Marketing Campaign Manager

📌 Core Information

🔹 Job Title: Marketing Campaign Manager

🔹 Company: Group GTI

🔹 Location: London, UK - Hybrid

🔹 Job Type: Permanent - Full Time

🔹 Category: B2C Marketing

🔹 Date Posted: 2025-04-03

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Executing high-impact, multi-channel marketing campaigns for world-leading brands across EMEA
• Managing campus and digital ambassador programs, email campaigns, and candidate consultations
• Collaborating with marketing operations, sales, and customer success teams to bring campaign strategies to life
• Ensuring seamless campaign delivery with measurable impact and high performance ROI

ASSUMPTION: This role requires strong operational management skills, adaptability, and a data-driven approach to marketing.

📋 Key Responsibilities

✅ Manage the end-to-end execution of marketing campaigns across EMEA, including campus activations, digital ambassador initiatives, email marketing, and candidate outreach.

✅ Source, recruit, and onboard student ambassadors across EMEA to support on-campus and digital campaign delivery.

✅ Deliver engaging training sessions and provide ongoing support to ensure ambassadors are confident, aligned with campaign objectives, and consistently high-performing.

✅ Manage day-to-day ambassador activity, track performance, and provide motivation, feedback, and development opportunities throughout each campaign.

✅ Deliver engaging and targeted campaigns that reflect the nuances of local markets while aligning with wider campaign objectives.

✅ Oversee all elements of campaign execution from planning to logistics and delivery, ensuring timely, efficient, and high-quality results across multiple countries.

✅ Work with internal teams and third-party providers to manage resources, timelines, and deliverables, ensuring every element is aligned to client expectations.

✅ Continuously improve campaign delivery processes to enhance consistency, scalability, and operational performance.

✅ Manage campaign budgets effectively, including ambassador payments, third-party costs, and logistics, ensuring all activity is delivered within agreed financial parameters.

✅ Act as the main point of contact for select campaign briefs, partnering with clients, internal stakeholders, and agencies to translate strategy into impactful campaign execution.

✅ Ensure messaging, branding, and campaign activities are aligned with client goals and effectively adapted for diverse EMEA audiences.

✅ Monitor and analyse campaign performance, leveraging data insights to optimize marketing spend and maximize ROI for clients.

✅ Utilise data analytics tools (e.g., Excel, dashboards) to assess audience engagement and ensure alignment with client objectives.

✅ Provide clear, data-backed recommendations for improving campaign effectiveness and campaign direction.

✅ Support post-campaign evaluation and future planning by gathering feedback, insights, and performance analysis.

✅ Monitor campaign performance across channels and regions, providing timely reporting, insights, and recommendations for optimisation.

✅ Maintain strong communication across teams, fostering collaboration and ensuring all stakeholders are informed on progress, challenges, and opportunities.

✅ Work closely with sales and operations to ensure that campaign learnings feed into the development of future strategies.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with multiple stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 0-2 years of experience in campaign execution, marketing project management, or field marketing, ideally within the education, youth, or early careers space.

Required Skills:

• Proven ability to manage multiple campaigns and projects simultaneously, across multiple countries or regions
• Strong operational and organisational skills with a keen attention to detail
• Experience managing ambassadors or influencer programmes is highly desirable
• Confident delivering virtual or in-person training sessions that energise and prepare student teams for campaign success
• Confident working with data to track performance and measure success (e.g., campaign analytics, engagement metrics)
• Experience managing campaign budgets and tracking spend to ensure cost-effective delivery and accurate financial reporting
• Comfortable working with clients and internal stakeholders, with strong communication and relationship-building skills
• A passion for student engagement and a solid understanding of the university landscape across EMEA
• Proficiency with key marketing tools (e.g., email marketing platforms, spreadsheets, CRM systems)
• A proactive, problem-solving mindset and the ability to work independently in a fast-paced environment

Preferred Skills:

• Experience in the education, youth, or early careers sector
• Fluency in additional languages spoken across EMEA

ASSUMPTION: While previous experience in this industry is not required, a willingness to adopt a data-driven marketing approach and strong organisational skills are essential for success in this role.

💰 Compensation & Benefits

Salary Range: £28,000 - £35,000 per annum (based on experience and market rates for marketing campaign managers in London)

Benefits:

• Permanent role – 37.5 hours per week, Monday to Friday 9am-5:30pm
• 3-month probationary period
• Background screening required

Working Hours: Full-time, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on market research for marketing campaign managers in London with 0-2 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 51-200 employees

Founded: 1988

Company Description:

• Group GTI's mission is to help students realise their potential in the world of work through technology, content, and tools
• The company supports universities in delivering world-class service while connecting employers with their future talent
• GTI's network includes 1.6+ million students and recent graduates, 90+ educational institutions, and 100,000 employers across the UK, Ireland, and globally

Company Specialties:

• Technology
• Careers
• Research
• Recruiting Solutions
• Higher Education
• Employer Branding
• Events
• and Graduates

Company Website: http://groupgti.com/

ASSUMPTION: Group GTI is a well-established company in the technology and higher education sectors, with a strong focus on student engagement and employer connections.

📊 Role Analysis

Career Level: Entry-level to mid-level marketing role with opportunities for growth and development

Reporting Structure: Reports to the Marketing Campaign Manager within the B2C Marketing department

Work Arrangement: Hybrid work arrangement, with a mix of on-site and remote work

Growth Opportunities:

• Progression to senior marketing roles within the company
• Expansion of responsibilities and team leadership opportunities
• Potential to work on international campaigns and gain global experience

ASSUMPTION: This role offers strong growth potential for candidates looking to build a career in marketing within the higher education and technology sectors.

🌍 Location & Work Environment

Office Type: Hybrid work environment, with offices in London, UK, and other locations across EMEA

Office Location(s): First Floor, South, 240 Blackfriars Rd, London, UK SE1 8NW, GB; Howbery Park, Benson Lane, Wallingford, OX10 8BA, GB; 14-16 Lord Edward Street, Dublin, Dublin 2, IE

Geographic Context:

• London, UK: Vibrant, multicultural city with a strong higher education sector and thriving tech industry
• EMEA: Diverse region with unique cultural, linguistic, and market nuances
• Hybrid work arrangement: Combines the benefits of on-site collaboration and remote flexibility

Work Schedule: Full-time, with flexible hours and the option to work from home some days

ASSUMPTION: The hybrid work environment offers a balance between on-site collaboration and remote flexibility, allowing for better work-life balance and access to a diverse range of perspectives.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• First-round interview with the hiring manager
• Final-round interview with the marketing team
• Background screening and offer extension

Key Assessment Areas:

• Problem-solving skills and adaptability
• Data-driven approach to marketing
• Campaign management and project planning skills
• Communication and stakeholder management skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the higher education sector and student engagement strategies
• Showcase your ability to manage multiple projects and stakeholders effectively
• Prepare examples of successful campaign management and data analysis projects

ATS Keywords: Marketing Campaign Manager, Campaign Execution, Marketing Project Management, Operational Management, Student Engagement, Data Analysis, Budget Management, Client Communication, Influencer Program Management, Adaptability, Resilience, Time Management

ASSUMPTION: The interview process will focus on assessing the candidate's problem-solving skills, data-driven approach to marketing, and cultural fit within the company.

🛠️ Tools & Technologies

• Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
• Spreadsheet software (e.g., Microsoft Excel, Google Sheets)
• CRM systems (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Data analytics tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or improved upon with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Student-focused: Prioritizing the needs and success of students in all aspects of the business
• Collaborative: Working together to achieve common goals and drive innovation
• Ambitious: Pursuing excellence and continuous improvement in all aspects of the business

Work Style:

• Adaptable: Embracing change and finding creative solutions to challenges
• Data-driven: Making informed decisions based on data and analytics
• Collaborative: Working effectively with diverse teams and stakeholders

Self-Assessment Questions:

• How do you prioritize student needs in your marketing strategies?
• Can you provide an example of a time when you adapted to a significant change in a campaign or project?
• How do you use data to inform your marketing decisions and measure campaign success?

ASSUMPTION: Group GTI values a student-focused, collaborative, and ambitious work environment, with a strong emphasis on data-driven decision-making and adaptability.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously may be challenging for less experienced candidates
• Working with diverse teams and stakeholders across EMEA may require strong communication and cultural sensitivity skills
• Adapting to the unique nuances of local markets and campaign objectives may present challenges
• The hybrid work arrangement may require strong self-motivation and time management skills

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Marketing Campaign Manager vs. Marketing Coordinator: The Marketing Campaign Manager role involves more strategic planning and budget management, while the Marketing Coordinator role focuses more on tactical execution and day-to-day tasks
• Education sector vs. other industries: Marketing in the education sector requires a strong understanding of the university landscape and student engagement strategies, which may differ from other industries
• Hybrid work arrangement vs. fully remote or on-site: A hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, which may be more or less suitable depending on individual preferences and work styles

ASSUMPTION: Understanding the differences between similar roles, industries, and work arrangements can help candidates determine the best fit for their skills, experiences, and preferences.

📝 Sample Projects

• Managing a successful student ambassador program for a major employer branding campaign
• Developing and executing a targeted email marketing campaign to drive student engagement and event attendance
• Analysing campaign performance data to optimize marketing spend and maximize ROI for a client

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Marketing Campaign Manager role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting lines for this role?
• How does the company support the professional development and growth of marketing team members?
• Can you provide an example of a successful marketing campaign executed by the team, and what made it effective?
• How does the company approach diversity, equity, and inclusion in its marketing strategies and campaigns?
• What are the key priorities for this role in the first 30-60-90 days?

ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company culture, enabling them to make a more informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of successful campaign management and data analysis projects to showcase during the interview process
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.