successful product launch in multiple regions
- Partnering with sales teams to optimize marketing efforts and drive revenue growth for an established product line
ASSUMPTION: The sample projects listed are representative of the types of campaigns and initiatives a Marketing Campaign Manager might work on at LexisNexis Reed Tech.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30-60-90 days?
- How does the company measure the success of its marketing campaigns, and how is this role expected to contribute to those metrics?
- What are the most important qualities you're looking for in a candidate for this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and the company, and helps you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing campaign experience and skills
- Prepare for your interview by researching the company and role, and practicing your responses to common marketing interview questions
- Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions
- If you receive an offer, carefully review the compensation and benefits package, and negotiate as appropriate
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
