📌 Core Information
🔹 Job Title: Marketing Campaign Manager
🔹 Company: Sourcewell
🔹 Location: Remote (with occasional travel to Staples, MN)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK (with occasional travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing campaigns across multiple channels
- Collaborating with cross-functional teams to align campaign objectives with business goals
- Monitoring campaign performance and analyzing key metrics to optimize tactics
- Staying up-to-date with industry trends and best practices
- Representing Sourcewell and Marketing at internal and external events
ASSUMPTION: This role requires a balance of strategic thinking, tactical execution, and strong communication skills. The ideal candidate will be comfortable working independently and in a team environment.
📋 Key Responsibilities
✅ Develop and execute multi-channel marketing campaigns from conception to completion
✅ Collaborate with cross-functional teams to align campaign objectives with overall business goals
✅ Utilize market research, customer insights, and competitive analysis to inform campaign strategy and messaging
✅ Monitor campaign budgets, timelines, and resources to ensure projects are delivered on time and within budget
✅ Analyze campaign performance and optimize tactics to drive continuous improvement
✅ Represent Sourcewell and Marketing at internal and external events
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration. Strong project management and communication skills are essential.
🎯 Required Qualifications
Education: Bachelor’s in marketing, business, public relations, communications, or related field
Experience: Minimum of 2 years of demonstrated experience in marketing campaign management, digital marketing, or related roles
Required Skills:
- Campaign strategy and planning
- Budget management
- Performance analysis
- Cross-functional collaboration
- Creative direction
- Stakeholder communication
Preferred Skills:
- Master’s in marketing, business, public relations, communications, or related field
- 4+ years of demonstrated experience in marketing campaign management, digital marketing, or related roles
- Experience managing marketing through a CRM system/platform
- Relevant certifications
ASSUMPTION: While a Bachelor's degree is required, a Master's degree and additional years of experience are preferred for this role. Relevant certifications and CRM experience are also beneficial.
💰 Compensation & Benefits
Salary Range: $66,399.16 - $121,850.05 per fiscal year, commensurate with experience
Benefits:
- Health, dental, and vision insurance
- Retirement plans
- Paid time off
- Employee assistance program
Working Hours: 40 hours per week, with flexible scheduling and occasional travel
ASSUMPTION: The salary range provided is based on the job grade and is subject to change based on experience and qualifications. Benefits are typical for a government organization and may include health insurance, retirement plans, and paid time off.
📌 Applicant Insights
🔍 Company Context
Industry: Government Administration, focusing on contract purchasing solutions, education, technology services, insurance, and risk management
Company Size: 201-500 employees, with a mission to empower community success through leading solutions
Founded: 1978, as a self-supporting government organization
Company Description:
- Sourcewell partners with education, government, and nonprofit agencies to boost student and community success
- Offers training and contracted services for local government, nonprofits, and schools in Central Minnesota
- Manages a self-funded group health insurance option for public agencies in Minnesota
- Provides a cooperative purchasing program and technology solutions for schools nationwide
Company Specialties:
- Contract Purchasing Solutions
- Procurement
- Education
- Technology Services
- Insurance and Benefits
- Risk Management
- City & County
- Cooperative Purchasing
- Local Government
Company Website: http://www.sourcewell-mn.gov
ASSUMPTION: Sourcewell is a government organization focused on providing solutions to education, government, and nonprofit agencies. Its mission and values emphasize empowerment, accountability, and making a difference.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement
Reporting Structure: Reports to the Marketing Director, with cross-functional collaboration with various teams
Work Arrangement: Remote with occasional travel to Staples, MN (up to twice per year)
Growth Opportunities:
- Potential advancement to Senior Marketing Campaign Manager or Lead Marketing Campaign Manager roles
- Opportunities to lead projects and mentor junior team members
- Professional development and training opportunities
ASSUMPTION: This role offers opportunities for career growth and advancement within the Marketing department and Sourcewell as a whole. Professional development and training are available to support these growth opportunities.
🌍 Location & Work Environment
Office Type: Remote, with occasional travel to the Staples, MN headquarters
Office Location(s): Staples, MN
Geographic Context:
- Sourcewell is headquartered in Staples, MN, with a focus on serving Central Minnesota
- The remote work arrangement allows for flexibility and work-life balance
- Occasional travel to the Staples, MN office for meetings, professional development, or team activities
Work Schedule: 40 hours per week, with flexible scheduling and occasional travel
ASSUMPTION: The remote work arrangement provides flexibility and work-life balance, with occasional travel to the Staples, MN office for meetings and team activities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-depth behavioral interview with the marketing team
- Final interview with the Marketing Director
Key Assessment Areas:
- Campaign strategy and planning
- Budget management
- Performance analysis
- Cross-functional collaboration
- Creative direction
- Stakeholder communication
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Provide specific examples of your campaign management experience and achievements
- Demonstrate your understanding of Sourcewell's mission and values in your application materials
ATS Keywords: Marketing Campaign Management, Digital Marketing, Campaign Strategy, Budget Management, Performance Analysis, Cross-Functional Collaboration, Creative Direction, Stakeholder Communication, Marketing CRM
ASSUMPTION: The application process for this role is likely to involve multiple interviews, with a focus on assessing the candidate's campaign management skills, strategic thinking, and cultural fit with Sourcewell.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Project management tools (e.g., Asana, Trello)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on Sourcewell's current tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Seek: Be curious
- Empower: Be accountable and liberate others
- Impact: Be a difference maker
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Data-driven and analytical
Self-Assessment Questions:
- How have you demonstrated curiosity and a willingness to learn in previous roles?
- Can you provide an example of a time when you empowered a team member or colleague to achieve success?
- How do you approach continuous improvement and innovation in your work?
ASSUMPTION: Sourcewell values curiosity, accountability, and making a difference. Candidates should be able to demonstrate these values in their application materials and interviews.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong project management skills
- Collaborating with various teams and stakeholders, necessitating strong communication skills
- Occasional travel to the Staples, MN office, which may disrupt work-life balance
- Working in a government organization, which may have different processes and hierarchies compared to private sector roles
ASSUMPTION: This role may present challenges related to project management, communication, and occasional travel. Working in a government organization may also have unique considerations compared to private sector roles.
📈 Similar Roles Comparison
- Compared to related roles in private sector companies, this role may offer less job rotation and career progression opportunities
- However, it may provide more stability and job security, as well as opportunities to work on high-impact projects for government and nonprofit agencies
- Career paths in this role may lead to senior marketing roles within Sourcewell or related government organizations
ASSUMPTION: While this role may have fewer job rotation and career progression opportunities compared to private sector roles, it offers unique opportunities to work on high-impact projects and provides job security and stability.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to promote a new education initiative
- Analyzing campaign performance data to optimize tactics and improve future campaigns
- Collaborating with cross-functional teams to create and distribute marketing materials for an upcoming conference
ASSUMPTION: These sample projects illustrate the strategic, tactical, and collaborative aspects of the Marketing Campaign Manager role at Sourcewell.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing department?
- How does Sourcewell support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in a government organization compared to the private sector?
- How does Sourcewell measure the success of its marketing campaigns, and what metrics are most important?
- What opportunities are there for collaboration and knowledge-sharing with other departments and teams at Sourcewell?
ASSUMPTION: These interview questions are designed to provide insight into the team dynamics, professional development opportunities, and unique aspects of working at Sourcewell as a Marketing Campaign Manager.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of your campaign management experience and achievements
- Demonstrate your understanding of Sourcewell's mission and values in your application materials
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
