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Marketing Campaign Manager

Papa Johns
Full-time
On-site
United Kingdom
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Campaign Manager

πŸ”Ή Company: Papa Johns

πŸ”Ή Location: United Kingdom

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 8, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing national marketing campaigns and strategic projects to enhance brand visibility and drive sales growth
  • Collaborating with various teams and managing agency partners to ensure effective campaign execution
  • Working closely with the National Marketing Manager to maintain brand guidelines
  • Leading cross-functional teams to deploy through-the-line marketing activities
  • Measuring campaign performance and optimizing tactics to drive performance optimization

ASSUMPTION: This role requires a strong understanding of customer and market insights, excellent collaboration skills, and the ability to drive performance through data-driven decision-making.

πŸ“‹ Key Responsibilities

βœ… Supporting the delivery of the brand strategy by briefing and managing agencies to develop national marketing collateral, digital content, and advertising materials

βœ… Coordinating the annual marketing calendar, working in collaboration with various functions and in accordance with the marketing strategy

βœ… Leading cross-functional teams in the deployment of through-the-line marketing activities that differentiate the brand, drive brand awareness, acquisition, and incremental sales growth

βœ… Ensuring all campaigns have clear objectives/KPIs and developing campaign strategy that is focused on delivering against this

βœ… Assisting in the development of insight-driven all-agency briefing documents and working with key stakeholders and delivery partners to manage creative development, sign-off, and execution of all campaign assets to a high standard on time and on budget

βœ… Inputting into media plans and targeting, with a particular focus on digital channels, working collaboratively with our media agency and digital team to efficiently and effectively reach our target audience

βœ… Working collaboratively with our international team on global product launches to optimize our creative approach, preserve budget where appropriate, and deliver scalable creative solutions

βœ… Working closely with the National Marketing Manager to input into and maintain brand guidelines, ensuring all communications and marketing materials adhere to these

βœ… Championing a test & learn approach within all campaigns, measuring the direct impact of creative and media tactics to inform future activity and drive performance optimization

βœ… Having an awareness of campaign performance to identify opportunities to optimize or course correct throughout

βœ… Displaying strong commercial acumen, able to contextualize commercial/brand impact of running activity and prioritize accordingly

βœ… Leading post-campaign PCAs and ensuring these are both holistic and action-oriented

βœ… Improving street-level visibility of national campaigns and messages with a focus on in-store POS across physical and digital formats

βœ… Coordinating weekly franchisee comms and weekly sales reports, ensuring timely and accurate updates from the marketing team ahead of circulation to key stakeholders

βœ… Managing campaign proposition briefing and alignment across all necessary teams, updating all systems as appropriate

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a cross-functional team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing campaign management or a related role

Required Skills:

  • Proven experience in managing marketing campaigns
  • Strong understanding of customer and market insights
  • Excellent collaboration skills
  • Ability to drive performance through data-driven decision-making
  • Strong commercial acumen
  • Excellent project management skills
  • Attention to detail
  • Ability to work effectively in a cross-functional team environment

Preferred Skills:

  • Experience working with franchisees
  • Fluency in additional languages

ASSUMPTION: Candidates with experience in the restaurant industry or working with franchisees may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: Β£30,000 - Β£40,000 per year (Based on industry standards for a Marketing Campaign Manager with 2-5 years of experience in the United Kingdom)

Benefits:

  • Competitive salary
  • Contributory pension
  • Dental cover
  • Β£20 Papa Johns monthly vouchers
  • Bonus scheme
  • Employee discount programme

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:30 PM with flexibility as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company policy.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Papa Johns is a global leader in the pizza restaurant industry, known for its high-quality ingredients and unique approach to customer service.

Company Size: Papa Johns is a large corporation with over 10,000 employees worldwide. This means there are many opportunities for career growth and development.

Founded: Papa Johns was founded in 1984 in Jeffersonville, Indiana, and has since grown to become a publicly-traded company with locations in all 50 states and 49 countries.

Company Description:

  • Papa Johns is committed to using only the finest ingredients in its pizzas, including fresh, never-frozen dough and vine-ripened tomatoes
  • The company is dedicated to providing exceptional customer service and strives to create a welcoming and enjoyable dining experience for all customers
  • Papa Johns offers a variety of pizza options, including traditional, specialty, and create-your-own pizzas, as well as a selection of sides and desserts

Company Specialties:

  • Pizza delivery
  • Dine-in and carryout options
  • Catering services
  • Online ordering and mobile app

Company Website: http://www.papajohns.com

ASSUMPTION: Papa Johns is a well-established company with a strong brand presence and a commitment to quality and customer service.

πŸ“Š Role Analysis

Career Level: This role is suitable for an early to mid-career marketing professional with 2-5 years of experience in marketing campaign management or a related role.

Reporting Structure: The Marketing Campaign Manager reports directly to the Head of Marketing and works closely with the National Marketing Manager and various cross-functional teams.

Work Arrangement: This role is on-site, with the opportunity for some flexibility in working hours as needed.

Growth Opportunities:

  • Papa Johns offers opportunities for career advancement within the marketing department and the company as a whole
  • The company encourages employees to take on new challenges and develop their skills through training and development programs
  • With over 10,000 locations worldwide, there are opportunities for international assignments and relocation

ASSUMPTION: This role offers the opportunity to work on high-impact campaigns and contribute to the overall success of the company.

🌍 Location & Work Environment

Office Type: Papa Johns' headquarters is a modern, professional office environment with on-site amenities and a collaborative work culture.

Office Location(s): Papa Johns' headquarters is located in Atlanta, Georgia, with additional offices in Louisville, Kentucky, and other locations worldwide.

Geographic Context:

  • The United Kingdom is a major market for Papa Johns, with over 350 locations nationwide
  • The company's headquarters is located in the United Kingdom, with additional offices in Europe, Asia, and North America
  • The United Kingdom offers a diverse and multicultural work environment, with opportunities to work with international teams

Work Schedule: The work schedule for this role is typically Monday-Friday, 9:00 AM - 5:30 PM, with flexibility as needed to meet deadlines and support campaign launches.

ASSUMPTION: The work environment at Papa Johns is fast-paced and dynamic, with a focus on collaboration and teamwork.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screening with the HR department
  • In-person or virtual interview with the hiring manager and other team members
  • Final interview with the Head of Marketing or another senior leader

Key Assessment Areas:

  • Marketing campaign management experience
  • Understanding of customer and market insights
  • Collaboration and teamwork skills
  • Data-driven decision-making abilities
  • Commercial acumen

Application Tips:

  • Highlight relevant marketing campaign management experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of Papa Johns' brand and values
  • Prepare examples of successful marketing campaigns you've managed and the results you achieved

ATS Keywords: marketing campaign management, brand strategy, digital content development, agency management, cross-functional collaboration, performance optimization, media planning, creative development, commercial acumen, customer insights, sales growth, campaign analysis, POS management, franchisee communication, project coordination, KPI development

ASSUMPTION: Papa Johns uses an Applicant Tracking System (ATS) to manage job applications, so it's important to include relevant keywords in your resume to increase your chances of being selected for an interview.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Workspace (Gmail, Google Drive, Google Docs)
  • Marketing automation tools (e.g., HubSpot, Marketo)
  • Social media management tools (e.g., Hootsuite, Buffer)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is not required, but may be helpful in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Better Ingredients, Better Pizza
  • Better People
  • Better Opportunity

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on achieving goals
  • Adaptable and able to work in a fast-paced environment

Self-Assessment Questions:

  • Do you have a passion for pizza and a commitment to using only the finest ingredients?
  • Are you able to work effectively in a cross-functional team environment and collaborate with various stakeholders?
  • Do you have a results-driven mindset and a focus on achieving goals?

ASSUMPTION: Papa Johns values employees who are passionate about their products, committed to quality, and able to work effectively in a team environment.

⚠️ Potential Challenges

  • The fast-paced and dynamic work environment may be challenging for those who prefer a more structured or predictable work environment
  • The role requires strong project management skills and the ability to manage multiple projects simultaneously
  • The role may require occasional travel to support campaign launches and events
  • The company's focus on quality and customer service may result in high expectations for performance and attention to detail

ASSUMPTION: These challenges are inherent in the role and the company culture, and may not be suitable for all candidates.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Campaign Manager role in other industries, but may have a greater focus on franchisee communication and collaboration
  • The role may require a greater understanding of the restaurant industry and its unique challenges and opportunities
  • This role offers the opportunity to work on high-impact campaigns and contribute to the overall success of a global brand

ASSUMPTION: This role is similar to other marketing campaign management roles, but may have unique aspects specific to the restaurant industry and Papa Johns' brand.

πŸ“ Sample Projects

  • Developing and executing a national marketing campaign to promote a new pizza flavor or product launch
  • Managing a team of agency partners to create and execute a series of regional marketing campaigns to drive sales growth in specific markets
  • Conducting a comprehensive analysis of campaign performance and making data-driven recommendations to optimize future campaigns

ASSUMPTION: These sample projects are illustrative of the types of projects a Marketing Campaign Manager may be responsible for at Papa Johns.

❓ Key Questions to Ask During Interview

  • Can you describe the typical marketing campaign lifecycle at Papa Johns and how this role fits into that process?
  • How does Papa Johns approach collaboration and communication with franchisees, and what role does this position play in that process?
  • What opportunities are there for professional development and growth within the marketing department and the company as a whole?
  • How does Papa Johns measure the success of its marketing campaigns, and what metrics are most important to track?
  • What is the work-life balance like for this role, and how does Papa Johns support work-life balance for its employees?

ASSUMPTION: These questions are designed to help you better understand the role, the company culture, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.