📌 Core Information
🔹 Job Title: Marketing Campaign Manager
🔹 Company: General Dynamics Information Technology (GDIT)
🔹 Location: West Falls Church, Virginia, United States
🔹 Job Type: Full-Time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (3 days a week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing campaigns for Federal Civilian markets
- Collaborating with cross-functional teams to create compelling content and marketing collateral
- Managing external vendors and agencies for marketing projects
- Establishing relationships with subject matter experts, business development teams, and program leadership
- Leading and supporting special projects as required
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and project management skills to successfully execute marketing campaigns and meet business objectives.
📋 Key Responsibilities
✅ Develop and execute high-impact marketing campaigns aligned to business goals
✅ Write content for cross-channel marketing communications, such as webpage and social media, thought leadership, briefings, video scripts, and other marketing collateral
✅ Consult and manage outside vendors and marketing agencies to execute content programs, marketing videos, advertising, and other projects
✅ Establish consultative relationships with Federal Civilian Division technology and program subject matter experts, business development and capture teams, and program leadership
✅ Lead and support special projects as required
ASSUMPTION: This role involves a mix of strategic planning, creative writing, vendor management, and stakeholder communication to deliver successful marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, or a related field
Experience: 5+ years of relevant experience in marketing, corporate communications, brand management, and/or public relations agency experience
Required Skills:
- Experience in technology marketing, government contracting market, and/or business-to-business (B2B) or business-to-government (B2G) marketing
- Experience developing and executing cross-channel marketing campaigns
- Experience writing and editing webpages, articles, white papers, and other marketing collateral
- Experience working with vendors and agencies
- Strong writing, public speaking, and interpersonal communication skills
Required Technical Skills: Experience using digital marketing tools
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with CRM systems
- Knowledge of marketing analytics and reporting
ASSUMPTION: While the job listing does not specify preferred skills, having experience with marketing automation tools, CRM systems, and marketing analytics can make a candidate more competitive for this role.
💰 Compensation & Benefits
Salary Range: $85,000 - $115,000 USD per year (based on experience, geographic location, and contractual requirements)
Benefits:
- 401K with company match
- Comprehensive health and wellness packages
- Paid vacation and holidays
- Paid parental, military, bereavement, and jury duty leave
- Short and long-term disability benefits
- Life, accidental death and dismemberment, critical illness, and business travel and accident insurance
Working Hours: 40 hours per week, with the option to work remotely 2 days a week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing campaign manager role with 5-10 years of experience in the government contracting market.
📌 Applicant Insights
🔍 Company Context
Industry: GDIT operates in the IT Services and IT Consulting industry, focusing on enterprise IT, network systems integration, professional and technical services, training and simulation, health, wireless, information technology, aerospace and aviation, defense, cybersecurity, cloud computing, artificial intelligence, and quantum computing.
Company Size: GDIT is a large company with over 10,000 employees, providing ample opportunities for career growth and collaboration.
Founded: GDIT was founded in 1996 and is a subsidiary of General Dynamics, a global aerospace and defense company.
Company Description:
- GDIT delivers solutions, technology, and mission services to every major agency across the U.S. government, defense, and intelligence community
- The company operates across 50+ countries worldwide, offering leading capabilities in digital modernization, AI/ML, cloud, cyber, and application development
- GDIT is part of General Dynamics and has a unique understanding of its clients' missions, complex environments, and a rapidly changing world
Company Specialties:
- Enterprise IT
- Network Systems Integration
- Professional and Technical Services
- Training and Simulation
- Health
- Wireless
- Information Technology
- Aerospace and Aviation
- Defense
- Cybersecurity
- Cloud Computing
- Artificial Intelligence
- and Quantum Computing
Company Website: https://www.gdit.com
ASSUMPTION: GDIT's extensive experience and global presence provide a stable and challenging work environment for marketing professionals.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking, creativity, and project management skills.
Reporting Structure: The Marketing Campaign Manager reports to the Senior Marketing Manager.
Work Arrangement: This is a hybrid role, requiring on-site work for 3 days a week and remote work for 2 days a week.
Growth Opportunities:
- GDIT's large size and diverse portfolio offer opportunities for career progression within the marketing department or into other areas of the business
- The company's focus on technology and innovation provides opportunities to learn and grow in a dynamic environment
- GDIT's internal mobility team is dedicated to helping employees own their careers and provides resources for professional development
ASSUMPTION: GDIT's size and focus on technology provide ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: GDIT's Falls Church office is a professional, modern workspace designed to facilitate collaboration and innovation.
Office Location(s): West Falls Church, Virginia, United States
Geographic Context:
- West Falls Church is a suburb of Washington, D.C., with a mix of urban and suburban environments
- The area offers a variety of housing options, cultural attractions, and recreational activities
- GDIT's office is conveniently located near major highways and public transportation
Work Schedule: The standard workweek is Monday through Friday, with the option to work remotely 2 days a week.
ASSUMPTION: GDIT's Falls Church office provides a modern, collaborative work environment, and the West Falls Church area offers a mix of urban and suburban living options.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter or HR representative
- In-depth interview with the hiring manager and/or team members
- Background check and reference check
- Job offer
Key Assessment Areas:
- Marketing campaign strategy and execution
- Content creation and editing skills
- Vendor management and project leadership abilities
- Communication and interpersonal skills
- Alignment with GDIT's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing campaign management experience and skills
- Demonstrate your understanding of GDIT's business and the Federal Civilian market in your application materials
- Prepare examples of your marketing campaign work and be ready to discuss them during the interview
ATS Keywords: Marketing Campaign Management, Federal Civilian Markets, Cross-Channel Marketing, Content Creation, Vendor Management, Strategic Marketing, Government Contracting, B2B Marketing, B2G Marketing
ASSUMPTION: GDIT's application process is designed to assess candidates' marketing campaign management skills, strategic thinking, and cultural fit with the organization.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce, Microsoft Dynamics, HubSpot CRM)
- Digital marketing tools (e.g., Google Analytics, SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: GDIT's marketing department uses a mix of marketing automation, CRM, digital marketing, and project management tools to streamline workflows and improve campaign performance.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Innovation
- One GDIT
- Performance Excellence
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-impact campaigns
- Adaptable and responsive to changing market conditions
Self-Assessment Questions:
- How do you align with GDIT's company values, particularly Customer Focus and Innovation?
- How do you approach working with external vendors and agencies to execute marketing projects?
- How do you balance strategic thinking with day-to-day project management tasks?
ASSUMPTION: GDIT's company values emphasize customer focus, integrity, innovation, and performance excellence, and the ideal candidate will demonstrate a strong fit with these principles.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong project management skills and the ability to prioritize tasks
- Working with external vendors and agencies, necessitating effective communication and vendor management skills
- Keeping up with industry trends and best practices in marketing campaign management, requiring continuous learning and professional development
- Balancing strategic thinking with day-to-day project execution, demanding strong organizational skills and attention to detail
ASSUMPTION: The Marketing Campaign Manager role presents unique challenges that require strong project management, communication, and strategic thinking skills.
📈 Similar Roles Comparison
- Compared to other marketing campaign management roles, this position focuses more on the Federal Civilian market and government contracting, requiring specific industry knowledge and experience
- GDIT's large size and diverse portfolio offer more opportunities for career growth and development than smaller organizations
- This role requires a balance of strategic thinking and project management skills, similar to other mid-level marketing campaign management positions
ASSUMPTION: While this role shares similarities with other marketing campaign management positions, its focus on the Federal Civilian market and government contracting sets it apart.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new product or service offering for a Federal Civilian client
- Creating thought leadership content and managing external vendors to produce a series of marketing videos showcasing GDIT's innovative solutions
- Collaborating with subject matter experts and business development teams to create targeted advertising campaigns for specific Federal Civilian market segments
ASSUMPTION: These sample projects demonstrate the range of marketing campaign management responsibilities and the need for strong project management, communication, and strategic thinking skills.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for GDIT's Federal Civilian business areas?
- What are the key priorities for this role in the first 90 days?
- How does GDIT support the professional development and career growth of its marketing team members?
- What is the typical career path for a Marketing Campaign Manager at GDIT?
- How does GDIT foster a collaborative and innovative work environment?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and your potential career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing campaign management experience and skills
- Prepare examples of your marketing campaign work and be ready to discuss them during the interview
- Follow up with the GDIT recruiter or HR representative within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
