📌 Core Information
🔹 Job Title: Marketing Campaign Manager
🔹 Company: Circle K
🔹 Location: Nonstore B152 Charlotte NC, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing campaigns from concept to post-mortem
- Collaborating with internal and external stakeholders to define campaign objectives and success metrics
- Analyzing campaign performance and providing actionable insights to optimize future campaigns
- Creating presentations and reports to communicate campaign progress and results
- Managing multiple projects and deadlines in a fast-paced, dynamic environment
ASSUMPTION: This role requires a high level of autonomy, strong organizational skills, and the ability to thrive in a rapidly changing environment.
📋 Key Responsibilities
✅ Develops and coordinates standard reporting/analytics deliverables for campaign initiatives
✅ Works hand-in-hand with internal and external teams to define success metrics, measure performance, and develop analyses
✅ Facilitates optimal collaboration and communication with key stakeholders, both internal and external
✅ Participates in global team meetings and other forums as needed
✅ Ad hoc problem solving and day-to-day tasks as needed to support the needs of campaign initiatives
✅ Flexible with working hours to support global ways of working
ASSUMPTION: This role involves a significant amount of data analysis and reporting, as well as strong communication and collaboration skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field required, MBA preferred
Experience: Minimum 5 years of marketing or business experience, with majority of experience coming from supporting merchandising & CPG vendors
Required Skills:
- Intermediate BI knowledge; ability to apply and interpret data practically for use in real-world scenarios
- Advanced skills: Word, Excel, PowerPoint, and related Microsoft suite products
- Excellent analytical, organizational, project management, and time management skills
- Must be able to adapt to rapidly changing environments, manage multiple priorities, and meet deadlines
- High level of integrity, autonomy, and self-motivation
Preferred Skills:
- Experience with marketing campaign management software
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in data analysis tools and marketing campaign management software is highly desirable for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (based on industry standards for a Marketing Campaign Manager with 5-10 years of experience in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Circle K products
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to support global ways of working
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically convenience and fuel retail
Company Size: 10,001+ employees (global), with a decentralized organizational structure
Founded: 1951, with a rich history of growth and expansion
Company Description:
- Circle K is a leading convenience and fuel retail company with a presence in over 26 countries worldwide
- The company is committed to making customers' lives a little easier every day through its convenience store offerings and fuel services
- Circle K is part of the Alimentation Couche-Tard family of companies, which is a leader in the Canadian convenience store industry
Company Specialties:
- Convenience retail
- Fuel retail
- Food and beverage
Company Website: www.circlek.com
ASSUMPTION: Circle K's decentralized structure and global presence may result in varied work environments and cultural norms across different locations and teams.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role may report to a Marketing Manager or Director, depending on the specific location and team structure
Work Arrangement: On-site, with flexibility to support global ways of working
Growth Opportunities:
- Progression to a Marketing Manager or Director role, as the company continues to grow and expand
- Opportunities to work on diverse campaigns and projects, gaining exposure to various aspects of marketing
- Potential to work on international projects, given Circle K's global presence
ASSUMPTION: Growth opportunities may vary depending on the specific location, team, and business needs.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Nonstore B152 Charlotte NC, United States
Geographic Context:
- Charlotte, North Carolina, is a major city in the southeastern United States, with a diverse economy and a growing population
- The city offers a range of cultural attractions, sports teams, and outdoor activities
- Charlotte has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to support global ways of working
ASSUMPTION: The work environment may vary depending on the specific office and team, but generally, Circle K offices are modern, collaborative spaces with a focus on employee well-being.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and a team member
- Final interview with the Marketing Director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Marketing campaign management skills
- Data analysis and interpretation abilities
- Communication and collaboration skills
- Adaptability and problem-solving skills
Application Tips:
- Highlight relevant marketing campaign management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Circle K's mission and values
- Prepare examples of campaign analyses and reports to showcase your skills during the interview
ATS Keywords: Marketing campaign management, data analysis, campaign development, campaign execution, campaign evaluation, stakeholder collaboration, project management, time management, problem-solving, communication, collaboration
ASSUMPTION: The interview process may vary depending on the specific location and team, but generally, Circle K places a strong emphasis on cultural fit and problem-solving skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Business Intelligence tools (e.g., Tableau, Power BI)
- Marketing campaign management software (e.g., Hootsuite, HubSpot, Marketo)
ASSUMPTION: The specific tools and technologies used may vary depending on the location and team, but generally, Circle K utilizes industry-standard software for marketing campaign management and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Respect
- Entrepreneurship
- Excellence
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for creating meaningful customer experiences?
- Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
- Do you thrive in a collaborative, team-oriented work environment and enjoy working with diverse stakeholders?
ASSUMPTION: Circle K values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with diverse stakeholders, both internal and external, and navigating varying priorities and expectations
- Adapting to a decentralized organizational structure and varied work environments across different locations and teams
- Potential language barriers and cultural differences, given Circle K's global presence
ASSUMPTION: These challenges can be mitigated through strong communication, collaboration, and adaptability skills, as well as a willingness to learn and grow in a dynamic environment.
📈 Similar Roles Comparison
- Marketing Campaign Manager vs. Marketing Manager: The former role is more focused on the tactical execution of campaigns, while the latter role involves strategic planning and team leadership
- Marketing Campaign Manager vs. Marketing Coordinator: The former role requires more advanced data analysis and reporting skills, as well as experience working with merchandising and CPG vendors
- Marketing Campaign Manager vs. Marketing Specialist: The former role involves a broader range of responsibilities and requires more experience in marketing campaign management
ASSUMPTION: The specific responsibilities and requirements of these roles may vary depending on the company and industry, but generally, the Marketing Campaign Manager role is focused on the tactical execution of marketing campaigns.
📝 Sample Projects
- Developing and executing a national vendor promotion campaign, including concept development, execution, and post-mortem evaluation
- Analyzing campaign performance data and providing actionable insights to optimize future campaigns
- Creating presentations and reports to communicate campaign progress and results to internal and external stakeholders
ASSUMPTION: These sample projects are based on the responsibilities and qualifications listed in the job description and may vary depending on the specific location and team.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign lifecycle and how this role fits into that process?
- How does this role collaborate with other marketing teams and stakeholders, both internal and external?
- What are the most significant challenges facing the marketing team currently, and how can this role help address them?
- How does this role support the company's overall mission and growth strategies?
- What opportunities are there for professional development and growth within the marketing team and the company as a whole?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, as well as to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing campaign management experience and skills
- Write a cover letter that demonstrates your understanding of Circle K's mission and values, and your enthusiasm for the role
- Prepare examples of campaign analyses and reports to showcase your skills during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
