Marketing Campaign Manager

📌 Core Information

🔹 Job Title: Marketing Campaign Manager

🔹 Company: Propeller

🔹 Location: Sydney, NSW, Australia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Hybrid (Sydney office)

🚀 Job Overview

Key aspects of this role include:

• Driving awareness strategies for product groups
• Collaborating with cross-functional teams for campaign execution
• Managing product release readiness and launch communications
• Optimizing post-launch engagement through data analysis
• Adapting to shifting release timelines and iterating messaging

ASSUMPTION: This role requires a proactive, organized individual who can thrive in a fast-paced environment and work effectively with various teams.

📋 Key Responsibilities

✅ Own product release readiness by working closely with the Release Coordinator and Brand to ensure marketing is prepared to launch as soon as products are ready.

✅ Refine Propeller’s product/feature messaging & positioning by collaborating with your squad and Brand to develop compelling value props, ensuring alignment with buyer personas and the broader brand narrative.

✅ Drive product awareness & demand by leading GTM execution with campaigns across email, social, paid ads, blogs, and more, in partnership with Brand and Demand Gen teams.

✅ Ensure seamless launch communications across Propeller by working with Product, Engineering, and the Release Coordinator to highlight key updates and benefits in customer lifecycle messaging.

✅ Adapt to shifting release timelines, ensuring marketing assets and messaging are flexible and ready to deploy when needed.

✅ Expand reach across marketing channels by collaborating with GTM and regional teams to extend awareness through events, community initiatives, and additional touchpoints.

✅ Optimise post-launch engagement and drive continued awareness by tracking key metrics (engagement, conversion, adoption) and leveraging data to iterate messaging based on user feedback.

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven optimization to maximize product awareness and adoption.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing, with a focus on campaign management and execution

Required Skills:

• Proven experience in ideating and executing integrated marketing campaigns across multiple channels
• Excellent communication, presentation, and project management skills
• Strong analytical skills to measure and track marketing performance using key metrics
• Ability to quickly understand complex issues and make difficult things easy to understand for others
• Fluency in English

Preferred Skills:

• Experience in the software or tech industry
• Familiarity with marketing automation tools and CRM systems
• Knowledge of the construction, mining, or surveying industries

ASSUMPTION: Candidates with experience in fast-paced environments and a proven track record of driving successful marketing campaigns are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: AUD 90,000 - 120,000 per annum (based on experience and industry standards for mid-senior level marketing roles in Sydney)

Benefits:

• Employee share options
• Professional development budget and leave
• The opportunity to take part in the mentorship program
• Mental health resources
• Monthly telephone and/or internet allowance
• Paid primary & secondary parental leave policies
• Hybrid work arrangements and WFH equipment provided

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely some days

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Sydney. The final offer will be determined based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Propeller operates in the software development industry, specializing in drone software, data processing, and worksite management solutions for construction, mining, and landfill sites.

Company Size: Propeller is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment.

Founded: Propeller was founded in 2014 by Francis Vierboom and Rory San Miguel, with headquarters in Sydney, NSW, and additional offices in Denver, Manila, and Amsterdam.

Company Description:

• Propeller empowers users to map, measure, and manage their worksites through integrated hardware and software products
• The company combines the best GIS and survey technologies to create an easy-to-use platform for collaboration and transparency
• Propeller runs on honesty and impact, with a single goal of empowering users with simpler, faster, and smarter survey solutions

Company Specialties:

• Drone Software
• GPS Equipment
• Data Processing
• Worksite Management
• Industrial UAVs
• Data Analysis
• Software
• Hardware
• Drone Data Analytics
• Drone Surveying Processing
• Photogrammetry Analysis
• Lidar Analysis
• Drone Mapping

Company Website: https://www.propelleraero.com

ASSUMPTION: Propeller's focus on innovation and user adoption makes it an attractive employer for marketing professionals seeking a dynamic and impactful work environment.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: The Marketing Campaign Manager will report directly to Kristine Plemmons and collaborate with various teams, including Brand, Demand Generation, GTM Enablement, and Regional teams.

Work Arrangement: Hybrid (Sydney office) with flexible hours and the option to work remotely some days

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions
• Opportunities to work on diverse campaigns and gain experience in various marketing channels
• Access to professional development resources and mentorship programs

ASSUMPTION: This role offers ample opportunities for professional growth and development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Hybrid (Sydney office) with flexible hours and the option to work remotely some days

Office Location(s): 115 Cooper Street, Surry Hills, NSW 2010, AU

Geographic Context:

• Sydney is Australia's largest city and a major hub for technology, finance, and creative industries
• The Surry Hills neighborhood is known for its vibrant culture, diverse food scene, and close proximity to the city center
• Sydney offers a high quality of life, with beautiful beaches, parks, and numerous cultural attractions

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely some days

ASSUMPTION: The hybrid work arrangement and flexible hours provide a good work-life balance, allowing employees to enjoy Sydney's many attractions while maintaining a productive work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager (Kristine Plemmons)
• In-depth interview with the marketing team
• Final interview with the marketing director or another senior leader
• Background check and reference check

Key Assessment Areas:

• Marketing campaign experience and success stories
• Communication and presentation skills
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with Propeller's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing campaign experience and achievements
• Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact
• Demonstrate your understanding of Propeller's products and target industries in your application materials

ATS Keywords: Marketing Campaign Management, Product Launch, Cross-Functional Teamwork, Data-Driven Marketing, Integrated Marketing Campaigns, Customer Journey, User Feedback, Marketing Automation

ASSUMPTION: Applicants should emphasize their marketing campaign experience, data-driven approach, and ability to collaborate effectively with cross-functional teams in their application materials.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Email marketing tools (e.g., Mailchimp, Campaign Monitor)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and data analysis tools is beneficial for this role, but not always required.

👔 Cultural Fit Considerations

Company Values:

• Honesty
• Impact
• Innovation
• User adoption
• Collaboration

Work Style:

• Dynamic and fast-paced environment
• Cross-functional teamwork and collaboration
• Data-driven decision-making
• Continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in fast-paced environments and enjoy working on multiple projects simultaneously?
• Are you comfortable working with cross-functional teams and collaborating with various stakeholders?
• Do you have a strong data-driven mindset and enjoy analyzing marketing performance to optimize campaigns?

ASSUMPTION: Candidates who align with Propeller's values and work style, and can demonstrate a strong data-driven approach to marketing, will be well-suited to this role.

⚠️ Potential Challenges

• Managing shifting release timelines and adapting marketing assets and messaging accordingly
• Collaborating effectively with cross-functional teams and stakeholders to ensure seamless launch communications
• Optimizing post-launch engagement and driving continued awareness through data analysis and messaging iteration
• Keeping up with industry trends and adapting marketing strategies accordingly

ASSUMPTION: Successful candidates will be proactive, organized, and able to thrive in a fast-paced environment to overcome these challenges.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on campaign management and execution for product launches
• Propeller's focus on data-driven decision-making and user adoption sets it apart from other software development companies
• This role offers opportunities for professional growth and development within a dynamic and innovative company

ASSUMPTION: Applicants should consider their interest in product launch campaigns and Propeller's unique focus on user adoption when evaluating this role compared to similar positions.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign for a new product launch, including email, social media, paid ads, and event promotion
• Analyzing user feedback and data to optimize post-launch engagement and drive continued awareness
• Collaborating with cross-functional teams to ensure seamless launch communications and highlight key updates and benefits in customer lifecycle messaging

ASSUMPTION: These sample projects illustrate the mix of strategic planning, creative execution, and data-driven optimization required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical product launch timeline and how marketing fits into this process?
• How does Propeller measure the success of marketing campaigns, and what key metrics are most important for this role?
• What opportunities are there for professional growth and development within the marketing team and the company as a whole?
• How does Propeller support work-life balance for its employees, particularly in hybrid work arrangements?
• Can you provide an example of a successful marketing campaign at Propeller, and what made it so effective?

ASSUMPTION: These interview questions will help applicants better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Propeller careers page
• Tailor your resume and cover letter to highlight relevant marketing campaign experience and achievements
• Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact
• Demonstrate your understanding of Propeller's products and target industries in your application materials
• Follow up with Propeller's hiring team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.